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A Woman's Perspective After serving as head of communications for Alcatel Lucent and SFR, Caroline Guillaumin is currently in charge of this division at Societe Generale Group, one of her principal missions is promoting the bank’s digitalisation around the world. She is one of two female members on the Executive Committee. The theme of International Women’s Day 2016 was ‘Parity in 2030: Moving Faster Towards Gender Equality!’. Are international groups such as Societe Generale still far from achieving this parity? In many European countries and elsewhere, regulatory pressure has forced large companies to make parity a priority. While there is still a long way to go, progress is definitely being made. A growing number of executives understand just how vital this issue is to their company’s performance. Many women have already shown that they’re capable of integrating the boards of directors of large companies, but for the moment, they lack visibility. You’re a member of the Executive Committee. What, in Caroline Guillaumin Head of Group Communication your opinion, can What aspects of parity do companies need women leaders to better address? bring to the committee? I think that the questions of equal pay We bring a perspective and an (though major progress can be noted) and understanding of varied subjects, not especially the promotion of women, are simply because we’re women, but also due issues that have not yet been sufficiently to basic principles of diversity. The strength addressed. It is not only a matter of of an executive committee lies in its promoting women to management roles, diversity. If you have a group of people but of ensuring that in the majority of the around a table with similar profiles it is businesses in a company such as ours we difficult to co-create a dynamic vision that achieve gender balance. Our performance achieves results, as debate is limited to its depends on this. simplest form. The richness of exchange starts with introducing people of different Is parity gaining ground in certain parts of backgrounds who are capable of the world? questioning various stances and, in this A woman will very likely win the Democratic way, help the company move forward. The nomination in the United States presidential smaller the minority, the harder it becomes race. Mary Barra (General Motors), Indra K. to do this. The notion of parity also has a Nooyi (Pepsi Co), direct impact on our Virginia M. Rometty ability to express our We bring a perspective and convictions with (IBM)… these CEOs of international an understanding of varied subjects, confidence. companies are not simply because we’re women, What does it mean to examples of this natural progression but also due to basic principles of you to be on the towards parity, and it Executive Committee diversity. is unthinkable to of an international claim that these company? women have benefitted from positive As a senior manager, it is an enormous discrimination. They are simply the responsibility towards the economic individuals most qualified for these roles. environment, even more so when one works in a bank. As a woman, my first How would you explain this situation in the responsibility is to show that we can excel United States? in leadership roles while remaining true to Many women are members of the boards of ourselves. directors of American companies and because of this they gain direct exposure to The banking sector has long been executives. This is much less the case in perceived as a man’s world, at the level of France, for example, and our Group, with decision-makers as well as clients. How is 50% of its Board of Directors being women, digital technology transforming this sector? remains an exception. The challenge lies in The digital transition demands that we developing a rich pool of female talent. constantly anticipate challenges in the ‘‘ ‘‘ world around us and durably maintain the momentum of our innovation in order to meet the needs of our clients’ new lifestyles. This means combining open-mindedness, agility and flexibility. We must also rely on employees who reflect the diversity of our clients. Women naturally have a role to play in this transformation. Does digital technology represent a catalyst of professional progress for women? It does for everyone, not just for women, as digital transformation wipes the slate clean. Playing an active role in this process is a way of gaining a competitive edge, regardless of one’s gender. Understanding the world of digital technology is practically a question of survival today for every employee, manager and executive. Finally, what does it mean to you to be a digital woman? It means being a woman of one’s time, no more. And as such, being able to advance digital transformation of one’s company. That is our role as digital women: to always remain connected to our era, our clients, our employees and never become disconnected. For the greatest danger for a company, and even more so for a bank, is being disconnected from the world. What word best describes your professional commitment towards women? Four words: ‘be true to yourself’. This is what best characterises me. Also, ‘pleasure’. That makes five!