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Morizo Internet Agency
Phone/fax: (831) 437-65-15
E-mail: [email protected] Site: www.morizo.ru
Internet Project Development Brief
Full company name*:
Contact*:
Contact job/title*:
E-mail*:
Phone*:
Address*:
Desired project launch date*:
Project development budget*:
Required fields are denoted by *.
General information
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Information about your company (scope of
activity, number of offices and distinctive
features):
Advertised goods/services:
Main advantages of the company / goods /
services as compared to competitors:
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Activities to attract customers:
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Main customers (describe your target
audience: sex, age, and social status):
What actions are site users expected to take;
user behaviour estimate (mark as appropriate):
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Site aims and purpose:
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Develop company image;
Advise of long-term specials;
Present company products;
Gain customers via web sites;
Advise of company advantages;
Other:
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Request for additional information (phone,
e-mail);
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Visit to a real sales point (store or office);
Execution of a free-format inquiry;
Making an order.
Competitors (competitors' company names,
web sites, strengths and weaknesses)
Information required for project technical implementation:
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Morizo Internet Agency
Phone/fax: (831) 437-65-15
E-mail: [email protected] Site: www.morizo.ru
1.
Web address – company or site URL devoted
to the goods/services offered (What do you
like or dislike about the existing site (ideas,
components, etc.)?):
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Main points, such as blocks, components,
ideas, functions and information, that in your
opinion shall be paid attention to:
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Specify 5 web sites that in your opinion have a
nice and balanced design. Specify assessment
criteria you were applying. Please add a more
detailed comment:
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Specify 5 web sites you consider poor in spite
of careful and technically precise design.
Specify assessment criteria you were applying.
Please add a more detailed comment:
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What options and functions would you like to
be added to your web site?
Project languages (type in):
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Additional information:
Project design
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List of reference materials that the company
can furnish for project development purposes
(delete as inappropriate):
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Does your company have an advertising
slogan?
Expected site graphics and positioning (mark
or add as appropriate). Specify what meaning
you attach to the selected characteristics
(please give links to relevant sources, if any).
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Logo and corporate colouring;
Brand book;
Web style recommendations;
Image bank;
Video bank;
Leaflet (soft copy);
Texts (soft copy);
Product catalogue (soft copy).
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Conservative and strict;
Modern;
Abstract;
Bright;
Entertaining;
Informative;
Other:
What colours shall or must be used? Specify
unacceptable colours, if any:
Use of virtual images. Shall any certain images
be used (industry marks, trademarks, flags,
etc.)? Are there any unacceptable images?
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Morizo Internet Agency
Phone/fax: (831) 437-65-15
E-mail: [email protected] Site: www.morizo.ru
1.
What graphics would you prefer (mark as
appropriate)?
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What impression shall a visit to the web site
make upon the target audience?
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Your additional requests concerning web site
design:
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Photographic images;
Drawn images;
3D images;
Graffiti-style images;
Flash animation;
At designer's discretion.
Thank you for taking the time to complete this questionnaire
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