Download cadbury spots v stripes bring fun game playing to denes halloween

PRESS RELEASE
CADBURY SPOTS V STRIPES BRING FUN GAME PLAYING TO DENES
HALLOWEEN SPECTACULAR
Darlington, Wednesday November 2nd 2011: Denes, Darlington was a hive of activity last
week when Cadbury Spots v Stripes Community ambassadors paid a visit to help local
residents celebrate Halloween at the local tennis court. Celebrating the regeneration of the
local area, the Halloween Spectacular got local residents into the ghoulish spirit with a
variety of activities and Cadbury Spots v Stripes added an extra dimension to the festivities.
Event goers were encouraged to participate in a fun-packed afternoon of games organised
by Cadbury Spots v Stripes community volunteers and local residents. Activities included
some spooky Halloween themed games, a climbing wall, face painting, a circus skills
demonstration and a dance school demonstration.
The Cadbury Spots v Stripes Community Programme is about using playing games to
connect people, improve lives and build stronger communities. Over 105,000 people have
played SvS games at 1,600 Community events since the programme was launched.
Lisa Huggins-Chan, Head of Community UK London 2012 at Kraft Foods commented “The
Regeneration of the Denes is an on-going project which will, undoubtedly, improve the local
area. We are delighted to be associated with this Halloween event which is helping us to get
people involved and excited about the London 2012 Games. It is always great to see how
our Cadbury Spots v Stripes community programme is connecting people through the spirit
of play. We believe it is very important for community to engage in game playing on a regular
basis and are delighted to be here today to bring a little bit of fun at Halloween”.
-ENDS-
For more information please contact:
Laura Curtin
London 2012 Corporate Affairs Manager, Kraft Foods
D: +44 1895 615212 M: +44 750 0605400 E: [email protected]
Notes to editor:
About Cadbury and Spots v Stripes:
Cadbury’s association with the 2012 Games as Official Treat Provider to the London
2012 Olympic and Paralympic Games will be the biggest programme ever undertaken in
Cadbury’s history – underpinning commercial, marketing, merchandising and employee
engagement up to London 2012 and beyond.
To celebrate its support of London 2012, Cadbury has launched Spots v Stripes, an
ambitious and exciting campaign that aims to get people of all ages and walks of life to
play games again.
Cadbury, part of Kraft Foods, is creating a network of Spots v Stripes Games
Ambassadors and volunteers who will act as a catalyst for game playing and community
events. Together they will bring Spots v Stripes to the nation, including hard to reach and
disadvantaged groups, using playing games as a catalyst to help build stronger
communities.
www.spotsvstripes.com/community.aspx