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pea85018_FM_i-xxv.QXD 8/7/07 10:31 PM Page ix 203:MHCA014:mhpea3:pea3fm: contents C From the Authors Preface O N T E N T S xv xvii Acknowledgments xxi PART ONE Fundamentals of Communication Studies Communication Myths, Metaphors, and Misunderstandings 22 CHAPTER ONE Introduction to Human Communication 3 What Are the Goals of Communication Study? Communication Is Essential 4 Communication: The Process of Using Messages to Generate Meaning 10 Components of Communication 11 People 12 The Message 12 The Channel 12 Feedback 12 Code 13 Encoding and Decoding Noise 14 Effective Communication 22 Ethical Communication: The NCA Credo Summary 25 25 Study Questions 25 Critical Thinking Self-Quiz Communication Principles 14 What Are Communication Contexts? Intrapersonal Communication 18 Interpersonal Communication 19 Public Communication 19 Mass Communication 20 Computer-Mediated Communication 17 26 26 References Communication Begins with the Self 14 Communication Involves Others 15 Communication Has Both a Content and a Relational Dimension 16 Communication Is Complicated 16 Communication Quantity Does Not Increase Communication Quality 16 Communication Is Inevitable, Irreversible, and Unrepeatable 17 Communication Cannot Be Reversed 17 Communication Cannot Be Repeated 17 27 CHAPTER TWO Perception, Self, and Communication 31 What Is Perception? 32 Why Do Differences in Perception Occur? Physiological Factors 33 Past Experiences and Roles 34 Culture and Co-culture 34 Present Feelings and Circumstances What Occurs in Perception? 33 35 36 Selection 36 Organization 38 Interpretation 40 How Do You Perceive Others? 20 23 Chapter Review and Study Guide 25 Key Terms 13 22 41 Attribution Errors 41 Perceptual Errors 42 ix pea85018_FM_i-xxv.QXD 8/7/07 10:31 PM Page x 203:MHCA014:mhpea3:pea3fm: x Contents Who Are You? Summary 81 45 Self-Fulfilling Prophecy 46 Learning More About Yourself Self-Actualization 48 Key Terms 47 How Do You Evaluate Yourself? Self-Image 50 Self-Esteem 51 Improving Self-Concept 51 Barriers to Improving Self-Concept How Do You Present Yourself? Study Questions Critical Thinking 50 Self-Quiz 53 References 82 Nonverbal Communication 85 57 What Is Nonverbal Communication? 86 How Are Verbal and Nonverbal Communication Related? 87 57 Why Are Nonverbal Codes Difficult to Interpret? 88 58 Critical Thinking Self-Quiz 82 CHAPTER FOUR 53 Summary 57 Study Questions 81 82 References Chapter Review and Study Guide Key Terms 81 58 One Code Communicates a Variety of Meanings 88 A Variety of Codes Communicate the Same Meaning 89 59 59 What Are Nonverbal Codes? CHAPTER THREE Language and Meaning What Is Language? 63 64 Language Has Rules 65 Language and Culture Are Intertwined 65 Language Organizes and Classifies Reality 67 Language Is Arbitrary 67 Language Is Abstract 69 How Can ESL Speakers Adapt Their Nonverbal Behavior? 101 Chapter Review and Study Guide 103 Summary 103 Key Terms 103 Study Questions 103 Critical Thinking 104 Self-Quiz References 73 How Can Language Skills Be Improved? 75 Avoid Intentional Confusion 76 Use Descriptiveness 76 Be Concrete 77 Differentiate Between Observations and Inferences Demonstrate Cultural Competence 79 81 104 104 CHAPTER FIVE Listening and Critical Thinking 109 What Is Listening? 78 How Can ESL Speakers Improve Their Language Skills? 80 Chapter Review and Study Guide 89 What Are Some Ways to Improve Nonverbal Communication? 100 How Can Language Be an Enhancement or an Obstacle to Communication? 70 Grammatical Errors 70 Colloquialisms 71 Clichés 71 Euphemisms and Doublespeak 71 Slang 72 Profanity 72 Jargon 73 Regionalisms 73 Sexist, Racist, and Heterosexist Language 89 Bodily Movement and Facial Expression Physical Attraction 91 Space 93 Time 94 Touching 95 Vocal Cues 97 Clothing and Other Artifacts 99 110 Attention 112 Working Memory 112 Short-Term Memory 113 Long-Term Memory 113 The Importance of Listening in Our Lives 114 pea85018_FM_i-xxv.QXD 8/7/07 10:31 PM Page xi 203:MHCA014:mhpea3:pea3fm: Contents Four Types of Listening Barriers to Listening Listening to Media 127 Listening in a Second Language 115 116 Gender Differences in Listening How Can You Become a Better Listener? Effective Listening in Different Situations Summary 130 Key Terms Critical Thinking 124 Self-Quiz References Self-Quiz Interpersonal Communication 135 The Nature of Communication in Interpersonal Relationships 136 Motivations for Initiating, Maintaining, and Terminating Relationships 149 Essential Interpersonal Communication Behaviors Using Affectionate and Supportive Communication Influencing Others 155 Developing a Unique Relationship 156 The Possibilities for Improvement 157 Bargaining 157 Learning Communication Skills 158 Maintaining Behavioral Flexibility 158 Chapter Review and Study Guide Study Questions Critical Thinking 132 132 References 162 162 Intercultural Communication What Are Cultures and Co-cultures? The Goals of Co-cultural Communication Ethnocentrism 172 Stereotyping 172 154 154 Individualistic Versus Collectivist Cultures 174 Low-Context Versus High-Context Cultures 174 Uncertainty-Accepting Versus Uncertainty-Rejecting Cultures 177 Implicit-Rule Versus Explicit-Rule Cultures 178 M-Time Versus P-Time Cultures 178 What Are Some Strategies for Improving Intercultural Communication? 181 Summary 183 Key Terms 183 Critical Thinking 161 170 What Are Some Intercultural Communication Problems? 172 Study Questions 161 170 Chapter Review and Study Guide 183 160 167 Why Is the Study of Intercultural Communication Important? 168 What Are Some Characteristics of Different Cultures? 173 Motivations for Initiating Relationships 149 Motivations for Maintaining Relationships 150 Motivations for Terminating Relationships 151 160 132 CHAPTER SEVEN What Is Interpersonal Communication? 136 What Are Interpersonal Relationships? 137 The Importance of Interpersonal Relationships 138 The Dark Side of Interpersonal Relationships 139 Self-Disclosure in the Development of Interpersonal Relationships 140 The Importance of Friendships in Interpersonal Relationships 143 Cross-Cultural Relationships 144 The Stages in Interpersonal Relationships 145 160 131 Communication Contexts CHAPTER SIX Key Terms 130 Study Questions Listening in the Workplace 124 Listening in the Classroom 125 Summary 129 Chapter Review and Study Guide 130 119 Listen and Think Critically 119 Use Verbal Communication Effectively 121 Use Nonverbal Communication Effectively 122 Check Your Understanding 123 PART TWO 128 How Can You Be an Ethical Listener? 118 xi Self-Quiz References 184 184 183 184 pea85018_FM_i-xxv.QXD 8/7/07 10:31 PM Page xii 203:MHCA014:mhpea3:pea3fm: xii Contents CHAPTER EIGHT Workplace Communication What Is Workplace Communication? 187 Problem Solving and Decision Making 188 How Should You Prepare Written Credentials? 192 Résumés 192 Cover Letters 196 197 Taking Self-Inventory 198 Creating a Network 199 Searching for a Job 200 Investigating the Interviewer 200 General Interviewing Strategies 201 The Postinterview Stage 205 What Communication Skills Will You Need on the Job? 206 Competent Workplace Communication Cross-Cultural Skills 208 Conflict Management Skills 208 Customer Service Skills 209 206 How Do You Select a Topic? 214 214 Study Questions Critical Thinking Self-Quiz 215 How Do You Narrow Your Topic? 255 How Do You Analyze Your Audience? 257 216 Four Levels of Audience Analysis 257 Three Methods of Audience Analysis 261 216 References 216 Additional Resources 252 Individual Brainstorming 252 Personal Inventories 253 Your Topic’s Importance 253 Your Knowledge of the Topic 253 Your Commitment to the Topic 254 Topic Selection for ESL Speakers 254 Summary 214 Key Terms Technology and Group Communication Processes 242 How Should You Communicate in Small Groups? 243 Being an Ethical Group Member 244 Chapter Review and Study Guide 246 Summary 246 Key Terms 246 Study Questions 247 Critical Thinking 247 Self-Quiz 248 References 248 Topic Selection and Audience Analysis 251 212 Chapter Review and Study Guide 237 CHAPTER TEN What Ethical Dimensions Are Found in the Workplace? 211 Aggressive Communication Sexual Harassment 212 236 Effective Group Problem Solving 238 Beyond Problem Solving: Group Work in a New Era Types of Organizations 189 Communication Networks 190 Employment Interviews Group Cohesiveness 234 The Effect of Diversity on Group Culture How Do You Adapt to the Audience? 217 CHAPTER NINE The Dynamics of Small-Group Communication 219 Why Should You Learn About Small Groups? What Is Small-Group Communication? The Role of Leadership in Small Groups What Is Leadership? 225 Theoretical Approaches to Group Leadership Establishing Culture in Small Groups 220 223 The Types and Functions of Small Groups 224 225 227 229 The Development of Group Norms 229 The Development of Roles for Group Members 231 264 Adapting Yourself 265 Adapting Your Verbal and Nonverbal Codes Adapting Your Topic 266 Adapting Your Purpose 266 Microtargeting: A New Kind of Audience Analysis 267 Chapter Review and Study Guide 269 Summary 269 Key Terms 269 Study Questions 269 Critical Thinking 270 Self-Quiz 270 References 270 Additional Resources 271 266 241 pea85018_FM_i-xxv.QXD 8/7/07 10:31 PM Page xiii 203:MHCA014:mhpea3:pea3fm: Contents PART THREE Fundamentals of Public Speaking: Preparation and Delivery The Sentence Outline 315 The Key-Word Outline 316 Organizational Patterns 317 Transitions and Signposts 322 CHAPTER ELEVEN Being Credible and Using Evidence 273 Why Is Source Credibility Important? What Is Source Credibility? 274 The Conclusion 275 Four Aspects of Credibility 276 Practical Advice on Increasing Credibility The Bibliography 280 Examples 292 Surveys 293 Testimonial Evidence 293 Numbers and Statistics 294 Analogies 294 Explanations 295 Definitions 296 Self-Quiz References Self-Quiz References 329 329 330 334 What Are Four Modes of Delivery? 296 299 334 The Extemporaneous Mode 335 The Impromptu Mode 335 The Manuscript Mode 335 The Memorized Mode 335 What Are the Vocal and Bodily Aspects of Delivery? 336 299 Critical Thinking 291 What Is Delivery? 299 Study Questions Critical Thinking 328 Delivery and Visual Resources 333 Chapter Review and Study Guide Key Terms 328 Study Questions CHAPTER THIRTEEN Ethics and Source Credibility 296 The Ethical Use of Supporting Material 297 Summary 325 Summary 328 Key Terms What Information Sources Can You Use? 280 How Should You Cite Sources of Information Correctly? 290 Tips for Effective Research 290 What Supporting Materials Are Appropriate? 323 Chapter Review and Study Guide 328 278 How Should You Find and Use Information? Ethical Considerations xiii The Vocal Aspects of Presentation 337 The Bodily Aspects of Presentation 341 Delivery Tips for Non-Native Speakers 346 300 300 301 How Can You Reduce Your Fear of Presenting? 347 301 Suggested Techniques for Reducing Your Fear What Are Visual Resources? CHAPTER TWELVE Organizing Your Presentation 303 The Introduction 304 Gaining and Maintaining Audience Attention 305 Arousing Audience Interest 308 Stating the Purpose or Thesis 309 Establishing Your Qualifications 309 Forecasting Development and Organization 309 The Body 310 The Principles of Outlining The Rough Draft 313 311 349 The Uses of Visual Resources 350 Types of Visual Resources 351 Chapter Review and Study Guide 357 Summary 357 Key Terms 357 Study Questions Critical Thinking Self-Quiz References 357 358 358 359 Additional Resources 359 347 pea85018_FM_i-xxv.QXD 8/7/07 10:31 PM Page xiv 203:MHCA014:mhpea3:pea3fm: xiv Contents CHAPTER FOURTEEN Informative Presentations 361 How Do You Prepare an Informative Presentation? What Is Your Goal? 362 What Topics Are Appropriate? What Is Your Purpose? 364 362 How Do You Persuade? How Can You Test Evidence? The First Form of Proof: Logos, or Logical Proof 388 The Second Form of Proof: Ethos, or Source Credibility 389 The Third Form of Proof: Pathos, or Emotional Proof 389 Organizing Your Persuasive Message 391 The Monroe Motivated Sequence Ethical Considerations 392 Skills for an Informative Presentation 370 Defining 370 Describing 371 Explaining 372 Narrating 372 Demonstrating 372 How to Resist Persuasion Self-Quiz References 397 Summary 399 373 Key Terms 376 399 Study Questions 376 Critical Thinking 376 Self-Quiz 377 399 400 400 References 377 401 Online Unit: Mediated Communication and Media Literacy: This section is found on the book’s Online Learning Center website at www.mhhe.com/pearson3 378 CHAPTER FIFTEEN Persuasive Presentations What Is a Persuasive Presentation? 394 Chapter Review and Study Guide 399 Summary 376 Critical Thinking 391 An Example of a Persuasive Presentation An Example of an Informative Presentation Study Questions 387 Three Forms of Proof 388 Creating Information Hunger 365 Demonstrating Information Relevance 366 Revealing Extrinsic Motivation 367 Designing Information Content 368 Avoiding Information Overload 369 Organizing Content 369 Chapter Review and Study Guide 385 Using Argument to Persuade: Fact, Policy, and Value 386 What Is the Difference Between Evidence and Proof? 386 363 How Do You Effectively Present Information to an Audience? 365 Key Terms Analyzing the Listeners 384 What Purposes Are Persuasive? 384 Why Should You Try to Persuade? 385 381 Glossary G-1 382 What Is Your Immediate Purpose and Ultimate Goal? Introducing Your Persuasive Presentation 383 Shaping the Persuasive Purpose to the Listeners 383 383 Credits Index C-1 I-1