Download Redundant_Paper

Redundancy
Principle: calls
for eliminating
redundant
information in
various formats
simultaneously.
The artifact that I have chosen is a form of modern
day advertisement. This form of advertisement is using the
Redundancy Principle. The redundancy principle calls for
eliminating redundant information in various formats
simultaneously. Based on observation, the advertiser is
using two forms of redundancy, visual redundancy and
literary redundancy. The advertiser also uses the Logos and
Pathos rhetorical appeals. Using all these methods the
advertiser is ensuring that the product will be sold and
make the sales for the company.
The advertiser starts by using visual advertising.
With this technique, the advertiser using redundant
principle to ensure the consumer’s attention is captured.
The overall color of the can is orange. Then the advertiser
put an orange slice on the can. These two types of visual
advertisements fall into the Redundancy Principle. This also
falls into the rhetorical appeal of Pathos. This appeal is
based on the beliefs and values of the audience. Being that
the can is orange, the consumer will assume and believe
that the soda in the can is orange soda. By the advertiser
doing all these, it is appealing to the consumer. The purpose
of these things is the visually sell the product before the
consumer actually sells the product.
The second form of redundancy is literary. The
product name “Crush Orange” and the information also
located on the can “Orange Soda” is reiterating the content
in the soda can. The advertiser also states, “Naturally
flavored with natural flavors”. This statement is reiterating
the use of natural flavors. The advertiser is using another
rhetorical appeal of Logos. This appeal is based on logic,
reasoning, and evidence concerning the subject. The Logos
appeal is based off the color of the can, the orange slice, the
word “Orange”, the content being stated as orange soda,
and the use of natural flavors being stated.
The advertiser used many methods to create a
visually appealing product. They used multiple techniques
that overlapped each other on the product. This supports
the redundant principle. The advertiser should not duplicate
information. The way this should be done is by removing
either “orange” from Crush or the words “orange soda” on
the can. Also, the statement, “Naturally flavored with
natural flavors” should be modified to eliminate
redundancy of the use “natural flavors”. The two types of
visual advertisements, the orange can and the orange slice,
should be altered to reduce redundancy.