Download [Press Release] - Sparta launches Salesforce.com integration to

[Press Release] - Sparta launches Salesforce.com integration
to help sales organisations drive sales growth and build
stronger sales culture with gamification
10th August 2015 ­ Stockholm, Sweden ­ ​
Sparta, an enterprise sales gamification platform headquartered in Stockholm, Sweden have this week launched an integration with Salesforce.com, one of the giants within the CRM space globally. Sparta build software that helps sales organisations drive increased results via a gamification platform. Enterprise customers include Office Depot, Metro, Modern Times Group, Hyundai and Tele2. Today, the company is taking the next step, by helping organisations using the popular Salesforce.com CRM take advantage of Sparta’s easy to use gamification solution. The integration is specifically aimed towards Salesforce.com customers who are looking to achieve three fundamental goals: 1. Increase CRM adoption 2. Drive sales productivity 3. Boost sales culture Sparta’s gamification platform helps sales leaders create competitions and goal­setting campaigns that target specific behaviours. A classic example is a “pipeline competition” that awards a salesperson every time they create a new sales opportunity, contributing to the company’s sales pipeline. Often, salespeople do not enter sales opportunities into their CRM until the deal has been closed, which makes forecasting a much harder task for sales operations and sales leaders. Another common problem sales leaders face is that salespeople do not input their “meetings” into the CRM, meaning often potential customers are contacted multiple times and sales leaders lack insight into the activity levels of their team. Gamification platforms such as Sparta solve these problems by incentivizing salespeople to enter high quality data into the CRM, so they can be rewarded and recognised by their peers and managers during competitions and campaigns. Salespeople are most often driven by intrinsic motivators (personal development, progress and good performance), and it’s clear that traditional methods of motivating salespeople won’t be as effective moving forward. Financial incentives and cash­based bonuses aren’t what truly motivate the best salespeople, and the best organizations have realized this, and are starting to help salespeople to become better salespeople by driving personal development, progress and rewarding great performance. On integration with Salesforce.com, Sparta CEO James Pember comments: “Working together with Salesforce.com is a no­brainer for us. Salesforce.com boasts over 100,000 customers globally and is one of the most valuable cloud computing companies in the world. Not only are they a Fortune 500 company themselves, but their product is used by a large percentage of the Fortune 500 as well. However we’ve really found that Sparta can help drive even more value, by helping drive CRM usage and boost sales results and sales culture within an organisation” ­​
James Pember ­ CEO at Sparta Contact James Pember ­ CEO Sparta (Hysminai AB) phone: +46 76 026 4007 email: ​
[email protected] About Sparta Sparta is an enterprise sales gamification technology company headquartered in Stockholm, Sweden. The company helps sales organizations drive revenue growth and build stronger sales culture via a powerful gamification solution that taps into what really motivates sales people and helps facilitate coaching, competitions, goal­setting and other sales management initiatives. The company is backed by some of Sweden’s top angel investors and executives, including Henrik Torstensson (Spotify, Tradedoubler, Lifesum), Jonathan Forster (Spotify), Martin Ingemansson (Facebook) and Johan Attby (Fishbrain). Sparta is one of Stockholm’s fastest growing tech startups, is today 10 people, and on track to grow revenue by 400% in 2015.