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ANSVA (Attention, Need, Solution, Visualization, Action)
The ANSVA technique is a good example of a technique developed to look specifically at the
speech quality and delivery of persuasive speeches constructed using Monroe's Motivated
Sequence. Evaluation Mavens use this technique to provide specific feedback regarding the
effectiveness of the selected factors on the delivery and impact of the speech.
Here’s how an Evaluation Maven uses the ANSVA technique. On a single piece of paper
divide the page into five rows and two columns. The rows represent the ‘Attention’, ‘Need’,
‘Solution’, ‘Visualization’ and ‘Action’ features of the speech. The columns represent the
‘Speaker Strengths’ and ‘Suggestions for Improvement’.
Attention: Did the speaker get the attention of the audience using a detailed story, shocking
example, dramatic statistic and quotations.
Need: Did the speaker explain the problem, show how it applies to the psychological need
of the audience members and go beyond simply establishing that there is a problem by
establish its relevance to the audience. Did the speaker use statistics and examples to
convince the audience that they each have a personal need to take action?
Solution: Did the speaker provide specific and viable solutions that government,
communities or individuals can implement to solve the problem?
Visualization: Did the speaker get the audience to visualize a positive and uplifting outcome
if the solution is implemented or get the audience to visualize the negative consequences if
the solution is not implemented? Was the speaker visual and detailed?
Action: Did the speaker give the audience a clear and specific call to action?
Overall – did the speaker emphasize, through logic and emotion, that the situation is
solvable and give the audience a clear call to action?
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Courtesy of EWOL Training & Development
http://www.ewoliving.com/ANSVA2C.php
The Evaluation Maven Manifesto 2.0 by Rodney Denno
licensed under creativecommons.org/licenses/by-nc/3.0/
ANSVA Technique - Evaluation Worksheet
Suggestions for Improvement
Action
Visualization
Solution
Need
Attention
Speakers Strengths
2
Courtesy of EWOL Training & Development
http://www.ewoliving.com/ANSVA2C.php
The Evaluation Maven Manifesto 2.0 by Rodney Denno
licensed under creativecommons.org/licenses/by-nc/3.0/