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Ethical Principles to Apply to Media
From Clifford Christians et al,
Media Ethics: Cases and Moral Reasoning
Ethical Principles to Apply to Media
• Golden Mean
– Associated with Aristotle
• Categorical Imperative
– Associated with Emmanuel Kant
• Utilitarianism
– Associated with John Stuart Mill
• Veil of Ignorance
– Associated with John Rawls
• Golden Rule
– Associated with Judeo-Christian doctrine
Moral Duty and Media
From Clifford Christians et al,
Media Ethics: Cases and Moral Reasoning
Entities to whom you may owe moral duty
• Yourself
– Your own moral compass, “look in mirror”
• Clients/subscribers
– Your core audience – indirectly pay the bills
• Your organization
– Directly pay the bills – lots of employees
• Colleagues
– You want to uphold their standards
• Society
– Anyone can be affected by media messages