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2015 International Conference on Management Science & Engineering (22th) October 19-22, 2015 Dubai, United Arab Emirates Research on Free-riding Behavior under Different Punishment Conditions ZHOU Yan,GUO Cai-cai,QIU Ling,ZHAO Chun-qi School of Management, Harbin Institute of Technology, Harbin 150001, P.R.China Abstract: In recent years, free-riding behavior is an urgent problem which has caused a heated debate. The existence of the free-riding behavior will reduce the efficiency of the group and loss the benefits. The different punishment mechanisms are introduced to this paper. The control mechanism of free-riding behavior is analyzed by different punishment levels and punishment decision-making mechanisms. First, we use z-tree software to collect experimental data. Second, we use the nonparametric test and the regression analysis to test the experimental results. Third, through the analysis of the degree of punishment and the method of group decision-making, we get the optimal mechanism to control free-riding behavior. We find that our results can be applicable to control free-riding behavior in reality. We can control free-riding behavior by three methods. First, the free-riding behavior can be reduced by the increasing of the punishment. Second, the free-riding behavior can be reduced by the collective decision-making. Third, we can combine the two methods to reduce free-riding behavior. Keywords: free-riding behavior, punishment conditions, group decision-making, control mechanisms 1 Introduction Free-riding behavior will reduce the efficiency of the team and decrease the collective benefits. How to control free-riding behavior is an important problem. The traditional solution is supervision and the method of privatization. However, these methods can only solve parts of the public goods dilemma and lack the universal applicability. Therefore, as the number of domestic and foreign research is growing, experimental economics is becoming a method to solve the free-rider problem. This paper uses experimental economics to explore the individual decisions in different punishment conditions. The phenomenon of free-riding has been studied for a long time. The resources will achieve the Pareto optimal in the market conditions. However, some items are not privacy goods to some extent; it will cause social dilemma in the provision of public goods. Olson points that free-riding means the individual Supported by the National Natural Science Foundation of China(71203046) 978-1-4673-6513-0/15/$31.00 ©2015 IEEE obtains others’ benefits without paying the cost. Therefore, free-riding has been a heated topic in many fields. Walk and Issac (1984) find that as the marginal income of public goods provision by the individual is increasing, the motivation of free-riding is decreasing [1]. Andreoni (1995) finds that compared with incentive mechanism, the punishment mechanism is more effective to reduce free-riding behavior[2]. Saijo and Nakamura use the voluntary contribution mechanism to prove that punishment can reduce the free-riding behavior [3]. Laury (1999) presents that people who have a wealthy asset are more likely to invest on public goods accounts [4]. Stimulation can alter free-riding behavior and people will adjust their behaviors by comparing with the gains and the losses of others [5]. After their study in this area, punishment mechanism has been studied in many aspects. As the introduction of voluntary supply punishment mechanism, the level of voluntary supply is increasing. Fehr and Gchter (2000) have confirmed that punishment can effectively reduce free-riding behavior [6]. Masclet and Noussair (2003) repeat their study and extend the experiment, they also explore the effect of punish other group members [7]. Carpenter(2007) studies the cost of punishment as an important factor to solve free-riding problems[8]. Gunnthorsdottir and Houser [9]point out that contributions have played an important role in decision-making, people will adjust their contributions according to the benchmark. Nikiforakis (2010) point out that the appropriate punishment can increase the level of cooperation [10]. Price(2005) indicates that the altruistic punishment can effectively promote the evolution of cooperation even in very weak conditions[11]. Both the asymmetric punishment institutions and the symmetric institutions are efficient in generating cooperation [12]. Whether a free rider is a moral person or not is determined by others’ behavior [13]. Sympathy is a main factor to analyze punishment when people consider morality and justice [14]. Muller and Sefton design an experiment, they find that the contribution in stage one is higher than stage two [15]. What’s more, the response of individual to other people is still need to be considered in public goods experiment [16]. Punishment can improve group members’ contributions, but it can not enhance the welfare [17]. Decker and Stiehler (2003) design an experiment and - 1715 - study the individual regulation and three kinds of collective regulations [18]. Group size is an important factor and the efficient gains are higher in the large group [19] .Ohtsubo and Masuda find that nearly half of the people punish the dishonest but fair trustee [20]. When group members can be expelled by others, the endowment will be significantly increased [21]. The participants can be mainly divided into three types, including strong free riders, conditional cooperators of reciprocators and strong cooperators [22]. Even the information is inaccurate, people still willing to reveal punishment [23]. Punishment and communication can have an effect on contributions [24]. The network has a mediating effect on contribution [25]. People will continue to choose cooperation when punishment can not be observed [26]. Free rider behavior has many kinds of factors that need to be considered in the experiment [27]. The test is very important to make a faithful conclusion [28] . The presence of leader can increase the contributions on public accounts [29]. Donation can be applicable to the analysis of public goods, so public goods can be studied in many aspects [30]. We find that punishment is an important factor to control free-riding behavior, so we focus on the punishment mechanisms. Our research can offer some suggestions for further study in designing the experiment. First, we can test the applicability of the existing classical theory. We use experiment to simulate the individual’s behavior which more apt to the reality. Our behavior is not only determined by the rational analysis, but also is affected by the individual environment. Second, we study the relevant influence factors on free-riding and analyze the most effective mechanisms to reduce free-riding behavior. Third, we make relevant policy recommendations by analyzing the individual’s reflection on different punishment level and decision-making method. 2 Experimental design and procedures 2.1 The design of individual punishment experiment In the individual punishment experiment, we design five kinds of experiment scenarios. The degrees of punishment include 0, 1, 2, 3and 4. When the degree of punishment is equal to 0, the experiment is the standard voluntary experiment. N is the number of the group (n>2), I represents the participant I. y is the endowment, which means the initial experimental currency. The participants can decide how much to invest on the public accounts. Ci means the tokens which are invested on the public account by participant I (0≤Ci≤y). ( y − Ci ) means that the residential money will be invested on the private account. a represents the marginal rate of the return, so the revenue of participant (Ri) is as following: n Ri = y − Ci + a ∑ Ci i =1 (1) The improved experiments are more complicated than the basic experiment. This paper adds a new stage to the experiment. The degrees of punishment include 1, 2, 3 and 4. In the punishment experiment, there is a second stage. In this period, the participants can get the information about others’ contributions. They can buy punishment point to reduce others’ income. However, the punishment point is not free, each punishment point costs one unit of experimental currency and the money will be deducted from their income. Pij means the punishment point of participant j that is given by participant i. e means the marginal rate of punishment. The income of participant I ( Ri ) is as following: n Ri = y − Ci + a ∑ Ci − ∑ Pij − e∑ Pji (2) The maximum of punishment point is the income of the first stage. E represents the degree of punishment. In the basic experiment, when the degree of punishment is equal to 0, it is a standard basic experiment. i= 1 j ≠i j ≠i 2.2 The design of collective experiment Compared with the individual experiment, the collective experiment has an extra stage. The basic design of experiment is similar to the individual experiment. However, there is a group discussion about whether enter the punishment period or not after the investment period. Every group has four participants. If the number of participants who choose the punishment period outweighs two, the whole group will enter the second stage. If the number of participants who choose the punishment period less than two, the whole group will not enter the second stage. If the number of participants who choose the punishment period is equal to two, the stage will be determined randomly by the computer. There is a punishment cost. If the participant wants to punish others, each punishment point will reduce one unit of experimental currency. Pij means the punishment point of participant j which is given by participant i. e means the marginal rate of punishment. The income of participant I ( Ri ) is as following: n Ri = y − Ci + a ∑ Ci − ∑ Pij − e∑ Pji i= 1 j ≠i e ∈ {1, 2,3, 4} j ≠i (3) . We design four In this experiment, kinds of scenarios. We use e to express the four degree of punishment. When e is equal to 0, it is the basic experiment. In this stage, the punishment decision is made by all the groups and the degree of punishment can be changed. In the last period, the experimental currency can be converted to RMB as the income of experiment. 3 Assumptions 3.1 The individual punishment experiments According to the evidence and experiment, most people hate to be deceived by others and unfair treated under the condition of social dilemma. Therefore, even if they have to pay for the cost, those people who cooperate - 1716 - with others would like to punish free riders. If the punishment can not give them long-term benefits, they will still choose punishment. Therefore, we can make an assumption based on the above analysis. Even if the participants need to pay for the cost when they punish others who do not choose cooperation, they still want to punish the people. What’s more, if they cannot get substantial benefits, these people will not change their decisions. The level of free-riding behavior is more deviated from the level of cooperation. We can find that the degree of punishment is related to their income. However, the potential free riders can reduce the punishment by improving their level of cooperation. In this experiment, as the degree of punishment is growing, the participants will offer more penalty points to the people who invest more money on the private account, it will reduce the income of the people who is be punished. Therefore, it will affect the contribution on public accounts in the next period and reduce the free-riding behavior. Therefore, we can make the assumption 1: H1: As the degree of punishment is growing, the participant will invest more money on the public account. 3.2 The collective punishment experiment Compared with the individual punishment experiment, the collective punishment experiment adds a procedure of group choice by voting. According to the hypothesis of the rational people, when the participants enter the punishment procedure, the individual benefits will decrease. When individual punish other members, the individual needs to pay the cost. In collective punishment, people can decide whether to punish others or not. At the beginning, people don’t like to punish other people. As the time is increasing, people would like to punish free riders in order to meet an equal consideration. Based on the above analysis, we can make the hypothesis 2. H2: In the collective punishment experiment, as the experiment repeated, the participants spend more money on punishing others. On the one hand, with the beginning of the experiment, the income level will change differently. The income of public account is closely related to the individual behavior. The information of individual income is public. It will give the participants some information about whether others choose free-riding or not. On the other hand, if the individual enter the punishment period, it is difficult for them to give up punishment. Therefore, we can make the hypothesis 3. H3: Once the participants enter the period of punishment, they will keep punishing others and rarely choose not to punish again. In a mild punishment experiment, as the degree of punishment is increasing, the benefits of participants will decrease due to the punishment. Overall, they don’t like to punish others. According to the rational consideration, they will choose punishment in a mild punishment. Overall, we can make the hypothesis 4. H4: As the degree of punishment is increasing, the level of cooperation will increase in the mild punishment mechanism. We consider the degree of punishment and the method of decision-making as two dimensions to analyze the free-riding behavior. Overall, we get ten kinds of punishment mechanisms. In these punishment mechanisms, there is an optimal mechanism to control free-riding behavior. 4 Results 4.1 Description statistics We use the experimental economics to study free-riding behavior, we recruited 144 volunteers by the method of online publicity posters and community notices. We analyze the careers of the participants in order to make sure the universality of volunteers. The distribution of participants is as following: Farmer Worker Soldier Student and teacher White-collar workers Others Fig.1 The classification proportions of participant’s occupation We can see that the experiment has many kinds of participants. Student and teacher are accounted for the largest proportion. This is mainly because that students and teachers have a lot of spare time. So they are more willing to participate in the experiment. However, we still collect the data of other participants with different occupations. We find that people whose age between 20 and 30 more likely to participate in this experiment. It also indicates the students are most likely to attend this experiment to some extent. The university student has the most intensive curiosity. However, the elderly people are the weakest. What’s more, we still statistic the education of the participants, we find that undergraduates are most likely to attend this experiment. The participants include people in junior high school and senior middle school. There are also people who already graduate from university. 4.2 The result of individual punishment experiment (1) Statistical test We collect the observations of 72 participants; each participant needs to attend the free-riding experiment five times. In the individual decision-making experiment, the participant needs to maintain independence. There is - 1717 - The average contribution retains flat when the degree of punishment is equal to 1. In the residential scenarios, there is an increase tendency. When people spend more money on punishment, the contribution will become higher. What’s more, the total income of the whole group will become higher. Thus, we can verify that the hypothesis 2 is correct. Contribution on public accounts no communication among team members. Overall, we obtain 18 groups. We use the Kruskal-Wallis test to analyze that whether the experiment currency invested on the public accounts obey the same distribution or not. As shown in Tab.1, in the punishment experiment, the data in the general level is significant and obey the same distribution. It indicates that there is no sample problem due to the different sessions and times which may cause samples inaccurate. Tab.1 Results of Kruskal-Wallis test in individual decision-making a,b Test Statistics Experiment Chi-Square df Asymp. Sig. “0” 4.390 “1” 22.246 “2” 20.454 “3” 34.526 “4” 38.201 71 0.96 71 0.02 71 0.04 71 0.00 71 0.00 "0" 15 "1" "2" 10 "3" 5 "4" 0 0 5 10 Fig.3 The average contribution of participants in 10 rounds Through the observation of the sample, we can find the change of the experimental currency that invested on the public accounts. We can get the average contribution according to the contribution in ten repeated experiments. As shown in Fig.2, e∈{0,1,2,3,4}= {3.15, 7.06, 12.08, 15.49,17.10}. As the degree of punishment is increasing, the average contribution of public account will increase at the same time. All in all, the control effect of free-riding behavior will be improved at the same time. (2)Regression analysis During the course of the experiment, we need to statistic the average contribution. At the same time, there is a cost to punish others. We can establish the model when the degree of punishment is different. We use the Stata software to establish regression model to analyze the free-riding behavior. The result of this regression mode is shown as follows: α 0 + α1 punfi ,t −1 + α 2 punsi ,t −1 pubi ,t − pubi ,t −1 = +α 3 resi ,t −1 + e i ,t pubi ,t − pubi ,t −1 20 The average of contribution 5 (4) In this formula, represents the increment of contribution that individual invest on public accounts in t period compared with t-1 punf i , t −1 is the cost of penalty point that period. individual punishes others in the t-1 period. 15 10 15 Rounds a. Kruskal Wallis Test b. Grouping Variable: subject 0 20 punsi ,t −1 "0" "1" "2" "3" "4" Fig.2 The average contribution of different punishment degree As we can see from Fig.2, the average contribution in the punishment experiment is higher than experiment without punishment. According to the repeated game theory, each experiment will repeat 10 times. We can see the change of free-riding behavior through the change of investment on public accounts during each round. As shown in Fig.3, the experimental currency invested on public accounts in punishment experiment is larger than the money invested on the basic experiment. As shown in Fig.3, the average contribution is different during the different periods. In the first round, the average contribution of participants is between 40% and 63%. This data is consistent with the previous study. After the first round, the average contribution is decreasing when the degree of punishment is equal to 0. is the total point that individual I is resi ,t −1 punished by others. represents the income of individual i. According to the measurement equation, when the degree of punishment is different, we can acquire the change of the contribution on public accounts. As we can see from Tab.2, there is a positive relationship between the penalty point in the last round and the contribution in the next round when the degree of punishment is equal to 1. When the degree of punishment is high, participants will invest more money on public accounts. As the income of participants is increasing, people may invest more money in the next period. When a person is punished by others, they are more likely to change their free rider behavior. As we can see from Tab.3, there is a positive relationship between the penalty point in the last round and the contribution in the next round when the degree of - 1718 - Tab.2 The cross-round change of public accounts when e=1 pub Coef. Std.Err. t P>|t| punf 0.3741765 0.3556607 3.19 0.029 puns 0.8235584 0.2585624 1.05 0.002 res 0.7505912 0.1379658 5.44 0.000 _cons (17.7910200) 3.2964870 5.40 0.000 Prob > F = 0.0000 R-squared= 0.3734 Adj R-squared = 0.3457 Tab.3 The cross-round change of public accounts when e=2 pub Coef. Std.Err. t P>|t| punf 0.0426695 0.3462072 0.12 0.037 puns 1.1296320 0.2861325 3.95 0.000 res 0.1741345 0.1988131 0.88 0.038 _cons 4.9117750 5.3101240 0.92 0.358 As we can see from Tab.5, there is a positive relationship between the penalty point in the last round and the contribution in the next round when the degree of punishment is equal to 4. When the degree of punishment is high, participants will invest more on public accounts. Similarly, there is a positive relationship between the contribution on public accounts in the next round and the income in the last period. As the income of participants increasing, the individual will more likely to choose cooperation. If a person like to punish others, they will more likely to invest on public accounts for demonstration. Tab.5 The cross-round change of public accounts when e=4 pub Prob > F = 0.0000 Coef. Std.Err. t P>|t| punf 0.2363969 0.1606476 1.47 0.014 puns 0.7723857 0.4148102 1.86 0.068 res 0.2303133 0.1114697 2.07 0.043 _cons 6.1017900 3.3123840 1.84 0.071 Prob > F = 0.0249 R-squared= 0.3601 R-squared= 0.2213 Adj R-squared = 0.3319 Adj R-squared = 0.2135 punishment is equal to 2. When the degree of punishment is high, participants will invest more on public accounts. Similarly, there is a positive relationship between the contribution on public accounts in the next round and the income in the last period. As the income of participants is increasing, the individual will more likely to choose cooperation. If a person is punished by others, they will reduce free rider behavior in the next period. What’s more, they will try to change this situation in the next period in order to avoid the punishment. As we can see from Tab.4, there is a positive relationship between the penalty point in the last round and the contribution in the next round when the degree of punishment is equal to 3. When the degree of punishment is high, the participant will invest more money on public accounts. Similarly, there is a positive relationship between the contribution on public accounts in the next round and the income in the last period. As the income of participants is increasing, the individual is more likely to choose cooperation. It is means that the punishment is effective to reduce free rider behavior. Tab.4 The cross-round change of public accounts when e=3 pub Coef. Std.Err. t P>|t| punf 0.3305715 0.1722184 1.92 0.049 puns 0.8877443 0.4469820 1.98 0.041 res 0.3182380 0.1528158 2.08 0.041 _cons (8.8143500) 4.4225310 1.99 0.050 Prob > F = 0.0269 R-squared= 0.2228 Adj R-squared = 0.2187 4.3 The result of collective punishment experiment 4.3.1 Nonparametric test The experimental design of the collective punishment experiment is similar to the individual experiments. What’s more, in the collective experiment, there is a decision-making process by the group members. Tab.6 Results of Kruskal-Wallis test in punishment experiment Test Statisticsa,b Chi-Square df Asymp. Sig. “0” 7.3683 “1” 21.378 “2” 22.493 “3” 34.136 “4” 32.368 71 0.82 71 0.03 71 0.02 71 0.00 71 0.00 a. Kruskal Wallis Test b. Grouping Variable: subject We have collected the experimental data from 72 subjects and made 18 groups. Kruskal-Wallis test is used to test the distribution of the contribution on the public accounts. The result is shown as Tab. 6. In the punishment experiment, the experimental data obey the same distribution. The results suggest that there is no problem due to the different sessions and times. It also means that our samples are accurate. It also indicates that the sample is fit for this experiment. Although people may have different characteristics, it has no effect on this experiment. 4.3.2 The results of the collective experiment As we can see from Tab.7, there are seldom groups that choose to enter the punishment stage at the beginning of the experiment. Only one group enters the - 1719 - punishment stage when the degree of punishment is equal to 1. However, as the experiment repeated, there are more groups choose the punishment stage. We can also see that people are more likely to choose the mild punishment when the degree of punishment is different. When the degree of punishment is higher, the participants need more time to choose punishment. 15 10 Tab.7 The number and percentage when the group choose the punishment period Period 1 Period 2 Period 3 Category “1” “2” “3” “4” number 1 0 0 0 percentage 5.5% 0 0 0 number 5 2 1 0 percentage 27.8% 11.1% 5.5% 0 number 7 2 0 1 percentage 38.9% 11.1% 0 5.5% number 8 4 0 0 percentage 44.4% 22.2% 0 0 Period 5 number 11 7 2 1 percentage 61.1% 38.9% 11.1% 5.5% Period 6 number 10 8 3 2 percentage 55.6% 44.4% 16.7% 11.1% "1" "2" "3" "4" 20 "0" 15 "1" 10 "2" 5 "4" "3" 0 0 Period 7 number 11 6 3 2 percentage 61.1% 33.3% 16.7% 11.1% Period 8 number 13 8 5 1 percentage 72.2% 44.4% 27.8% 5.5% number 15 10 4 3 percentage 83.3% 55.6% 22.2% 16.7% number 15 11 3 2 percentage 83.3% 61.1% 16.7% 11.1% Period 10 "0" Fig.5 The average contribution of different punishment degree Period 4 Period 9 0 Contribution on public accounts Round The average of contribution 5 According to our statistics, there are 18 groups to take part in ten rounds experiments. The number of punitive rounds is 187. Once, a group chooses the punishment mechanism, it is difficult for them to enter the non-punitive period. As shown in Fig. 5, when the degree of punishment is increasing, more money will be invested on public accounts. In a word, the free-riding behavior will be reduced. The conclusion is similar to the individual decision-making. As shown in Fig.6, the average contribution on public account in the punishment experiment is higher than the contribution in non-punitive experiment. People invest more money on public accounts when the degree of punishment is equal to 4. As the degree of punishment is increasing, the average contribution is increasing. The result is the same as the individual decision-making mechanism. 5 10 15 The repeated times Fig.6 The average contribution of participants in 10 rounds 4.4 The Comparative analysis of different punishment mechanism According to the analysis of the experiment, no matter what kind of decision-making method, the contribution is higher in punishment experiment than in non-punitive experiment. As the experiment is repeated, more money will be invested on public accounts. Next, we will study the relationship between different decision-making and free-riding behavior when the degree of punishment is constant. As shown in Fig. 7, when the degree of punishment is equal to 1, the number of tokens be invested on public accounts in collective decision-making period is higher than in individual decision-making period. When the collective use ballot to decide whether to enter punishment period or not, all the participants will have binding force and less likely to choose free-riding behavior. What’s more, the level of collective cooperation will be improved. People will invest more money on public accounts when they are faced with the group decision-making. It indicates that the group decision-making is more useful to reduce free rider behavior. - 1720 - contribution on public accounts 20 10 0 0 5 Rounds 10 15 Individual decision-making 0 5 10 Group decision-making 15 Fig.9 The average contribution of different decision-making mechanisms when the punitive effect is equal to 3 Rounds Individual decision-making Group decision-making Fig.7 The average contribution in different decision-making mechanisms when the punitive effect is equal to 1 As shown in Fig.8, the tokens be invested on public account in individual decision-making experiment are similar to the collective decision-making experiment. The two lines are intertwined and increased in the same direction. We can see that the participants are seldom affected by different ways of decision-making. The two kinds of decision-making methods have a similar impact on free-riding behavior. It is difficult to judge which method is more useful in this circumstance. As shown in Fig10, when the degree of punishment is equal to 4, we can obtain a similar conclusion as the degree of punishment is equal 3. The difference is that the average contribution is generally raised two tokens. The result is also consistent with the foregoing conclusion. As the degree of punishment is increasing, the number of tokens that be invested on the public accounts is increasing. The individual decision-making may be a good way to reduce free rider behavior. Contribution on public accounts Contribution on public accounts 12 10 8 6 4 2 0 20 10 0 0 5 10 15 Contribution on public accounts Rounds 15 Individual decision-making Group decision-making 10 Fig.10 The average contribution of different decision-making mechanisms when the punitive effect is equal to 4 5 0 0 5 10 5 Conclusions 15 Rounds Individual decision-making Group decision-making Fig.8 The average contribution of different decision-making mechanisms when the punitive effect is equal to 2 As shown in Fig.9, when the degree of punishment is equal to 3, compared with the collective decision-making period, the number of tokens be invested on public accounts in individual decision-making period is larger. The basic trend of the two lines is the same. As the degree of punishment is increasing, the participants are more likely to choose to invest on public accounts. Therefore, the level of cooperation will increase at the same time. In addition, compared with the individual decision-making method, the fluctuations of average contribution in collective decision-making is larger. We find that it is better to choose the individual decision-making method in order to reduce free rider behavior. In this paper, we judge the punishment mechanism of free-riding behavior from the decision-making mechanism and the degree of punishment aspects. We study the optimal punishment mechanisms by analyzing the eight different experiments. In the individual punishment experiment, the introduction of punishment mechanism can significantly control the occurrence of free-riding behavior. What’s more, as the degree of punishment is increasing, the contribution on public accounts is increasing. To be specific, the degree of punishment has a linear effect on the average contribution of participants. In the collective decision-making experiment, most participants will choose the non-punitive experiment at the beginning of experiment. Once they enter the punishment period, they will keep punishing others and rarely choose not to enter the punishment period again. When the degree of punishment is different, the majority of participants will choose the mild punishment mechanism. In the mild punishment mechanism, the level of cooperation is larger. However, when the degree of punishment is increasing, people may tend to choose - 1721 - free-riding behavior. When the degree of punishment and the decision-making method are considered as two dimensions, we can get ten different punishment mechanisms. There is an optimal combination of mechanisms to control the free-riding among these mechanisms. When the degree of punishment is limited to a constant extent, there is a negative relationship between the degree of punishment and the free-riding behavior in individual and collective decision-making experiment. In other words, the punishment mechanism of free-riding behavior is the most optimal mechanism when the degree of punishment is equal to 4. If the degree of punishment is only considered as an important factor, we can make some conclusions. The collective decision-making is more powerful to control free-riding behavior when the degree of punishment is equal to 1. The collective and the individual decision-making sometimes have a similar impact on the controlling of free-riding behavior and both equally valid. However, as the degree of punishment is increasing, the conclusion will change. The individual decision-making method is more powerful than the collective decision-making method to control free-riding behavior when the degree of punishment is 3 or 4. In these two situations, the individual decision-making method is the most optimal mechanism. According to the conclusion of this paper, we can propose some suggests on controlling free-riding behavior. First, we can control free-riding behavior by increasing the degree of punishment. Advocacy and education can induce social preferences. These methods can reduce self-interest of the individual and increase the cooperation in public areas. However, the individual self-interest may also reduce individual social preferences, so cooperation cannot sustain. Therefore, the maintaining of cooperation cannot simply rely on some form of strategy and systems. It needs to consider the complex preferences of participants and adopt the institutional intervention and behavioral interventions. Secondly, we can control free-riding behavior by collective constraints. Take the industrial reputation as an example, the industrial reputation has the vulnerability of public goods. How can we manage this reputation vulnerability? The most common practice is to implement the punishment. 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