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Learning and Memory
What is Learning?
 Learning
= the process by which experience or practice results in a
relatively permanent change in behavior or potential
behavior
 All forms of learning rely on our ability to remember
 Memory
= The ability to remember the things that we have
experienced, imagined and learned
What Is Learning?
 Learning
 Relatively permanent change in behavior
 Usually attributed to experience


Excludes temporary changes
Excludes more permanent changes due to disease, injury,
maturation, injury, or drugs
How do we learn?
 Social interactions
 The media
 Newest research suggests we are born with
preferences, prejudices and a sense of right and wrong
What Is Learning?
 Associative learning
 Formation of simple association between stimuli and
responses
 Cognitive learning
 Higher-level learning involving thinking, knowing,
understanding & anticipation
What Is Learning?
 Two types of associative learning
 Classical conditioning

Reflex responses are associated with new stimuli
 Operant conditioning

Learning based on the consequences of responding
What Is Learning?
 Reinforcement
 Any event that increases the probability that a particular
response will occur again
 Response
 Any identifiable behavior


Overt (Observable): Eating, scratching
Covert (Internal): Faster heartbeat
What Is Learning?
 Antecedents
 Events that precede a response
 Consequences
 Effects that follow a response
 Reflex
 Innate, automatic response to a stimulus
 Examples: eye blink or pain
Classical Conditioning
 Ivan Pavlov
 Russian physiologist studying digestion
 Used dogs
 Saw dogs salivate before
food placed in their mouth
 Saw dogs salivate when
he entered room
Live!Psych
Classical Conditioning
Classical Conditioning and Fear Responses
 Phobias
= Intense, irrational fears of particular things or situations

Can be learned and unlearned by classical conditioning
 Little Albert
 Desensitization Therapy = A conditioning technique
designed to gradually reduce anxiety about a particular
object or situation
Classical Conditioning Is Selective
 Why don’t we acquire phobias of everything that is
paired with harm?
 e. g. Carpenter s don’t develop a phobia of hammers
because they accidentally hit their fingers
 Two reasons:
 Classical conditioned responses usually require many
pairings of the CS and UCS to become learned
 Preparedness

A biological readiness to learn certain associations because of
their survival advantages
Operant Conditioning
 Learning based on the consequences of responding
 Operant Reinforcer
 Any event that follows a response and increases its
likelihood of recurring
Operant Conditioning
 Acquiring an operant
response
 Studies with animals
use special apparatus
 Conditioning Chamber
(Skinner Box)
Operant Conditioning
 Shaping
 Molding responses gradually to a final desired pattern
 Successive Approximations
 Ever-closer matches
 Operant Extinction
 When learned responses that are not reinforced
gradually fade away
Operant Conditioning
 Positive Reinforcement:
 When a response is followed by a reward or other
positive event
 Increases the
likelihood a
response will
reoccur
Live!Psych
Extinction and Spontaneous
Recovery
 Learned responses sometimes weaken and may even
disappear, a phenomenon called extinction
 Happens both in classical and operant conditioning
 The learning is not necessarily completely forgotten
 Sometimes a spontaneous recovery occurs, in which
the learned response suddenly reappears on its own,
with no retraining
A Closer Look At Reinforcement
 Behaviors can be accidentally reinforced –
superstitions
 Wearing a particular t-shirt when you get an A on a test
 Offering rewards for a task that should be intrinsically
rewarding can undermine the intrinsic motivation to
perform it
 Example: Getting paid to do something someone already
likes to do
Primary and Secondary Reinforcers
 Primary reinforcers
 A reinforcer that is rewarding in itself

Examples: food, water and sex
 Secondary reinforcers
 A reinforcer whose value is acquired through association
with other primary or secondary reinforcers

Example: money
A Closer Look At Punishment
 Punishment
= Any event whose presence decreases the likelihood that
ongoing behavior will recur
 Negative Reinforcement vs Punishment
 Negative reinforcement strengthens (or reinforces)
behavior by removing something unpleasant from the
environment
 Punishment weakens behavior by adding something
unpleasant to the environment
A Closer Look At Punishment
 Punishment must be swift, sufficient, and consistent
for it to be effective
 Advantages:
 Punishment is particularly useful when the behavior is
dangerous and must be changed quickly
A Closer Look At Punishment
 Disadvantages:
 Punishment only suppresses the undesired behavior, it
doesn’t teach the person to unlearn the behavior or teach a
new one

Punishment rarely works for long term behavior change
 Punishment often stirs up negative feelings which can impede
learning of new, more desirable behaviors

Frustration, resentment, self-doubt, etc.
 When harsh, punishment may encourage the learner to copy
that same harsh and aggressive behavior toward other people
Learned Helplessness
= failure to take steps to avoid or escape from an
unpleasant or aversive stimulus that occurs as a result
of previous exposure to unavoidable painful stimuli
Example:
a college student faced with a series of unsolvable
problems may give up trying and only make halfhearted efforts to solve new problems
Cognitive Learning
 Cognitive learning
 Refers to learning that depends on mental processes
that are not directly observable – how people think and
solve problems
 Latent learning
 Learning that is not immediately reflected in a behavior
change
 Cognitive map
 A learned mental image of a spatial environment that
may be called on to solve problems when stimuli in the
environment change
Learning by Observing
 Observational (or vicarious) Learning
 Learning by observing other people’s behavior
 A form of social learning because it involves interaction
with other people
View video “The Magic Years”
 What have Carl Rosengren’s studies of magic revealed
about cognitive development in children? What does
the appreciation of magic depend on a person’s age?
 How has Renee Baillergon studied infant cognitive
development? In your answer, be sure to explain her
research paradigm and outline her findings.
Watch video “A Change of Mind”
 In what ways is the mind of the typical 3-year-old unlike
that of other children?
 What characteristics of cognition during the play years
were illustrated by the preschoolers as they played the
card-sorting and doll games?
 Why was 4 ½-year -old Patrick able to win when playing
the “mean monkey game” when 3-year-old Jacob was not?
Short-Term Memory (STM)
 Short-Term Memory
 Working memory; briefly stores and processes selected
information from the sensory registers
 STM Capacity
 Information that can be repeated or rehearsed in 1.5 to 2
seconds
 Methods of Increasing STM Capacity
 Chunking

Grouping of information into meaningful units
 Rote Rehearsal
 Retaining information in memory simply by repeating it over and
over
Long-Term Memory (LTM)
 Long-term memory (LTM)
 The portion of memory that is more or less permanent,
corresponding to everything we “know”
 Can store a vast amount of information that can last for
many years
 Most of the information in LTM seems to be encoded
according to its meaning, not exact words
Maintaining LTM
 Three ways to hold information in LTM:
 Rote Rehearsal
 Elaborative Rehearsal
 Schemata
Rote Rehearsal
 Rote rehearsal
 Retaining information in STM simply by repeating it
over and over
 The Serial Position Effect
 The finding that when asked to recall a list of unrelated
items, performance is better for items at the beginning
and end of the list
 The primacy effect describes the extra LTM rehearsal
given to first words in the list
 The recency effect explains that end-words are still held
in STM
Elaborative Rehearsal
 Elaborative rehearsal
 The linking of new information in STM to familiar
material stored in long-term memory
 We tend to remember meaningful material rather than
arbitrary facts
 Mnemonics
 Techniques that make material easier to remember
Schemata
 Schema
= A set of beliefs or expectations about something that is
based on experience
 A mental representation of an event, object, situation,
person, process, or relationship, stored in memory, leads
you to expect your experience to be organized a certain
way

i.e. going to the mall, eating at a restaurant, driving a car,
attending class
 It provides a framework into which incoming
information is fitted
UNIT 4 TEST next week