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View alternative text version A recent Investor Education Fund survey* explored behavioural and economic factors that affect Canadians’ risk-taking when investing. Canadians invest based on: Careful analysis 1 in 10 Analysis and gut feelings Gut feelings consider themselves high-risk investors 60% 23% 6 in 10 17% consider themselves medium-risk investors Canadians who invested based on emotion and then regretted their decision: Once or twice 40% Once or twice every few years Many times 4% 3 in 10 12% -20% consider themselves low-risk investors GICs Stock If given a choice between stocks and GICs, during times of greater uncertainty, Canadian investors: 1 in 3 Canadian investors have lost at least 20% in one year Balance stocks and GICs Prefer stocks 29% Prefer GICs 32% 51% Top 5 of Canadian investors took no action after losing at least 20% in one year Some of the actions Canadian investors took: Fled to safety 36% Cut spending 15% Invested more 13% Fired and/or hired advisers 39% worries of Canadian investors TWX (THE WORRY INDEX) 1. INFLATION 62% 2. LOW EARNINGS FOR RETIREMENT 57% 3. LOSS 56% 4. GLOBAL EVENTS 54% 22% * Investor Education Fund. “Investor Risk, Behaviour & Beliefs.” January 2014. 5. STOCK MARKET DOWNTURN 53% Text Alternative Version The Canadian Money State of Mind Risk Survey 2014 A recent Investor Education Fund survey* explored behavioural and economic factors that affect Canadians’ risk-taking when investing. 60% of Canadians invest based on careful analysis Top 5 worries of Canadian investors: 23% of Canadians invest based on both analysis and gut feelings • 62% of Canadian investors are worried that inflation will threaten their long-term financial plans 17% of Canadians invest based on gut feelings • 57% of Canadian investors are worried about not earning enough for retirement 40% of Canadians regretted an investment based on emotion once or twice • 56% of Canadian investors are worried about losing money on investments 12% of Canadians regretted an investment based on emotion once or twice every few years • 54% of Canadian investors are worried that global events will threaten their investments 4% of Canadians regretted an investment based on emotion many times • 53% of Canadian investors are worried about lasting stock market downturn 1 in 3 Canadian investors have lost at least 20% in one year 51% of Canadian investors took no action after losing at least 20% in one year Some of the actions Canadian investors took: • • • • Fled to safety: 36% Cut spending: 15% Invested more: 13% Fired and/or hired advisers: 22% 1 in 10 consider themselves high-risk investors 6 in 10 consider themselves medium-risk investors 3 in 10 consider themselves low-risk investors If given a choice between stocks and GICs, during times of greater uncertainty, Canadian investors: • Balance stocks and GICs: 39% • Prefer stocks: 29% • Prefer GICs: 32% *Investor Education Fund. “Investor Risk, Behaviour & Beliefs.” January 2014.