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Propaganda Techniques Transfer (symbols) - Transfer is a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval. Transfer can also work in the opposite manner. Plain Folk- Propagandists use this approach to convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart. Propagandists have the speaker use ordinary language and mannerisms to reach the audience and identify with their point of view. Name calling or mud slinging- Propagandists use this technique to create fear and arouse prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against a group, beliefs, ideas or institutions they would have us denounce. Glittering Generalities- Technique that attaches catching names and words to otherwise boring, non committal, or negative ideas to in order to cover up real meaning and substance. Examples: dream act, no child left behind, patriot act, fair share. It cannot be proved true or false because it really says little or nothing at all. Band wagon- Propagandists use this technique to persuade the audience to follow the crowd. This device creates the impression of widespread support. It reinforces the human desire to be on the winning side. It also plays on feelings of loneliness and isolation. Testimonial - Propagandists use this technique to associate a respected person or someone with experience to endorse a product or cause by giving it their stamp of approval hoping that the intended audience will follow their example. Card stacking- Propagandist uses this technique to make the best case possible for his side and the worst for the opposing viewpoint by carefully using only those facts that support his or her side of the argument while attempting to lead the audience into accepting the facts as a conclusion. In other words, the propagandist stacks the cards against the truth. Card stacking is the most difficult technique to detect because it does not provide all of the information necessary for the audience to make an informed decision. View the example of Transfer technique By using actors to protray the founding fathers what message is the speaker attempting to give to the viewer? View the example of Plain Folk How is the candidate attempting to use the plain fol technique? What message is he trying to give the viewer? Why did the candidate suddenly develop a Southern accent when giving the speech to the church? View the example Glittering Generalities What does fair share mean? What does “opportunity for the young and security for the old” mean? View the example of name calling What message about the candidate’s record is being called into question? What emotion is the Daisy girl’ ad attempting to instill in the viewer? View the example of Bandwagon What is being advertised? What is the evidence for and against the product? At Home: Propaganda Activity Directions: Combine what you know about propaganda and propaganda techniques with your Core assessment topic. In the space provided cut and paste an example of each propaganda technique. Create a Powerpoint slide that applies a propaganda technique in an effort to take a position with regards to your core topic. This slide can also promote your proposal.