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Tourism is a growing source of export revenue and a significant provider of employment in Finland Tourism has a multiplier effect on other sectors. 1 euro in tourism adds value 56 cents to the other sectors. Purpose of visit Overall tourism consumption in 2014 19,8 million EUR 14,2 billion 20 3,0* % of GDP* 18 16 14 12 10 2007 2013 2025 Tourism’s contribution to the GDP is 2,5 % which makes it •A bit bigger than agriculture and forestry •More than 1.5 times as big as the food industry •Growth 6,5 % in 2011–2014 registered overnight stays in Finland 14,3 million Finnish tourists 5,5 million international tourists 7,4 million 4. foreign tourists in Finland people 27 900 enterprises •Capital investments EUR 1,2 billion •Hundreds of millions invested in hotels in 2013–2015 *) estimate for the year 2025, Ministry of Employment and the Economy 2. •Has doubled since the year 2000 •More than twice as big as the health technology export •Bigger than the total of the high tech export from Finland Global tourism grows at an annual rate of 4% Breakdown of total consumption 1 2 7 Investments 3. EUR 4,03 billion •Young people’s share of employees 30 % •40 000 new jobs are expected in the indursty by 2025 •Workforce grew by 6 % in 2011–2014 •The indursty also temporarily employs via staffing services •3 000 new companies established in 2007–2014 •Tourism is especially important for the remote areas •Tourism also provides employment to people skilled in other fields 1. 1.Holiday trip 33% 2.Shopping trip 22 % 3.Visiting friends, relatives 18 % 4.Business trip 16 % 5.Other trip 11 % Export earnings generated by international tourism in 2014 In 2014, tourism industry provided jobs for 140 000 5. 6 5 4 3 1.Russia 18 % 2.China 13 % 3.Japan 8 % 4.Germany 6 % 5.Sweden 5 % 6.Estonia 4 % 7.Other 45 % Overnight stays of international tourists in Finland Russia 782 900 Relative change of over-night stays Other Sweden 2 313 900 549 800 •Russia -41,6 % •Sweden +2,9 % Germany •Germany +8,7 % 543 300 •Great Britain +5,6 % •France +6,1 % Great Britain •China and Hong Kong +40,1 % 471 700 USA France •Japan +5,9 % 202 500 China and 228 500 •USA -0,7 % Japan Hong Kong 203 400 210 500 •Other +8,7 % Spending per visit 1. China EUR 656 2. Switzerland EUR 604 3. France EUR 532 4. India EUR 528 5. Netherlands EUR 516 6. Japan EUR 442 7. Poland EUR 438 8. USA EUR 434 9. Spain EUR 406 International conferences generated revenue of EUR 124 million •71 % growth in revenue in 2010–2015 •One conference guest spends on average EUR 1 635 per visit Sources: Ministry of Employment and the Economy, Visit Finland, Finavia, UNWTO, Visit Finland Visitor Survey 2015, Statistics Finland and Bank of Finland Additional information (in Finnish): www.visitfinland.fi > Tutkimukset ja tilastot The infographic and other materials are available for download at: www.tem.fi/matkailu Updated 4/2016