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Oracle Business Intelligence
Query Reporting & Analysis
The Oracle Vision
Tan Gwan An
It’s information that matters.
Information Drives Business
Manage & Monitor
Your Business
Know Your
Customers
& Suppliers
information
Spend Less
For New Customers
Products
Better Processes
Control Security
Reliability
Accountability
Need to Unify BI in a Single View
Planning
Monitoring
Analysis
Reporting
Oracle Business
Intelligence
Why choose Oracle RDBMS for data
warehousing?
Technology leadership
Proven scalability
Proven performance
Consistent commitment to
leading platforms
y Strong support of ISVs
y Seamless fit into enterprise IT
environments
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y
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Can you afford to choose an
RDBMS with out Integrated OLAP?
Why OLAP?
y Calculations
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Models, forecasts, statistics, custom functions, etc.
y Multidimensional models
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End user model – provides structure and context
Physical model - facilitates ease of expression
y Transaction Model
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Session isolated, read repeatable
Supports what-if/planning applications
y Efficiency
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Fast builds, solves, and queries
Small footprint
Classic Approach
Information & Data Fragmentation
Brio
Hyperion
IBM
MS SQL Server
Hyperion
MS Analysis Services
Relational
OLAP
The Oracle Way
Data & Information Consolidation
Relational
OLAP
The Oracle Way
Data & Information Consolidation
Relational & OLAP
Databases Unite
Why choose Oracle for OLAP?
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y
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OLAP in the RDBMS
Single RDBMS-MDDS process
Single data storage
Single metadata repository
Single set of management tools
Single security model
OLAP API and SQL interfaces
OLAP
But can you really afford
to choose an
Integrated RDBMS-OLAP database
without Integrated Query and
Analysis Tools?
The Oracle Way
Data & Information Consolidation
Relational & OLAP
Databases Unite
The Oracle Way
Data & Information Consolidation
Relational & OLAP
Tools Unite
Relational & OLAP
Databases Unite
But can you really afford
to choose an
Integrated RDBMS-OLAP database
without an
Integrated Excel Add-in?
Oracle10g Excel Add-in on steroids
But can you really afford
to choose an
Integrated RDBMS-OLAP database
without Open Information Access?
The Oracle Approach
Open Information Access
Oracle Discoverer
3rd Party Tools
Business Objects
…
Microsoft
Excel
Oracle10g
But can you really afford
to choose an
Integrated RDBMS-OLAP database
without Integrated Custom
Development Tools?
BI Beans
y Want One User Experience?
–
Query, Calc, Graph, Crosstab, Table, Customizers…
y Discoverer
y Excel Add-in
y Reports
y Portal
y Applications
Developer Productivity
BI Beans + JDeveloper
y New Declarative design and real time viewing
y Drag and Drop Design
y Pre-built templates
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Query, Calc, Print, Export….
Includes layout & component
Oracle Reports
10g New Features
Development
y Combine any or all in a single
report
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OLAP
SQL
XML
Text
Express
JDBC
Custom via Pluggable
Data Source
y PDF Document properties
–
Author, keywords…
y Dynamic TOC (bookmarks)
Deployment
y Web Services
y New Destinations
–
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FTP, FAX, WebDAV,,,
Multi Language Server
Support for Headless Servers
Enhanced Management
Oracle Workflow integration
Supports J2EE Apps Servers
But can you really afford
to choose an
Integrated RDBMS-OLAP database
without
Integrated Data Mining?
Oracle Data Mining
y Data mining embedded in
Oracle10g Database
y Build models and applications
simultaneously
y Enhance applications with
predictions and insights
Data Mining
But can you really afford to
build a data warehouse without
Integrating
All Your Data and Metadata
Oracle Warehouse Builder
Graphical Design, Generate, Deploy
y Relational and Multidimensional
–
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Tables, External Tables, Views, Materialized Views, Advanced
Queues, Sequences
Dimensions, Measures, Cubes, Hierarchies
Generate and Deploy: SQL (DML, DDL), OLAP DML, Discoverer EUL
y Business Rules
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User defined business rules
Extensive library of transformations
Generate and Deploy: PL/SQL
y Flows
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Data Flows – ETL jobs
Process Flows – dependency management and scheduling
Generate and Deploy: PL/SQL, ABAP, Loader, WFC XPDL, ICAL
Oracle Warehouse Builder
Metadata Services
y Versioning
y Dependency Management
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Data Lineage
Impact Analysis
Change Management (diff, merge and reconcile)
Security (roles)
Multi-language Support (MLS via XLIFF)
APIs (JAVA, Scripting, SQL, PL/SQL)
Extensibility - user defined properties,
Exchange (import/export)
Data Quality
y Match and Merge
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Applies to any set of data (not just NA data)
Merged results
Cross-reference results
Infinite set of match rules
Infinite set of merge rules
Names and addresses: enables 'house-holding'
'Fuzzy' matching and merging
y Name and Address
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Parsing
Validation against external libraries
Standardization
Augmenting
Certified postal reports
Oracle10g for Business Intelligence
y How can you afford to build a data warehouse without an:
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Integrated RDBMS-OLAP database
Integrated Data Mining
Integrated Query & Analysis Tools
Integrated Excel Access
Integrated Metadata management
Integrating All Your Data and Metadata
Integrated Corporate Information Architecture
y How can you choose anything else other then Oracle?