Download Scratch Cards Game 1 - Hospice Lotteries Association

Game 1 – Grab A Grand
Game 2 – Stacks of Cash
Sales: £19,483
Sales: £26,795
= 97.4% of cards ordered purchased
= 89.3% of cards ordered purchased
Donations: £1,514
Donations: £1,789
Game 3 – Pot Luck
Game 4 – Strike It Rich
Sales: £28,340
Sales: £38,832
= 94.4% of cards ordered purchased
= 97.08% of cards ordered purchased
Donations: £3,366
Donations: £4,122
Game 5 – Lucky Day
Game 6 – Grand Day
Sales: £44,349
Sales: £49,489
= 98.5% of cards ordered purchased
Donations: £2,884
=98.9% of cards ordered purchased
Donations: £2,955
Total Scratch Card Income
To Date
£237,808
Game 7 – Ruby Riches
Sales to date: £13,000
Donations: £890
Prizes:
•Recommend cash
•40% are winning cards
•More smaller prizes i.e £1/£2 wins encourage
more sales
•Prize money is not always claimed
£1 WIN
£2 WIN
£100 WIN
£1,000
£50 WIN
Top
Prize
£5 WIN
Prizes
Expense Example:
•50k scratch card game
•£20k potential prize fund
£20 WIN
£10 WIN
•Only £12k claimed
Scratch Card Expenditure
•Print of cards
•Prizes
•P.O.S
•Tins/Dispensers (1st game cost)
•Servicing/mileage costs
(sponsored car)
Where we sell our
scratch cards
•Outlets
•Promotional stand activity
•All DMH Shops
•Day Hospice
•Hospice led events
•As Wedding Favours
•Charity Of The Year events
Interesting sales stats
(figures taken from last scratch card game)
•£10k sales from promotional stand/DMH events
•£7,300 sold as Wedding Favours
•£5,500 Moat House (Charity of the Year)
•£5,200 via our Hospice Shops
•£4,500 Day Hospice
Administration
•All of outlets are placed on Rounds
•Outlets have stock/sales control sheet
•Outlets have a scratch card tin & dispenser
•We service outlets quarterly (use vols & canvassers)
•Outlets receive welcome pack/procedure card
•Sales/income/stock & outlet contact data currently
recorded on Excel
Staffing
•p/t member of admin staff administers all
“non weekly lottery income”
•Promotions Co-ordinator organises:
Servicing
New outlets
Wedding Fayres/DMH Led Events
Publicity
Gambling Commission
•Price of ticket
•Last date of sale
•Lottery licence holder
•Licensed with the Gambling Commission
(GC website address)
•Over 16 (best practise)
•Gamble responsibly – Gamcare (best practise)
•Gambling Commission submission - 13 weeks after last
date of sale
Raise
Awareness
Messages posted on
Facebook
Raise awareness
•Local press
•Point of sale material
•Hospice newsletter
•Staff awareness
•Website
Communicate
•Thank you certificates
•Thank you cards
•Correspondence to
Wedding Favour purchasers
•Hospice Shops (Retail Bulletin)
•Day Care
•Fundraising