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ECO
BORA
…..working towards sustainable energy.
NAME: ECO-BORA LIMITED
PHYSICAL ADDRESS: RUIRU NEW HORIZON PARK WAREHOUSE
EMAIL ADDRESS: [email protected]
PHONE ADDRES 1:0711689424
2:0727264748
COMPANY PROFILE
Form of business:- Limited company
Directors: Daniel Mutambi
OsoreShaffie
Justine Abuga
Name of business:Eco-Bora LTD
Start date:Jan 2015
Business operation:Full time
Operation hours:Mon-Sat 8:00am -5:00pm
Sun-closed
Public holidays 8:00am -12:00pm
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
EXECUTIVE SUMMARY
ECO-BORA limited is a manufacturing company. We produce pellets used as a source of fuel
both in industries and at home.
Our product is made to have high calorific value , low water content {less than 10%} , 6-8
millimeter in length and densely compacted this provides high heat efficiency. The product
is new in the country and ECO-BORA seeks to set the pace. Our pellets will be distinctive
from those existing in the market. High quality, no breakages, longer, distinct texture,
affordable and better packaging are our main competitive pillars.
Key marketing strategies include personal selling, website, reference, and education to
communities, email marketing, and social network.
The management team at this level includes an accountant, sells personnel, supervisor and
director. Other staff providing manual labour will be contacted “on need basis”
ECO-BORA is an open business that is independently owned and ready to partner with
investors
Our major supplier is: individuals, women group providing sawdust in bulk and companies
own sourcing from furniture producers.
The financial requirements are huge, though we tend to embrace a lean model that
capitalizes on quality products while lowering production costs. A one tone per hour
machinery would adequately fulfill the market demand.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
COMPANY PROFILE
HISTORY
Eco-Bora is a green technology company that was started in 2013. The challenges faced by charity
based organizations (children homes and orphanages) created the need to provide affordable and
efficient fuel. This is how Eco-Bora started by delivering wood chips to these organizations. These
wood chips would then be mixed with burning charcoal to sustain the heat. After much research,
Eco-Bora ventured into production of wood pellets mid 2015. The wood pellets had high heat
efficiency and sustained the needs of these organizations. Commitment, resilience and good attitude
has seen Eco-Bora expand its boundaries to provide wood pellets to Kenya and markets abroad.
ABOUT US
ECO-BORA LTD produces wood pellets as a source of biomass fuel. We use waste such as sawdust,
wheat straw, maize cobs and peanut shelves as raw materials. Our main clients are industries using
boilers, those manufacturing jikos and individual groups of person. The compressed pellets are
dense with higher calorific value making them heat efficient.
ECOBORA addresses the challenges in electricity cost, deforestation and global warming.
The solution we provide lowers production cost in manufacturing industries, reduces deforestation
and eradicate green house gases e.g. carbon dioxide. Wood pellets are carbon dioxide neutral
because the little co2 released is equivalent to that absorbed by plants during photosynthesis. Our
input is already evident in: Job creation, recycle waste, saving the environment, and reduce
production cost in industries.
0UR VISION
To diversify energy use,protect our environment and reduce carbon (iv) oxide emissions through
production of best quality wood pellets from biomass.
OUR MISSION
To provide sustainable biomass fuel for use in industries and homes, expanding lives and creating
change needed for society development.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
OUR VALUES
1.
2.
3.
4.
5.
Resilience
Honesty
Positive attitude
Assertiveness
Timelessness
SECTION ONE :- THE BUSINESS
THE PRODUCT
Description of products and services
Wood pellets are the main product from Eco-Bora ltd.
This pellets have a low water content i.less than 10%; high calorific value and densely
compacted.
Our raw materials are: sawdust ,maize cobs, woody forest shading, wheat straws, rice
husks, branches and twigs, peanut shells and coffee husks.
Equipment :The raw materials are compacted using a pellet press machine.
Uses of pellets
1. Provide fuel for gas firers to generate electricity.(1 tone of pellet generate 4mw of
electricity)
2. Powering boilers to generate steam.
3. Cooking and water heating in hotels and households (1kg of burn for 2 hours).
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Competitive advantage of pellets over other fuels
1 tone of pellet costs kshs 50,000.This is equivalent to 4 MW of electricity while using the
current rates, 4 MW of electricity cost (21× 4000) =kshs 84,000.
The user saves kshs 34,000
1kg of pellets burn for 2 hours while 1 kg charcoal burns for 30 minutes.
1 tonne of wood pellets displaces 580 liters of oil fuel.
Prices
1 kg of pellet retails at kshs 50
MARKETING
A. Industry Overview.
Biomass is a locally available energy resource that will continue to play an important role in
our renewable energy mix. There is no single source of energy capable of solving our
dependence on fossil fuels.
Wood pellets are a renewable energy source in Kenya and the greater East Africa Fossil
fuels. The market has few barriers to entry and clients are receptive. Eco-Bora seeks to
capitalize on this opportunity because wood pellets are an affordable alternative to diesel,
petrol, firewood and electricity. The industry is based on both technological and supplies
relationship.
Technological change includes use of boilers in industries, use of gasifiers for home cooking
and fuel gasifiers to convert biomass to electricity.
Environmental change will involve conservation of trees, hence avoiding deforestation;
reduced release of greenhouse gases that may lead to global warming and recycling of waste
products e.g. sawdust, and peanut shells.
Economic change will include reduced production costs of materials from industries,
lowering the costs of purchasing products.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Products and services.
Eco-Bora wood pellets are unique. Highly compressed sawdust with high density and lower
water content of about 10% guarantees 25% more heat efficiency than charcoal. The end
users gets value for their money. Pellets are easy to light, burn for longer, have no soot and
higher heat content due to high calorific value.
Complimentary product packaged alongside Eco-Bora wood pellets are fire lighters from
Mathenge tree. This will enable users easily light up fires saving on time. A feature
positioned to make us ahead of our competitor.
Unique product packaging, and close relationships with our clients. Providing timely
deliveries is another strategy we will use.
TARGET MARKET
1.
2.
3.
4.
Industries with boilers
Businesses that are bulk consumers of fuel i.e. schools and hotels
Organization that design gasifiers
Groups of people.
OUR CURRENT CLIENT LIST
1.
2.
3.
4.
Biolite
Ecozoom
Chanadria Industries
Malindi Juice Processors
Market size
The market size is huge; and growing. Eco-Bora targets to capture 50% of the market in 6 months. In
five years time our target is 80-90% of the market
Secondary markets in need of wood pellets also exist. These will expand our revenue base once the
primary markets are exhausted.
COMPETITIVE ANALYSIS
Business description
Eco-Bora is a product manufacturing industry.
Wood pellets are our main product.
Raw materials used are sawdust, maizestalks,branches,coffeehusksamong others.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Analysis of competitor
Direct competitors- Green Steps Africa Limited
Hours of Operation- Part time
Years in business –1
Products – Wood Pellets
Customer Profile – Nill
Pricing – kshs 100 per kilo
Marketing/Advertising – Have a website
Strengths1. have wood pellets press machines
2. have a financier
Weakness – production cost is too high
Opportunities for Eco-bora given this competitive landscape –
1. more marketing to possible clients
2. quick delivery of quality products
3. lower the price of pellets below kshs 100
Indirect competitors –
1. charcoal sellers
2. firewood use
3. electricity
PROMOTIONAL STRATEGY
1.
2.
3.
4.
5.
personal selling
direct mail
trade magazines
sponsorship of related events
business cards
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Location
Location: – Ruiru New Horizons Park Warehouses.
Reason for location: – away from town, ample parking, affordable rent, and access to Thika Super
Highway; closer to the raw materials.
Marketing advantages for location – land closer to the main road; passers-by can easily see the
company.
PRICING
The first strategy is to price below competition i.e. less than kshs 100.
Theprice will be discounted on a regular basis.
MANUFACTURING PLAN
Requirements for equipment, plant and storage facilities and approximate costs associated
with this.
Eco-Bora ltd needs a pellet press machine, costs are approximately 5,000 USD.
The storage facility preferred is a warehouse; about 2000sq./kshs 80,000 per month.
Water bills kshs 500 per month
Transport costs are variable depending on location of client.
Miscellaneous expenses are variable depending on client taste.
Human Resource
Eco-Bora management includes an accountant, a sales officer , supervisor and general
manager.
Other staff shall be secured locally to provide contractual services such as :-repairs of
machine, loading and offloading supplies; security, cleanliness e.t.c
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Operational plan
What is the current status of product development?
Eco-Bora wood pellets are in pre-implementation phase.
What is the proposed “finish” date of development? 30 -11- 2015
What obstacles must Eco-Bora overcome in this process?
Establish a financier or get a capitalist, set up a constitution for the company and basic
structures.
What specific task can be completed?
I.
II.
III.
IV.
V.
Register the company
Establish distribution channels of product
Make packaging of the product and have a relationship with packaging suppliers.
Have a steady leas of continuous suppliers.
Have a web site to increase visibility
Who outside the company will be involved?
Get a consultant in human resource management, marketing/branding and book keeping/
accounting.
How will we protect the company’s company proprietary information/technology or
competitive advantage?
I.
II.
III.
IV.
-Achieved by advice from lawyer
-Entrance into the plant should authorized by management
-No images on plant to the public
-Competitive advantage secrets only among the management team.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Regulations of the industry
Eco-Bora is a limited company.
Special permits require to run the industry include:
1.country business license
2.( KIRDI) Kenya industrial Research Development institute certification
3.( KEBS) Kenya Bureau of standards certification
SECTION TWO: FINANCIAL PROJECTIONS.
The following table shows the starting up financial budget.
FINANCIAL PLAN IN [ Kshs]
STARTUP BUDGET
Occupancy
Legal fee
Equipment
Supplies and delivery
Personnel
Miscellaneous expenses
TOTAL
AMOUNT
6,000
20,000
400,000
250,000
50,000
10,000
736,000
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
Projected cash flow statements for three months.
Cash flow statements
Cash receipts Sale[ Kshs]
Loans.[Kshs]
Receipts after
Disbursement[ Kshs]
1 st Month
1,000,000
736,000
264,000
2nd Month
1,200,000
636,000
364,000
Income statement for 3 months
Revenue (sales) [ Kshs]
Variable expenses [ Kshs]
Fixed expenses [ Kshs]
Total expenses [ Kshs]
Profit [ Kshs]
5,400,000
400,000
366,000
776,000
4,634,000
Contacts
Email:[email protected]
Phone :
0711689424
0711263020
0727264748
website: www.ecobora.co.ke
email: [email protected]
3 rd Month
1,500,000
536,000
464,000
ECO
BORA
…..working towards sustainable energy.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
website: www.ecobora.co.ke
email: [email protected]
ECO
BORA
…..working towards sustainable energy.
website: www.ecobora.co.ke
email: [email protected]