Download Propaganda Techniques Transfer (symbols) - Transfer

Propaganda Techniques
Transfer (symbols) - Transfer is a technique used to carry over the authority and approval of
something we respect and revere to something the propagandist would have us accept.
Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our
approval. Transfer can also work in the opposite manner.
Plain Folk- Propagandists use this approach to convince the audience that the spokesperson is
from humble origins, someone they can trust and who has their interests at heart. Propagandists
have the speaker use ordinary language and mannerisms to reach the audience and identify with
their point of view.
Name calling or mud slinging- Propagandists use this technique to create fear and arouse
prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against
a group, beliefs, ideas or institutions they would have us denounce.
Glittering Generalities- Technique that attaches catching names and words to otherwise boring,
non committal, or negative ideas to in order to cover up real meaning and substance. Examples:
dream act, no child left behind, patriot act, fair share.
It cannot be proved true or false because it really says little or nothing at all.
Band wagon- Propagandists use this technique to persuade the audience to follow the crowd.
This device creates the impression of widespread support. It reinforces the human desire to be on
the winning side. It also plays on feelings of loneliness and isolation.
Testimonial - Propagandists use this technique to associate a respected person or someone with
experience to endorse a product or cause by giving it their stamp of approval hoping that the
intended audience will follow their example.
Card stacking- Propagandist uses this technique to make the best case possible for his side and
the worst for the opposing viewpoint by carefully using only those facts that support his or her
side of the argument while attempting to lead the audience into accepting the facts as a
conclusion. In other words, the propagandist stacks the cards against the truth. Card stacking is
the most difficult technique to detect because it does not provide all of the information necessary
for the audience to make an informed decision.
View the example of Transfer technique
By using actors to protray the founding fathers what message is the speaker attempting to give to
the viewer?
View the example of Plain Folk
How is the candidate attempting to use the plain fol technique?
What message is he trying to give the viewer?
Why did the candidate suddenly develop a Southern accent when giving the speech to the
church?
View the example Glittering Generalities
What does fair share mean?
What does “opportunity for the young and security for the old” mean?
View the example of name calling
What message about the candidate’s record is being called into question?
What emotion is the Daisy girl’ ad attempting to instill in the viewer?
View the example of Bandwagon
What is being advertised?
What is the evidence for and against the product?
At Home:
Propaganda Activity
Directions: Combine what you know about propaganda and propaganda techniques with your Core
assessment topic.
In the space provided cut and paste an example of each propaganda technique.
Create a Powerpoint slide that applies a propaganda technique in an effort to take a position with
regards to your core topic. This slide can also promote your proposal.