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Memory
Chapter 9
The Seven Dwarves
In the corner of your notes: name the Seven Dwarves
Seven Dwarves Take Two
Try Again
Seven Dwarves
How did it go?
It probably depends on several things….
1. If you like Disney movies?
2. When was the last time you have seen the movie?
3. Are people around you being loud pain-in-the-butts so you
cannot concentrate?
What is memory
The persistence of learning over time through the storage and
retrieval of information.
Memory
Recall
Must retrieve the information from
your memory
Ex. fill-in-the blank or essay tests
Recognition
Must identify the target
from possible targets
Ex. multiple-choice tests
Memory Model
Structure of Memory
Memory Process
Three Step Processing (Atkinson and Shiffrin (1968))
1. Encode: Getting information into the brain
2. Storage: Retaining information over time
3. Retrieval: Getting information out of the brain
Retrieval
Sensory
Memory
Short Term
Memory
Attentionencoding
Long Term
Memory
Further encoding
Step One: Sensory Memory
Short term holding spot for all
information
George Sperling
Iconic memory
We take pictures of all information
and hold it for a split second
Echoic Memory
Split second recording of all
information
Ex. “What did I just say?”
Step Two: Short Term Memory
Information from sensory memory is
encoded into short term memory
Encoding can be visual, acoustic, or
semantic
Limited storage capacity and
duration
Approx 7 characters (+/- 2)
Approx 4 chunks
Approx 20 seconds
Numbers work better than letters
Step Three: Long Term Memory
Unlimited storage space
Explicit (declarative) memories
Conscious recollection of fact/info from the
outside world
Implicit (non-declarative) memories
Unconscious memory
Ex. Fingers on a keyboard
Ex. Reading music
Explicit Memories
Episodic Memories
Long term memory for specific events, situations, experiences
Autobiographical
Examples??
Semantic Memories
Long term memory from things other than personal experience
Facts, locations, etc.
Examples??
Flashbulb Memories
Distinct, vivid, precise memories of personal circumstances
surrounding significant events
Implicit Memories
Procedural Memories
Knowledge of certain events and procedures that
become automatic through practice
Conditioned Memories
Trained automatic responses learned through
association
Skills
Procedures, skills, habitats
Memory Process
How to remember
Working
Memory
Model
Take out a piece of paper and name all
the Presidents…
Encoding
Parallel Processing
Different memories are built all at the same time
Automatic Processing: processing which requires no effort
Space/layout
Time/sequence
Frequency
Effortful processing can become automatic
Examples?
Encoding
Effortful Processing: processing which uses
effort and attention. Produces lasting and
accessible memories
Techniques to boost effortful processing
Rehearsal: conscious repetition
H. Ebbinghaus: list of three letters nonsense words,
practised remembering them.
Conclusion-the more the list was repeated on day
one, the fewer times it was needed to be repeated on
day 2. Amount remembered depends on time spent
learning
Other Encoding Strategies
Next-in-line Effect
We struggle to remember what was said just before we have to
report.
Ex. Circle Name Game
Why?
Timing of sleep
Info presented one hour before sleep=remembered well
Info presented right before sleep=remembered poorly
Sleep learning doesn’t work, although we do hear what is being
played
Even More Encoding Strategies
Spacing Effect
Rehearsal should be distributed overtime for
optimal learning
Bahrick’s foreign language experiments
Cramming…
Expanding
Breaks between review should get
incrementally larger
Serial Position Effect (Primacy/Recency Effect)
First and last items are remembered best, why?
Immediately after input we remember last best,
why?
Von Restorff Effect
New or different things are more easily recalled
How can this help us learn new names?
The Ways We Encode: Levels of Processing
Visual: encoding images or pictures
We remember what we see
Structural (shallow level)
Acoustic: encoding sound especially the sound of words
We remember what we hear
Slogans?
Phonemic (intermediate level)
Semantic: encoding meaning
We remember what was meant, not necessarily what was
literally said or seen
Semantic (deepest level)
The Ways We Encode
Deep encoding works better—
semantics>visual or acoustic
Craik and Tulving (1975)
Primed one type of encoding
Flashed a word
Tested later
Self-Reference Effect
Information with personal
meaning is remembered best
Visual Encoding
Earliest memories are mental pictures
Elements that can be represented by pictures are easier to
remember than elements that cannot.
Personal memories are often pictures
Best or worst images
Rosy Retrospection
We recall events more positively than we considered them at the time
So what?
Ways to Organize Information
Chunking
It’s easier to memorize things in meaningful
chunks
Emphasis on meaningful
Many mnemonics utilize chunking
Hierarchies
Broad topics narrowed down to individual
facts
Assists in efficient retrieval
AHHHHH OUTLINES!
Mnemonics
Mnemonics help encode by supporting the ways we encode particularly
visualizing
Method of Loci
Associate a familiar place to each word and imagine moving from place
to place
Acoustic
Make information into a rhyme or catchy phrase
Visual
Visually associate “peg-word” to the target
http://www.learningassistance.com/2006/january/mnemonics.html
Encoding Failures
Age affects encoding: older
adults are not as good at
encoding
Decreased recall, but equal
recognition
Remember: importance is
attention!
We only encode what is
important to us
Storage
Large and diverse storage capacity
Storage is not perfect
Forgetting often comes from new information interfering in
retrieval and a decay in physical memory trace
Some experts doubt decay
LTMemories can survive brain black out!
But WHERE are memories stored?
Synaptic Plasticity: ability of synapses to change their strength
How did we get this conclusion
Sea snail Aplysia: with conditioning the snail releases more serotonin at
certain synapses, which causes these pathways to change and become
more efficient at transmitting signals
Fun Fact: in mammals synaptic plasticity is a product of increased dopamine
Long Term Potentiation (Lynch, 2002)
Stimulation of memory connectionsincreased neural sensitivity
Increase in receptor sites and increase in sensitivity of existing receptor
sites
Drugs to Enhance Memory
Focus: Alzheimer's, mild cognitive impairment
CREB (protein)
Drug goal: increase CREB
CREB switches genes on and off
Genes can produce synapse strengthening proteins
Glutamate
Drug Goal: increase glutamate
Enhances LTP
Concerns
Side Effects
Too much memory
Affects of Stress on Storage
Arousal
Increased glucose and amygdala activation
Moments of arousal make it difficult to recall old memories
Stronger emotional experiences=stronger and more reliable memories
Affect of rehearsal and reliving
Reduction of stress hormones=less recall
Lasting stress corrodes neural connections and shrinks hippocampus
makes it difficult to create new memories
Memory Storage Locations
Explicit Memories (declarative): conscious recall
Includes facts and personally experienced events
Processed in hippocampus and certain parts of the frontal lobes
Stored in the hippocampus
Damage to right hippocampus=difficulty recalling visual designs and locations
Damage to left hippocampus=difficulty recalling verbal information
Hippocampus Regions
Associating names with faces
Spatial mnemonics
Rear area: Spatial memory (and this part has actually been observed to grow!)
In time (approx. 1 month), memory moves to other areas such as the temporal
and frontal lobes
Emotional associations to memory come from amygdala
Memory Storage Locations
Implicit Memories (procedural): without conscious recall
Processed by cerebellum
Includes motor and cognitive skills and classical and operant
conditioning
Require fewer connections among cortical storage areas
How does this set up relate to childhood learning?
Verbal development
Hippocampus development
Retrieval
Memories are encoded with tags aka
retrieval cues
More cues the better
Types of cues
Words
Images
Tastes
Smells
Sights
Places
Process begins with priming
Priming is often
unconscioussubliminal messaging
Importance of Context
Memories made in one place are best
remembered in the same place
Mood Congruent Memories
Good or bad events become associated with
corresponding emotions
We tag memories with our mood
Our moods influence the encoding and retrieval
of memories (good mood=more positive
memories)
Feed forward cycle
State Dependent Memories
We recall best in the same state (situation,
mood, level of consciousness)
Retrieval Failures
Interference
Proactive Interference: prior learning disrupts recall of new info
A cluttered mind phenomenon
Retroactive Interference: new information makes it harder to recall
prior info
Learning names of new students replaces names of old students
Solution: add spacing (e.g. sleep) between interfering events
Opposite of interference: positive transfer
Tip of the Tongue Phenomenon: Remember but can’t recall
Motivated Forgetting
Revise our own histories
Repression: Freud’s psychoanalytical theory of unconsciously forgetting
Forgetting
And other memory difficulties
Seven Sins of Memory
Forgetting
Absent-mindness: inattention to details produces encoding failure
Transience: storage decay over time of unused info
Blocking: inaccessibility of stored information
Distortion
Misattribution: confusing the source of information
Suggestibility: incorporating suggested information into ones memory
Bias: recollections affected by beliefs
Intrusion
Persistence: unwanted memories
Manipulating Memories
Memories are sensitive
Car Accident Example
How fast were the cars going when they smashed into each
other versus when they hit each other
Misinformation Effect: Incorporation of incorrect or
misleading info into your memories
Effect on eyewitness testimony
Gaps are filled in with assumptions and guesses
Imagination Inflation: imagined events become real memories
Amnesia
Source Amnesia: forgetting source of information
Source is one of the most fragile parts of a memory
Retrograde Amnesia: difficulty remembering old information and events
Usually accompanies anterograde amnesia or other problems
Anterograde Amnesia: difficulty remembering new information and
events
Alzheimer’s Disease: severe progressive general amnesia
Starts with anterograde amnesia
True Versus False Memories
Interpretations influence memory
Memory persistence does not indicate reality
Detailed memories indicate reality
Gist memories last longer and are easier to recall
Collectively, people often remember incorrectly
Ex. Did the man have brown hair?
Ex. It was love at first sight or it never really
worked
Ex. Recall political views more similar to our
current views
Child Abuse
Check out pages 386-390
Be able to apply the principles of memory processing and memory errors
to recalling child abuse.
Keep in mind children (and old people) are affected by suggestive
memory
How often is it actual recall versus memory errors
Improving Memory
Study Repeatedly: Overlearn, remember Ebbinghaus: we want that
curve to level out high! (and time those breaks appropriately)
Rehearse: Exercise strengthens new memories, emphasis should be
on critical reflection not speed reading
Make Info Personal: Put information in your own words! Use the Ask
Yourself questions and create personal examples. Build on what you
already know or understand and form as many different associations
as possible
Improving Memory
Mnemonics: use peg words, chunk information into acronyms,
create a story with graphic images associated to concepts
Activate Retrieval Cues: Mentally re-create the mood and situation
of learning
Practice Recall Before Misinformation: Record memories before you
have influence from outside sources
Minimize Interference: Do not study one hour before bed, don’t
schedule study sessions back to back of similar material
Test yourself: Avoid overconfidence, by answer the objectives,
outlining sections as a test, vocab flashcards, take practice tests!