Download MasterCard® Utility Industry Program

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11802_Utility_SS_v2.qxd
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®
The benefits don’t end there, however.
MasterCard Acceptance:
Advantages for Your Company
and Your Customers
Accepting MasterCard credit and debit cards for
bill payment can help you increase efficiency
and reduce costs associated with billing.
And, because consumers increasingly prefer
electronic payment options†, making a card
Ultimately, MasterCard acceptance benefits your
customers as well, which is why they’re likely to
appreciate having it as a payment option.
Benefits of MasterCard Acceptance...
…To Your Company
…To Your Customers
• Greater customer
satisfaction
• Additional payment
choices
• Reduced mail float
• Enhanced convenience
and control—no checks
to write or put in
the mail
• Improved days sales
outstanding (DSOs)
• Reduced manual
• Opportunity to earn
processing for exceptions
rewards in eligible
• Ability to offer a
loyalty programs,
convenient recurring
for customers with
payments option
rewards cards
• Enhanced e-Bill adoption
Live area: 10.5”Wx8.0”H Bleed: 11.25”Wx8.75”H
Colors: CMYK + PMS137
All photos are Hi-res
Fonts: Frutiger, Helvetica, Zapf Dingbats
Applications: Quark, Illustrator, Photoshop
This program features a very favorable
interchange rate*—introduced specifically for
the Utility industry for qualifying one-time and
recurring U.S. consumer credit MasterCard card,
World MasterCard® card, and Debit MasterCard®
card transactions.
payment option available could help you build
customer satisfaction and loyalty and attract
new customers in markets offering retail choice.
File name: 6_11802_Utility_SS_v2.qxd
Job No: 6_11802
Date: 07/27/06
Version: MECH
Project Manager: Gary Spanedda
The MasterCard Utility Industry Program is a
unique initiative that makes it more beneficial
than ever for your company to accept MasterCard
cards as a payment option for your customers.
Schawk
located at MasterCard
2000 Purchase Street
Purchase, NY 10577
914.249.5022
Benefits for You and Your Customers
Electronic file size: 100% of actual. (11.0”Wx8.5”H)
Print size is 100% of actual size (11.0”Wx8.5”H)
Varnish Instructions: None
Special Instructions: None
MasterCard
Utility Industry Program
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How MasterCard Can Help You Promote
Card Acceptance
Marketing support is available for participating
utilities, to assist you in promoting card acceptance
and recurring payments. MasterCard can provide
promotional assistance in many ways:
need to register your utility for the program in order
for your company to begin receiving the Utility
industry interchange rate on qualifying transactions.
As a participant in the program, your company must
also meet these additional requirements:
Accept MasterCard cards as payment in all channels
in which you accept credit and debit cards
■ Promote your acceptance of MasterCard cards in
your customer communications as prominently
and as frequently as you do other payment
methods/brands
■ Comply with all MasterCard rules, including those
that apply to charges to cardholders. For complete
rules, please visit mastercardmerchant.com.
■
■
■
■
Promotional copy for statement inserts
Telephone “on-hold” message scripts
Invoice messaging
In addition, we can provide you with Customer
Service Representative Training Tips to help your
company promote and explain card acceptance and
recurring payments to your customers.
Program Participation Eligibility and
Requirements
The MasterCard Utility Industry Program is open to
companies whose primary business is the ongoing
generation, transmission, or distribution of electric or
gas power, home heating oil, water system supply
services, or the collection and disposal of refuse.
Your acquirer (see “How to Get Started” below) will
be able to determine whether your utility is eligible
for the MasterCard Utility Industry Program. Once
that determination has been made, your acquirer will
How to Get Started
It’s easy to begin accepting MasterCard cards.
Your first step is to obtain an “acquirer,” which is
simply a financial institution that is a licensed
MasterCard member providing services such as card
payment processing, hardware and software, and
monthly statements.
To register to receive referrals to acquirers that can
help you begin accepting payment cards, please visit
mastercardmerchant.com.
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mastercardmerchant.com/utilities
Learn More Today
To learn more about the MasterCard Utility Industry
Program and how to begin accepting MasterCard
cards for payment, please speak with your acquirer,
visit mastercardmerchant.com/utilities, or contact us
directly at [email protected]
*Effective mid-October 2006
†2005/2006
Study of Consumer Payment Preferences conducted by the American Bankers
Association and Dove Consulting, and sponsored in part by MasterCard Worldwide.
6-11802 07/06
©2006 MasterCard