Download The Negev Vision People will have access to a vast amount

The Consortium of
Next Generation
Personalised
Video Services
September 2006
Yael Lapid, Optibase, NEGEV Board
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The Negev Vision
Within a decade…
People will have access to a vast amount of
video content
Using
personal TV environment
that is uniquely adjusted to their needs
and preferences
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Slide 2
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Ann’s personal TV
environment
The Personal TV Environment
Cable TV
Ben’s personal TV
environment
Terrestrial TV
IPTV/ Telco TV
Satellite TV
Mobile TV
Dan’s personal TV
environment
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The Personalised TV Environment
• Easy access …
•
On my TV, PC, Cellular, PDA, Laptop, etc.
• … to my preferred video content
•
•
My favorite current affairs channels : Live and time-shifted
•
Movie genres and TV series types that I like
•
Supplied by Public, Commercial and Private sources
•
Viable alternative to the broadcasting schedule
Simple to adapt and personalise
•
I decide what appears in my personal environment
•
The service pushes content according to my
profile, preferences and context
My TV Environment
• Subscribe to a single
content/service provider
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Slide 4
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Video Services Value Chain
Content
Aggregators
Content
Providers
Content
Service
providers
Network
Operators
Consumers
Content Infra’ vendors
Service Infra’ Vendors
Device Man’
Content preparation &
adaptation
Distribution of Storage
Content delivery
Service packages
Content location & fetching
Adaptation to consumer
Cell phones
Set-top-boxes
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Negev Problem Domain & Focus
Access
Networks
Consumer
Devices
Backbone
Physical
Layer
Content
Editing
Digital Rights Management
/ Conditional Access
Content
Management
Service
Content
Delivery
Content
Network
Management
Content
Creation
Service
Management
Delivery
Storage
Technology
Billing
Video Coding
Customer Premise
Network / Equipment
Customer
Applications
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Slide 5
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services with capital s in title
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Challenge Highlights
•
Modeling and Clustering consumers
•
Content Modeling for matching to consumer profile and
preferences
•
Harmonized services over hybrid networks
•
Preparation of personalization-ready content
•
•
•
Video indexing and categorization using multiple meta-data schemes
•
Content manipulations such as scene separation and video summarizing
•
Distributed content placement (load balancing)
Scalable personalised content delivery
•
Injection of personalised targeted content
•
Context adaptation according to different devices and environments
•
Effective utilization of network resources
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Scalable and cost effective solution infrastructure (from 1000s to
10,000,000s of users)
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Project Goals
1st Goal : personalised TV environment for the consumer
personalised content, consumer profile management, easy navigation for
content selection, content proposal mechanisms
2nd Goal : Access to content over heterogeneous networks
Homogenized service over networks and devices
3rd Goal : Personalised content for large deployment
100s of Petabytes of video content to millions of consumers
Cost-effective technology both for consumers
and for content and service providers
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Slide 7
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Project Approach
The Solution
The Principals
•
Reference Model
•
Personalised TV environment, based
•
Harmonized service across networks
on user profile, clustering and context
for personalised content services
•
•
Modular Approach
and devices
A set of generic tools (HW and SW) •
Personalised content injection (e.g.
ads)
Demonstration
•
of various use cases for
Content adaptation for the personal TV
environment
heterogeneous networks
•
Content management and delivery for
personalised services
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Adapting the contentThe
to
the consumer’s context
Content Personalisation
Model
Prepare the
content for personal use
The Networks’ Infrastructure
Personalised
PersonalisedDelivery
Delivery
Routing
Routing
Adaptation
Adaptation
PersonalisedService
Service
Personalised
Personalised
Personalised
Content
Content
Preparation
Preparation
Metadata
Metadata
Distribution
Distribution
Content
Sources
(B-cast,
VOD,
nPVR,
WEB
Personal
PersonalEnvironment
Environment
Content
ContentMatching
Matching
TheConsumer
Consumer
The
Help the consumer
navigate in the
content pool
Consumer
ConsumerContext
Context
Consumer
ConsumerProfile
Profile
Modeling the
consumer
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Project Participants
Solutions for cable,
satellite and broadband
Mobile multimedia
The Technion
2 Research Groups
Network based multimedia
systems and services
Video delivery over
broadband IP networks
IPTV middleware
IPTV VoD solutions
Broadcast management
Tel Aviv University
2 Research Groups
Bar Ilan University
2 Research Groups
The Hebrew University
1 Research Groups
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Consortium Synergy
Complementing Solutions Providers
Service
Delivery
Mobile
Cable
IPTV
Content
Collaboration with
Service & Content
Providers
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Content & Broadcasting
Cable provider
Academic
Research
Telco
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Current status
• NeGeV Kickoff - May 2006
• planned project duration - 3 years
• Funded by the Israeli Chief Scientist Office
• Activities started • Project requirements analysis
• Reference model
• Research on individual modules/tools
• The problem domain is vast and dynamic…
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Personalised Services
Problem Domain
Access
Networks
Consumer
Devices
Backbone
Physical
Layer
Content
Editing
Service
Management
Digital Rights Management
/ Conditional Access
Network
Management
Content
Management
Content
Delivery
Customer Premise
Network / Equipment
Content
Creation
Billing
Customer
Applications
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Looking forward
• The Consortium aims to develop methods,
technologies and platforms to facilitate
personalised video services over broadband
and mobile networks.
• We wish to exchange ideas, technical
and marketing issues, interoperability
testing and trials with European and
international partners
• Invite collaboration with service providers,
vendors and others
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A New Paradigm
"At NeGeV, we are working to create a new
paradigm for viewing video content. Using a
home TV, mobile phone, PC or portable video
player, individuals will be able to view video
content of their preference, any time,
anywhere, on their device of choice."
Benny Einhorn
Chairman of NeGeV & Chief Marketing Officer, Comverse
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Thank you
[email protected]
www.negev-initiative.org
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