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Yankees Baseball Game Marketing-Information Management • Conduct a survey to find out who a person’s favorite team is. What’s your favorite team? Yankees Red Sox Braves Phillies White Sox Product/Service Management – Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities. Financing • Is getting the money that is necessary to pay for setting up and running a business. Also involves decisions such as whether to offer credit to customers. Some retailers take credit cards such as MasterCard or Visa. $ Pricing $ • Pricing decisions are based on costs and on what competitors charge for the product or service. • Promotion is the effort to inform, persuade, or remind potential customers about a business’ products or services. • Examples: radio, TV, billboard, flyers, in windows, stickers, etc. Selling • Selling provides customers with the goods and services they want. Distribution • Is the process of deciding how to get goods in customers’ hands.