Download BENEFITS OF SPARKLING BEVERAGES - Coca

References:
• Armstrong LE and Grandjean AC. Hydration and health promotion.
Journal of the American College of Nutrition, 26:529S-532S, 2007.
http://www.jacn.org/content/vol26/suppl_5/index.shtml
• European Food Safety Authority. Scientific Opinion on Dietary Reference
Values for Water, 2010. http://www.efsa.europa.eu/en/scdocs/doc/1459.pdf
You asked about the
BENEFITS OF SPARKLING
BEVERAGES
• Grandjean AC, et al. The effect of caffeinated, non-caffeinated caloric and
non-caloric beverages on hydration. Journal of the American College of
Nutrition, 19:591-600, 2000. http://www.jacn.org/cgi/reprint/19/5/591
• (U.S.) Institute of Medicine/National Academy of Sciences. Dietary
Reference Intakes for energy, carbohydrate, fiber, fat, fatty acids,
cholesterol, protein and amino acids. 2002.
http://www.iom.edu/Reports/2002/Dietary-Reference-Intakes-for-Energ
y-Carbohydrate-Fiber-Fat-Fatty-Acids-Cholesterol-Protein-and-Amino-Ac
ids.aspx
• (U.S.) Institute of Medicine/National Academy of Sciences. Dietary
Reference Intakes for Water, Potassium, Sodium, Chloride and Sulfate.
2004. http://www.iom.edu/Reports/2004/Dietary-Reference-Intakes-WaterPotassium-Sodium-Chloride-and-Sulfate.aspx
• Lopez Román J, Martínez Gonzálvez AB, Luque A, Villegas García JA..
Cátedra de Fisiología del Ejercicio de la Universidad Católica de Murcia.
Separata de Archivos de Medicina del Deporte, 25(123):29-38, 2008.
• Rolls BJ. Palatability and fluid intake from Fluid Replacement and Heat
Stress. Institute of Medicine, 161-168, 1994.
http://books.nap.edu/openbook.php?record_id=9071&page=164
Additional Resources:
• The Coca-Cola Company Beverage Institute for Health and Wellness.
Hydration - more than just water?
http://www.beverageinstitute.com/healthcare_professionals/hydration_
qa.shtml
• The Coca-Cola Company Beverage Institute for Health and Wellness.
Laying the caffeine - dehydration myth to rest.
http://www.beverageinstitute.com/healthcare_professionals/caffeine_q
a.shtml
Grandjean AC and Campbell S. Hydration: fluids for life. ILSI Press, 2004.
http://www.ilsi.org/NorthAmerica/Publications/HYD%20-%20Hydration
%20-%20Fluids%20for%20Life.pdf
BENEFITS OF SPARKLING
BEVERAGES
Sparkling beverages provide refreshment, enjoyment, and hydration.
Caloric sparkling beverages provide carbohydrate calories to help fuel daily
activities. It’s important to keep in mind that all calories count in maintaining
a healthy weight, including those from caloric beverages. Most sparkling
beverages contain between 85-99 percent water and can be an important
contributor to hydration. The Coca-Cola Company is the world’s largest
provider of sparkling beverages. These refreshing beverages are typically
made of carbonated water, flavors and sweeteners.
Key Facts:
• Sparkling beverages provide refreshment, enjoyment, and hydration.
Caloric sparkling beverages provide carbohydrate calories to help fuel
daily activities. It’s important to keep in mind that all calories count in
maintaining a healthy weight, including those from caloric beverages.
• Most sparkling beverages, both regular and low- and no-calorie, contain
between 85 percent and 99 percent water and can be an important
contributor to hydration.
• All beverages contribute to hydration, including those with caffeine.
(EFSA 2010, Armstrong 2007, IOM 2004, Grandjean 2000)
• Studies show people, and especially children, consume about 45 - 50
percent more liquid when it is flavored, versus plain water. (IOM 2004)
Flavor and variety in beverages helps us consume greater amounts,
making it easier to keep the body fully hydrated. (Lopez Roman 2008,
Rolls 1994) It’s important to keep in mind that all calories count, including
those from caloric beverages.
• The energy obtained from foods and beverages, including the energy
provided by sucrose (table sugar) and HFCS, is measured in calories,
and all calories count, including those that come from our caloric
beverages.
• Sweeteners help provide flavor to sparkling beverages. Some
sweeteners, such as sucrose (table sugar) and high fructose corn syrup
(HFCS), provide glucose, as do other carbohydrates. This simple sugar is
the primary source of fuel that your body uses for energy. Glucose is the
preferred fuel used by our brain. (IOM 2002)
• Our sparkling beverages and the ingredients used to make them are
safe and meet the highest standards for quality.
Additional Company Facts:
• The Coca-Cola Company is the world’s largest provider of sparkling
beverages. Our beverage portfolio includes the world’s most valuable
brand, Coca-Cola. Today we have a Coca-Cola for everyone with 22
different “Coca-Cola trademark products” for which the trademark
incorporates “Coca-Cola” or “Coke” including Coca-Cola, Coca-Cola
Light, Diet Coke, Coke Zero, Caffeine Free Coca-Cola, Caffeine Free Diet
Produced by
Public Affairs & Communications
Coca-Cola Singapore
www.coca-cola.com.sg
www.beverageinstitute.org
Coke and Cherry Coke (note: these products are not available in all retail
outlets).
• Fifteen percent (15%) of our global sparkling volume is low- and
no-calorie.
• Seventeen percent (17%) of our incremental sparkling volume growth
over the last 15 years has been in low- and no-calorie beverages.
• Nineteen percent (19%) of our global Coca-Cola trademark volume is
low- and no-calorie.
FAQ:
Q: Can sparkling beverages help me stay hydrated? Do they contain water?
A: Yes. Coca-Cola and most sparkling beverages, both regular and lowand no-calorie, contain between 85 percent and 99 percent water,
making them good choices for contributing to hydration. They also help
add variety to one’s intake of beverages, which has been shown to help
ensure proper hydration.
It’s important to remember that the energy obtained from foods and
beverages, including the energy provided by table sugar and HFCS, are
measured in calories, and all calories count, including those that come
from our caloric beverages.
Q: I’ve heard that sparkling beverages are nothing more than “empty
calories.” Is this true?
A: No, it isn’t true. The phrase “empty calories” can be confusing. It is
intended to convey the message that you need many nutrients, in
addition to calories to fuel your body. The term is sometimes applied to
foods or beverages that provide calories, but few or no nutrients, such as
vitamins or minerals. What is overlooked is the fact that beverages are
the primary source of the most important nutrient of all – water. Proper
hydration is indispensible for good health and well-being. Everything
our bodies do – all cell and organ functions – depends on water.
Besides basic hydration, beverages sweetened with sugar also provide
carbohydrate fuel necessary for daily activities. Sugar-sweetened
sparkling beverages can be part of an active, health lifestyle that
includes a sensible, balanced diet and regular physical activity, but they
should not be the only beverages people consume. What matters most
is that your diet includes nutrients from a variety of foods and beverages
and that you balance calories consumed with calories expended
through physical activity.
Q: How is Coca-Cola staying relevant?
A: We started this business with one product, Coca-Cola. For almost 125
years, the Coca-Cola brand has remained relevant despite the changing
times. And today, we continue to win the hearts of a new generation of
drinkers reflected by growing brand love scores and significant sales. In
fact, we’re gaining share in most (80%) of our key markets.
We believe breakthroughs in research and innovation will allow us to
continue to bring relevant Coca-Cola products to consumers. As an
example, in the U.S. 17% of mini can consumers are people who had left
the sparkling category and are now back to enjoy a brand they love and
missed in a packaging option that suits their lifestyle.
Another example is Coca-Cola Zero. In the last five years it has grown by
double digits to become a billion dollar brand. No other sparkling brand
can claim that kind of growth story or has this kind of future growth
potential. Globally, we have led the beverage industry for nearly 50 years
with innovations across the diet and light beverage categories – with
products like TaB, Diet Coke and Coca-Cola Zero.
Q: What are your sales of full calorie sparkling beverages versus other
beverages?
A: Nearly one-quarter of our global volume is low- and no-calorie
beverages. One-third of our incremental volume growth over the past 15
years has been in low- and no-calorie beverages. Coke Zero and Coke
Light accounted for 10% of incremental volume growth between
2007-2010 in Singapore.