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Zenata, A Moroccan Eco-City
Kingdom of Morocco
Sustainability: The DNA of one of the first Moroccan Eco-Cities
The concept of Zenata is innovative, at the breaking edge of development and urban planning. But foremost, this city is
compliant with the international standards of development and is designed to be sustainable.
The urban concept
The urban concept is built around four major axes:
1 The Socio-Economic issues: The concept provides
housing for middle income families and the relocation of
7 000 families from onsite slums. A 78 ha subsidized
industrial relocation zone for 200 onsite activities is
programmed. On December 2011, a beach housing
expropriation procedure was launched to free the natural
dunes and allow the future inhabitants to enjoy Zenata
seacoast through a 5,35 km promenade.
ZENATA NEW CITY
Coastal center
2 The Environmental Concept: 470 ha of greenery (30% of total land area) will be spread through parks and natural
"LAND OF OPPORTUNITIES"
corridors conceived to promote biodiversity and help decrease the temperature (-3° in the summer). Water retention ponds for
the wet season will help groundwater recharge and forestation of the site.
3 The mobility plan: The mobility plan of Zenata New
City is designed to favor collective transport as well as
non-motorized means of transportation, in order to limit
the use of cars in accordance with Urban Transports Plan of
Casablanca.
The collective transport plan includes a multimodal train
station for intercity trains, urban trains, tramways, buses
and taxis, and a high-quality buses network. This plan will
allow Zenata to be part of the mobility network of Grand
Casablanca. The soft-mobility plan includes linear parks and
several pathways for pedestrians and bike paths…
City center
4 Life units: The city is divided into life units. Each of these units offer all the necessary equipment for daily life in terms of
education, health, shopping and leisure.
SECONDARY
SCHOOL
NURSERY
SCHOOL
SHOP
School
Primary School and Secondary School
Mosque
Health facilities and nursery
Metropolitan Equipment
Market Place
Square
Average density plot
High density plot
School
MARKET
PLACE
SHOP
HEALTH
FACILITIES
MOSQUE
74, Boulevard Yâacoub El Mansour - Mohammedia - MOROCCO
Phone: + 212 (0) 523 31 84 00
Fax: + 212 (0) 523 32 93 21
Email: [email protected]
Morocco, a leading position in MENA region
As one of the largest economies in Africa, Morocco has strong
macroeconomic fundamentals and was rewarded by major
international rating agencies for its recent economic performance.
Zenata, a strategic territory of Greater Casablanca
Geographic location
The Kingdom of Morocco has conducted numerous economic
and structured reforms; mostly in infrastructure, energy,
industry, housing, trade, agriculture and environment.
These reforms have led to structural changes without
compromising the stability of established balances, as well as an
unprecedented dynamism, particularly in the tertiary industry.
Increasing
Population
31,9
28,8
24,8
32,6
0
1990
2000
2010
2012
GDP growth (%)
S&P raised Morocco’s
rating to the investment
grade in 2012
10
2011
8
2012
6
Stable GDP
Growth
4
Fitch Ranking London
2012
Investment category
2
0
TUN
LBN
EGY
JOR
MOR
Inflation (%)
Low
inflation
6,2
2,0
1,0
1,0
1,3
2006 - 2008
2009
2010
2012
0
1990 - 1995
Unemployment rate (%)
18
16
14
12
10
8
6
0
Unemployment
stabilised
2011
MOR
EGY
2012
JOR
TUN
46
FDI (in Md$)
Increasing
FDI
17
4
Doing business 2012
Global most improved
Economy
8
Stable currency
Currency tied to a
EURO-USD basket
1,0
0
1990 - 1995
2000 - 2004
2005 - 2009
2010 - 2020
Sources : IMF, World Bank, HPC, AMDI
Greater Casablanca area
The vision and strategic positioning
2nd ring
1 Zenata
2 Casablanca
Population (in million inhabitants)
close
suburbs
Zenata, last strategic land reserve, is large enough to reduce the currently existing socio-economic unbalances between the
East (Sidi Bernoussi, Ain Sbaa) and the West (Anfa City center) of Greater Casablanca region through a social and spatial mix.
This project of public utility aims to raise the economic capital to the rank of a great international metropolis.
Engaged in a proactive public policy of major works and
base-building projects, Morocco has also upgraded its
infrastructure to meet international standards: 14 international
airports, 1 800 km of highways by 2015, first high-speed train by
2016, first operational tramway line in Rabat and Casablanca, and
world-class port in the Mediterranean Sea: Tangier Med.
Key Macroeconomic Fundamentals
The eco-design approach of Zenata New City consists of overall thinkings to limit or reduce the environmental impacts all along
the life cycle of the project. The Human-being is at the heart of eco-design.
These thinkings were conducted in collaboration with national and international experts which helped build strong
fundamentals through various strategic studies, and all these studies contributed in designing a master plan that best responds
to all the current and future needs of the territory, the region and the country.
1st ring
outer
suburbs
Zenata, an eco-designed city
3 Mohammedia
4 Atlantic ocean
Zenata is a 1 830 ha area, located in the Ain Harrouda municipality, in the 2nd zone North of Greater Casablanca. It stretches out
along the Atlantic coastline over 5,35 km with a depth of 3,5 km from the sea to the highway.
Zenata is strategically located between two of the largest cities of the Kingdom: Rabat and Casablanca and at the crossroads of
numerous hubs and infrastructures such as roads, railways, and air routes.
Project genesis
On 11 February 2006, a Memorandum of Understanding was signed under the High Presidency of His Majesty King Mohammed VI
and mandated the “Caisse de Dépôt et de Gestion Group (CDG)”, through its subsidiary “Société d’Aménagement Zenata (SAZ)”
for the conception and land development of Zenata New City. SAZ is also the guarantor of the overall coherence of the project
and its implementation. Today, Zenata is the largest urban project of CDG Group.
A public utility project
Zenata is a major project with a patriotic vision for the region and the country. The whole ambition of CDG Group and SAZ lies in
developing an innovative and sustainable city model in compliance with the national development plans as well as with the
National Charter for the Environment and Sustainable Development, ensuring an optimal quality of life to its current and future
inhabitants.
Zenata New City development focuses on 4 iconic
activities organized through productivity zones.
These activities represent strong potential growth
for a continuous urban development:
A 10 ha integrated health center
A 20 ha education center
A 120 000 m² GLA on a 20 ha surface supra
regional commercial center. It will offer a
wide variety of goods and a large family entertainment facility. Expected opening date: 2017
A 200 ha logistics center launched by His
Majesty King Mohammed VI on May 2010 and
carried by the National Ports Agency
Jobs creation
100 000 jobs
Visual Identity
Creation of a powerful
territorial brand to
differentiate the project at
a national and
international level.
A cutting-edge
urban model
Target population
300 000 inhabitants
Middle income families
4 high value-added
activities
Iconic buildings
Control of public space
(meeting places, green
spaces etc.)
Best in class
infrastructures
Education center
Health center
Commercial center
Logistic center
Key Dates
February 2006: Signature of the Memorandum of Understanding relative to the creation of Zenata, under the High
Presidency of His Majesty King Mohammed VI
March 2006: Declaration of public utility
August 2006: Creation by Decree 2-06-413 of Société d’Aménagement Zenata (SAZ)
April 2010: Launch of a program of rehousing (social and low-cost housing) by His Majesty King Mohamed VI
October 2011: Launch of an International Call for Expression of Interest for Zenata New City commercial center development
and management
July 2012: Start of land use plan
October 2012: Start of the works of the industrial zone
November 2012: Launch of an International Call for Expression of Interest for the residential development
January 2013: Inauguration of the 1st rehousing phase by His Majesty King Mohamed VI
April 2013:
- Presentation of the project to His Majesty and to the President of the French Republic
- Signature of a 150 million euros financing agreement between SAZ and the French Development Agency
- Signature of a public / private partnership agreement between SAZ and the Ministry of Higher Education, Scientific
Research, and Executive Training concerning the development of Education Center (study in progress)
With almost 3,7 million inhabitants, Greater Casablanca represents the country’s economic powerhouse. Indeed, the region
accounts for about 18,8% of GDP. It hosts 47% of manufacturing jobs and 90% of the research activity in the country.
This economic vitality is reinforced by general expenses representing 55 billion dirhams, and a national average expenditure per
capita of 1 673 dirhams whereas Greater Casablanca is 14 848 dirhams. Economic growth is driven mostly by middle class and an
increasingly diversified consumption mode. However, Greater Casablanca faces significant demographic pressure (+60% of
households by 2030), driven by middle class and East-West unbalances, particularly in terms of services (shops, leisure, education,
health...).
To face these challenges, Morocco has conducted various economic, social and environmental reforms characterized by
numerous urban development programs and strategic plans to strenghten the economy and improve the living conditions of
its citizens. As a result, 15 new cities are programed, amongst which, the New City of Zenata in Greater Casablanca region.
Aerial view of the first developments of Zenata