Download 2017 MEDIA KIT - Stage Directions

2017 MEDIA KIT
The leading publication serving the ENTIRE theatre industry.
Theatre involves more than just what appears onstage. People
interested in theatre want to know and learn about acting, directing
& playwriting, but so many others also want to learn about lighting,
sound, staging, special effects, makeup, facility management, producing and much, much more.
That is why Stage Directions’ editorial is dedicated to all aspects
of theatre. We provide information on everything people interested
in theatre want to know about. That is why you should be advertising with us.
Stage Directions reaches more than 9,500 venues—from the
largest theatrical houses to high-schools with a theatre on campus,
and everything in-between, including universities and colleges, performing arts centers, churches, community theatres, equity theatres
and museums.
All those venues need people to care for them—and those people
are our readers. Our readership is second to none. Individuals receiving Stage Directions are owners, presidents, lighting designers,
sound designers, scenic designers, make-up artist, riggers, backstage staff/crew and front-of-house staff, actors, directors, producers & educators in addition to consultants, stage managers, facility &
box office managers, and everyone else within the theatre industry.
In order for any promotional campaign to be effective you must
keep your message in front of our readers (your clients) as often as
possible. Why give your competitors an advantage over you?
www.stage-directions.com/mediakit
• 21,557
Qualified Subscribers —
Our circulation is audited by
Verified Audit Circulation
(www.verifiedaudit.com) to
ensure circulation integrity. *
• 84% of Stage Directions
readers make purchasing
decisions on lighting
products.**
• 77% of Stage Directions
readers make purchasing
decisions on audio products.**
• 59% of Stage Directions
readers make purchasing
decisions
on
staging
products.**
*December 2016 Verified Audit
Circulation Statement
**Publisher’s 2017 Reader Survey
SD 03-17-2017
–
Theatre Editorial
The atre Audience
Editorial Profile
Michael S. Eddy, Editor of Stage Directions
S
tage Directions is theatre. We are the only magazine that covers theatre for
people who make it—everywhere they make it. While other magazines only
glancingly cover theatre, squeezing in an article between talking about the
latest concert tour, Stage Directions covers it from back stage to onstage. No matter what segment of the industry you’re in, we are able to put the spotlight on
you and your message.
We also know that theatre means more than just Broadway. Of course, we cover
Broadway shows with the budgets and equipment to push what’s possible—but
smart companies know that those shows are only a miniscule part of the market.
That theatre in Omaha needs mics, too—and a lot more besides. We speak to
all of the theatres across the country, reaching more than 10,000 theatres, performing arts centers, and training programs from coast to coast. And we reach
them at every level—our readers need to know, want to know, and look to Stage
Directions to inform them about the latest advances in everything theatrical—be
it training programs, production products and services.
Our readers are passionate about theatre. They are seasoned professionals, highly-skilled technical directors, established designers, early career associates, and
the next generation of students. They are more than 20,000-strong who make
purchasing decisions and training program choices. When you advertise with
Stage Directions you’re not reaching a fraction of an already smaller readership.
Our subscriber base is bigger, unique to Stage Directions, and focused on your
products and services. We reach them wherever they look for information—in
print, online at our industry leading website, and through an engaged and large
presence on social media.
SD 03-17-2017
Stage Directions can also be an extension of your larger marketing efforts. In addition to our monthly special sections and Company 411 profiles—which offer clients a direct voice to speak to our readers—we also partner with clients to create
unique and winning campaigns that offer new ways to reach our readers through
contests, social media and other outreach methods.
In-Depth and Comprehensive Editorial Every Single Month
In addition to its Special Sections and Features which change from month to month, Stage Directions publishes articles in the following categories every month, providing our readers the most complete look at what it takes to make theatre.
Answer Box
A place to highlight practical answers. Readers contribute
solutions to problems they’ve encountered in production, or
professionals share their wisdom in conversation with members
of TheatreFace.com.
Audio Design
New York City editor (and musician) Bryan Reesman interviews a different sound designer every month, getting the low
down about the low end. Microphone choice and placement,
speaker placement and live mixing all get covered.
Creative Spotlights
They may be used to the spotlight, but our features get
actors and directors to dive behind the performance and share
their thoughts on creativity, craft and what it takes to make a
life in the theatre.
Gear Reviews
Each month Stage Directions puts a piece of gear under the
microscope. Our unique format lets the readers interact directly
with the reviewer, insuring the right tests are run so they know
exactly how the gear will act in the theatre.
Light on the Subject
Lumens get the lux treatment in our column that covers all
aspects of lighting—design techniques, advances in technology, drafting tips and fundamental theory.
Theatre Space
You can’t have a show without a stage. Theatre Space shines
a spotlight on new and noteworthy theatres in communities
across the country, the consultants and architects who conceived and built them, as well as the technology that outfits
the space.
2017 Editorial Calendar
Date
Focus Feature
Special Section
Bonus Distribution
Ad Due Date
Jan
Buyer's Guide for Small Format Digital Consoles
A special section covering aspects of Acting and Stage Management, along with our Summer Study Directory - A survey of summer programs for everyone, from students to professional continuing education.
NAMM
Dec. 8, 2016
Feb
Buyer's Guide to LED Profile Fixtures
Scenic Design and Stage Automation
March
THE PROFILE ISSUE - We talk to the legends of the industry to find the secrets behind their
success, gain insight into their innovations, and learn how they've re-shaped theatre.
Full page and half page advertisers receive free profile page of equal size.
Lighting
April
Buy or Rent Your Automation? What theatres need to consider when choosing to move.
Backdrops and Drapery
March 8, 2017
May
Makeup Myths from YouTube - Makeup designers correct makeup technicques popularized on YouTube and adapt them for the stage.
Special Effects
April 8, 2017
June
Switches and Standards - Covering control and data networking for theatres
Seating and Staging
July
THEATRE RESOURCES DIRECTORY - SD's Annual encyclopedia of everyone you need to
know to help a theatre run smoothly.
Aug
The 2017 Sound Design Toolkit - Designers share their indispensible tools.
Costumes and Makeup
Sept
Powering, programming and controlling LED tape
Video - Everything from LED panels to projectors to projection surfaces as well as media servers and
content generation.
PLASA
Aug. 8, 2017
Oct
Buyer's Guide for Fill Speakers
THEATRICAL EDUCATION GUIDE - Our comprehensive directory of higher-education theatre programs,
highlighting performance and design programs, as well as interviews and insights in how to get the most
from an education.
AES
Sept. 8, 2017
Nov
HIGH SCHOOL THEATRE HONORS PROGRAM We highlight superb high school programs
from across the country
LDI ISSUE - Previews of new products debuting at the show, and a special section covering Lighting and
Staging.
LDI
Oct. 8, 2017
Dec
Video tools for theatres of every size.
Rigging
Jan. 8, 2017
USITT, Prolight + Sound
InfoComm
Feb. 8, 2017
May 8, 2017
June 8, 2017
Nov. 8, 2017
SD 03-17-2017
July 8, 2017
Special Opportunities
Exciting Upgrades to Stage Directions’ School Spotlights
School and Company Spotlights
S
tage Directions has long done in-depth academic profiles with our School Spotlight feature. Now they
present an even greater opportunity for schools to reach potential students. Combining first-rate
editorial content with an advertising message of your crafting means unbeatable impact.
T
A two-page advertorial that delivers maximum
exposure and return. Spotlights feature a Q&Astyle interview with anyone from your organization and can cover any topic you like, ensuring
your message reaches the SD audience. Highlight
your staff, facilities, and expertise in a sidebar
with content you provide. Take advantage of this
unique opportunity to position your organization
as a leader in your field today!
he main portion of the School
Spotlight is a Q & A interview
between a Stage Directions
writer and a representative of your
school. Our writers will work with
your staff to create an agenda
that will explore all the facets of
your program in order to give our
readers a detailed look into the
workings of your school. Because
the story focuses exclusively on
your program, you’ll have the space
you need to clearly communicate
the advantages and unique
possibilities your school offers its
students.
• Expanded Summer
Study Directory
TheatreFace.com
• StageNorth’s A.D. Talks About
Community Involvement
www.stage-directions.com
JANUARY 2010
Colin Mochrie and
Brad Sherwood talk
about the risks
and rewards of not
thinking things
through
“Stage Directions is a great resource for our high school theatre
department. It’s a connection to the world of theatre equipment
as well as a place to get new ideas and support.”
—Stefoni Burgi
• Domonic Sack Covers the Bases
The Theatre School
at DePaul
School Spotlight
of Sound Design
• How To Finance Higher Learning
•
Stats and Facts of The
Theatre School at DePaul
A Backdrop Primer and Directory
www.stage-directions.com
MAY 2008
Mission Statement
The Theatre School at DePaul University educates,
trains, and inspires students of theatre in a conservatory
setting that is rigorous, disciplined, culturally diverse
and that strives for the highest level of professional skill
and artistry. A commitment to diversity and equality in
education is central to our mission. As an integral part
of the training, The Theatre School produces public
programming and performances of a wide repertoire of
plays—classic, contemporary, and original—that challenge, entertain, and stimulate the imagination. We seek
to enhance the intellectual and cultural life of our university community, our city, and our profession.
A Q&A with the Dean of The Theatre
School at DePaul, John Culbert
ANNUAL DIRECTORIES
Kevin Spacey Talks
Training and the Future
of the Old Vic
The Career Paths of Two
Regional Theatre A.D.s
Alternate Models of
Artistic Direction
About the School
• Founded as the Goodman School of Drama in 1925
Students perfect their technique in the make-up lab at The Theatre School at DePaul University
John Culbert,
Dean of The Theatre School at DePaul
Q
Stage Dire
i cti
t ons: So tell me one unique thing about
DePaul.
A
John Culbert: I do think that there are some core values of
the school that started in 1925 and are still with us today. And
one of those is the commitment to hands-on training for every
single student in the school. So the opportunity, whatever one’s
discipline is to actually practice what one is learning fo
f r everyy
body. For example, every actor in the school is guaranteed to
have roles in our productions. Our playwriting students will have
a production of their play produced before they leave the school.
All the designers will design fully-mounted, fully-produced productions in our theatres before they leave. So in every discipline
the students practice what they’re doing in addition to studying
it. Another core aspect of our school is the specialized programs
that we have. We have 12 different undergraduate degrees in
different disciplines. So fo
f r example, one doesn’t major in design,
one majors in either lighting design, scenic design, sound
design, or costume design. And when one comes in, there is a
separate and distinct curriculum for each of those. You apply to
and are admitted to that specific discipline. It’s very specialized
even at the undergraduate level.
Q You talk about different models of study, on the one
hand, you’ve got liberal arts—
A
We peg the meter in the other directions.
Q Why was that choice made to go in that direction?
We think that what happens is that through the specialized
A
study one gains a broader sense of the art—one uses a specialized study to dive into something, and on that journey gains a
broader perspective. As opposed to the reverse, which would
be to gain the broad perspective then learn a little bit about a
specialty. So from the beginning the philosophy has been to
2
be as specific as possible
with those specialties
and provide the curriculum that supports that,
and then work very hard
to find the students for
whom it’s a good choice.
And obviously it’s not
for every student who is
going to be successful in theatre. Not everybody knows at that
point in their trajectory that it would make sense fo
f r them to be
that specialized. So we work hard to find the students for whom
this is a good choice to do this kind of specialization.
Q
What does being in Chicago give you?
A
I would say that Chicago is another leg of the stool that
enables us to be who we are at The Theatre School at DePaul.
Chicago of course has an amazing theatre community in it, and
I’d say that provides a wonderful opportunity for the school
that we then work very hard to take full advantage of, and one
aspect of that is of course our students can experience a whole
wide range of theatre. The opportunity to see theatre at every
level, from a very small storefront theatre—probably done by a
student who graduated last year—to the larger theatre stuff, the
range of opportunity for a student to experience live theatre is
actually amazing. They aren’t doing this in a vacuum. Of course,
another key component of having this community here is that
we can engage a lot of theatre community to come to the school
and work with our students. That happens in a couple ways. Our
full-time faculty, which we have 28, while they are teaching,
they can also play roles in the theatre community. So the fa
f culty
design, direct, write—all the things that all the disciplines do,
they’re out their doing that in Chicago. And another is that we
• 85-year tradition and reputation as a professional theatre conservatory
• 12 Undergraduate Majors: BFA in Acting, Costume
Design, Costume Technology, Lighting Design, Scenic
Design, Sound Design, Stage Management, Theatre
Technology, Dramaturgy/Criticism, Playwriting, Theatre
Arts, and Theatre Management
Three Graduate Majors: MFA in Acting, Directing, and
Arts Leadership
• 340 students
A moment from the 2008 production of Kosi Dasa at DePaul’s historic Merle Reskin Theatre.
I would say that Chicago is anotherr leg of the stool that enables us
to
o be who we are at The Theatre
Scchool at DePaul.
have about 65 adjunct faculty that are part of the school. And
they are people whose primary role is in the theatre profession,
and their secondarilyy they’re teaching fo
f r us. So theyy can come
in and teach their specialty for us, and then go back to their
profession. And as far as students—for example, in the lighting
design program, the students here won’t just meet and get to
know and have connections to the one fac
f ulty member whose
the head of the program, but through their journey here and
the various courses they take, they will meet three of fo
f ur other
lighting designers in Chicago and know them and work with
them. That means that it diversifies the point of view they get
and the approach they get. And it also means that when they
graduate they have more connections out in the profession. So
I think we work hard to make sure we’re taking advantage of
this amazing opportunity that we have to be in a place with a
theatre community like Chicago offers.
• Complete offering of all professional theatre disciplines
• Over $2,000,000 in scholarships awarded annually
• 28 full-time faculty
• 60 part-time faculty
• 35+ productions annually, attended by more than
35,000 people each year
• In the last academic year 47 students participated in
professional internships at 32 different professional theatres or production companies.
• Guaranteed production experience
• Notable alumni in the entertainment industry include:
Tarell Alvin McCraney, John C. Reilly, Joe Mantegna, Judy
Greer, Gillian Anderson, Scott Ellis, Geraldine Page, and
Theoni V. Aldredge – among many others.
For more information, visit
http://theatreschool.depaul.edu
300.0805.CVR.indd 1
Y
Three times a year Stage Directions publishes directories for different segments of the theatre
community.
4/15/08 12:51:00 PM
ou have total control of the
content in the sidebar, and
can use it to speak directly
to prospective students and their
teachers and impress them with
your message. We’ll also be sure you
include direct contact information so
whoever wants to reach you will have
the shortest, best path to talking to
someone eager to help. Additionally,
thanks to our ScanLife technology,
you can send interested students
directly to your website, an online
video highlighting your program, or
whatever other online content you
wish.
Summer Study Directory
June 2010 • www.stage-directions.com
www.stage-directions.com
The Art & Technology of Theatre
JANUARY 2016
1) Position your school as a leader… Make your school stand out from all others
High School Theatre Honors Program
High school theatres provide many students
with their first sustained access to the practice of
creating theatre, and Stage Directions honors the
best of these programs across the country every
fall. These are the programs that do more, teach
more, perform more and influence the next generation of theatre artists. Make sure you’re a part
of their future!
2010 Educational Brochure.indd 2
Bonus Show Distribution!
Four times a year Stage Directions clips on its
name tag and visits the show floor of the most
important conventions to the technical theatre
community. Make sure your message reaches all
the extra people at the USITT, InfoComm, LDI and
AES trade shows by making sure you’re in Stage
Directions!
Upgrade
Benefits
3) Explain the benefits of attending your school
Our January issues houses the Summer Study Directory, a listing of
available training options during the summer months, letting students
of all ages know how they can continue their education in camps,
summer school sessions, special college courses, and even continuing
professional education programs.
Using new technology to build
4) Highlight your alumni, facility members, programs, productions etc.
5) Let students reach you directly by providing a “real person” to speak with
…someone who knows what your Theatre Department has to offer them
for classic theatre
5/7/10 11:39 AM
Innovative Wireless Pushes Opera
into Uncharted Territory
Reviewing the Drama FS-LED 700
from Mega-Lite
Successfully Incorporating LED Tape
into Scenics for How to Succeed
July Theatre Resources Directory
SD’s annual Theatre Resources Directory is the encyclopedia of
every company, school or organization that supports the theatre world.
In today’s distracted world this is the bedrock directory to ensure theatre makers know how to get the resources they need. Advertisers are
given expanded listings, including e-mail, website and contact info, as
well as premium ad placement to ensure maximum impact.
October Training Directory
Our directory of higher education training opportunities continues
to grow, referring students to the most dynamic and prestigious undergrad and graduate training available. Expanded, highlighted listings,
combined with optimal ad placement, means schools that advertise
are sure to pop in front of the eyes of interested students.
SD 03-17-2017
“Stage Directions is the best magazine for presenting
theatre past, present and future.
We learn from the past to excel into the future.”
—Charles Bowen
2) Create an image so prospective students want to attend your school
In Print & Digital Versions
2017 Theatrical
Education Guide
Reach
Advertising
Deadline
Sep 5, 2017
Providing Your College Exposure
to Theatre Students
Your Future
Theatre Students
with the 23rd Annual
Education Directory & Guide
Highlighting Exceptional Theatre Training Programs in:
• Musical Theatre
• Acting
• Design
• Playwriting
• Technical Direction
• Stage Management & more!
EXPERT ARTICLES ABOUT:
• The audition process
• University or Conservatory? Differences and Choices
• Career possibilities
• Performance Opportunities
• The Business of Theatre
• Evaluating Programs as a
High Schooler
www.stage-directions.com
More than 65,000 readers will see this important guide that will be shipped to high
schools for their students who are planning to study theatre at the college level.
Students will also be able to view this guide online and on their tablets with our
class-leading digital edition. It will be an essential resource, filled with informative
articles to help them make one of the most important decisions of their lives.
The Art & Technology of Theatre
OCTOBER 2014
2013 Theatre Students
+ P LU S
Our Annual
Education Issue!
www.stage-directions.com
SD 03-17-2017
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SD 03-17-2017
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National Sales Manager
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Fax: 702.554.5340
[email protected]
Matt Huber
Account Manager
Tel: 702.932.5585
Fax: 702.554.5340
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The Greater China
Worldwide Focus Media
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SD 03-17-2017
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Instantly place your message in
front of a potential buyer
Provide customers immediate, easy
access to product info
Request pricing for all
e-media products…
Offer thorough documentation
and lead tracking
SALES CONTACTS
Greg Gallardo - Publisher
Advertising Director
Tel: 702.454.8550
Fax: 702.898.2942
[email protected]
Michael Devine
National Sales Manager
Tel: 702.478.8112
Fax: 702.554.5340
[email protected]
Matt Huber
Account Manager
Tel: 702.932.5585
Fax: 702.554.5340
[email protected]
NEWS, PRODUCT INFO & MONTHLY ISSUES
www.stage-directions.com
Stage-Directions.com
Expose your company & products to the tens of thousands of
buyers who come to the Stage Directions website to learn about new
suppliers/products available to them. Various banner sizes and locations available to fit your advertising budget. This is the most cost
effective way to promote your company & products on a continual
basis!
SD 03-17-2017
Judy Wang
The Greater China
Worldwide Focus Media
0086-13810325171
[email protected]
www.stage-directions.com/
$1,500/per email blast
CUSTOM E-MAIL BLASTS
CUSTOM E-MAIL BLASTS
www.yourcompaniespromo
Only acceptable material for blasts is HTML format
CUSTOM E-MAIL BLAST: reaches more than 16,000 opt-in subscribers of Stage Directions
This is the best way to deliver your “personalized message” straight to the desks of the decisionmakers throughout the entire Theatre industry. You have total control over the information in the
message (text, photos, etc.)…everything is focused on you! This is sent in a HTML format and will
link directly to any where on your website that you want.
• This is great for a new product introduction, special programs, clients you have done work
for or any other important information you want the market to know about your company.
• Drive traffic to your website
E-MAIL
Great for New Product Roll-Outs
16,000 + e-mails
Examples of custom e-blasts that other clients have done are available upon request
SALES CONTACTS
Greg Gallardo - Publisher
Advertising Director
Tel: 702.454.8550
Fax: 702.898.2942
[email protected]
• You can also use it before a trade show to inform attendees what you will be exhibiting at
your booth along with your booth number. You can invite attendees to contact you before
the show to arrange a specific time (set an appointment) that works with their schedule to
stop by your booth to discuss ways you can help them. When someone calls you before a
show you can get detailed information on what they do and what their needs are so you are
well prepared when they come to your booth for the arranged appointment…and that much
closer to making a sale!
CUSTOM DESIGNED
E-MAIL BLASTS
Michael Devine
National Sales Manager
Tel: 702.478.8112
Fax: 702.554.5340
[email protected]
Judy Wang
The Greater China
Worldwide Focus Media
0086-13810325171
[email protected]
SD 03-17-2017
Matt Huber
Account Manager
Tel: 702.932.5585
Fax: 702.554.5340
[email protected]
TOTAL MARKET • TOTAL REACH
STAGE DIRECTIONS MAGAZINE
COMPANY ADVERTORIAL PROMOS
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• 42.1% Presidents,
Owners & Managers*
Gate Folds
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**Publisher’s 2017 Reader Survey
CREATIVE
SERVICES
• Photography
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• Campaign Concepts
• Invitation Design • Custom Promotion
• Editorial Design
• Ad Design
• Spec Work
• Web Design
Greg Gallardo - Publisher
Advertising Director
Tel: 702.454.8550
Fax: 702.898.2942
[email protected]
Michael Devine
National Sales Manager
Tel: 702.478.8112
Fax: 702.554.5340
[email protected]
Matt Huber
Account Manager
Tel: 702.932.5585
Fax: 702.554.5340
[email protected]
Judy Wang
The Greater China
Worldwide Focus Media
0086-13810325171
[email protected]
SD 03-17-2017
SALES CONTACTS
www.stage-directions.com/
PRINT & ELECTRONIC MEDIA WORK BETTER TOGETHER
E-MEDIA
Some buyers prefer getting their information about suppliers in print and others favor electronic forms…most prefer getting it both
formats.
Print and electronic media complement each other—print brands your company and products, and motivates more buyers to respond
to your electronic media promotion.
By taking advantage of both the print & electronic products we offer, your message is assured to get in front of the right people at the
right time in the right way. This allows our advertisers to receive the greatest return on their investment dollar with Stage Directions.
INDUSTRY BOOKS
NEWSLETTER
SALES CONTACTS
www.stage-directions.com/newsletter/
www.plsnbookshelf.com
BOOKSHE L F
Greg Gallardo - Publisher
Advertising Director
Tel: 702.454.8550
Fax: 702.898.2942
[email protected]
Michael Devine
National Sales Manager
Tel: 702.478.8112
Fax: 702.554.5340
[email protected]
Judy Wang
The Greater China
Worldwide Focus Media
0086-13810325171
[email protected]
Weekly E-Newsletter
• Sent to more than 16,000 opt-in subscribers of
Stage Directions
PLSNBookshelf
The entertainment industry’s best-stocked bookstore.
• Sponsoring a newsletter gets your ad in front of subscribers 4x a month!
• Fresh editorial of hard news each week—your ad seen alongside information vital to theatre practitioners.
• Various banners and ad sizes that can link to any web page you choose.
**Publisher’s Own Data
SD 03-17-2017
Matt Huber
Account Manager
Tel: 702.932.5585
Fax: 702.554.5340
[email protected]
YOUR BEST Connection
to Students for More Than 25 Years
www.stage-directions.com
In the past two years…
Keith Carradine, Jeff Daniels, Raul Esparza, Anne
Hathaway, Tony Kushner, Idina Menzel, Colin Mochrie &
Brad Sherwood, Duncan Sheik and Kevin Spacey…have
all shared their education stories and training tips with
the readers of Stage Directions.
Isn’t it time you spoke to our readers?
SD reaches 21,557* subscribers
and has an audience of more than 4,500** high schools
— All with a theatre on campus.
We also reach 5,000** community theatres,
a fertile environment for potential students.
How Stage Directions Can Help Your
School Attract Students
A school’s theatre program offers a prospective student a variety of program options—
from acting, directing & playwriting to lighting,
scenic, sound and costume design, not to mention special effects, props or musical training
and all the other disciplines within theatre.
Stage Directions’ editorial is totally dedicated to all that theatre offers onstage and off—
our competitors can not make that clam. Stage
Directions’ editorial coverage isn’t limited to
what happens onstage, but highlights design
and production fields, theatre and show management, and much more. We provide everything that students interested in theatre want
to know about what happens onstage, as well
as off—not to mention what’s going on in the
booth, or at front of house or in the box office,
which is why you should be advertising with us.
* VAC December 2016
** Publisher’s Own Data
We’re not just in print…
Stage Directions is the Market Leader
in Electronic Media
Stage Directions will increase
Applications & Enrollment to your school’s
www.stage-directions.com
S t a ge - D ir e c t i o n s . c o m
Undergrad
Program
• A constantly-updated theatre news website covering
the educational, artistic and technical aspects of theatre
• Bonus content, contests and extra coverage
that just can’t fit into the print issue
TheatreFace.com
Twitter
• Immediate news and event coverage
• The most extensive, inclusive list of theatres on Twitter
Summer
School/
Intensive
Program
Resident
Theatre
Program
SD 03-17-2017
• More than 5,000 members of TheatreFace.com,
a social network for theatre practitioners
• Popular among students and young people
interested in theatre.
• Blogs, Photo and Video Sharing, Discussion Forums
S
tage Directions has long done in-depth academic profiles with our School Spotlight feature. Now they present an
even greater opportunity for schools to reach potential students. Combining first-rate editorial content with an
advertising message of your crafting means unbeatable impact.
“ Stage Directions is a great resource for our high school theatre
department. It’s a connection to the world of theatre equipment
as well as a place to get new ideas and support.”
—Stefoni Burgi, Ventura Unified School District
T
he main portion of the
School Spotlight is a Q & A
interview between a Stage
Directions writer and a representative of your school. Our writers
will work with your staff to create
an agenda that will explore all the
facets of your program in order to
give our readers a detailed look
into the workings of your school.
Because the story focuses exclusively on your program, you’ll
have the space you need to clearly
communicate the advantages and
unique possibilities your school
offers its students.
• Domonic Sack Covers the Bases
of Sound Design
• How To Finance Higher Learning
•
www.stage-directions.com
Stats and Facts of The
Theatre School at DePaul
Mission Statement
TheatreFace.com
Community Involvement
JANUARY 2010
The Career Paths of Two
Regional Theatre A.D.s
Alternate Models of
Artistic Direction
About the School
• Founded as the Goodman School of Drama in 1925
Students perfect their technique in the make-up lab at The Theatre School at DePaul University
Stage Dire
i cti
t ons: So tell me one unique thing about
DePaul.
A
John Culbert: I do think that there are some core values of
the school that started in 1925 and are still with us today. And
one of those is the commitment to hands-on training for every
single student in the school. So the opportunity, whatever one’s
discipline is to actually practice what one is learning fo
f r everyy
body. For example, every actor in the school is guaranteed to
have roles in our productions. Our playwriting students will have
a production of their play produced before they leave the school.
All the designers will design fully-mounted, fully-produced productions in our theatres before they leave. So in every discipline
the students practice what they’re doing in addition to studying
it. Another core aspect of our school is the specialized programs
that we have. We have 12 different undergraduate degrees in
different disciplines. So fo
f r example, one doesn’t major in design,
one majors in either lighting design, scenic design, sound
design, or costume design. And when one comes in, there is a
separate and distinct curriculum for each of those. You apply to
and are admitted to that specific discipline. It’s very specialized
even at the undergraduate level.
Q
You talk about different models of study, on the one
hand, you’ve got liberal arts—
A
We peg the meter in the other directions.
Why was that choice made to go in that direction?
We think that what happens is that through the specialized
A
study one gains a broader sense of the art—one uses a specialized study to dive into something, and on that journey gains a
broader perspective. As opposed to the reverse, which would
be to gain the broad perspective then learn a little bit about a
specialty. So from the beginning the philosophy has been to
Q
2
be as specific as possible
with those specialties
and provide the curriculum that supports that,
and then work very hard
to find the students for
whom it’s a good choice.
And obviously it’s not
for every student who is
going to be successful in theatre. Not everybody knows at that
point in their trajectory that it would make sense fo
f r them to be
that specialized. So we work hard to find the students for whom
this is a good choice to do this kind of specialization.
Q
What does being in Chicago give you?
A
I would say that Chicago is another leg of the stool that
enables us to be who we are at The Theatre School at DePaul.
Chicago of course has an amazing theatre community in it, and
I’d say that provides a wonderful opportunity for the school
that we then work very hard to take full advantage of, and one
aspect of that is of course our students can experience a whole
wide range of theatre. The opportunity to see theatre at every
level, from a very small storefront theatre—probably done by a
student who graduated last year—to the larger theatre stuff, the
range of opportunity for a student to experience live theatre is
actually amazing. They aren’t doing this in a vacuum. Of course,
another key component of having this community here is that
we can engage a lot of theatre community to come to the school
and work with our students. That happens in a couple ways. Our
full-time faculty, which we have 28, while they are teaching,
they can also play roles in the theatre community. So the fa
f culty
design, direct, write—all the things that all the disciplines do,
they’re out their doing that in Chicago. And another is that we
• 85-year tradition and reputation as a professional theatre conservatory
300.0805.CVR.indd 1
• 12 Undergraduate Majors: BFA in Acting, Costume
Design, Costume Technology, Lighting Design, Scenic
Design, Sound Design, Stage Management, Theatre
Technology, Dramaturgy/Criticism, Playwriting, Theatre
Arts, and Theatre Management
Three Graduate Majors: MFA in Acting, Directing, and
Arts Leadership
• 340 students
A moment from the 2008 production of Kosi Dasa at DePaul’s historic Merle Reskin Theatre.
I would say that Chicago is anotherr leg of the stool that enables us
to
o be who we are at The Theatre
Scchool at DePaul.
have about 65 adjunct faculty that are part of the school. And
they are people whose primary role is in the theatre profession,
and their secondarilyy they’re teaching fo
f r us. So theyy can come
in and teach their specialty for us, and then go back to their
profession. And as far as students—for example, in the lighting
design program, the students here won’t just meet and get to
know and have connections to the one fac
f ulty member whose
the head of the program, but through their journey here and
the various courses they take, they will meet three of fo
f ur other
lighting designers in Chicago and know them and work with
them. That means that it diversifies the point of view they get
and the approach they get. And it also means that when they
graduate they have more connections out in the profession. So
I think we work hard to make sure we’re taking advantage of
this amazing opportunity that we have to be in a place with a
theatre community like Chicago offers.
June 2010 • www.stage-directions.com
Colin Mochrie and
Brad Sherwood talk
about the risks
and rewards of not
thinking things
through
• Complete offering of all professional theatre disciplines
• Over $2,000,000 in scholarships awarded annually
• 28 full-time faculty
• 60 part-time faculty
• 35+ productions annually, attended by more than
35,000 people each year
• In the last academic year 47 students participated in
professional internships at 32 different professional theatres or production companies.
• Guaranteed production experience
• Notable alumni in the entertainment industry include:
Tarell Alvin McCraney, John C. Reilly, Joe Mantegna, Judy
Greer, Gillian Anderson, Scott Ellis, Geraldine Page, and
Theoni V. Aldredge – among many others.
For more information, visit
http://theatreschool.depaul.edu
4/15/08 12:51:00 PM
Y
ou have total control of the
content in the sidebar, and
can use it to speak directly
to prospective students and their
teachers and impress them with
your message. We’ll also be sure
you include direct contact information so whoever wants to reach you
will have the shortest, best path to
talking to someone eager to help.
Additionally, thanks to our ScanLife
technology, you can send interested
students directly to your website,
an online video highlighting your
program, or whatever other online
content you wish.
1) Position your school as a leader… Make your school stand out from all others
“Stage Directions is the best magazine for presenting
theatre past, present and future.
We learn from the past to excel into the future.”
—Charles Bowen, Hillsborough Community College
Upgrade
Benefits
2) Create an image so prospective students want to attend your school
3) Explain the benefits of attending your school
4) Highlight your alumni, facility members, programs, productions etc.
5) Let students reach you directly by providing a “real person” to speak with
…someone who knows what your Theatre Department has to offer them
SD 03-17-2017
www.stage-directions.com
Kevin Spacey Talks
Training and the Future
of the Old Vic
The Theatre School at DePaul University educates,
trains, and inspires students of theatre in a conservatory
setting that is rigorous, disciplined, culturally diverse
and that strives for the highest level of professional skill
and artistry. A commitment to diversity and equality in
education is central to our mission. As an integral part
of the training, The Theatre School produces public
programming and performances of a wide repertoire of
plays—classic, contemporary, and original—that challenge, entertain, and stimulate the imagination. We seek
to enhance the intellectual and cultural life of our university community, our city, and our profession.
A Q&A with the Dean of The Theatre
School at DePaul, John Culbert
Q
• StageNorth’s A.D. Talks About
MAY 2008
The Theatre School
at DePaul
School Spotlight
John Culbert,
Dean of The Theatre School at DePaul
• Expanded Summer
Study Directory
A Backdrop Primer and Directory