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Technology
in Action
Alan Evans • Kendall Martin
Mary Anne Poatsy
Eleventh Edition
Copyright © 2015 Pearson Education, Inc.
1
Technology in Action
Technology in Focus:
Information Technology Ethics
Copyright © 2015 Pearson Education, Inc.
2
Chapter Topics
• What Is Ethics?
• Personal Ethics
• Personal Ethics and Your Work Life
• Technology and Ethics: How One Affects
the Other
• Using Computers to Support Ethical
Conduct
Copyright © 2015 Pearson Education, Inc.
3
Key Issues Related to
Technology and Ethics
• Intellectual property rights
• Privacy
• E-commerce
• Free speech
• Computer abuse
Copyright © 2015 Pearson Education, Inc.
4
What Is Ethics?
• Study of general nature of morals and
moral choices
• Morals: conforming to established ideas of
right and wrong
• Difference between fairness and equity
• Principles are guidelines used to make
decisions
Copyright © 2015 Pearson Education, Inc.
5
What is Ethics?
Doesn't Everyone Have the Same Ethical Values?
Copyright © 2015 Pearson Education, Inc.
6
What is Ethics?
Doesn't Everyone Have the Same Ethical Values?
• Relativism
– No universal moral truth
– Dictated by cultural tastes and customs
• Divine Command Theory
– All-knowing God sets standards
– Conforming to God’s law is good; breaking it
is wrong
Copyright © 2015 Pearson Education, Inc.
7
What is Ethics?
Doesn't Everyone Have the Same Ethical Values?
• Utilitarianism
– Actions judged by consequences
– Greater happiness is better
– Individual happiness is not as important
• Virtue Ethics
– Morals are internal
– Strives to behave well spontaneously
Copyright © 2015 Pearson Education, Inc.
8
What is Ethics?
Doesn't Everyone Have the Same Ethical Values?
• Deontology (Duty-based)
– Adherence to moral duties and rights
– Applies to everyone equally
Copyright © 2015 Pearson Education, Inc.
9
What is Ethics?
Doesn't Everyone have the Same Basic Ethics?
• Laws are formal, written standards
– Designed to apply to everyone
– Enforced by government agencies
– Interpreted by the courts
• Impossible to pass enough laws
• Ethics is needed to provide a general set
of unwritten guidelines
Copyright © 2015 Pearson Education, Inc.
10
What is Ethics?
Is Unethical Behavior the Same as Illegal Behavior?
• Unethical Behavior
– Isn’t necessarily illegal
– Not all illegal behavior is unethical
– Not conforming to approved standards
• Amoral Behavior
– No sense of right or wrong
– No interest in moral consequences
Copyright © 2015 Pearson Education, Inc.
11
What is Ethics?
Which System of Ethics Works Best?
• No universal agreement
• Most societies use a blend
• Ethical decision are greatly influenced by
personal ethics
Copyright © 2015 Pearson Education, Inc.
12
Personal Ethics
What are Personal Ethics?
• Set of formal or
informal principles
– Some are clear, welldefined
– Others are
inconsistent or applied
differently
– Can be challenging to
adhere to consistently
Copyright © 2015 Pearson Education, Inc.
13
Personal Ethics
How do a Person's Ethics Develop?
• Family
• Cultural bias
• Religious
affiliation
• Life
experiences
Copyright © 2015 Pearson Education, Inc.
14
Personal Ethics
What if I'm Not Sure What My Personal Ethics Are?
• Describe yourself
• List the key principles you believe
• Identify external influences
• Consider “why”
• Prepare a statement of values
Copyright © 2015 Pearson Education, Inc.
15
Personal Ethics
What are the Benefits to Ethical Living?
• Society has established rules of conduct
– Ignoring or being inconsistent can have
immediate impact
• Health benefits to ethical living
– Day-to-day decisions conflict with principles
– Stress and anger often develop
Copyright © 2015 Pearson Education, Inc.
16
Personal Ethics
What are the Benefits to Ethical Living?
• Positive psychology
– Dr. Martin Seligman
– Causes of happiness instead of treating dysfunctions
– Identify personal strengths and values
– Align your life
– Can impact your health and happiness
Copyright © 2015 Pearson Education, Inc.
17
Personal Ethics and Your Work Life
How do Employers Affect Personal Ethics?
• Do your ethics change
when you go to work?
– Employers expect you to
follow ethics and rules of
conduct
– Do not blindly follow
unethical practices
Copyright © 2015 Pearson Education, Inc.
18
Personal Ethics and Your Work Life
If You Spot Unethical Behavior at Your Company, What Do You Do?
• Whistle-blowers expose unethical (but still
legal) acts
– Do not blindly follow unethical practices
– Sarbanes–Oxley Act of 2002
• Requires that companies provide mechanisms for
employees to report complaints
• This is to be done anonymously
– Often now done online
Copyright © 2015 Pearson Education, Inc.
19
Personal Ethics and Your Work Life
• How does making ethical choices in a
business setting differ from making
personal ethical choices?
– Most personal ethical decisions involve few
people
– Ethical choices in business must give
consideration to stakeholders
– Stakeholders are people or entities affected
by the operations of a business
Copyright © 2015 Pearson Education, Inc.
20
Technology and Ethics:
How One Affects the Other
• Technology moves faster than rules can
be formulated
• Use of technology is often left up to the
individual
• Ethical considerations are never clear-cut
• Reasonable people can have different
views
Copyright © 2015 Pearson Education, Inc.
21
Ethics and Technology Issues
Copyright © 2015 Pearson Education, Inc.
22
Social Justice
Brain Technology: Creating Cyborgs?
• A cyborg contains both
biological and artificial
components
• Current research
– Brain-computer
interfaces
– Neurostimulation
– Neural stem cells
Copyright © 2015 Pearson Education, Inc.
23
Social Justice
Brain Technology: Creating Cyborgs?
• Point - Research might alleviate human
suffering
– Society will dictate what is acceptable
– Governments can put controls in place
• Counterpoint – Cannot be adequately
controlled
– Might be used for military purposes
– Might destroy what it means to be human
Copyright © 2015 Pearson Education, Inc.
24
Intellectual Property
International Pirates
• Point – Vigorous
enforcement allows
developers to make a fair
profit
– Otherwise a disadvantage
in marketplace
– Every country needs
common understanding
• Counterpoint – U.S. can’t
tell other countries how to
conduct internal affairs
Copyright © 2015 Pearson Education, Inc.
25
Privacy
Can Employers Peer Into Your Personal Life?
• Point – Privacy is a basic human right
– Employers might misuse data or violate law
– Privacy settings on social media sites should
allow user the ultimate control of data
• Counterpoint – Business concerns
outweigh privacy concerns
– In digital age, loss of privacy is inevitable
Copyright © 2015 Pearson Education, Inc.
26
E-Commerce
Geolocation: Who Knows Where You Are?
• Point – People comfortable
sharing personal information
– Businesses would lose revenue
– Useful for public safety
• Counterpoint – Society too
complacent with privacy issues
– Consumers to be educated and
make informed choices
Copyright © 2015 Pearson Education, Inc.
27
Electronic Communication
Does Free Speech Have a Price?
• Point – Companies should not
try to change laws in other
countries
– U.S. company can have no
impact on reform
• Counterpoint – Corporations
should consider country’s stand
on human rights
– Financial and political incentives
put pressure on other countries
Copyright © 2015 Pearson Education, Inc.
28
Computer Abuse
Cyberbullying: Who Should Protect Children From Each Other?
• Point – Individuals are
responsible for own behavior
– Parents are responsible to
protect children
– Education is key and needs to
be controlled by parents
• Counterpoint – Society is
affected
– Educators have more resources
than parents
Copyright © 2015 Pearson Education, Inc.
29
Using Computers to
Support Ethical Conduct
• Can use technology to support ethical
conduct
• Charitable organizations use Internet for
fundraising
• Web is a tool for organizing aid to areas in
crisis
• Websites and Facebook can locate friends
and family members after disaster
Copyright © 2015 Pearson Education, Inc.
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Using Computers to Support Ethical
Conduct
• Google Crisis Response
Copyright © 2015 Pearson Education, Inc. Publishing as Prentice Hall
31
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. Printed in the United States of America.
Copyright © 2015 Pearson Education, Inc.