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Women in Marketing and Communications Leadership Summit 2017 Unlocking your leadership potential and discovering strategies for career advancement in a constantly evolving environment FEATURED SPEAKERS Julia Jack Chief Marketing Officer Mercury Genevieve Tearle Executive Vice President, Marketing Fisher & Paykel Appliances Frazer Scott Chief Marketing and Operations Officer Microsoft Sarah Finnie General Manager, Marketing TVNZ Sarah Wood General Manager, GrabOne NZME Greg Forsythe National Manager, Marketing Immigration New Zealand Former Director, Relay Communications Former Group Account Director, M&C Saatchi Megan Wiltshire Head of Internal Communication Bank of New Zealand Jodie Burnard General Manager Marketing Flight Centre (NZ) Ltd Jo Mitchell Director of Marketing McDonald’s Clive Ormerod General Manager Customer and Marketing Spark David Kidd Former Head of Marketing Bank of New Zealand Jenny Hadden Global Head of Marketing Analytics Xero Rachel Froggatt Commercial and Marketing Director Paralympics New Zealand Shelley Gane Marketing Director Auckland University of Technology Emily Blumenthal Head of Customer Marketing and Insights Foodstuffs NZ Delina Shields Head of Segment Marketing Vodafone Jo McCauley Head of Sales and Marketing The Warehouse Group Financial Services Jon Huxley General Manager, Business Development Beca Group Limited Becki Rowe General Manager Marketing and E-Commerce Warehouse Stationery Ltd Asuka Burge National Manager, Marketing and Communications New Zealand Blood Service Sheil Priest Team Leader, Standards Access/ Strategic Transformation Programme Manager Standards New Zealand, Ministry of Business, Innovation and Employment 2017 Theme: ‘Defining Moments’ Summit 18 & 19 April 2017 Crowne Plaza Auckland Empowering stories of career journeys from successful leaders Key tools and skills to discover your authentic leadership brand Embracing career challenges and developing resilience Strategies for creating a highperformance team culture EARLY BIRD DISCOUNTS Book & Pay by 21 February 2017 to receive an additional Super Saver Discount! Phone: +64 9 927 1500 www.liquidlearninggroup.com Booking Code - E PROUDLY SUPPORTED BY Harnessing your strengths and embracing n Day One 18 April 2017 marketing and communications leaders will share their tips for finding the right balance, while still bringing their whole self to work. Share: • Learning when to turn your work/home mind off • Tips and tricks for achieving balance • Developing strong time management 2017 Theme: ‘Defining Moments’ Throughout a career there are defining moments, ignition points that spark innovation and inspiration and propel us on the path towards leadership. But how do you recognise them? How can you create them? And how do you prepare to take the next steps forward? We have invited an outstanding faculty of inspirational senior executive women to share their own leadership journeys, and reflect on those sometimes tiny, sometimes unexpected turning points that can become our career, and life defining moments. 8.30 - 8.55 Registration and Morning Coffee 8.55 - 9.00 Official Welcome and Opening Remarks from the Chair 9.00 - 9.40 OPENING KEYNOTE CASE STUDY Becki Rowe General Manager Marketing and E-Commerce Warehouse Stationery Ltd Genevieve Tearle Executive Vice President, Marketing Fisher & Paykel Appliances Sarah Wood General Manager, GrabOne NZME Delina Shields Head of Segment Marketing Vodafone Jon Huxley General Manager, Business Development Beca Group Limited Jo Mitchell Director of Marketing McDonald’s Jo McCauley Head of Sales and Marketing The Warehouse Group Financial Services Importance of strategic leadership in marketing Marketing is an evolving dynamic space requiring leaders to build multiple skill sets to succeed. With a scope that may extend from customer value delivery, to digital strategy and direct customer communication, marketing and communications leaders must be ready for any challenge and across all the outcomes. In this session, Julia will reflect on the importance of marketing leadership in the strategic direction of an organisation, and the benefits of being marketing led. Discuss: • Building strong communication skills • Strategic leadership in an organisation • Embracing all aspects of marketing roles 11.45 - 12.25 CASE STUDY Communicating with your people in good times and bad - Why it’s time to lose control Delivering the right information to your people in the right way is paramount if you want to maintain your employees as strong brand advocates. In this session, Megan will discuss her journey through media and communications and the skills she has accumulated that have supported her successful leadership approach. As part of this she will share: • Techniques for communicating to engage your people in good times and during a crisis • Importance of allowing your people a voice • How to lead in challenging moments Julia Jack Chief Marketing Officer Mercury 9.40 - 9.50 Megan Wiltshire Head of Internal Communication Bank of New Zealand Questions and Discussion 9.50 - 10.30 CASE STUDY Succeeding in a highly-dynamic, change oriented environment As a leader in the marketing space, it is important to have an adaptable, resilient attitude and high levels of initiative and flexibility. Frazer has extensive experience working in a fast-paced and evolving environment, currently heading up the marketing, brand and communications team for Microsoft NZ. In this session, he will explore how he has excelled as a leader in a top organisation while maintaining a diverse environment. Discuss: • Leading in a high pressure environment • Increasing your ability to manage and lead in your organisation • Adapting to change 12.25 - 12.35 Questions and Discussion 12.35 - 1.35 Networking Lunch 1.35 - 2.15 10.30 - 10.40 Questions and Discussion Rachel Froggatt Commercial and Marketing Director Paralympics New Zealand 10.40 - 10.55 Morning Tea Discovering the right balancing act for you Juggling professional and personal priorities In the new digital age of 24/7 contactability, it can be a challenge to strike the right balance between your work and personal life. Knowing when and how to separate the two, and when to mix them, is one of the toughest tasks for a successful leader. In this interactive panel session, executive Learn to succeed - Building toward career longevity In a rapidly changing marketing and communications landscape, knowing a little of everything will take you a long way. Carefully considered strategic steps to ensure you are always learning will build your reputation and make you increasingly valuable to your business. Over 15 years, Rachel has built a successful commercial and marketing career in the challenging world of global sport, including Formula 1, football, cricket, rugby and recently, Paralympics. She will discuss: • Building the foundations for a successful career • Recognising knowledge gaps and learning new skills • Developing your professional brand and reputation Frazer Scott Chief Marketing and Operations Officer Microsoft 10.55 - 11.45 INTERACTIVE PANEL DISCUSSION CASE STUDY 2.15 - 2.25 Questions and Discussion 2.25 - 3.05 CASE STUDY Personal and professional growth through industry change and business transformation Disruption is now the new norm, and for marketing and communications professionals even more so. These new realities create powerful and compelling opportunities for SUPER SAVER DISCOUNT Receive up to $300 off registration if you register and pay by 21 February 2017 new opportunities innovation, but also complex challenges for leaders stepping up in this dynamic space. Sharing her extensive experience and insight into the unpredictable world of media marketing and communications, Sarah will explore ; • The role of marketing leadership in a rapidly changing industry • The parallels in leading change and leading creative processes • Leading yourself and others through business transformation Day Two 19 April 2017 8.30 - 8.55 Morning Coffee 8.55 - 9.00 Opening Remarks from the Chair 9.00 - 9.40 OPENING CASE STUDY Sarah Finnie General Manager, Marketing TVNZ 3.05 - 3.15 Questions and Discussion 3.15 - 3.30 Afternoon Tea 3.30 - 4.10 EXPERT COMMENTARY To reach the top as a marketing and communications professional, leaders must develop a resilient attitude to overcome the challenges and obstacles they may face. Throughout her career, Jodie has learned how important it is to have a supportive and positive team by her side to successfully step up into a leadership role. Exploring ; • Lessons learned in marketing roles • Building a collaborative and positive team • Demonstrating a resilient attitude Championing ‘Imperfect Action’ to turn ideas into reality In a world overflowing with ideas, conquering the distance between dreams and reality demands an innovative mindset, overcoming fear and the acceptance of imperfect action. In order to transform those dreams and ideas into reality aspiring and emerging leaders must develop short and long term goals, embrace uncertainty and become consciously adaptive. Janine will share her practical tips and techniques for building confidence and will empower you to turn those ideas into reality. Share: • Building and evaluating ideas • Dealing with fear and imperfect action • Facing reality and pivoting Janine Chamley Founder Monarch Marketing 4.10 - 4.20 Questions and Discussion 4.20 - 4.30 Concluding Remarks from the Chair NETWORKING RECEPTION 4:30 - 5:30 Make the most of your Liquid Learning experience, join us to network over complimentary canapés and drinks WHO WILL ATTEND Aspiring and emerging leaders across all industries in marketing and communications roles; Including: • Marketing and Communications Managers • Chief Marketing / Communications Officer • Marketing and Communications Executive / Officer / Coordinator • Product Managers • Director / Digital / Online Marketing and Communications • Category Managers • Account Managers / Directors • Regional / National Managers • Digital Marketing / Communications Specialists • Team Leaders • Advertising Executives • General Mangers • Agency Executives / Consultants • Marketing / Communications Director • Marketing / Communication Academics Excellerated progression in a fast-paced and competitive environment Jodie Burnard General Manager Marketing Flight Centre (NZ) Ltd 9.40 - 9.50 Questions and Discussion 9.50 - 10.30 CASE STUDY Climbing the career ladder by building each other up Every aspiring, emerging, and existing leader has their own personal style and rhythm, and their own distinctive take on leadership in the workplace. In order to be successful in any role or industry it is vital to identify your unique voice and style. Jenny will share how she learned that her gift was influence and how mastering this skill has helped her to become the Global Head of Marketing Analytics at Xero. Share: • Discovering your leadership style • Benefits of having different voices in the workplace • Learning how to have co-leadership Jenny Hadden Global Head of Marketing Analytics Xero 10.30 - 10.40 Questions and Discussion 10.40 - 10.55 Morning Tea 10.55 - 11.35 EXPERT COMMENTARY Discovering the ideal path, vision, purpose and strategy Success in the marketing and communications environment requires strategic and collaborative leadership. Aisha was awarded New Zealand Marketer of the Year in 2014 as well as receiving the Most Effective New Zealand Advertiser in 2009. She understands and has a passion for commercial success through creativity and working collaboratively. She will discuss: • Tips for unlocking your potential • Discovering the right path for you • Benefits of working collaboratively to unlock your potential Aisha Daji Punga Managing Director AISHA&CO 11.35 - 11.45 Questions and Discussion 11.45 - 12.35 INTERACTIVE PANEL DISCUSSION Seizing opportunities for career advancement No career path is exactly the same and each leader must choose the path that aligns with their vision of success. Along the way there will be important milestones and impactful lessons that will shape your career. All journeys will bring their own unique challenges, but successful EARLY BIRD DISCOUNT Receive up to $150 off registration if you register and pay by 21 March 2017 Discovering your Leadership Potential leaders develop strategies to actively turn these obstacles into opportunities. This interactive panel of marketing and communication leaders will discuss: • Embracing new challenges • Discovering your unique career journey • Utilising your strengths Shelley Gane Marketing Director Auckland University of Technology Emily Blumenthal Head of Customer Marketing and Insights Foodstuffs NZ Clive Ormerod General Manager Customer and Marketing Spark Asuka Burge National Manager, Marketing and Communications New Zealand Blood Service David Kidd Former Head of Marketing Bank of New Zealand Greg Forsythe National Manager, Marketing Immigration New Zealand Former Director, Relay Communications Former Group Account Director, M&C Saatchi 12.35 - 1.35 Networking Lunch 1.35 - 2.15 CASE STUDY Driving change management and stakeholder engagement Successful change management is vital to all executive leaders’ success. However, marketing and communications can be a difficult prospect in a complex and evolving environment. Sheil has worked in private and public sector marketing and communications for many years and will share her personal journey of building stakeholder engagement while driving change management in her organisation. Discuss: • Implementing change management • Understanding stakeholder engagement • Embracing an evolving and changing environment Sheil Priest Team Leader, Standards Access/ Strategic Transformation Programme Manager Standards New Zealand, Ministry of Business, Innovation and Employment 2.15 - 2.25 Questions and Discussion 2.25 - 3.05 EXPERT COMMENTARY Take notice, take action and connect - Using communication to build and maintain meaningful connections As consumers’ purchase decisions become more values and purpose driven, successful leaders understand that the goal-posts have shifted for engagement and service delivery, and just being good is no longer good enough. Progressive and proactive leaders look for ways to build long-term trusting relationships with their teams, consumers and communities, and authentic and conscious communication is a keystone to that success. Jude will discuss: • The importance of reputation • The power of collaboration • How to tell your story with impact Jude Walter Director Seen&Heard Limited 3.05 - 3.15 Questions and Discussion 3.15 - 3.30 Afternoon Tea Phone: +64 9 927 1500 www.liquidlearninggroup.com 3.30 - 4.30 INTERACTIVE CLOSING ROUNDTABLE Future directions for marketing and communication leaders The marketing and communications area is a rapidly evolving and changing environment requiring leaders to embrace new opportunities, overcome set-backs, and balance time management. This interactive roundtable will allow participants to discuss the key themes and ideas explored over this two-day conference. Delegates will have the opportunity to reflect on their own leadership journeys and lessons they have learned. Share: • Past, present, and future steps for marketing and communication leaders • Key strategies and themes explored in the conference • Discovering your leadership potential Liz Read Owner and Principal Reputation Matters Ltd 4.30 Concluding Remarks from the Chair and Summit Close ABOUT THE EVENT Brand can be the big enabler for an organisation, and the power of marketing leadership can take a business to the next level. Marketing and communications is a constantly evolving field, at the front line leaders need to be able to engage high-performing teams and drive innovation and integration across businesses, whilst maintaining their relevance in the face of evolution and disruption. Aspiring and emerging marketing and communications leaders need to reach beyond refining a robust technical skill set, and focus on unlocking their authentic leadership voice, refining communication styles, and embracing new thinking and opportunities. Despite a relative gender balance at more junior levels, there is still a lack of representation for women at senior executive levels, with aspiring leaders still facing cultural challenges and unconscious bias. While marketing and communication leaders have their fingers firmly on the pulse of their industry, this doesn’t always translate to leadership progression. Progressive organisations are nurturing their high potentials early. However, and are are fast-tracking many women for senior leadership roles. But to sustain momentum and retain key talent at a senior level, organisations need to provide ongoing development opportunities that enable women to equip themselves with the right skills for success. Liquid Learning is delighted to present the first Women in Marketing and Communications Leadership Summit 2017, bringing together aspiring, emerging, and existing leaders in the marketing and communication space across New Zealand. Through inspirational case studies, personal stories, engaging expert commentaries, and interactive panel discussions, attendees will walk away with practical strategies and techniques for career advancement. This premiere professional development platform will allow for outstanding networking and learning opportunities. FOLLOW THIS EVENT Tweet about this event using the hashtag #WilmaChat and @LiquidLearning for daily industry updates! FACULTY OF EXPERTS Aisha Daji Punga Managing Director AISHA&CO Janine Chamley Founder Monarch Marketing Jude Walter Director Seen&Heard Limited Crowne Plaza Auckland 128 Albert St, Auckland, 1010, New Zealand Ph: +64 9 302 1111 Women in Marketing and Communications Leadership Summit 2017 18 & 19 April 2017 Booking Form WIMK0417Z - E Organisation Name Registration Information Address Suburb State Postcode Booking Contact Information Title # Full Name Position Title Email Full Name or TBA Phone Position Email 1 2 Delegate Information 3 4 5 6 7 8 9 10 No. # Options (per person) 2 Days Standard Rate Early Bird Rate* Super Saver Rate** $2395 + GST = ($2754.25) $2245 + GST = ($2581.75) $2095 + GST = ($2409.25) TOTAL incl GST Your Investment * Receive up to $150 off registration if you register and pay by 21 March 2017 ** Receive up to $300 off registration if you register and pay by 21 February 2017 Group Discounts Available: 10% off Standard Rate Team of 3 - 4 15% off Standard Rate Team of 5 - 7 All Prices listed in New Zealand Dollars 20% off Standard Rate Team of 8 + Conditions: Group Discounts apply for bookings made simultaneously. Only one discount applies. Group discounts apply to standard rates only. Group discounts are not applicable to Value Plus, Super Saver and Early Bird rates. Value Plus, Super Saver and Early Bird Discounts are not applicable to the individual Workshop. Discounts cannot be applied retrospectively and must be claimed at the time of booking. Liquid Learning Group reserves the right to have sole discretion on an organisation’s eligibility for discounts. Note: Course materials, refreshments & lunches are included. Travel and accommodation are NOT included. Registration Options are per person only. Please Note: Payment is required prior to attending this event. 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Please advise us of any substitutions as soon as possible. Alternatively, you may transfer your registration to another event run by Liquid Learning Limited. A 10% service fee may apply. Should you wish to cancel your registration, please notify us in writing as soon as possible and a credit note will be issued valid for use towards any future event held by Liquid Learning Limited in the twelve months following date of issuance. Cancellation notifications received less than 14 days from the event running will receive a credit note to the value of the registration fee less a service fee of $400 plus GST. Liquid Learning Limited does not provide refunds for cancellation. The prices above are based on one person per registration. It is not possible for multiple people to attend within any day of the event on a single registration. Split tickets, i.e. a different person attending each day of the event, can be arranged. A fee will apply. Please call us for details. 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