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Coffee Break Return on Investment in Brazil, Europe and North America 2nd. quarter 2014 Writer Frank P. Neuhaus Founder and director iManagementBrazil Ltda. São Paulo, Rio de Janeiro - Brazil Photos & Illustrations iManagementBrazil Ltda. Shutterstock, 2014 iStudioBrazil, Brazil SWOT Analysis Brazil 1st. quarter 2014 ! STRENGTH - commodity and agricultural wealth - additional agribusiness areas ready to use - flexibility on foreign trade - institutional stability - organized and rigid capital market environment - net creditor to the world - one of the most solid banking systems of the world - strong internal market - highly consumption orientated - solid investment environment - strong national industry presence - stable democracy - no terrorism threat - no war threat - service orientated - one of the most creative cultures on Earth - very young and enthusiastic population ! Opportunities - strong demand for agricultural and mining commodities on world markets - strong investments in off-shore industry and new deep water oil fields - strong direct investments in commodity operations - strong investments in infrastructure - strong growth of construction sector - Olympic Games in 2016 (Rio de Janeiro) - feasible export markets for ethanol - very high „green consciousness“ - devaluation of Brazilian Real makes national assets very competitive for take overs Weakness ! - traffic chaos in urban areas (SP, RJ) - congested maritim ports - mainly overland truck transport - complex tax system - elevated crime rate - lack of qualified people and workforce (blue & white collar) - corruption threat - low productivity - bureaucracy - slow juridical system - education system with tendency to social separation - housing shortage - insufficient conditioning for tap water - Presidential elections in the last quarter of 2014 paralyze the economy in several sectors ! Threats - credit shortage due to high interest rates - low demand on global markets for several national products - low commodity prices - dependency on hydro energy - debts rate of private households - volatile exchange rate - garbage and water problems - logistic black-out ! ! ! Page 2 Invest for Growth Conclusion 10,0 ! China Despite numerous generalizing assumptions that investments in Brazil are highly risky, the facts show that with relatively low investments in relation to the BIP of the country, significant growth rates are achieved. But if the results are compared with other emerging markets, Brazil ranks very low. During the past decades only South Korea achieved significant growth rates, leaving behind the status of an emerging market country. India Growth rate of BIP in percentage 7,5 Turkey Indonesia ! Russia Comparing the leverage effect of investments in relation to the BIP vs. countries growth rate, Brazil outpaces almost all developed countries. The developed countries, in particular European nations, have to invest a huge amount of the BIP in order to keep a feasible growth rate. The Brazilian trend remains positive, but the investment in relation to the BIP has to be accelerated. After a period of productivity growth due to incorporation of emerging social classes in Brazil, the next years will present significant structure changes and new business opportunities for investors in Brazil. The highest risk is for those with no investments in the Brazilian market. 5,0 South Korea Brazil Mexico Australia 2,5 USA France Japan Germany 0,0 related to a study of Deloitte, 2012 0,0 10,0 20,0 30,0 40,0 Percentage of Investment in relation to the BIP of the country Page 3 Investments in Brazil performing much better than in North America or Europe. RoI with take over, majority and minority participations of foreign investors in Brazil (in % per year) 50,00 45,00 40,00 35,00 30,00 Brazil Trend Brazil North America Trend North America Europe Trend Europe 25,00 20,00 15,00 10,00 5,00 0,00 -5,00 1990 1995 From 1990 to 2012, investments in Brazil registered an annual average RoI of 25.24%. 2000 2001 2002 During the same period, investments in North America did not exceed an annual average RoI of 9.94%. 2003 2004 2005 Even worse, investments in Europe registered an annual average RoI of 2.21%, which is below the inflation rate. 2006 2007 2009 2010 2011 2012 Conclusion Despite a lot of folkloric assumptions that investments in Brazil might run a huge risk, the facts show that a mid and long term investor will realize significant RoI. The Brazilian trend remains positive, mainly due to the young population, the changed social pyramid, the installed industrial base and the significant natural resources. The highest risk is for those with no investments in the Brazilian market. Page 4 We act nation-wide. Contact Details !! !! !! ! !@mail: [email protected] !www.imanagementbrazil.com.br ! Page 5