Download healthcare industry honors laird campaign video

For Release: May 17, 2007
Contact: Chris Schellpfeffer,
608-251-7070
[email protected]
Lindsay, Stone & Briggs and Marshfield Clinic Honored with Health Care Industry Award
MADISON, Wis. – A fundraising video produced by Madison, Wis.-based Lindsay, Stone &
Briggs for Marshfield Clinic has been awarded a national Aster Award for excellence in health
care marketing, and will be recognized in the June issue of Marketing Healthcare Today
magazine.
The five-minute video seeking physician and employee donations for a capital campaign was
produced to support fundraising efforts for Marshfield Clinic’s $40 million Laird Center for
Medical Research.
“We’re honored to receive this national recognition for our work,” said Bill Winchester, VP /
Creative Director. “The video sends a message that medical research is critical to the future of
healthcare. In it, we share the compelling stories of two families so greatly affected by the care
they received at Marshfield Clinic and their desire to find cures for diseases, that they became
donors themselves.
The video can be viewed on Marshfield Clinic’s web site - http://srdweb1/clinic/laird/video.asp
The 112,300-square-foot Laird Center for Medical Research is an addition to the existing Laird
Center on the Marshfield Clinic campus, scheduled to open in 2008. Built with $11 million in
federal funds, $12 million in Clinic money and private donations, it will enhance opportunities for
researchers and clinicians to solve medical problems together.
Lindsay, Stone & Briggs is a marketing communications agency specializing in brand-based consumer
insights and their strategic and creative application. Marketers from the Fortune 100 to strong regional
brand hire LSB to tackle their toughest challenges because of the firm's cutting-edge approach and
effective solutions.
The Marshfield Clinic system consists of more than 40 patient care, research and education facilities in
northern, central and western Wisconsin, making it one of the largest comprehensive medical systems in
the United States. www.marshfieldclinic.org