Download NUI Galway Presentation

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Creative Economies in
Peripheral Regions
Dr James Cunningham and Dr. Patrick Collins
Whitaker Institute, National University of
Ireland, Galway
Project Team NUI Galway
Dr. James Cunningham (PI)
Dr. Patrick Collins (co-PI)
Dr. Jenny Dagg
Dr. Aisling Murtagh
David Kelly
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Our Approach
The driving force behind the project
was the exploitation of the the
overlap between three elements that
are becoming increasingly
pervasive.
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Creative People
Creative Production
Creative Places
Creative People generate and
develop ideas that evolve into
Creative Production of creative
goods and services and the
interaction of creatives in Creative
Places enhances creativity and
innovation.
http://www.creative-edge.eu
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Creative Economy
In economic terms, the cultural
and creative sector is globally
one of the fastest growing.
Estimates value the sector at
7% of the world’s GDP and
forecast 10% growth per
year”.
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Creative Industry Mapping
Creative Hub
My Creative Edge
Creative Steps – Education
Mentoring Programme
Talent Vouchers
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Cultural Mapping: West of Ireland
http://www.creative-edge.eu/activities-2/mapping-the-creative-edge/
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Sub-sectoral Level
Illustrative - Audio Visual Industry
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Sub-sectoral Level
Illustrative - Audio Visual Industry
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Sub-Sectoral Level
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Audio Visual Industry
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Creative Education
+ People, Production, Place:
Results to date
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By the end of 2013 MyCreativeEdge had
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500 registered members,
326 published profiles
36,000 website visits.
http://www.mycreativeedge.eu
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Scoring Creative Sector Support
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Creative
Hubs
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People, Production, Place
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Creative Talent
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General Recommendations
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Evidence based policy
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Better data and more research
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Co-ordinated policy process
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Long term focused development strategies
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Supporting creativity and culture by creating an enabling
environment
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Business skills training for creative industries
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Greater awareness of the wider benefits of the creative economy
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Key Recommendations for
Peripheral Contexts
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Increasing awareness of the periphery as a creative place
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Harness the spillover effects of creative industries
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Catalysts to support emerging creative industries
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International co-operation between peripheral regions
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Better use of online social networks to enable networking and
business collaboration
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Better use of e-commerce to negate the challenge of marginality
and market access
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Policy instruments and supports tailored to needs of peripheral
regions
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Cultural Consumption
Recommendations
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More academic research on creative consumption
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A greater understanding of market unpredictability
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Exploiting culture content
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Online market to increase market research
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User content market dynamics
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Creative consumption growth opportunities
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Cultural infrastructure provision and economic growth
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B2B and clustering effects
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Industry networking
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Education Recommendations
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Braoders understanding of skillsets and discipline
interconnections
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More accurate data on creative education
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Increase linkages between industry, creative business and
higher education
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Sectoral innovation hubs and national incubation networks
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Fostering of entrepreneurial ability – Creative steps
Next Steps – Creative Momentum
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Thank You
Dr. James Cunningham
[email protected]
and
Dr. Patrick Collins
[email protected]