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COMMENTARY The Promise of the Millennial Generation By Russ Linden Tom Brokaw coined the term “the greatest generation” to describe those who grew up during the Great Depression and went on to persevere through WWII. It’s just possible that we’re about to witness another great generation. M illennials may be problematic, but consider their potential for radically improving government. With good reason, Tom Brokaw coined the term “the greatest generation,” in his book of the same name, to describe those who grew up during the Great Depression and went on to persevere through WWII. I was raised by two members of this remarkable group and I’m continually astonished by both the accomplishments of their generation and their mental fortitude. These people faced one enormous challenge after another, handled those challenges beautifully and without complaint, and did so with humility and a positive spirit. It’s just possible that we’re about to witness another great generation. That’s my take after reading the intriguing book Generations, by William Strauss and Neil Howe. The authors identify a pattern of four generations that have repeated sequentially throughout American history since 1584 (the only period in which a generation was skipped was during the Civil War). The four generational types they discovered are: Adaptives: They tend to be risk averse, like to conform to existing This column originally appeared on Governing.com, February 18, 2009. Copyright © 2009 The President and Fellows of Harvard College. norms, and try to live up to the high standards of the powerful generation that preceded them. The most recent Adaptive cohort includes those born from 1925-1946. Idealists: They often inspire a “spiritual awakening.” Their strengths include visionary leadership and their shortcomings can include a tendency toward narcissism. The most recent Idealistic cohort was the baby boom generation, born 1946-1964. Reactives: They tend to be alienated and highly individualistic and are skeptical of existing institutions and of the Idealists who preceded them.The most recent Reactive cohort, commonly referred to as Generation X, was born between 1964 and 1980. Civics: This group is called an “institution building” generation. Like the Idealists, they tend to set the social agenda for the country. They respect authority,are comfortable working within the system, and set very high goals. The most recent Civic cohort was born between 1980 and 2000. The Idealist and Civic cohorts are change-oriented generations, the other two reflect a more stable and conservative orientation.The 20-somethings now entering the workplace are a Civic generation, often referred to as Millennials. And, if you believe Strauss and Howe’s premise, they offer enormous promise for our organizations and our society. April 2009 | Government Finance Review 75 New Edition An Elected Official’s Guide: Investing (second edition) by Sofia Anastopoulos WHAT THE NEXT GENERATION HAS TO OFFER My wife and I have two adult “Millennial” children. They and their friends reflect most of the characteristics that Civics have historically demonstrated. Moreover, the research on Millennials who are now in the workplace suggests that this group’s strengths align beautifully with government’s most pressing needs. Consider the following list of traits exhibited by Millennials: ■ a great facility for technology The GFOA has published a revised second edition of ■ an eagerness for change its popular book An Elected Official’s Guide: Investing to ■ an assumption that information is to be shared, not hoarded ■ a lack of patience with bureaucracy ■ a talent (and preference) for collaboration cash flow forecasting, internal control considerations, ■ a passion for service, and the investment process, basic portfolio strategies, ■ a desire to make a (big) difference investment advisers, investment reporting, investing Wouldn’t you want such people working for you? help public sector investors keep pace with the many regulatory, technological, and other changes they have faced in the last decade. This guide covers key aspects of developing an investment policy, relationships with banks and broker-dealers, investment instruments, bond proceeds, and technology. Also included are a glossary of common investment terms and a list of useful Web sites. The entire Elected Official’s series provides practical and easy-to-understand explanations — in plain language — on a variety of public finance topics. An affordable price structure and quantity discounts make these booklets ideal for distribution to newly elected officials, news reporters, government employees, citizen and taxpayer groups, and others interested in local government finance. To learn more, visit us online at www.gfoa.org. Government Finance Officers Association 76 Government Finance Review | April 2009 Yes, this group can be problematic. Their impatience with bureaucracy can get them in trouble, and their expectations for immediate change can leave them easily disappointed. As a result of their early life experiences (e.g., being carted by parents from one structured activity to another) many Millennials need more adult attention and supervision than managers may choose to give. But, consider this group’s potential for radically improving government. At a time when most government agencies need to find new ways to engage their citizen-customers as active partners, Millennials are able and eager to redefine citizen engagement by har- nessing the power of Web 2.0. In a “discontinuous” age of incredible global changes, Millennials aren’t unsettled by the turbulence; on the contrary,they are energized by it. In an era when we must tear down organizational walls,collaborate, and share information, this generation has been doing exactly that since they were given group projects in elementary school (and were graded for how well they worked in a group). These are all generalizations, of course, and you’ll no doubt find many exceptions. But my experience with a number of Millennials tells me that this generation does share the characteristics described in recent research. Moreover, they reflect the fundamental nature of Civic generations discovered by Howe and Strauss. The next time you’re truly despondent about your own team, or division, or agency, just reflect on this fact: Most of America’s founding fathers were members of a Civic generation (Jefferson, Madison, Hamilton, Monroe, John Marshall, John Jay, and many other founders were born 1742-1766). The Civics are,indeed,an institution-building generation. The real challenge is ours: Will we be farsighted and smart enough to put today’s Civic cohort into appropriate positions of leadership so they can build tomorrow’s government? ❙ RUSS LINDEN is a management educator and author who specializes in organizational change methods in the public sector. He is an adjunct faculty member at the Federal Executive Institute, the University of Virginia, and the University of Connecticut. His latest book is Working Across Boundaries.