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Features Conversion Attribution 1.0 > > > > > > > > > > > > > > Recognition channels based on referrer and landing page data (e.g. used tagging) Infinite different source channels, up to 10 layers of subcategories 8 different attribution algorithms, with endless variations: - First click (attribution to first click within cookie time) - Last click (attribution to last click before conversion) - Conversions involved (conversion is attributed to all sources involved) - Proportional assisted conversions (assisting value) - First/last interaction X,Y (X % is attributed to first click, Y % to last click, rest is par titioned between all other referring channels) Last X interactions (conversion value is divided between last X referrers based on custom algorithm) - Proportional distribution (conversion value is divided evenly between all referrers within the cookie time) - Weighted proportional distribution (page views caused per referrer also affect attributed value) - Manually weighted proportional distribution (manually selected web pages cause more attributed value) Recalculation of channels and algorithms based on all historical data Tracking based on normal cookies and fingerprinting technology (multi browser and multi device tracking) Dynamic setting of cookie time Multiple conversion goals Conversion reports based on a maximum of 10 different values per conversion (turnover, category ID, price ranges, etc.) Calculation of journey time and average position in the referring path Reporting of interaction combinations between different marketing channels Extensive referrer – destination reports (including actual url’s and used search keywords or tagging values) Detailed reporting of all, or categorized conversion paths Extensive graphical reporting -and exporting tools Real time dashboard for reporting and self management Features Conversion Attribution 2.0 > > > > > > > Measurement of real post-view value, including cross media effects Analysis of daily effects Post-view value calculation using up to 10 different variations in post-view cookie time A/B testing per banner set, size, publisher, etc. Calculation of individual cross media effects on all other marketing channels Extensive graphical reporting- and exporting tools Real time dashboard for reporting and self management Features Retargeting > > > > > > Personalized banners based on historical visitor behaviour Up to 20 different flexible recommendation algorithms Automated connection with product feeds for updated product data and images Dynamic cookie time and extensive frequency cap settings Multivariate optimization of creatives (templates or custom made) More than 10 cookie pool types, based on: - Specific seen web pages or categories - Number of seen web pages - Number of visits - Number of different products a visitor has seen - Maximum number of times a single product has been seen - Price of the product a visitor has seen - Referring marketing channel through which the visitor came in the past - Historical click through rate of the visitor - The number of ad views the visitor already has seen (including recency and frequency) - The calculated engagement level of every single visitor Combinations of multiple types are also possible. Our data mining tools calculate different sets of target groups, with the highest conversion probability. This results into lower advertising costs and very high conversion rates. > > > > > > Free professional campaign management A/B testing for statistical verification of retargeting value Real time online dashboard for campaign management and extensive, transparent reporting Automated learning and optimization Extensive graphical reporting- and exporting tools Real time dashboard for reporting and self management