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Propaganda Techniques Group Activity You will be in groups of four Number a piece of loose leaf 1-32 Each person in your group will receive an advertisement Determine the type of propaganda being used in the advertisement and record on your sheet Rotate the picture to the next person in your group When your group is finished, give your 4 advertisements to the next group Remember to use “inside voices” and to stay on task What is propaganda? Communication that tries to persuade by appealing to emotion rather than logic Testimonial using celebrities, experts or satisfied customers to endorse a product Bandwagon Appeals to the desire to “fit in” –don’t be left out Snob Appeal (opposite of bandwagon) desire to be special Plain Folks (politicians) associates speaker with everyday people Glittering Generalities Uses words that are patriotic, attractive, or catchy but really don’t say anything Loaded Language/Emotional Words Uses words to appeal to emotions rather than logic Slant One sided (better, best, worst, etc.) Name Calling Makes accusations but doesn’t give any facts to support the claims Negative words are used to create an unfavorable opinion of the competition in the viewer’s mind Begging the Question Avoid answering the question by skirting the issue; often used by politicians at press conferences. – Interviewer: "Your resume looks impressive but I need another reference." Bill: "Jill can give me a good reference." Interviewer: "Good. But how do I know that Jill is trustworthy?" Bill: "Certainly. I can vouch for her." Comparison Comparing one product to another famous product is used. Faulty Cause and Effect Internal Contradiction “You don’t have to take the final exam, but you will fail if you don’t.” Oversimplification “Four legs good, two legs bad!” Scapegoat Snowball is to blame for everything bad that happens on the farm: – Starvation – Destruction of the windmill Transfer A picture of a famous person is used to endorse a product. Notes on Bias & Loaded Words Bias - A prejudice, a preference (prefer) or mental inclinations Author’s bias – “side” the author is on Loaded Words – words that trigger a strong emotion Meaning of words – Denotation – dictionary definition – Connotation – a feeling or emotion suggested by a word Connotation & Denotation Continued Examples: connotation – plump has a more positive connotation than fat Thrifty has a more positive connotation than cheap Word Positive Connotation Negative Connotation overweight active Plump, chubby Athletic, energetic Slim, slender, thin Obese, fat Hyper, add, busy body Skinny, anorexic, stick underweight
