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2016-2017 Management of Innovation Category: Business and Management Code: IS 167 Level: 5 Credits: 15 Teaching Pattern Week 1 Week 2 Week 3 Week 4 Lecture 3 x 2hrs 3 x 2hrs 3 x 2hrs 3 x 2hrs Seminar 3 x 2hrs 3 x 2hrs 3 x 2hrs 3 x 2hrs *in addition to the above formal teaching sessions, you will be expected to do approximately 126 hours of independent study over the 4 weeks. Outline Innovation is central to the success of most companies and a means to develop a sustainable competitive advantage. Companies seeking to manage their innovation programmes face a dynamic set of issues, challenges and attitudes. This module aims to provide an integrative approach in managing market, technological and organisational changes for better innovation and focuses on the challenges companies face when they bring innovation to market. Assessed Learning Outcomes Demonstrate a clear and comprehensive understanding of the importance of innovation management in market and within firms Demonstrate a clear and comprehensive understanding of innovation and operations management and how to manage intellectual property. Demonstrate a clear understanding of the complexities involved in developing innovative products, including managing R&D, technology transfer and open innovation. Demonstrate an up-to-date level of awareness within the context of new service innovation. Demonstrate team working and personal- and team- organising skills. Contacts Boidurjo Mukhopadhyay 1 SUMMER Session 2 [email protected] Phone : Indicative Reading List Core Reading List: Trott Paul (2012), Innovation Management and New Product Development 4th Edition, Pearson Education Limited. Jakki Mohr, Sanjit Sengupta, and Stanley Slater (2010), Marketing of High-Technology Products and Innovations: International Edition, 3/E, Pearson Higher Education. Pervaiz Ahmed (2009), Innovation Management: context, strategies, systems and processes, Financial Times Press, ISBN-10: 0273683764, ISBN-13: 9780273683766 Michael Baker and Susan Hart (2007), Product Strategy and Management 2/E, Financial Times Press. University Library The Library University of Sussex, Brighton BN1 9QL Phone: 01273 678163 [email protected] 2 SUMMER Session 2
