Download Women in Marketing and Communications

Women in Marketing and
Communications
Leadership Summit 2017
Unlocking your leadership potential and discovering strategies
for career advancement in a constantly evolving environment
FEATURED SPEAKERS
Julia Jack
Chief Marketing Officer
Mercury
Genevieve Tearle
Executive Vice President, Marketing
Fisher & Paykel Appliances
Frazer Scott
Chief Marketing and Operations Officer
Microsoft
Sarah Finnie
General Manager, Marketing
TVNZ
Sarah Wood
General Manager, GrabOne
NZME
Greg Forsythe
National Manager, Marketing Immigration New Zealand
Former Director, Relay Communications
Former Group Account Director, M&C Saatchi
Megan Wiltshire
Head of Internal Communication
Bank of New Zealand
Jodie Burnard
General Manager Marketing
Flight Centre (NZ) Ltd
Jo Mitchell Director of Marketing
McDonald’s
Clive Ormerod
General Manager Customer and Marketing
Spark
David Kidd
Former Head of Marketing
Bank of New Zealand
Jenny Hadden
Global Head of Marketing Analytics
Xero
Rachel Froggatt
Commercial and Marketing Director
Paralympics New Zealand
Shelley Gane
Marketing Director
Auckland University of Technology
Emily Blumenthal
Head of Customer Marketing and Insights
Foodstuffs NZ
Delina Shields
Head of Segment Marketing
Vodafone
Jo McCauley
Head of Sales and Marketing
The Warehouse Group Financial Services
Jon Huxley
General Manager, Business Development
Beca Group Limited
Becki Rowe
General Manager Marketing and E-Commerce
Warehouse Stationery Ltd
Asuka Burge
National Manager, Marketing and Communications
New Zealand Blood Service
Sheil Priest Team Leader, Standards Access/ Strategic
Transformation Programme Manager
Standards New Zealand, Ministry of Business,
Innovation and Employment
2017 Theme:
‘Defining Moments’
Summit
18 & 19 April 2017
Crowne Plaza Auckland
Empowering stories of career
journeys from successful leaders
Key tools and skills to discover your
authentic leadership brand
Embracing career challenges and
developing resilience
Strategies for creating a highperformance team culture
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receive an additional Super Saver Discount!
Phone: +64 9 927 1500
www.liquidlearninggroup.com
Booking Code - E
PROUDLY SUPPORTED BY
Harnessing your strengths and embracing n
Day One
18 April 2017
marketing and communications leaders will share their tips
for finding the right balance, while still bringing their whole self
to work. Share:
• Learning when to turn your work/home mind off
• Tips and tricks for achieving balance
• Developing strong time management
2017 Theme: ‘Defining Moments’
Throughout a career there are defining moments, ignition points that spark
innovation and inspiration and propel us on the path towards leadership.
But how do you recognise them? How can you create them? And how
do you prepare to take the next steps forward? We have invited an
outstanding faculty of inspirational senior executive women to share their
own leadership journeys, and reflect on those sometimes tiny, sometimes
unexpected turning points that can become our career, and life defining
moments.
8.30 - 8.55
Registration and Morning Coffee
8.55 - 9.00
Official Welcome and Opening Remarks from
the Chair
9.00 - 9.40
OPENING KEYNOTE CASE STUDY
Becki Rowe General Manager Marketing and
E-Commerce
Warehouse Stationery Ltd
Genevieve Tearle Executive Vice President, Marketing
Fisher & Paykel Appliances
Sarah Wood General Manager, GrabOne
NZME
Delina Shields Head of Segment Marketing
Vodafone
Jon Huxley General Manager, Business Development
Beca Group Limited
Jo Mitchell Director of Marketing
McDonald’s
Jo McCauley Head of Sales and Marketing
The Warehouse Group Financial Services
Importance of strategic leadership in marketing
Marketing is an evolving dynamic space requiring leaders
to build multiple skill sets to succeed. With a scope that
may extend from customer value delivery, to digital strategy
and direct customer communication, marketing and
communications leaders must be ready for any challenge
and across all the outcomes. In this session, Julia will reflect
on the importance of marketing leadership in the strategic
direction of an organisation, and the benefits of being
marketing led. Discuss:
• Building strong communication skills
• Strategic leadership in an organisation
• Embracing all aspects of marketing roles
11.45 - 12.25 CASE STUDY
Communicating with your people in good times
and bad - Why it’s time to lose control
Delivering the right information to your people in the right
way is paramount if you want to maintain your employees as
strong brand advocates. In this session, Megan will discuss
her journey through media and communications and the skills
she has accumulated that have supported her successful
leadership approach. As part of this she will share:
• Techniques for communicating to engage your people in
good times and during a crisis
• Importance of allowing your people a voice
• How to lead in challenging moments
Julia Jack Chief Marketing Officer
Mercury
9.40 - 9.50
Megan Wiltshire Head of Internal Communication
Bank of New Zealand
Questions and Discussion
9.50 - 10.30 CASE STUDY
Succeeding in a highly-dynamic, change oriented
environment
As a leader in the marketing space, it is important to have
an adaptable, resilient attitude and high levels of initiative
and flexibility. Frazer has extensive experience working in
a fast-paced and evolving environment, currently heading
up the marketing, brand and communications team for
Microsoft NZ. In this session, he will explore how he has
excelled as a leader in a top organisation while maintaining
a diverse environment. Discuss:
• Leading in a high pressure environment
• Increasing your ability to manage and lead in your
organisation
• Adapting to change
12.25 - 12.35 Questions and Discussion
12.35 - 1.35 Networking Lunch
1.35 - 2.15
10.30 - 10.40 Questions and Discussion
Rachel Froggatt Commercial and Marketing Director
Paralympics New Zealand
10.40 - 10.55 Morning Tea
Discovering the right balancing act for you Juggling professional and personal priorities
In the new digital age of 24/7 contactability, it can be a
challenge to strike the right balance between your work and
personal life. Knowing when and how to separate the two,
and when to mix them, is one of the toughest tasks for a
successful leader. In this interactive panel session, executive
Learn to succeed - Building toward career
longevity
In a rapidly changing marketing and communications
landscape, knowing a little of everything will take you a long
way. Carefully considered strategic steps to ensure you
are always learning will build your reputation and make you
increasingly valuable to your business. Over 15 years, Rachel
has built a successful commercial and marketing career in
the challenging world of global sport, including Formula 1,
football, cricket, rugby and recently, Paralympics. She will
discuss:
• Building the foundations for a successful career
• Recognising knowledge gaps and learning new skills
• Developing your professional brand and reputation
Frazer Scott Chief Marketing and Operations Officer
Microsoft
10.55 - 11.45 INTERACTIVE PANEL DISCUSSION
CASE STUDY
2.15 - 2.25
Questions and Discussion
2.25 - 3.05
CASE STUDY
Personal and professional growth through industry
change and business transformation
Disruption is now the new norm, and for marketing and
communications professionals even more so. These new
realities create powerful and compelling opportunities for
SUPER SAVER DISCOUNT
Receive up to $300 off registration if you
register and pay by 21 February 2017
new opportunities
innovation, but also complex challenges for leaders stepping up
in this dynamic space. Sharing her extensive experience and
insight into the unpredictable world of media marketing and
communications, Sarah will explore ;
• The role of marketing leadership in a rapidly changing
industry
• The parallels in leading change and leading creative
processes
• Leading yourself and others through business transformation
Day Two 19 April 2017
8.30 - 8.55
Morning Coffee
8.55 - 9.00
Opening Remarks from the Chair
9.00 - 9.40
OPENING CASE STUDY
Sarah Finnie General Manager, Marketing
TVNZ
3.05 - 3.15
Questions and Discussion
3.15 - 3.30
Afternoon Tea
3.30 - 4.10
EXPERT COMMENTARY
To reach the top as a marketing and communications
professional, leaders must develop a resilient attitude to
overcome the challenges and obstacles they may face.
Throughout her career, Jodie has learned how important
it is to have a supportive and positive team by her side to
successfully step up into a leadership role. Exploring ;
• Lessons learned in marketing roles
• Building a collaborative and positive team
• Demonstrating a resilient attitude
Championing ‘Imperfect Action’ to turn ideas into
reality
In a world overflowing with ideas, conquering the distance
between dreams and reality demands an innovative mindset,
overcoming fear and the acceptance of imperfect action. In
order to transform those dreams and ideas into reality aspiring
and emerging leaders must develop short and long term
goals, embrace uncertainty and become consciously adaptive.
Janine will share her practical tips and techniques for building
confidence and will empower you to turn those ideas into
reality. Share:
• Building and evaluating ideas
• Dealing with fear and imperfect action
• Facing reality and pivoting
Janine Chamley Founder
Monarch Marketing
4.10 - 4.20
Questions and Discussion
4.20 - 4.30
Concluding Remarks from the Chair
NETWORKING RECEPTION
4:30 - 5:30
Make the most of your Liquid Learning
experience, join us to network over
complimentary canapés and drinks
WHO WILL ATTEND
Aspiring and emerging leaders across all industries in marketing and
communications roles; Including:
• Marketing and Communications
Managers
• Chief Marketing /
Communications Officer
• Marketing and Communications
Executive / Officer / Coordinator
• Product Managers
• Director / Digital / Online
Marketing and Communications
• Category Managers
• Account Managers / Directors
• Regional / National Managers
• Digital Marketing /
Communications Specialists
• Team Leaders
• Advertising Executives
• General Mangers
• Agency Executives / Consultants
• Marketing / Communications
Director
• Marketing / Communication
Academics
Excellerated progression in a fast-paced and
competitive environment
Jodie Burnard General Manager Marketing
Flight Centre (NZ) Ltd
9.40 - 9.50
Questions and Discussion
9.50 - 10.30 CASE STUDY
Climbing the career ladder by building each
other up
Every aspiring, emerging, and existing leader has their
own personal style and rhythm, and their own distinctive
take on leadership in the workplace. In order to be
successful in any role or industry it is vital to identify your
unique voice and style. Jenny will share how she learned
that her gift was influence and how mastering this skill
has helped her to become the Global Head of Marketing
Analytics at Xero. Share:
• Discovering your leadership style
• Benefits of having different voices in the workplace
• Learning how to have co-leadership
Jenny Hadden Global Head of Marketing Analytics
Xero
10.30 - 10.40 Questions and Discussion
10.40 - 10.55 Morning Tea
10.55 - 11.35 EXPERT COMMENTARY
Discovering the ideal path, vision, purpose and
strategy
Success in the marketing and communications
environment requires strategic and collaborative
leadership. Aisha was awarded New Zealand Marketer of
the Year in 2014 as well as receiving the Most Effective
New Zealand Advertiser in 2009. She understands and
has a passion for commercial success through creativity
and working collaboratively. She will discuss:
• Tips for unlocking your potential
• Discovering the right path for you
• Benefits of working collaboratively to unlock your
potential
Aisha Daji Punga Managing Director
AISHA&CO
11.35 - 11.45 Questions and Discussion
11.45 - 12.35 INTERACTIVE PANEL DISCUSSION
Seizing opportunities for career advancement
No career path is exactly the same and each leader must
choose the path that aligns with their vision of success.
Along the way there will be important milestones and
impactful lessons that will shape your career. All journeys
will bring their own unique challenges, but successful
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Receive up to $150 off registration if you
register and pay by 21 March 2017
Discovering your Leadership Potential
leaders develop strategies to actively turn these obstacles
into opportunities. This interactive panel of marketing and
communication leaders will discuss:
• Embracing new challenges
• Discovering your unique career journey
• Utilising your strengths
Shelley Gane Marketing Director
Auckland University of Technology
Emily Blumenthal Head of Customer Marketing and
Insights
Foodstuffs NZ
Clive Ormerod General Manager Customer and
Marketing
Spark
Asuka Burge National Manager, Marketing and
Communications
New Zealand Blood Service
David Kidd Former Head of Marketing
Bank of New Zealand
Greg Forsythe National Manager, Marketing
Immigration New Zealand
Former Director, Relay Communications
Former Group Account Director, M&C Saatchi
12.35 - 1.35 Networking Lunch
1.35 - 2.15
CASE STUDY
Driving change management and stakeholder
engagement
Successful change management is vital to all executive
leaders’ success. However, marketing and communications
can be a difficult prospect in a complex and evolving
environment. Sheil has worked in private and public
sector marketing and communications for many years
and will share her personal journey of building stakeholder
engagement while driving change management in her
organisation. Discuss:
• Implementing change management
• Understanding stakeholder engagement
• Embracing an evolving and changing environment
Sheil Priest Team Leader, Standards Access/
Strategic Transformation Programme Manager
Standards New Zealand, Ministry of Business,
Innovation and Employment
2.15 - 2.25
Questions and Discussion
2.25 - 3.05
EXPERT COMMENTARY
Take notice, take action and connect - Using
communication to build and maintain meaningful
connections
As consumers’ purchase decisions become more values
and purpose driven, successful leaders understand
that the goal-posts have shifted for engagement and
service delivery, and just being good is no longer good
enough. Progressive and proactive leaders look for ways
to build long-term trusting relationships with their teams,
consumers and communities, and authentic and conscious
communication is a keystone to that success. Jude will
discuss:
• The importance of reputation
• The power of collaboration
• How to tell your story with impact
Jude Walter Director
Seen&Heard Limited
3.05 - 3.15
Questions and Discussion
3.15 - 3.30
Afternoon Tea
Phone: +64 9 927 1500
www.liquidlearninggroup.com
3.30 - 4.30
INTERACTIVE CLOSING ROUNDTABLE
Future directions for marketing and communication
leaders
The marketing and communications area is a rapidly evolving
and changing environment requiring leaders to embrace
new opportunities, overcome set-backs, and balance
time management. This interactive roundtable will allow
participants to discuss the key themes and ideas explored
over this two-day conference. Delegates will have the
opportunity to reflect on their own leadership journeys and
lessons they have learned. Share:
• Past, present, and future steps for marketing and
communication leaders
• Key strategies and themes explored in the conference
• Discovering your leadership potential
Liz Read Owner and Principal
Reputation Matters Ltd
4.30
Concluding Remarks from the Chair
and Summit Close
ABOUT THE EVENT
Brand can be the big enabler for an organisation, and the power of
marketing leadership can take a business to the next level. Marketing
and communications is a constantly evolving field, at the front line leaders
need to be able to engage high-performing teams and drive innovation
and integration across businesses, whilst maintaining their relevance in
the face of evolution and disruption. Aspiring and emerging marketing and
communications leaders need to reach beyond refining a robust technical
skill set, and focus on unlocking their authentic leadership voice, refining
communication styles, and embracing new thinking and opportunities.
Despite a relative gender balance at more junior levels, there is still a lack of
representation for women at senior executive levels, with aspiring leaders
still facing cultural challenges and unconscious bias. While marketing
and communication leaders have their fingers firmly on the pulse of their
industry, this doesn’t always translate to leadership progression. Progressive
organisations are nurturing their high potentials early. However, and are
are fast-tracking many women for senior leadership roles. But to sustain
momentum and retain key talent at a senior level, organisations need to
provide ongoing development opportunities that enable women to equip
themselves with the right skills for success.
Liquid Learning is delighted to present the first Women in Marketing and
Communications Leadership Summit 2017, bringing together aspiring,
emerging, and existing leaders in the marketing and communication
space across New Zealand. Through inspirational case studies, personal
stories, engaging expert commentaries, and interactive panel discussions,
attendees will walk away with practical strategies and techniques for career
advancement. This premiere professional development platform will allow for
outstanding networking and learning opportunities.
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FACULTY OF EXPERTS
Aisha Daji Punga
Managing Director
AISHA&CO
Janine Chamley
Founder
Monarch Marketing
Jude Walter
Director
Seen&Heard Limited
Crowne Plaza Auckland
128 Albert St, Auckland,
1010, New Zealand
Ph: +64 9 302 1111
Women in Marketing and
Communications Leadership
Summit 2017
18 & 19 April 2017
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