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3 A Phonak is for everyone We at Phonak believe the benefits of our advanced technology should be available to everyone. That is why there is a Phonak for every degree of hearing loss, for every budget, every age and for every lifestyle. Discover the benefits of the comprehensive Phonak portfolio. Share the superior quality and performance of Phonak technology with all your clients! We are proud to present these exciting new products and services: n Industry-leading CORE technology in two astonishingly small, robust and visually appealing Canal Receiver Technology (CRT) housings A completely new CRT family: Audéo MINI is the smallest Phonak ever – it’s so tiny and automatic your clients can just wear it and forget it n Audéo SMART is the world’s smallest hearing instrument offering top performance with full wireless functionality and complete onboard control n Audéo YES is the stylish, wireless CRT instrument that excels with an award-winning design n Milo and Milo Plus offer basic, proven CORE features for even the most price-sensitive clients. The Physician Referral Kit provides effective tools to build and manage a constructive relationship with physicians. Phonak Insurance replaces your clients’ hearing systems, FM devices and accessories in case of damage or loss. 4 5 Small, robust, attractive Phonak now offers industry-leading CORE technology in two astonishingly small new CRT instruments. We have expanded the Audéo CRT family with the all new Audéo MINI and Audéo SMART. Among the smallest hearing systems in the world, they will impress even the most size-conscious clients by emphasizing on reliability and style. Easy handling: Clear indication of battery placement for easy handling Appeal: New extremely small housing design Authentic metallic finish Two-tone look further decreases perceived size Fresh and dynamic shape n n n n Reliability: Double-wall housing cap for high stability and tight fit New acoustically transparent and hydrophobic microphone protection Nano-coated housing n Zero visibility: Invisibility from all angles Thinner tube with improved bending n n Real size Ergonomics: Rounded edges for maximum wearing comfort Push button is easy to locate n n Acoustic performance: Optimal alignment of microphones enhances beamformer performance n n n n External receiver: Very thin external receivers ensure high fit-rate in very small ear canals Power xReceiver option with cosmetically optimized custom shell expands the fitting range A new sliding pin allows easy and secure exchange of xReceivers n n n 6 A Phonak hears more 7 A Phonak kjshsfhfh euzwiuwq. SoundRecover SoundRecover compresses and shifts high frequencies, expanding audibility to include the full spectrum of sounds. This enables wearers to once again enjoy all the sounds of life: conversation in a restaurant, children singing and laughing, music, birdsong and the whisper of a loved one, to name but a few. 88 percent of users indicate that SoundRecover is the most important feature of their Phonak. This exclusive innovation is key to client satisfaction. Now SoundRecover is available for all audiometric configurations. “I can now hear sounds again that I couldn’t hear before anymore, like birds singing and the phone ringing while I‘m watching television. That really makes my life so much easier.” “SoundRecover is phenomenal! My clients consistently report clearly better speech understanding … Objective speech tests also confirm this, with almost all clients, after just a short time of use. I am absolutely convinced by this feature.” Fredi Schawalder, Switzerland wears an Audéo YES from Phonak Thomas Wittman, Germany Hearing Care Professional 8 A Phonak loves to listen 9 Connectivity Convenient and intuitive Phonak interface options provide clients with unlimited access to the ever-expanding world of communication. It is now easy to enjoy a favorite TV program, the voice of a loved one on the phone, a delightful song from an MP3 player and much more. With Phonak you can now offer the freedom of wireless connectivity to all clients, regardless of budget. “The accessories to me really opened up TV, computer, music and the iPod. These are all wonderful new digital technologies that allow me to be able to access and use them to become productive and enjoy my work and life.” “Our experiences with iCom are positive and it is a great addition to the high-quality hearing aid systems. It could even be used more frequently. I think that we simply have to pick it up more often, offer it more frequently and let the client decide.” Bill Barkeley, USA wears a Naída SuperPower from Phonak Claus-Peter Reichel, Germany Hearing Healthcare Professional 10 11 The Audéo portfolio For the first time ever, you and your clients have a real choice of external receiver systems with unmatched CORE technology. The Audéo portfolio is a collection of tiny and stylish CRT instruments with the power, flexibility and durability to suit virtually every hearing need and individual lifestyle. All three Audéo hearing systems employ the exclusive Phonak SoundRecover to make sure your clients enjoy all the sounds of life. In other words, the hearing instruments offer more than outstanding performance, they are also very attractive and built to last. Canal Receiver Technology (CRT) All Audéo models offer the advantages of CRT: tremendous flexibility and convenience, and of course very small size. Multiple receivers and coupling options allow you to provide an instant or custom fitting for clients with a wide range of audiometric configurations. Standard and power CRT receivers For mild to severe hearing loss Audéo MINI, the smallest Phonak ever, is for clients for whom size and cosmetics are the main issues: it’s so tiny and automatic they can just wear it and forget it. Audéo SMART, the world’s smallest hearing system with full wireless functionality, is the choice for clients who require top performance with manual control and unlimited connectivity. Audéo YES is the wireless system with an awardwinning design for clients who appreciate unique style and enjoy expressing their individual taste. A comfortable fitting solution for every client Open Dome Closed Dome Power Dome SlimTip cShell For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. 12 13 New Audéo MINI More Hearing. Smallest Size. Easy Use. Audéo MINI is Phonak’s newest and smallest CRT hearing system and convinces with expanded audibility, ultra-small size and ease of use. The shape of the stylish new Audéo MINI housing optimizes the performance of state-of-the-art directional beamforming technology, thereby improving speech clarity and reducing background noise for best possible understanding – even in challenging listening situations. The astonishingly small Audéo MINI sounds great, looks great and is joyfully easy to handle. Easy Use: Audéo MINI is joyfully easy to handle and fully automatic. Thanks to SoundFlow, there’s no need for manual controls. Integrating comfort- and clarity-enhancing features into a program optimized for each unique listening situation, SoundFlow seamlessly adapts to the ever-changing environment. More Hearing: Audéo MINI employs SoundRecover, the only effective way to extend hearing by restoring high-frequency sounds that would otherwise be inaudible. It’s so It is so tiny and automatic, your clients can just wear it and forget it. Smallest Size: Audéo MINI is the smallest Phonak ever. It is virtually invisible when worn, yet impressively stylish when shown. Audéo MINI will please your clients with its size, shape and wide range of attractive colors. What’s more, Audéo MINI is featherlight for maximum wearing comfort. For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. 14 15 New Audéo SMART More Hearing. Flexible Control. Unlimited Connectivity. Audéo SMART, the world’s most sophisticated external receiver hearing system, convinces with expanded audibility, versatile control and wireless freedom. The shape of the stylish new Audéo SMART housing optimizes the performance of state-of-the-art directional beamforming technology, thereby improving speech clarity and reducing background noise for best possible understanding. When life demands effective face-to-face and multimedia communication, even in the most challenging listening environments, the obvious choice is Audéo SMART. Unlimited Connectivity: Leading an active life means interfacing with communication and entertainment systems like telephones, televisions, MP3 players, computers or other audio sources. Audéo SMART makes no compromises. It is the smallest hearing instrument in the world offering full wireless functionality. More Hearing: SoundRecover is the only effective way to extend hearing by restoring high-frequency sounds that would otherwise be inaudible. Audibility of the full spectrum of sounds improves speech understanding, awareness of the sound environment and listening pleasure. Your choice is For your clients who demand style and control plus access to the wireless world. Flexible Control: Audéo SMART can be controlled directly at the ear via a push button that can be configured as a program selector or a volume control. Additionally, Audéo SMART may be operated via the myPilot remote control which also allows system status readout and configurable shortcuts. Another Phonak exclusive, ZoomControl, enables end-users to choose in which direction to focus hearing, for situations when they cannot face the speaker, like for example in the car. For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. 16 17 Style matters New CRT models Phonak is proud to introduce two new astonishingly small external receiver hearing systems, Audéo MINI and Audéo SMART. Canal Receiver Technology (CRT), as the term implies, places the loudspeaker in the ear canal, separating it form the microphone and the other electronic components, allowing for ultrasmall size without compromising performance. Audéo MINI with a size 10 battery is so tiny and automatic, your clients can just wear it and forget it. Audéo SMART with a size 312 battery is the world’s smallest hearing system with full wireless functionality. Both stylishly discreet models feature completely new, superdurable housings, which are available in 11 attractive colors. Beach Beige F6 Mocha Taupe F7 Chocolate Brown F8 Midnight Black F9 Dark Cliff Gray F0 Mid Cloud Gray G1 Glacier Ice Gray G2 Silver Shadow C0 Ocean Blue G3 Olive Green G4 Chili Red G5 18 19 New Milo and Milo Plus Essential. Affordable. Phonak. Milo and Milo Plus fulfill the promise that a Phonak is for everyone. Now, even your most cost-sensitive clients can benefit from essential elements of CORE technology. Milo and Milo Plus are easy to fit and accommodate virtually all degrees of hearing loss. Essential Hearing: Milo and Milo Plus embody the fundamentals of hearing performance, offering your clients proven features to enhance speech clarity and ensure comfortable listening. n n n WhistleBlock Technology eliminates one of the most common annoyances of hearing system wearers and helps you to achieve a new level of client satisfaction. WhistleBlock Technology also improves fitting flexibility allowing for larger venting for less occlusion and less frequent need for earmold remakes. NoiseBlock Processing is available in Milo Plus and particularly effective at managing uncomfortable environmental noises such as industrial equipment, engines and fans. By automatically reducing the gain only in the channels where noise is present, comfortable listening without compromising speech integrity is guaranteed. Directional microphone technology in Milo Plus is the only proven method of enhancing speech understanding in noise. Digital AudioZoom, the proven single-channel adaptive directional beamforming system, zooms in on the speech coming from the front while reducing noise from the back and sides. Affordable Price: Milo and Milo Plus prove that quality and reliability are within reach even for those with a limited budget. Milo and Milo Plus are available in micro BTE and standard BTE models with attractive, durable housings, while Milo Plus additionally offers a full range of custom models. Your clients can choose from a variety of attractive skin and hair colors. Phonak Quality: Milo and Milo Plus are equipped with CORE, the industry’s fastest, highest-capacity audio-processing microchip. With this unrivalled technology, both hearing systems employ proven, reliable features and options to ensure clarity and comfort. Milo and Milo Plus For mild to profound hearing loss For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. 20 Exélia Art – the CORE premium flagship Redefining Excellence. Embracing Perfection. Exélia Art redefines excellence in terms of hearing performance, connectivity and choice. Audibility is expanded beyond standard amplification, broadening the auditory experience. A peerless telephone solution and the selection of models, acoustic coupling and accessories leave nothing to be desired. Exélia Art hears more, loves to listen and likes to look good. Your most demanding clients will appreciate the innovative technology, the great design and the wireless connectivity – all easy and intuitive to use. Exélia Art is available in 16 styles, ranging from tiny CICs to a choice of BTEs and from micro to power models. For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. Exélia Art For mild to profound hearing loss, regardless of audiometric configuration 21 Naída – PowerHearing More Hearing. Slim Design. WaterResistant. Naída SuperPower Naída is the innovative Phonak offering in the power segment. All Naída models are based on CORE technology and are designed for moderately-severe to profound hearing loss. The digital high-tech systems offer exceptional levels of audibility and clarity, an esthetically appealing design and are water-resistant. The complete PowerHearing solutions include SuperPower (13) and UltraPower (675) models, at three price points each. dB HL Naída SuperPower For moderately-severe to profound hearing loss 0 10 20 30 40 50 60 70 80 90 100 110 125 250 500 1k Naída UltraPower 2k 4k 8k dB HL Naída UltraPower For severe to profound hearing loss 0 10 20 30 40 50 60 70 For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. 80 90 100 110 125 250 500 1k 2k 4k 8k 22 Versáta Life in motion Versáta offers the versatility and convenience to meet the demands of a life in motion: it is easy to handle and seamlessly adapts to each unique situation. A complete selection of CORE based models, acoustic coupling and accessories are available. SoundFlow Advanced: Versáta employs SoundFlow Advanced, the exclusive three base-blending technology that offers smooth, seamless transitions between an infinite number of optimized, situationspecific listening programs. Convenient connectivity: With full CORE wireless functionality, Versáta offers easy access to the ever-expanding world of multimedia, communication and entertainment systems. For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. Versáta and Certéna are available in 16 styles, ranging from tiny CICs to a choice of BTEs 23 Certéna Confidence in life Certéna, which benefits from key CORE features, including WhistleBlock Technology and SoundFlow, is a proven, economical hearing system your clients can depend on. A complete selection of CORE based models, acoustic couplings and accessories are available. WhistleBlock Technology: Certéna employs the same industry benchmark feedback cancellation system as other CORE platform products to guarantee maximum hearing benefits without the annoyance and embarrassment of feedback. Wireless freedom: Certéna is the only standard segment product family offering full wireless connectivity and CableFree Fitting. For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. Versáta and Certéna For mild to profound hearing loss, regardless of audiometric configurations 24 Great solutions for young ears For decades Phonak has been offering pediatric hearing solutions for children of all ages and all degrees of hearing loss. Our products enable children to realize their potential today and prepare them for tomorrow. Phonak solutions are easy to fit, flexible and packed with sophisticated features. Our hearing systems sit snugly and comfortably behind young ears and are built to be safe, robust and simple to operate. Nios micro Nios micro is the most comprehensive and technologically advanced pediatric solution. Based on CORE, it offers unmatched audiological performance including industry benchmarks for feedback elimination, frequency compression and Dynamic FM technology. micro tube regular tube Nios micro For mild to moderatelysevere hearing loss 25 Naída PowerHearing Audéo YES With its unique performance and features, Naída reaffirms Phonak as the leader in the power hearing segment. Naída delivers on the promise of digital technology and empowers children with moderatelysevere to profound hearing loss in a life-changing manner. Naída offers those children the best possible hearing performance available – wherever they are and whatever they do. Audéo YES answers the challenges of the teenage years, when self-image becomes a primary concern. With its award-winning modern design and appealing colors, Audéo YES is beautifully discreet and represents the perfect choice for older children. Naída SuperPower dB HL Naída SuperPower For moderately-severe to profound hearing loss 0 10 20 30 40 50 Audéo YES For mild to severe hearing loss 60 70 80 90 100 110 125 250 500 1k Naída UltraPower 2k 4k 8k dB HL Naída UltraPower For severe to profound hearing loss 0 10 20 30 40 50 60 70 80 90 100 110 125 250 500 1k 2k 4k 8k For more information on features, styles, technical details and our full range of colors please see pages 30–33 and 42. 26 27 Dynamic FM solutions A Phonak FM bridges the gap When it comes to understanding speech in noise or from a distance, nothing beats the performance of an FM system that transmits sound directly from source to ear – via an FM transmitter and two FM receivers. Dynamic FM, the global standard in FM technology, is now available in three new transmitters for adults and teenagers: SmartLink+, ZoomLink+ and EasyLink+ FM transmitters FM receivers SmartLink+ is the product for those who want nothing less than the very best: in meetings, when it is noisy, over a distance, at home and at work, in the car and in the mall, on the mobile phone, face to face, when watching TV or listening to music. ML12i is the stylish, design-integrated MicroLink receiver for Phonak CORE micro hearing systems. MyLink+ is the new Dynamic FM receiver with inductive neck-loop, bringing Dynamic FM to everyone. This revolutionary entry-level Dynamic FM solution is compatible with all hearing instruments with a T-coil, including custom products, both from Phonak and other brands. Phonak has developed a versatile range of FM transmitters, combining user-friendliness with optimum signal-to-noise ratio for improved speech understanding. Any Phonak transmitter can be used with the MicroLink (ML) receivers. Phonak FM receivers are distinguished by their miniaturization, compatibility and flexibility. These FM receivers are not only compatible with Phonak hearing systems, but also with hearing systems of most other brands and models on the market. 28 Digital Wireless Accessories Enhanced communication and control Convenient and intuitive Phonak interface options provide clients with unlimited access to the ever-expanding world of communication. It is now easy to enjoy a favorite TV program, the sound of a loved one on the phone, a delightful song from an MP3 player and much more. Click’nTalk – the intuitive mobile phone link Click’nTalk is the unique and clever solution for mobile phone users, combining best sound quality with convenient and intuitive use. Click’nTalk is a completely new approach to enhance your clients’ mobile phone experience. No charging, no programming, no fitting required – just click and enjoy! 29 myPilot – the command center for convenient control and status information Having full control over hearing systems at all times gives confidence in daily life. myPilot is an advanced remote control that offers one-touch binaural program and volume level control. The new menu with direct control makes the myPilot command center easy to handle. iCom – the communication interface iCom connects wirelessly to telephones, TV, MP3 players, FM, computers and more. The hearing systems will function as a wireless headset allowing the wearer to benefit from hands-free functionality. iCom excels with full stereo sound in interferencefree, digital quality. 30 Your quick reference guide A Phonak is for everyone With full flexibility to meet each client’s personal preferences, the CORE collection models range from the tiniest CIC to the most powerful BTE with a large variety of sizes, colors, coupling options and FM compatibility. Max. gain Max. output SPL Max. gain Max. output SPL Behind-the-Ear Ear Simulator 2 cc 1 10 65 dB 132 dB 55 dB 125 dB CRT MINI CRT SMART 312 65 dB 132 dB 55 dB 125 dB CRT YES 312 62 dB 132 dB 52 dB 125 dB 10/312 58 dB 128 dB 46 dB 123 dB micro Petite1 micro 13 61 dB 129 dB 53 dB 124 dB Medium M 13 61 dB 135 dB 58 dB 128 dB Power P 13 71 dB 140 dB 68 dB 135 dB 75 dB2 140 dB SuperPower SP 13 80 dB2 141 dB 82 dB3 142 dB UltraPower UP 675 85 dB3 144 dB Custom CIC/MC Petite1 CIC/MC P Petite1 ITC/HS Petite1 ITC/HS ITC/HS P Petite1 ITC/HS P FS FS P 1 2 3 10 10 312 312 312 312 13 13 No digital wireless capabilities Milo and Milo Plus; 70/135 ES - 65/133 2cc Milo and Milo Plus; 80/139 ES - 75/138 2cc 45 dB 65 dB 59 dB 59 dB 66 dB 66 dB 60 dB 63 dB 123 dB 125 dB 123 dB 123 dB 126 db 126 dB 125 dB 130 dB 35 dB 55 dB 48 dB 48 dB 55 dB 55 dB 50 dB 55 dB 113 dB 115 dB 113 dB 113 dB 115 dB 115 dB 115 dB 122 dB Acoustic coupling Categories of hearing impairment Dynamic FM compatibility MLxi on iCom Design integrated Universal MyLink Hearing instrument Standard xReceiver Power xReceiver cShell micro Tube Slim Tube Hook SlimTip Battery Audéo Exélia Art Versáta Certéna Milo Plus1 Milo1 Naída Nios micro Styles Mild hearing loss Moderate hearing loss Severe hearing loss Profound hearing loss 31 32 There is a Phonak for everyone Premium Discover the benefits of the comprehensive Phonak portfolio. Optimize the hearing solution with the appropriate accessories and FM solutions, depending on your client’s hearing loss, lifestyle and budget. Hearing situations Speech understanding Comfort and convenience Telephone, TV and more Listening over distance Control Advanced Standard Basic Features DuoPhone ZoomControl SoundFlow Automatic Directionality Programmable channels SoundRecover Benefits The phone signal is heard automatically in both ears Ability to choose the hearing focus Continuous and instant optimization to all environments Speech intelligibility Resolution to match audiometric configuration Restoration of high-frequency hearing Features EchoBlock System SoundRelax WindBlock Management Real Ear Sound NoiseBlock Processing WhistleBlock Technology Acoustically Optimized Venting (AOV) QuickSync Enhanced reliability Benefits Understand well in echoey environments Eliminating annoying sounds Suppresses wind noise to enjoy the great outdoors Natural sound orientation Premium comfort in situations with background noise Feedback-free hearing Maximum comfort, minimum occlusion Control both instruments with one touch Durable and long-term performance Digital Wireless Accessories Click‘nTalk iCom Benefits Bilateral hearing with your Sony Ericsson mobile Connect telephones, TV, MP3 players, FM, computers and more FM FM systems Benefits Understanding speech in noise, hear from distance, in reverberation Remote controls myPilot KeyPilot2 WatchPilot2 Benefits Remote control with LCD display Smallest remote control to change program settings and volume Remote control functions built into a watch 33 omni-directional microphone 3 channels V III Nios micro III digital AudioZoom IX Dedicated to young lives Nios micro V Milo Naída PowerHearing Milo Plus III Certéna V Versáta IX Performance and choice Exélia Art Audéo MINI, SMART, YES 2) 1) Premium Advanced Standard Premium Advanced Standard 4 base programs 3 base programs 2 base programs 4 base programs 3 base programs 2 base programs VoiceZoom VoiceZoom digital VoiceZoom VoiceZoom digital 33 channels 12 channels AudioZoom 33 channels 12 channels AudioZoom 20 channels 16 channels 6 channels 20 channels 16 channels 6 channels 4 channels 20 channels 16 channels 6 channels 20 channels 16 channels 6 channels 4 channels 2) 2) 2) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) Audéo SMART and Audéo YES 2) Audéo SMART Premium Advanced Standard Advanced Standard 4 base programs 3 base programs 2 base programs 3 base programs 2 base programs VoiceZoom digital omni-directional VoiceZoom digital 33 channels AudioZoom microphone 12 channels AudioZoom 20 channels 16 channels 6 channels 16 channels 6 channels 20 channels 16 channels 6 channels 16 channels 6 channels WaterResistant WaterResistant WaterResistant 34 Only a Phonak hears like a Phonak: our unique features and benefits SoundRecover This Phonak proprietary algorithm is designed to compress and shift high frequencies into an adjacent area of audible hearing. Frequencies below the kneepoint are not compressed or altered in any way. This unique approach enables high-frequency information to be compressed with minimal artifacts. High-pitched sounds like children’s voices, birdsong and alarm clocks become audible again and the understanding of speech is greatly improved. SoundRecover is of great benefit for wearers with all degrees of hearing loss. off «S» on «SH» ZoomControl ZoomControl combines real-audio streaming with directional beamforming for a truly unique benefit – the ability to choose in which direction to focus hearing. Finally you can offer clients a real solution to challenging situations where they cannot face the speaker, such as listening in a car. ZoomControl can be used either with the remote control myPilot or manually. SoundFlow The sound environments of life are varied and challenging. In real time, SoundFlow creates a unique program perfectly adapted to every new environment. The result is a seamless transition between hearing situations, with optimum clarity and comfort, no matter what the environment. SoundFlow is available in the three levels SoundFlow Premium, Advanced and Standard. FM 35 Directionality with VoiceZoom Dual microphone technology pioneered by Phonak is the proven way to improve speech intelligibility in noise. VoiceZoom takes the concept of directional hearing to the next level. This high-resolution beamformer uses up to 33 channels for a superior management of background noise. DuoPhone DuoPhone landline Optimal understanding on the phone is achieved through binaural hearing. With DuoPhone, as soon as the phone is held to the ear the signal is heard in both ears. Background noise is reduced and clarity significantly improved. The phone can be used with confidence and listening becomes enjoyable again. It’s wire-free and ready to use. Acoustically Optimized Venting, AOV A proprietary, multidimensional-weighted algorithm sets an ideal target “acoustic mass” for each vent. The sophisticated 3D modeling software generates an individualized vent. This unique AOV value is coded into each instrument and used by iPFG to optimize the fitting calculation. Occlusion can now be reduced to the lowest level possible. This exclusive, clinically proven Phonak innovation is available in the full range of custom products and styles. It is also available for BTE wearers with SlimTip, cShell or xShell. Ear Impression 3D Scanning 3D Modeling 3D Printing Assembly Test and Configuration CORE Custom Instrument Custom Fitting and Calculation This is only a selection of highlights. The list of benchmark features and benefits is comprehensive; please visit www.phonak.com for more information on: WhistleBlock Technology, EchoBlock System, WindBlock Management, NoiseBlock Processing, Real Ear Sound, SoundRelax, WaterResistant. 36 37 Fitting made even easier for you and the client iCube, the CableFree Fitting device Transfer Settings iCube uses the wireless capabilities of the CORE platform. This makes it easy to transfer fitting data from your PC, streaming it directly to the hearing systems. The result: a fast, smooth and reliable CableFree Fitting process. This new function enables you to transfer the settings of already fitted hearing systems, across styles and families, to other hearing systems. This allows you to rapidly upgrade your client without losing the finetuning of the previous fitting. What’s new in iPFG 2.5 The groundbreaking Phonak innovations are perfectly complemented by the new iPFG Successware. The latter gives you access to all the new features and accessories while keeping the process intuitive and straightforward. Improved AOV handling for SlimTip and cShell earpieces The AOV (Acoustic Optimized Vent) has been a great success for custom devices as well as for SlimTips and cShells. By entering a 6-digit numeric code it is possible to set all relevant acoustical parameters of a SlimTip or a cShell to the right values. The code will be provided with each individualized SlimTip or cShell. 38 39 Your business matters to us You need more than great hearing solutions to successfully face today’s business challenges. New clients are the basis for your future turnover; increased sales effectiveness is the key to master the changing market environment. By complementing product solutions and software solutions with business solutions, Phonak offers valuable and comprehensive services to support you in all those aspects. New business solutions We are launching two new business solutions: n n Consider the Phonak Campaigning Guide to benefit from our marketing programs and the corresponding tools – for example the Lead Generation Program that will assist you in effectively extending your client base. Enhance your professional skills with Phonak iLearn – anywhere, anytime. Phonak iLearn is an online learning and knowledge resource that provides you with the easiest and least time-consuming way of keeping up-to-date: www.ilearn.phonak.com Please contact your Phonak sales representative to build an optimal program for your business needs. The Physician Referral Kit successfully supports you in generating leads through physician referrals. It provides several effective tools to build and manage a constructive relationship with physicians. Phonak Insurance covers loss, theft and damage of Phonak hearing instruments. It helps you enhance the value of your services and supports your sales effectiveness. 40 Physician Referral Kit Research has shown that people are five times more likely to seek a hearing solution if their physician gives a positive recommendation than if the physician gives a negative one. Physicians are one of the main referral sources and effective physician marketing and relationship management is highly relevant for hearing care professionals. Contents of the Physician Referral Kit Communication Set A success guide addressing the key challenges when accessing and building relationships with physicians. How to generate referrals from physicians? A step by step Success Guide for Hearing Care Professionals Phonak helps you to strengthen your relationship with physicians. The Physician Referral Kit is a great door-opener and supports lead generation through physician referrals. Life is on We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes. Interact freely. Communicate with confidence. Live without limit. Life is on. Success Guide Leitfaden � Guide de réussite � Guía hacia el éxito � CD-ROM Pal 16 Min. www.phonak.com 041 -085 8©2 009 Ph onak AG, Switzerlan d. All ri ghts rved r es e . Physician Awareness Set Useful tools to create awareness and support the physician in the counseling process with their patients. Hearing loss and HOW to effectively MANAGE IT 0962 041- ©2009 Pho nak AG, Switzerl and. All r ight s re s erv ed. What does HEARING loss SOUND - Sound samples - Hör-Beispiele - Exemples sonores - Muestras de sonido 2 e w.h ww a r- t h e-w m or ld.co 41 Phonak Insurance For many people, hearing systems are a substantial financial investment. The need for security and ease of mind when purchasing a hearing system and making such an investment is an important influencer for a buying decision, especially for elderly people. By offering your clients an insurance, you provide them with an added value. There is no financial risk involved for you or your client. The Phonak Insurance in detail n Benefit now from this outstanding insurance protection Your Phonak Insurance Worldwide coverage in case of loss, theft and damage Very competitive rates Coverage for Phonak hearing systems, FM systems and accessories Simple, hassle-free processes Partnership with Allianz, a worldwide operating insurance company Coverage for up to 4 years Trial phase coverage for up to 3 months An overview of the premiums Trial insurance Hearing instrument incl. accessories & FM systems n n Life is on Premium CHF 7.50 Valid for all Phonak devices that your hearing care professional fits you during a 3 month trial period. Hearing instrument insurance Hearing instrument Accessories & FM systems under CHF 750.Accessories & FM systems over CHF 750.Accessories & FM systems over CHF 1500.- Premium CHF 75.CHF 0.CHF 15.CHF 30.- Valid for Phonak devices 4 four years starting from the date of purchase. n n n Accessories/FM system insurance Accessories & FM systems under CHF 750.Accessories & FM systems over CHF 750.Accessories & FM systems over CHF 1500.- The simple, inexpensive and comprehensive insurance for your hearing aids We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes. Interact freely. Communicate with confidence. Live without limit. Life is on. Premium CHF 20.CHF 35.CHF 50.- Accessories and FM systems can also be insured separately from the hearing instrument. Valid for Phonak devices for four years starting from the date of purchase. Important: All devices with serial number can be insured. Earmoulds cannot be insured. Insurance for two hearing instruments requires two insurance policies. Please consult your hearing care professional. He or she will be happy to help you when concluding your Phonak Insurance policy and will handle all the details. www.phonak.com n PH_Hoergeraeteversicherung_GB.indd 1-3 31.08.09 16:21 42 Colors Behind-theEar styles Audéo SMART Audéo MINI Beach Beige F6 Mocha Taupe F7 Chocolate Brown F8 Beige 01 Taupe 35 Beige 01 Midnight Black F9 Dark Cliff Gray F0 Mid Cloud Gray G1 Glacier Ice Gray G2 Silver Shadow C0 Precious Metal Lunar Eclipse 86 85 Snowblade 93 Classic Caddy 92 Back in Black 84 Antique Mahogany 87 Taupe 35 Light gray 04 Gray 23 Pearl 41 Palladium 40 Sahara 64 Cinnamon 67 Beige 01 Taupe 35 Brown1 03 Light gray 04 Gray 23 Pure transparent 13 Purple transparent1 38 Pearl 41 Beige 01 Taupe 35 Light gray 04 Gray 23 Pure transparent 13 Blue Moon2 C9 Cobalt/Black B7 Palladium/ Black 70 Beige 01 Taupe 35 Brown 03 Blonde 49 Chestnut brown 50 Light gray 04 Gray 23 High-tech gray 12 Beige 01 Taupe 35 Brown 03 Blonde 49 Chestnut brown 50 Light gray 04 Gray 23 High-tech gray 12 Audéo YES CRT Milo/Milo Plus3 Exélia Art Versáta Certéna micro Petite Exélia Art Versáta Certéna Nios micro micro Exélia Art Versáta M, P, SP Certéna M, P, SP Milo/Milo Plus3 SuperPower / UltraPower Naída Nios micro only Premium products only 3 Milo/Milo Plus is available in Beige, Taupe, Brown, Light gray, Gray and Black only 1 2