Download Lord Mac 8 March – first draft ideas

Digital Futures
Museums, Libraries and Archives in
the 21st Century
Chris Batt
Chief Executive
Museums, Libraries and Archives Council
What is MLA?
MLA is the development agency
leading policy, strategy and
continuous improvement for
museums, libraries and archives
What is MLA?
Funded by the Ministry of Culture
What is MLA?
Annual Budget $80m
What is MLA?
250 staff
National headquarters
9 x regional offices
What things are common to
museums, libraries and archives?
Collections
Delivery mechanisms
Audiences
What is our vision for museums,
libraries and archives?
Museums, libraries and archives lead the
drive to create a society where access to…
culture knowledge information
creativity enterprise innovation
and the opportunity to learn
are truly part of everyday life for everyone
From cultural heritage to
knowledge institutions
Investing in Knowledge
Five-year vision
Access for all
Convergence
Social impact
www.mla.gov.uk
Knowledge institutions are…
Our global and cultural memories
The raw material of the future
Knowledge institutions support…
Learning
Social development
Creativity
Knowledge economy
MLA programmes for shared
development
social policy
research and evidence
continuous improvement
information and communications
technology
Digital Futures Programme
96:50
Digital Futures Programme
The most trusted institutions on the
Internet are museums, libraries and
archives
Digital Futures Programme
How do we use ICT to enable
knowledge institutions to support…
Digital Futures Programme
Universal right to knowledge
Integration of knowledge into everyday life
Traditionally, we digitize collections
DIGITAL FUTURES
DIGITAL FUTURES
THE GOOGLE PARADOX
Der-Tsai Lee
THE GOOGLE PARADOX
Antique watches
THE GOOGLE PARADOX
Collections
Delivery mechanisms
Audiences
Content
Technology
People
Content
Related items are unconnected
What you see is what suppliers offer
One-size searching is not enough
Lack of intermediate filtering
People
Content
Common sense is not enough
The user is invisible
One person, many roles
Need to know what you don’t know
People
Content
Convenience
Question
miles
Answer
x
Content
Convenience
Question
Answer

“ICT…is a vital tool for
personalisation.”
Convenience
How do we make knowledge
resources relevant to everyone?
1.
National online enquiry service
A digital library is not a library…
…but a librarian online is still a
librarian!
The People’s Network:
Enquire!
National network of librarians
Chat technology to allow interaction
Personalising the answer to the specific needs
to the questioner
24 x 7?
A service of transition to a knowledge society
How do we make knowledge
resources relevant to everyone?
2.
Click
here
Knowledge
Web
Cultural
Cybernauts
Adie
Librarian
Location: Surrey, England
Question: Roman remains
Status:
Digital immigrant
Dan
Smart kid
Location: York, England
Question: Castles for school project
Status:
Digital native
Roman Remains = 1,200,000 Hits
What was required?
- Simple introduction to archaeology
- Engaging material - sound and images
- How to find out more
- Where to see something
1/10
Castles = 2,100,000 Hits
What was required?
- Cool stuff for homework
- Castles to visit locally
- Safe experts to talk to
1/10
Digitise content
Connect it together
Personalise access
Digitise content
Connect it together
MYBERSPACE
What do I want?
Libraries
Museums
Archives
Collections
Collections
Collections
The things that meet my need
NAME:
SEARCH:
RESULT HITS:
Adie
Roman remains
6 hits
Existing interests
Home address
Learning styles
MYBERSPACE SEARCH RESULTS
o
o
o
o
o
o
Institute of Archaeology introductory lecture on Roman remains in Britain
(streamed audio [free])
Digging up Roman remains in England - Time Team programme from C4
(streamed video [single viewing £1.00])
Books on Roman history in Britain in your local library
Collections of Roman remains within 45 minutes travel time of home (travel
details included)
Links to organisations that other people like you found useful
People in the area you might like to chat to
Score: 10/10
Knowledge Web
•Existing standards
•Tested architecture
Common Information
Environment Group
MLA
British Library
National Archive
Universities
BBC
Ministry of Education
National Health Service
Information Environment Model
PRESENTATION LAYER
FUSION
LAYER
• Starts
with the
user
•INFRASTRUCTURE
Content not institution
LAYER
CONTENT LAYER
How do we make knowledge
resources relevant to everyone?
3. From Knowledge Web to
Browsecasting
B B C
www.bbc.co.uk/history
mmiv
www.bbc.co.uk/nature/programmes/tv/blueplanet/
Summary of programmes
Video clips
Animal facts
Games and quizzes
Articles
Production techniques
1
www.bbc.co.uk/blueplanet/scene_one/
2
www.bbc.co.uk/blueplanet/scene_two/
3
www.bbc.co.uk/blueplanet/scene_three/
4
www.bbc.co.uk/blueplanet/scene_four/
5
www.bbc.co.uk/blueplanet/scene_five/
6
www.bbc.co.uk/blueplanet/scene_six/
Browsecasting will require…
Interactive digital TV
Metadata at scene level or below
MYberspace personal environment
Knowledge Web type services
Digital Futures
The emerging messages
MLA and the big network ideas
Power of knowledge to change lives
Power of knowledge to build bridges
Economic value of knowledge
Networked knowledge can change society
New paradigms for knowledge
institutions
Content and standards convergence
Discovery first, institution second
Avoid super serving the super served
Create knowledge spaces for personal use
The user is as important as the content
Digital Futures
Museums, Libraries and Archives in
the 21st Century
Chris Batt
Chief Executive
Museums, Libraries and Archives Council




www.mla.gov.uk
http://www.common-info.org.uk
www.24hourmuseum.org.uk
www.enrichuk.net