Download HOW PRICES ARE SET Demand based pricing Cost Based pricing

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HOW PRICES ARE SET
Demand based pricing
Cost Based pricing
Profit based pricing
Competition based pricing
DEMAND BASED PRICING
* Skimming pricing
* Penetration pricing
* Prestige pricing
* Price lining pricing
* Odd-even pricing
* Target pricing
* Bundle pricing
COST-BASED PRICING
* cost markup pricing
* cost-plus pricing
* experience curve pricing
PROFIT BASED PRICING
* target profit pricing
* target return-on-sales pricing
* target return-on-investment pricing
COMPETITION BASED PRICING
* customary pricing
* above-, at-, or below-market pricing
* loss-leader pricing
PRICING POLICY
* one price vs flexible-price policy
* company effects: multiple products 
product line pricing
* customer effects: deal with customer
expectations  psychology of pricing
 P-Q relationship
* competitive effects: anticipated
competitive response
PRICE ADJUSTMENTS
DISCOUNTS
* quantity discounts
* seasonal discounts
* trade discounts
* cash discounts
ALLOWANCES
* trade-in allowances
* promo allowances
GEOGRAPHICAL ADJUSTMENTS
* FOB Origin pricing
* uniform delivered pricing
* basing-point pricing
LEGAL AND REGULATORY ISSUES
* price fixing
* price discrimination
* deceptive pricing
* geographical pricing
* predatory pricing
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