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• Social Media https://store.theartofservice.com/the-social-media-toolkit.html Ambient awareness As Social Media Socially speaking, ambient awareness and Social Media are products of the new generations who are being born or growing up in the digital age, starting circa-1998 and running to current times. Social Media is personal media (what you're doing in the moment, how you feel, a picture of where you are) combined with social communication. Social Media is the lattice work for ambient awareness. Without Social Media the state of ambient awareness cannot exist. 1 https://store.theartofservice.com/the-social-media-toolkit.html Ambient awareness As Social Media Mimi Ito, a cultural anthropologist and Professor in Residence at the University of California at Irvine, the mobile device is the greatest proxy device used to create and distribute Social Media 1 https://store.theartofservice.com/the-social-media-toolkit.html Cambridge, Massachusetts Social Media 1 As of 2011, a growing number of Social Media efforts provide means for participatory engagement with the locality of Cambridge, such as Localocracy and Foursquare. https://store.theartofservice.com/the-social-media-toolkit.html Customer relationship management Social Media Enterprise Feedback Management software platforms such as Confirmit, Medallia, and Satmetrix combine internal survey data with trends identified through Social Media to allow businesses to make more accurate decisions on which products to supply. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media 1 Andreas Kaplan and Michael Haenlein define Social Media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of usergenerated content." Furthermore, Social Media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content https://store.theartofservice.com/the-social-media-toolkit.html Social Media 1 For content contributors, the benefits of participating in Social Media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012). https://store.theartofservice.com/the-social-media-toolkit.html Social Media 1 However, it is also argued that Social Media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Most people associate Social Media with positive outcomes, yet this is not always the case. Due to the increase in Social Media websites, there seems to be a positive correlation between the usage of such media with cyber-bullying, online sexual predators, and the decrease in face-to-face interactions. Social Media may expose children to images of alcohol, tobacco, and sexual behaviors[relevant? – discuss]. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media 1 Geocities, created in 1994, was one of the first Social Media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Classification of Social Media By applying a set of theories in the field of media research (social presence, media richness) and social processes (selfpresentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of Social Media: collaborative projects (for example, ), blogs and microblogs (for example, Twitter), content communities (for example, YouTube and DailyMotion), social networking sites (for example, Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media 1 According to Andreas Kaplan, mobile Social Media applications can be differentiated among four types: https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media 1 Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point in time (e.g., Facebook Places; Foursquare) https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media 1 Quick-timers (only time sensitive): Transfer of traditional Social Media applications to mobile devices to increase immediacy (e.g., posting Twitter messages or Facebook status updates) https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media Slow-timers (neither location, nor time sensitive): Transfer of traditional Social Media applications to mobile devices (e.g., watching a YouTube video or reading a entry) 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential While traditional Social Media offer a variety of opportunities for companies in a wide range of business sectors, mobile Social Media makes use of the locationand time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential Marketing research: Mobile Social Media applications offer data about offline consumer movements at a level of detail heretofore limited to online companies. Any firm can now know the exact time at which a customer entered one of its outlets, as well as comments made during the visit. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential Communication: Mobile Social Media communication takes two forms, the first of which is company-to-consumer in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential 1 Sales promotions and discounts: While in the past customers had to use printed coupons, mobile Social Media allows companies to tailor promotions to specific users at specific times. For example, when launching its CaliforniaCancun service, Virgin America offered users who checked in through Loopt at one of three designated Border Grill taco trucks in San Francisco and Los Angeles between 11 am and 3 pm on August 31, 2010, two tacos for $1 and two flights to Mexico for the price of one. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies are able to create loyalty programs that allow customers who check-in regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential E-Commerce: Mobile Social Media applications such as Amazon.com and Pinterest are influencing an upward trend in the popularity and accessibility of ecommerce, or online purchases. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Mobile Social Media and business potential 1 Business Marketing Analysts have stated that one of the key take aways of the Nielsen Company's "State of the media: The Social Media report 2012" is that more consumers are accessing Social Media content today via mobile platforms, especially apps. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media E-commerce businesses may refer to Social Media as consumer-generated media (CGM). A common thread running through all definitions of Social Media is a blending of technology and social interaction for the co-creation of value. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media 1 People obtain information, education, news, and other data from electronic and print media. Social Media are distinct from industrial or traditional media such as newspapers, television, and film as they are comparatively inexpensive and accessible. They enable anyone (even private individuals) to publish or access information. Industrial media generally require significant resources to publish information as in most cases the articles goes through many revisions before being published. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media 1 One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media Quality: In industrial(traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower than in niche, unmediated markets. The main challenge posed by content in Social Media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes abusive content. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media 1 Reach: Both industrial and Social Media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas Social Media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media 1 Frequency: The number of times an advertisement is displayed on Social Media platforms. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media 1 Accessibility: The means of production for industrial media are typically government and/or corporate (privately owned); Social Media tools are generally available to the public at little or no cost. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media Usability: Industrial media production typically requires specialized skills and training. Conversely, most Social Media production requires only modest reinterpretation of existing skills; in theory, anyone with access can operate the means of Social Media production. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to Social Media (which can be capable of virtually instantaneous responses). 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media Permanence: Industrial media, once created, cannot be altered (once a magazine article is printed and distributed, changes cannot be made to that same article) whereas Social Media can be altered almost instantaneously by comments or editing. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media 1 Community media constitute a hybrid of industrial and Social Media. Though community-owned, some community radio, TV, and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Distinction from other media They understand that there aren't censors, they're the company's best conversationalists." Social Media provides an environment where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Managing Social Media 1 There is an increasing trend towards using Social Media monitoring tools that allow marketers to search, track, and analyze conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing, and general public engagement. Tools https://store.theartofservice.com/the-social-media-toolkit.html Social Media Managing Social Media PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on Social Media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media According to Jan H. Kietzmann, the honeycomb framework of Social Media is based on the following functional building blocks: 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media 1 Identity: The identity block represents the extent to which users reveal their identities in a Social Media setting. This can include disclosing information such as name, age, gender, profession, location, and also information that portrays users in certain ways. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media 1 Yet others see Social Media as a way of making their message heard and positively impacting humanitarian causes, environmental problems, economic issues, or political debates. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media 1 Sharing: Sharing represents the extent to which users exchange, distribute, and receive content. The term ‘social’ often implies that exchanges between people are crucial. In many cases, however, sociality is about the objects that mediate these ties between people—the reasons why they meet online and associate with each other. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media Presence: The framework building block presence represents the extent to which users can know if other users are accessible. It includes knowing where others are, in the virtual world and/or in the real world, and whether they are available. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media Relationships: The relationships block represents the extent to which users can be related to other users. By ‘relate,’ we mean that two or more users have some form of association that leads them to converse, share objects of sociality, meet up, or simply just list each other as a friend or fan. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media Reputation: Reputation is the extent to which users can identify the standing of others, including themselves, in a Social Media setting. Reputation can have different meanings on Social Media platforms. In most cases, reputation is a matter of trust, but since information technologies are not yet good at determining such highly qualitative criteria, Social Media sites rely on ‘mechanical 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Honeycomb Framework of Social Media Groups: The group functional block represents the extent to which users can form communities and sub communities. The more ‘social’ a network becomes, the bigger the group of friends, followers, and contacts. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Building "social authority" and vanity 1 It is through this process of "building social authority" that Social Media becomes effective. One of the foundational concepts in Social Media has become that you cannot completely control your message through Social Media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that https://store.theartofservice.com/the-social-media-toolkit.html Social Media Building "social authority" and vanity 1 Technology's Brent Leary, "This loss of trust, and the accompanying turn towards experts and authorities, seems to be coinciding with the rise of Social Media and networks." https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 Several colleges and universities such as Harvard, Johns Hopkins, Columbia and Stanford among others have even introduced classes on best Social Media practices, preparing students for potential careers as digital strategists. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects There are various statistics that account for Social Media usage and effectiveness for individuals worldwide. Some of the most recent statistics are as follows: 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 Consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 Total time spent on Social Media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), Mobile Apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 51% of people aged 25–34 used social networking in the office, more than any other age group. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects On average, 47% of Social Media users engage in social care. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects While the computer is still the primary device used to access Social Media despite dropping 4% in usage in 2012, the last year saw a significant increase in usage, most notably through tablets from 3% to 16%, internet enabled TVs from 2% to 4%. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 As of 2012, Facebook has 152,226,000 unique PC visitors and 78,388,000 unique Mobile App visitors. Twitter reported 37,033,000 unique PC visitors and 22,620,000 unique Mobile App visitors. Pinterest reported 27,223,000 unique PC visitors and 14,316,000 unique mobile web visitors. Google+ reported 26,201,000 unique PC visitors and 9,718,000 unique Mobile App https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 Over 25% of U.S. Internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects Australia has some of the highest Social Media usage in the world. In usage of Facebook, Australia ranks highest, with over nine million users spending almost nine hours per month on the site. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 Twitter has risen as the go to site for customer support in 2013, while Email's usage has decreased by 7%. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 The number of Social Media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects As of May 2012 Facebook has 901 million users. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects In June 2011, it was reported that iPhone applications hit one billion in nine months, and Facebook added 100 million users in less than nine months. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 In June 2011, it was also reported that U.S. Department of Education study revealed that online students outperformed those receiving face-toface instruction. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 YouTube is the second largest search engine in the world. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 One out of eight couples married in the U.S. last year met via Social Media according to statistics released June 2011. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects One in six higher education students are enrolled in an online curriculum. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 In a study conducted by the Masdar Institute of Science and Technology in Abu Dhabi, it was found that on average, any individual is just 12 hours of separation from another around the world, using social networking sites. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects In a study titled "Mastering the Art of Social Media," the researcher Ulrike Klinger found that online communication has become a central part in the communication of political actors. In the study, Klinger focuses on Switzerland, where broadband, internet use, and media literacy are among the highest in the world, and how all major political parties in Switzerland run their own websites and 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Internet usage effects 1 "In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-overyear, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month." https://store.theartofservice.com/the-social-media-toolkit.html Social Media Global usage According to the article "The Emerging Role of Social Media in Political and Regime Change" by Rita Safranek, "The Middle East and North Africa region has one of the most youthful populations in the world, with people under 25 making up between 35-45% of the population in each country. They make up the majority of Social Media users, including about 17 million Facebook users, 25,000 Twitter 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Impacts on history and memory 1 News media and television journalism have been instrumental in the shaping of American collective memory for much of the twentieth century https://store.theartofservice.com/the-social-media-toolkit.html Social Media Impacts on history and memory 1 Lastly, in the past couple of presidential elections, the use of Social Media sites such as Facebook and Twitter were used to predict election results https://store.theartofservice.com/the-social-media-toolkit.html Social Media Criticisms 1 British-American entrepreneur and author Andrew Keen criticizes Social Media in his book The Cult of the Amateur, writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated https://store.theartofservice.com/the-social-media-toolkit.html Social Media Exclusiveness 1 Tim Berners-Lee contends that the danger of social networking sites is that most are silos and do not allow users to port data from one site to another. He also cautions against social networks that grow too big and become a monopoly as this tends to limit innovation. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Disparity 1 He also voices concern over the trend that finds social utilities operating in a quasilibertarian global environment of oligopoly that requires users in economically challenged nations to spend high percentages of annual income to pay for devices and services to participate in the Social Media lifestyle. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Disparity 1 The phrase "Digital divide" was coined in 1996 by Lloyd Morrlsett, a founder of the Children's Television Workshop and President of the Markle Foundation, to describe the chasm that purportedly separates information technology (IT) haves from have-nots in the US. As Virginia Eubanks explains the digital divide in terms of social structure that have-not side users don't have much consumer https://store.theartofservice.com/the-social-media-toolkit.html Social Media Disparity 1 Neil Postman also contends that Social Media will increase an information disparity between winners - who are able to use the Social Media actively and losers - who are not familiar with modern technologies. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Trustworthiness 1 Since large-scale collaborative co-creation is one of the main way forming information in the social network, Aniket Kittur and Bongowon Suh took under examination and indicated that, "One possibility is that distrust of Content is not due to the inherently mutable nature of the system but instead to the lack of available information for judging trustworthiness." https://store.theartofservice.com/the-social-media-toolkit.html Social Media Concentration 1 From Nicholas Carr, "fast (Internet/social) media and deep slow thought don't mix well." As media theorist Marshall McLuhan pointed out in 1960s, "Media are not just passive channels of information." "They supply the stuff of thought, but they also shape the process of thought https://store.theartofservice.com/the-social-media-toolkit.html Social Media Few real impacts 1 From Malcolm Gladwell, "The role of Social Media in protests and revolutions is grossly overstated." "It (Social Media) makes it easier for activists to express themselves, and harder for that expression to have any impact." Because "social networks are effective at increasing participation -- by lessening the level of motivation that participation requires." In other words, "it succeeds not by motivating people to make real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice." https://store.theartofservice.com/the-social-media-toolkit.html Social Media Reliability 1 Evgeny Morozov, 2009-2010 Yahoo fellow at Georgetown University contends that the contents uploaded to Twitter may have little relevance to the rest of the people who do not use Twitter https://store.theartofservice.com/the-social-media-toolkit.html Social Media Reliability Even in the United States, the birthcountry of Twitter, has only 107.7 million accounts(Media Bistro, 2012) in Twitter. Since there can be many multi-account users and there are more than 314.7 million population in U.S.(U.S. POPClock Projection". U.S. Census Bureau., 2012), only limited groups of people use Twitter in U.S.. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Reliability 1 Indiana University dean and professor Matthew Auer casts doubt on the conventional wisdom that Social Media are open and participatory. He also speculates on the emergence of "anti-Social Media" used as "instruments of pure control." https://store.theartofservice.com/the-social-media-toolkit.html Social Media Ownership of Social Media content 1 The author of Social Media Is Bullshit, Brandon Mendelson, claims that the "true" owners of content created on Social Media sites only benefits the large corporations whom own those sites and rarely the users that created them. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Privacy 1 Privacy rights advocates warn users about uses for the information that can be gathered through Social Media. Some information is captured without the user's knowledge or consent, such as through electronic tracking and third party application on social networks. Others include law enforcement and governmental use of this information, including the gathering of so-called Social https://store.theartofservice.com/the-social-media-toolkit.html Social Media Privacy Additional privacy concerns regard the impact of Social Media monitoring by employers whose policies include prohibitions against workers' postings on social networking sites. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Effects on interpersonal relationships While he makes interesting points about how Social Media is replacing face-to-face interaction, he fails to cite some of his sources. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Effects on interpersonal relationships This anxiety is also associated with the fear of being hacked or of colleges and employers exploring Social Media pages and finding unsavory things posted 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Effects on interpersonal relationships 1 Researchers found that only exchanges that involved direct communication and reciprocation of messages to each other increased feelings of connectedness. However, passively using Social Media without sending or receiving messages to individuals does not make people feel less lonely unless they were lonely to begin with. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Effects on interpersonal relationships 1 And as the title of this article states, "Social Media addiction recognised as official condition". https://store.theartofservice.com/the-social-media-toolkit.html Social Media Positive effects 1 As a concrete example of the positive effects of Social Media, they use the Egyptian revolution in 2011, where people used Facebook to gather meetings, protest actions, etc. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Patents There has been rapid growth in the number of US patent applications that cover new technologies related to Social Media, and the number of them that are published has been growing rapidly over the past five years 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Advertising on Social Media In 2013, the ASA began to advise celebrities and sportstars to make it clear if they had been paid to tweet about a product or service by using the hashtag #spon or #ad within tweets containing endorsements. In July 2013, Wayne Rooney was accused of misleading followers by not including either of these tags in a tweet promoting Nike. The tweet read: 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Advertising on Social Media "“The pitches change. The killer instinct doesn’t. Own the turf, anywhere. @NikeFootball #myground." 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Advertising on Social Media 1 The tweet was investigated by the ASA but no charges were pressed. The ASA stated that “We considered the reference to Nike Football was prominent and clearly linked the tweet with the Nike brand." When asked about whether the number of complaints regarding misleading social advertising had increased, the ASA stated that the number of complaints had risen marginally since 2011 but that complaints https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Navigating Social Media Legal Risks: Safeguarding Your Business 2012 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Rheingold, Howard (2002). Smart mobs: The next social revolution (1st printing ed.). Cambridge, MA: Perseus Pub. p. 288. ISBN 978-0-73820608-0. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography 1 Watts, Duncan J. (2003). Six degrees: The science of a connected age. London: Vintage. p. 368. ISBN 978-0-09-944496-1. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography 1 Benkler, Yochai (2006). The Wealth of Networks. New Haven: Yale University Press. ISBN 0-300-11056-1. OCLC 61881089. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Gentle, Anne (2012). Conversation and Community: The Social Web for Documentation (2nd ed.). Laguna Hills, CA: XML Press. ISBN 978-1-937434-10-6. OCLC 794490599. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Johnson, Steven Berlin (2005). Everything Bad Is Good for You. New York: Riverhead Books. ISBN 1-57322307-7. OCLC 57514882. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Li, Charlene; Bernoff, Josh (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business Press. ISBN 978-1-4221-2500-7. OCLC 423555651. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Scoble, Robert; Israel, Shel (2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Hoboken, N.J: John Wiley. ISBN 0-471-74719-X. OCLC 61757953. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Shirky, Clay (2008). Here Comes Everybody. New York: Penguin Press. ISBN 978-1-59420-153-0. OCLC 458788924. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography 1 Surowiecki, James (2004). The Wisdom of Crowds. New York: Anchor Books. ISBN 0-385-72170-6. OCLC 156770258. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography Powell, Guy R.; Groves, Steven W.; Dimos, Jerry (2011). ROI of Social Media: How to improve the return on your social marketing investment. New York: John Wiley & Sons. ISBN 978-0-470-82741-3. OCLC 0470827416. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography 1 Jue, Arthur L., Jackie Alcalde Marr, Mary Ellen Kassotakis (2010). Social Media at work : how networking tools propel organizational performance (1st ed.). San Francisco, CA: Jossey-Bass. ISBN 9780470405437. https://store.theartofservice.com/the-social-media-toolkit.html Social Media Bibliography 1 Lardi, Kamales; Fuchs, Rainer (2013). Social Media Strategy - A step-by-step guide to building your social business (1st ed.). Zurich: vdf. ISBN 978-3-72813557-5. https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television 1 Television stations and programs have taken advantage of this new accessibility by incorporating Social Media aspects into their programming and utilizing viewer comments to improve content. https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Promotion Programs must decide on and promote a single hashtag for a show which in turn becomes the show's official hashtag when fans post about it 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Tactics A strategy in increasing Internet traffic related to a single show is the placement of hashtags on the screen during dramatic moments, for example NBC's reality competition The Voice places #TheVoice on the screen during the part of the show where contestants get eliminated 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Tactics 1 In addition to hashtags, programs can also create their own Twitter accounts https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Tactics Fox’s crime drama Bones, under the Twitter handle @BONESonFOX, makes an effort to interact with fans and followers. In addition to being able to post on the back channel, followers of the Twitter account can use it to find and download music played during the program. The account also makes an effort to re-tweet and reply to fan posts using the hashtag #bones in their posts. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Tactics The HBO program True Blood has taken Twitter a step further by creating Twitter accounts for the fictional characters on the show. Using the tag #TrueBlood, these characters' tweets use dialogue specific to how they speak on the show. Unlike other, unofficial character Twitter accounts, all of the True Blood character accounts are created and maintained 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Facebook 1 Through the evolution of Facebook as the premier social networking site, television programs have taken advantage of the enormous amount of users by creating pages for users to "Like" https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Facebook Seventeen of the top 100 most Liked pages are television programs with Fox's The Simpsons, Family Guy and Comedy Central's South Park being the top three most Liked television pages. A show's Likes on Facebook also trend over time, being the most Liked show on Facebook, The Simpsons (48 million likes) sees an average 1.23% weekly growth and a 0.15% daily growth (as of April 2012). 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Social Media Sites 1 While Social Media sites, specifically Twitter, have proven to be able to generate television rating numbers there are still limitations to that function https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Social Media Sites 1 A more extreme example of a Social Media ratings boost can be scene with the Oxygen Network's Bad Girls Club who's East Coast premiere saw a 97% ratings increase through social network activity where the West Coast airing, which offered no social element, only saw a 7% from the previous week https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Online Viewership Television programs such as the CW’s Gossip Girl, Supernatural, 90210 and NBC’s Community rank fairly low on the Nielsen Ratings scale and come in above 100 on the list on 200 most watched programs within original broadcast times 1 https://store.theartofservice.com/the-social-media-toolkit.html Social Media and television - Back-Channel The back-channel is the virtual conversation or information shared while a program is airing in real time 1 https://store.theartofservice.com/the-social-media-toolkit.html Marketing communications - Social Media 1 According to a 2011 study, "88% of all companies that have conducted Social Media advertising are satisfied with it." Indeed, social commercials are steadily permeating our everyday lives, in the forms of billboards, apps, TV, and even print media https://store.theartofservice.com/the-social-media-toolkit.html Online advertising - Social Media marketing Social Media marketing is commercial promotion conducted through Social Media websites. Many companies promote their products by posting frequent updates and providing special offers through their Social Media profiles. 1 https://store.theartofservice.com/the-social-media-toolkit.html Public relations - Social Media marketing 1 Digital marketing is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and Social Media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects. https://store.theartofservice.com/the-social-media-toolkit.html Radio-frequency identification - Social Media 1 Mercedes was an early adopted in 2011 at the PGA Golf Championships, and by the 2013 Geneva Motor Show many of the larger brands were using RFID for Social Media marketing. https://store.theartofservice.com/the-social-media-toolkit.html Infotainment - Infotainment and Social Media implications 1 The public society are relying more frequently on television news broadcasting and now Social Media outlets to obtain a mixture of information and entertainment updates which are known as "infotainment." https://store.theartofservice.com/the-social-media-toolkit.html Bill Gates - Social media 1 In 2013, Gates became a LinkedIn Influencer.Wills, Amanda. , Mashable, New York, June 13, 2013. Retrieved on July 30, 2013. https://store.theartofservice.com/the-social-media-toolkit.html Doug Rushkoff - Social media 1 Rushkoff has long been skeptical of Social Media. On February 25, 2013, he announced in a CNN op-ed that he was leaving Facebook, citing concerns about the company's use of his personal data. https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization 1 In general, Social Media optimization refers to optimizing a website and its content in terms of sharing across Social Media and networking sites. https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Relationship with search engine optimization Due to personalized search results, location-based Social Media presences on websites such as Yelp, Inc.|Yelp, Google Places, Foursquare, and Yahoo! Local have grown increasingly important 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Relationship with search engine optimization 1 While Social Media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful Social Media optimization. https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Relationship with viral marketing 1 Social Media optimization is in many ways connected to the technique of Viral Marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video sharing|video and photo sharing websites https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Further applications 1 Social Media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Further applications Additionally, Social Media optimization can be implemented to foster a community of the associated site, allowing for a healthy businessto-consumer (B2C) relationship. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Origins 1 According to technologist Danny Sullivan (technologist)|Danny Sullivan, the term Social Media optimization was first used and described by marketer Rohit Bhargava. https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Social network games Social network game|Social media gaming is online gaming activity performed through Social Media sites with friends and online gaming activity that promotes Social Media interaction. Examples of the former include FarmVille, FrontierVille, and Mafia Wars. In these games a player's social network is exploited to recruit additional players and allies. An 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media optimization - Social network games 1 Nielsen Media Research estimates that, as of June 2010, social networking and playing online games account for about one-third of all online activity by Americans. https://store.theartofservice.com/the-social-media-toolkit.html Internet marketing - Social media marketing Social Media marketing is commercial promotion conducted through Social Media websites. Many companies promote their products by posting frequent updates and providing special offers through their Social Media profiles. 1 https://store.theartofservice.com/the-social-media-toolkit.html World Wrestling Entertainment - Social media, TV-PG, and public service initiatives 1 In 2012, WWE became an investor in the social media site Tout (company)|Tout, which is now heavily promoted on all programming. https://store.theartofservice.com/the-social-media-toolkit.html World Wrestling Entertainment - Social media, TV-PG, and public service initiatives 1 That same year, WWE initiated a change in its programming content https://store.theartofservice.com/the-social-media-toolkit.html World Wrestling Entertainment - Social media, TV-PG, and public service initiatives With the adjustment made to on-air content, WWE also began to get more involved in public service and community outreach programs, such as in 2011, when WWE (along with several other groups) began the Be A Star anti-bullying initiative 1 https://store.theartofservice.com/the-social-media-toolkit.html World Wrestling Entertainment - Social media, TV-PG, and public service initiatives 1 In 2013, WWE became involved in the Nothing But Nets program, which involves providing and distributing mosquito nets in Africa to prevent insect bites which may cause malaria. In April 2013, it was announced that WWE would be a founding sponsor in the 2014 Special Olympics USA Games. https://store.theartofservice.com/the-social-media-toolkit.html World Wrestling Entertainment - Social media, TV-PG, and public service initiatives On April 7, 2011, WWE Corporate announced that the company would be rebranded from World Wrestling Entertainment, Inc 1 https://store.theartofservice.com/the-social-media-toolkit.html World Wrestling Entertainment - Social media, TV-PG, and public service initiatives Beginning October 2012, episodes of WWE programs SmackDown, NXT, Main Event Superstars are available in full on Hulu while a shorter, edited version of Raw can be viewed. 1 https://store.theartofservice.com/the-social-media-toolkit.html Minecraft - Popular culture and social media 1 Social media sites such as YouTube, Facebook, and Reddit played a significant role in popularizing Minecraft https://store.theartofservice.com/the-social-media-toolkit.html Minecraft - Popular culture and social media Minecraft has been referenced by other video games, such as RuneScape, Torchlight II, Borderlands 2, Choplifter HD, Super Meat Boy, The Elder Scrolls V: Skyrim, The Binding of Isaac (video game)|The Binding of Isaac, Team Fortress 2, and FTL: Faster Than Light 1 https://store.theartofservice.com/the-social-media-toolkit.html Minecraft - Popular culture and social media In 2012 Mojang received offers from Hollywood producers who want to produce Minecraft-related TV shows; however, Mojang stated that they would engage in such projects when the right idea comes along 1 https://store.theartofservice.com/the-social-media-toolkit.html Spotify - Social media integration 1 Once a user integrates their Spotify account with other Social Media profiles, they are able to access their friends' favourite music and playlists https://store.theartofservice.com/the-social-media-toolkit.html Spotify - Social media integration 1 On 26 September 2011, it was announced that all new accounts would require users to access via a Facebook Platform|Facebook login but the sign-up restriction was later removed on 30 August 2012, giving users a choice to either log in with Facebook or create a Spotify username. Sean Parker, the former president of Facebook and a major investor in Spotify, commemorated the integration at a Facebook f8|f8 party at which Snoop Dogg, the Killers and Jane's Addiction performed. https://store.theartofservice.com/the-social-media-toolkit.html Advertising agencies - Social media agencies Social Media agencies specialize in promotion of brands in the various Social Media platforms like blogs, social networking sites, QA sites, discussion forums, and microblogs. The three key services of Social Media agencies are: 1 https://store.theartofservice.com/the-social-media-toolkit.html Advertising agencies - Social media agencies 1 * Online reputation management https://store.theartofservice.com/the-social-media-toolkit.html Zappos.com - Social media CEO Tony Hsieh encourages his employees to use social media networks to put a human face on the company and engage with customers, following their core value #6: Build Open and Honest Relationships With Communication..Palmer, Kimberly. [http://money.usnews.com/money/personal -finance/articles/2009/07/15/want-the-bestdeals-check-twitter-facebook Want the 1 https://store.theartofservice.com/the-social-media-toolkit.html Zappos.com - Social media 1 * 'Twitter': Zappos run its own Twitter microsite for its 500 employees registered on Twitter https://store.theartofservice.com/the-social-media-toolkit.html Zappos.com - Social media * 'YouTube': Zappos' content on YouTube supplements its other networks, hosting videos that primarily highlight the work culture at Zappos headquarters including behind the scenes clips, humorous sketches by employees, and contests for customers. 1 https://store.theartofservice.com/the-social-media-toolkit.html Zappos.com - Social media 1 * 'Facebook': Its Facebook page provides an effective route for feedback and discussion with customers. https://store.theartofservice.com/the-social-media-toolkit.html Zappos.com - Social media * 'Corporate blogs': Zappos runs several blogs[http://blogs.zappos.com/ blogs] covering many topics related to its business: CEO blog, COO blog, Couture blog, Fashion Culture 1 https://store.theartofservice.com/the-social-media-toolkit.html Marketing communication - Social media 1 Social commercials market share is rising, thanks to services like YouTube, Facebook and Vimeo. According to a 2011 study, 88% of all companies that have conducted social media advertising are satisfied with it. http://kinetictypography.com/statisticalstudy-on-social-commercials/ Indeed, social commercials are steadily permeating our everyday lives, in the forms of billboards, apps, TV, and even https://store.theartofservice.com/the-social-media-toolkit.html Bolt (web browser) - Advanced social media integration 1 BOLT offers Facebook integration - post messages, links or URLs from any page displayed in BOLT directly to the Facebook account without navigating away from the currently viewed page. BOLT offers support for Facebook chat and other web-based chat apps. It also offers support for YouTube web apps search and view videos directly in BOLT. https://store.theartofservice.com/the-social-media-toolkit.html SmallWorlds - Partnerships and integration with social media In February 2009, SmallWorlds launched embeddable versions of its application that integrate with Facebook, MySpace, Hi5 and Bebo 1 https://store.theartofservice.com/the-social-media-toolkit.html Romeo and Juliet - Modern social media and virtual world productions In April and May 2010 the Royal Shakespeare Company and the Mudlark Production Company presented a version of the play, entitled Such Tweet Sorrow, as an improvised, real-time series of tweets on Twitter 1 https://store.theartofservice.com/the-social-media-toolkit.html Romeo and Juliet - Modern social media and virtual world productions 1 In February 2013, two avatars residing in the virtual world Second Life|Second Life, Canary Beck and Harvey Crabsticks adapted the play as a musical and began staging weekly performances https://store.theartofservice.com/the-social-media-toolkit.html Romeo and Juliet - Modern social media and virtual world productions 1 Also, the first inter-racial Romeo and Juliet has been cast ina Broadway production, starring Orlando Bloom as Romeo, and Condola Rashad as Juliet. https://store.theartofservice.com/the-social-media-toolkit.html Tag Challenge - Role of Social Media 1 The scale of the challenge means that no single person or group of friends can tackle it on their own https://store.theartofservice.com/the-social-media-toolkit.html Social analytics - Social media analytics 1 Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. https://store.theartofservice.com/the-social-media-toolkit.html Social analytics - Social media analytics 1 Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. The analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, such as Whirlpool_Corporation|Whirlpool, https://store.theartofservice.com/the-social-media-toolkit.html Social analytics - Social media analytics 1 Likewise, academic research projects have tried to investigate the use of this social data stream in analysing and explaining further circadian, daily or seasonal emotional patterns arising in a population https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing 1 'Social media marketing' refers to the process of gaining Web traffic|website traffic or attention through social media sites. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing 1 When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.[http://mashable.com/2011/06/23/p aid-earned-owned-media/ How Social Media Is Changing Paid, Earned Owned https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social networking websites Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing advertising. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social networking websites 1 Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social networking websites Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social networking websites 1 Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantics|Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run microtargeted campaigns. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Mobile phones 1 Mobile phone usage has also become beneficial for Social Media marketing https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Engagement 1 In the context of the social web, 'engagement' means that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Betty White 1 Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live. Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - 2008 US presidential election The United States presidential election, 2008|2008 US presidential campaign had a huge presence on social networking sites 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Local businesses Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to follow the business on the sites in 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Kony 2012 1 A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Twitter Twitter allows companies to promote their products on an individual level 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Facebook 1 Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Facebook 1 As marketers see more value in social media marketing, advertisers continue to increase sequential ad spend in social by 25%. Strategies to extend the reach with Sponsored Stories and acquire new fans with Facebook ads contribute to an uptick in spending across the site. The study attributes 84% of engagement or clicks to Likes that link back to Facebook advertising. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Google+ 1 Google+, in addition to providing pages and some features of Facebook, is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Adwords and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - LinkedIn 1 [http://downloads.sproutsocial.com/Sprout2013-Four-Functions-Guide.pdf Four Functions of Social Media Guide] https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Yelp 1 Yelp, Inc.|Yelp consists of a comprehensive online index of business profiles https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Foursquare Foursquare is a location based social networking website, where users can check into locations via their smartphones. Foursquare allows businesses to create a page or create a new/claim an existing venue. A good marketing strategy for businesses to increase footfall or retain loyal customers includes offering incentives such as discounts or free food/beverages for people checking into their location or special privileges for the mayor of that location. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Instagram 1 Instagram is a free photo and videosharing program and social network that was launched in October 2010 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - YouTube 1 YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - YouTube Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Delicious, Digg and Reddit 1 Delicious (website)|Delicious, Digg and Reddit are also popular social marketing sites used in Social Media promotion. They are heavily used by the Social Media marketers to promote their websites due to their ability to share links. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Blogs Platforms like LinkedIn create an environment for companies and clients to connect online. Companies that recognize the need for information, originality, and accessibility employ blogs to make their products popular and unique, and ultimately reach out to consumers who are privy to social media. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Blogs Blogs allow a product or company to provide longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers, and also for acquiring followers and subscribers who can then be directed to social network pages. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Blogs Online communities can enable a business to reach the clients of other businesses using the platform. To allow firms to measure their standing in the corporate world, sites like Glassdoor enable employees to place evaluations of their companies. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Blogs Some businesses opt out of integrating social media platforms into their traditional marketing regimen. There are also specific corporate standards that apply when interacting online. To maintain an advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Targeting, COBRAs, and eWOM 1 Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a “target audience”. With social networks, https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Targeting, COBRAs, and eWOM 1 A good service would result in a positive review which gets the hotel free advertising via social media, however a poor service will result in a negative consumer review which can potentially ruin the company's reputation. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social media marketing tools Besides research tools, various companies provide specialized platforms and tools for Social Media marketing: 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social media marketing tools 1 * Social Media measurement https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Minimizing use 1 Traditional advertising techniques include print and television advertising. The Internet has already overtaken television as the largest advertising market. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Minimizing use Websites often include banner or pop-up ads 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Leaks 1 Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go Viral Marketing|viral, and be seen by many users more quickly. https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Leaks 1 Time difference is also a problem facing traditional advertisers https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social media marketing mishaps 1 The top three social media incidents an organization faced during the previous year included employees sharing too much information in public forums, loss or exposure of confidential information, and increased exposure to litigation https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social media marketing mishaps An example of a social media mishap includes designer Kenneth Cole (designer)|Kenneth Cole's Twitter mishap in 2011 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media marketing - Social media marketing mishaps Numerous additional online marketing mishap examples exist 1 https://store.theartofservice.com/the-social-media-toolkit.html Digital Collaboration - Social Media Social Media networks foster collaboration as well as manage and share knowledge between peers and interested groups. Participation in these networks builds trust among peers which leads to open sharing of ideas. News and information can be activity filtered through subscription allowing users to focus on what interests them, as opposed to passively receiving information. Events, activities, files and discussions are searchable and presented as a timeline. 1 https://store.theartofservice.com/the-social-media-toolkit.html Cyberbullying - In Social Media 1 95% of Social Media-using teens who have witnessed cruel behavior on social networking sites say they have seen others ignoring the mean behavior, and 55% witness this frequently.url=http://www.internetsaf ety101.org/cyberbullyingstatistics.ht m ”The most recent case of cyberbullying and illegal activity on Facebook involved a memorial page https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media Throughout the rioting, many of the rioters failed to cover their faces. Some posed for pictures with stolen goods, posting them on social-networking sites. 1 https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media 1 Although London employs CCTV cameras to monitor crime and large events, reports indicate that citizen footage contributed more to capturing looters in action than the police force. Beyond the CCTVs, looters were filmed and photographed with their faces visible. Police forces and investigators used websites like Flickr to find galleries of the looters to help solve and prevent cases of vandalism and further damage. https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media Several interactive maps were implemented in the Google Maps website that showed satellite views of what was happening in the streets during the rioting. James Cridland, the managing director of the free media resources, created a Google Map that tracked verified locations of rioting. 1 https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media 1 Channel 4 News also had similar maps that progressively tracked the damage in the streets as well. News channels also were able to utilise this public service to capture live footage on the streets and inform citizens of dangerous or crowded areas. https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media 1 According to an online CBC News article a teacher at the University of Toronto's Ontario Institute for Studies in Education, Megan Boler, explained that social media is used as a tool of democracy to take down corrupt regimes, but not in the case of the 2011 England riots: https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media 1 :Here it's not about a dictator. Here the issue is the corporation as a representative symbol. These things always spiral off into hitting the mother and pop stores, which is unfortunate. https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media 1 British officials believe that social media, particularly BlackBerry Messenger, helped to organise rioters in Britain, but there are experts who say that such tools are now a fact of life and simply alternative forms of communication – whether for good or for evil. https://store.theartofservice.com/the-social-media-toolkit.html 2011 England riots - Social media 1 :It's ubiquitous technology, Boler says of Facebook, Twitter, email and smartphones. It's everywhere. https://store.theartofservice.com/the-social-media-toolkit.html Paul Ekman - Social Media 1 The Paul Ekman Group has a Twitter account and a Facebook account.https://www.facebook.com/P aulEkmanGrouphttps://twitter.com/P aulEkman https://store.theartofservice.com/the-social-media-toolkit.html Crisis management - Social media and crisis management Social media also gives crisis management teams access to realtime information about how a crisis is impacting stakeholder sentiment and the issues that are of most concern to them. 1 https://store.theartofservice.com/the-social-media-toolkit.html Crisis management - Social media and crisis management 1 The crisis management mantra of Lanny Davis, former counsellor to Bill Clinton is to “Tell it Early, Tell it All, Tell it Yourself”. A strategy employed at the Clinton White House 1996 – 1998, to any breaking Davis, Lanny (May 1999) “Truth to Tell: Tell it Early, Tell it All, Tell it Yourself” Notes from My White House Education. New York: Free Press https://store.theartofservice.com/the-social-media-toolkit.html Crisis management - Social media and crisis management 1 Organisations should have a planned approach to releasing information to the media in the event of a crisis https://store.theartofservice.com/the-social-media-toolkit.html Crisis management - Social media and crisis management In 2010 Procter Gamble Co called reports that its new Pampers with Dry Max caused rashes and other skin irritations completely false as it aimed to contain a public relations threat to its biggest diaper innovation in 25 years 1 https://store.theartofservice.com/the-social-media-toolkit.html Crisis management - Social media and crisis management Pampers quickly reached out to people expressing their concerns via social media, Pampers even held a summit with four influential “mommy bloggers,” to help dispel the rumour. Pampers acted quickly and decisively to an emerging crisis, before competitors and critics alike could fuel the fire further. 1 https://store.theartofservice.com/the-social-media-toolkit.html Crisis management - Social media and crisis management There is no truth. There is only perception.Gustave Flaubert. BrainyQuote.com, Xplore Inc, 2012. http://www.brainyquote.com/quotes/quotes /g/gustavefla161911.html, accessed September 26, 2012. 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 'Official Sources' https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 ** The blog is a good resource to read about Pentaho's corporate direction, current commercial development focus and company philosophy. https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * [ http://www.pentahoevalcenter.com/ Pentaho's Official Evaluation Center] https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Pentaho employees post video demonstrations and tutorials of accomplishing tasks frequently found to add value for companies pursuing enterprise solutions. Frequently, interesting and educational usage of the commercial features of the suite are on display. 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * [ http://infocenter.pentaho.com/ Pentaho's Official Documentation Center] https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Previously known as the 'Knowledge Base' and included only in commercial offerings, it is now fully open to the public. The information helps users come up to speed on Pentaho products and understand what is required to achieve and manage an enterprise grade deployment. 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication *[ http://forums.pentaho.com Pentaho Community Forums] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Enterprise subscribers, product evaluators, hobbyists, developers et al. post messages and respond to questions, learning quests and problems encountered while using or creating solutions with all of the products in the suite. Everyone is welcome to read and post. 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication *[ http://wiki.pentaho.com / Pentaho Community Wiki] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 ** The Pentaho Community Wiki provides not only product configuration and usage information, but also developer oriented information to help newcomers acquire the source code, set up a development environment, understand scrum development, see current development objectives, and understand the architecture of the business analytics platform and surrounding products. https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication *[ http://wiki.pentaho.com/display/CO M/Previous+Community+Technical+ WebEx+Recordings Pentaho Community Technical WebEx Recordings] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * [ http://jira.pentaho.com Pentaho Enhancement and Bug Tracking System] https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 'Prominent Pentaho Figures and Social Media' https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Quentin Gallivan', Pentaho CEO (2011– present)Pentaho, [ http://www.pentaho.com/pressroom/releases/pentaho-appoints-quentingallivan-as-ceo/ Pentaho Appoints Quentin Gallivan As CEO] October 4, 2011Pentaho, [ http://www.pentaho.com/about/leadership/ Meet the Pentaho Team] Retrieved July 27, 2012 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication * 'Richard Daley', Pentaho Chief Strategy Officer (2011–present) Pentaho founder and CEO from (2004 to Oct 2011) 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'James Dixon', Pentaho Chief Geek (CTO)James, Dixon, [ http://jamesdixon.wordpress.com/ab out James Dixon's Blog - Dixon's thoughts on commercial open source and open source business intelligence] Retrieved July 27, 2012 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication * 'Will Gorman', Pentaho VP of Engineering and author of Pentaho Reporting 3.5 for Java DevelopersWill, Gorman, Packt Publishing, [ http://www.packtpub.com/pentahoreporting-3-5-for-javadevelopers/book?mid/070909sc6dlh Pentaho Reporting 3.5 for Java Developers], Published September 2009 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Julian Hyde', founder and developer of the Pentaho Analysis (Mondrian opensource OLAP engine)Julian Hyde, [ http://julianhyde.blogspot.com/ Julian Hyde on Streaming Data, Open Source OLAP. And stuff.] Retrieved July 27, 2012 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 ** Blog: [ http://julianhyde.blogspot.com http://julianhyde.blogspot.com] https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Matt Casters', founder and developer of Pentaho Data Integration (PDI/Kettle)Matt Casters, [ http://www.ibridge.be/?page_id=2 matt casters on data integration] Retrieved July 27, 2012 and author of the book Pentaho Kettle SolutionsMatt Casters, Bouman, Dongen, Wiley [ http://www.wiley.com/WileyCDA/WileyTitle/ productCd-0470635177.html Pentaho https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication * 'Thomas Morgner', founder and developer of Pentaho Report Designer (PRD)Thomas, Morgner, [ http://www.sherito.org/ Reporting Tales Pentaho Reporting Tips and Tricks from the Author] Retrieved July 27, 2012 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Roland Bouman', Pentaho Software EngineerRoland, Bouman, [ http://rpbouman.blogspot.com/ Roland Bouman's blog] Retrieved July 27, 2012 and author of the book Pentaho SolutionsRoland Bouman, Dongen, Wiley, [ http://www.wiley.com/WileyCDA/Wil eyTitle/productCd-0470484322.html Pentaho Solutions: Business https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 ** PDI Transformation Steps (Google Analytics Plugin, Excel Writer Plugin, EDI2XML Plugin, Ruby Scripting Plugin) https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Blog: [ http://typeexit.org/adventures-with-opensource-bi http://typeexit.org/adventures-with-opensource-bi] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 'Notable Pentaho Partners and Community Members' https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication * 'Pedro Alves', founder and CEO of Webdetails and originator and maintainer of the Ctools suite of Pentaho Plugins. 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Ricardo Pires', BI Division Manager Pentaho Official Trainer @ Xpand IT Originator and maintainer of the FusionCharts Pentaho Plugin. https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Linkedin: [ http://www.linkedin.com/pub/ricardopires/1/537/b28/ http://www.linkedin.com/pub/ricardo-pires] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Tom Barber', Technical Director of Meteorite BI and co-originator of Saiku the graphical OLAP browser Pentaho Plugin. https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Blog: [ http://themagicaltrout.wordpress.com/ http://themagicaltrout.wordpress.com] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication ** Blog: [ http://pentahomusings.blogspot.com/ http://pentahomusings.blogspot.com/] 1 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Paul Stoellberger', lead developer and co-originator of Saiku the graphic OLAP browser Pentaho Plugin.Paul, Stoellberger, Saiku, [ http://analyticallabs.com/downloads/rockstar_analytics_pc m11.pdf Paul Stoellberger - Pentaho Community Meetup 2011 / Frascati] Retrieved July 27, 2012 https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Jos van Dongen', co-author of two popular books, Pentaho Solutions and Pentaho Kettle Solutions https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication 1 * 'Prashant Raju', community member and developer of Saiku the graphic OLAP browser Pentaho Plugin https://store.theartofservice.com/the-social-media-toolkit.html Pentaho Data Integration - Social Media Communication * 'Francisco Javier Martínez Guzmán', blogger with illustrative tutorials for installing the Pentaho Suite and creating a CDE dashboard with bullet charts 1 https://store.theartofservice.com/the-social-media-toolkit.html Internet censorship in the People's Republic of China - Social media websites 1 Although the government and media often use microblogging service Sina Weibo to spread ideas and monitor corruption, it is also supervised and self-censored by 700 Sina censors.[http://www.time.com/time/magazi ne/article/0,9171,2048171-1,00.html Wired Up], written by Austin Ramzy, Time Magazine, 17 February 2011 https://store.theartofservice.com/the-social-media-toolkit.html Internet censorship in the People's Republic of China - Social media websites 1 In the second half of 2009, the social networking sites Facebook and Twitter were blocked, presumably because of containing social or political commentary (similar to LiveJournal in the above list). An example is the commentary on the July 2009 Ürümqi riots. Another reason suggested for the block is that activists can utilize them to organize themselves. https://store.theartofservice.com/the-social-media-toolkit.html Internet censorship in the People's Republic of China - Social media websites 1 In 2010, Chinese human rights activist Liu Xiaobo became a forbidden topic in Chinese media due to his winning the 2010 Nobel Peace Prize. https://store.theartofservice.com/the-social-media-toolkit.html Internet censorship in the People's Republic of China - Social media websites 1 After the 2011 Wenzhou train collision, the government started emphasizing the danger in spreading 'false rumors' (yaoyan), making the permissive usage of Weibo and social networks a public debate.[http://www.thinkingchinese. com/fighting-rumors-a-new-way-tosupervise-the-chinese-internet-sphere Fighting rumors: A new way to https://store.theartofservice.com/the-social-media-toolkit.html Internet censorship in the People's Republic of China - Social media websites Smith, [http://www.uic.edu/htbin/cgiwrap/bin/ojs/in dex.php/fm/article/view/3943/3169 Censorship and Deletion Practices in Chinese Social Media], First Monday (journal)|First Monday 17.3 (March 2012) 1 https://store.theartofservice.com/the-social-media-toolkit.html Allstate Insurance - Social Media 1 Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns. https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media According to president and CEO Greg Nelson, BI 2.0 has a lot to learn from Social Media, such as Twitter, Facebook, Weblog|blogs etc. He lists, in the white paper [ http://support.sas.com/resources/papers/p roceedings10/040-2010.pdf Business Intelligence 2.0: Are we there yet?], lessons and opportunities that BI can learn from Social Media. 1 https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media 1 'Lessons and opportunities:' https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media 1 Destination naturally forces people to login and participate. Continuous flow of information. Provides environment for developers to create their own applications. Post things of interest (reports, graphics, interpretations) to my personal page (things I have discovered.) https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media 1 Real-time, continuous flow of decisions, status about the business, complex event processing. Platform evolves through unplanned usage/organic evolution of capabilities. Succinct explanation of the state of the https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media 1 business. Search commentary; generate word clouds that provide a visualization of the “vibe” or sentiment of the business. Tags and https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media users comments. Submit note-worthy information (anything on the web you think is newsworthy) – associate it with data or objects. 1 https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media 1 Information can be interpreted and informally published to a group of interested parties. https://store.theartofservice.com/the-social-media-toolkit.html Business Intelligence 2.0 - Lessons from social media 1 Commentary should be available as an RSS feed. Reports or data updates could be delivered via RSS feed. https://store.theartofservice.com/the-social-media-toolkit.html Internet censorship in the United States - Social media sites 1 In the report, they state that because social media sites have forbidden any content related to hate speech, companies including Apple Inc.|Apple, Google, Facebook, MySpace, and others are blocking content expressing anti-homosexual viewpoints.[http://opennet.net/blog/2011/09/threats -open-net-september-24-2011 Threats to the Open Net: September 24, 2011], Qichen Zhang, OpenNet Initiative, 25 September 2011[http://www.mrc.org/cmi/articles/2011/Report_ For_Religion_Theyre_AntiSocial_Networks.html Report: For Religion, They're Anti-Social Networks], Matt Philbin, Culture and Media Institute, 19 September 2011 https://store.theartofservice.com/the-social-media-toolkit.html Social media measurement 'Social media measurement' or '‘social media monitoring’' is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, Internet 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media measurement Companies can then react to these conversations and interact with consumers through social media platforms. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media measurement - Quantifying social media It is very difficult, if not impossible, to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media measurement - Technologies used Various monitoring platforms use different technologies for social media monitoring and measurement such as crawlers, *Semantic analysis,*Natural Language Processing. Basic implementation involves curation of data from social media on large scale and to make sense out of it. 1 https://store.theartofservice.com/the-social-media-toolkit.html Corporate social media 1 Today, however, an increasing number of corporations have adopted the use of social media in the workplace and have seen an increase in the use of social networking and micro blogging sites such as Twitter and LinkedIn https://store.theartofservice.com/the-social-media-toolkit.html Corporate social media 1 In a 2010 study conducted by Harvard Business Review Analytic Services 2,100 companies were polled on their use of and practices around social media. Two-thirds of the companies polled confirmed they currently use social media or plan to do so in the foreseeable future. Of the 2,100 companies who took part in the study, 42% believe the use of social media is https://store.theartofservice.com/the-social-media-toolkit.html Corporate social media More Companies are recognizing an increased number of benefits derived from the use of social media in marketing and advertising, internal and external corporate communications, and overall brand awareness. The belief is the benefits outweigh the potential risks of bad press, customer complaints, and brand bashing. 1 https://store.theartofservice.com/the-social-media-toolkit.html Corporate social media 1 Oreo capitalized on what people were talking about, sparked a buzz, and generated brand awareness through its use of corporate social media. https://store.theartofservice.com/the-social-media-toolkit.html Corporate social media 1 In this case, using social media and interacting with the public did not help to promote them in a positive way https://store.theartofservice.com/the-social-media-toolkit.html Prosocial behavior - Social media and prosocial behavior in natural disasters 1 Direct donations to Japanese relief were possible on American Red Cross|The Red Cross fan page on Facebook,Gale, Cheryl [http://www.business2community.com/soci al-media/social-media-influence-injapanese-relief-019459 Social Media Influence in Japanese Relief] https://store.theartofservice.com/the-social-media-toolkit.html Search for Common Ground - Social media 1 In February 2010, SFCG hosted a three day conference for bloggers in Tunisia, Morocco, and Algeria. The conference focused on finding ways for cross-cultural communication and discussion of shared issues in the region.Global Voices Online Blog, Morocco: Maghreb Bloggers Search for Common Ground http://globalvoicesonline.org/2010/02/27/m orocco-maghreb-bloggers-search-forcommon-ground https://store.theartofservice.com/the-social-media-toolkit.html Social media intelligence 'Social media intelligence' (abbreviated as 'SOCMINT') refers to intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media intelligence The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the Londonbased think tank, Demos (UK think tank)|Demos. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media intelligence 1 The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000. https://store.theartofservice.com/the-social-media-toolkit.html Online presence management - Social media marketing 1 Social Media marketing uses Social Media platforms to create and foster communities and relationships. Social Media marketing is focused on creating content that attracts attention and encourages readers to share content with their social networks. Social messages are effective because they come from a trusted, third-party source, rather than the brand itself. https://store.theartofservice.com/the-social-media-toolkit.html Online presence management - Social media marketing 1 Understanding what tools are available and how to use them effectively is key to success in Social Media marketing. Some of these tools include: https://store.theartofservice.com/the-social-media-toolkit.html Social media surgery A 'social media surgery' is a gathering at which volunteer surgeons with expertise in using web tools, chiefly social media, offer free advice in using such tools, to representatives (patients) of non-profit organisations, registered charity|charities, community groups and activists, with no boring speeches or jargon. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media surgery The idea was conceived by Pete Ashton, with Nick Booth of Podnosh Ltd, who ran the first such surgery in Birmingham on 15 October 2008. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media surgery 1 In July 2009, a spin-off surgery (dubbed the Social media mob) started in Mosman, Australia, and in January 2010, the first spin-off surgery in Africa was held. https://store.theartofservice.com/the-social-media-toolkit.html Social media surgery On 16 February 2012, it was announced that the Social Media Surgery movement had won the Prime Minister’s Big Society Award. 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media surgery 1 The scheme also won the 2013 Adult Learners' Week BBC Learning Through Technology Award. https://store.theartofservice.com/the-social-media-toolkit.html Media ecology - International application and social media 1 On the one hand, Iran's news media, the primary source of information at that time, reverted to its original role, while the Egyptian use of social media changed the media of choice for Egypt. https://store.theartofservice.com/the-social-media-toolkit.html Media ecology - International application and social media Peterson's study compared his observations to that of William Beeman, who in 1984 published an essay, The cultural role of the media in Iran: The revolution of 1978–1979 and after Beeman, William O 1 https://store.theartofservice.com/the-social-media-toolkit.html Media ecology - International application and social media At times newly introduced mass media have produced revolutionary effects in the societal management of time and energy as they forged new spaces for themselves. Thus media are cultural forces as well as cultural objects. In operation, they produce specific cultural effects that cannot be easily predicted.(Beeman, 147) 1 https://store.theartofservice.com/the-social-media-toolkit.html Media ecology - International application and social media 1 The rise of social media helped free Egyptians from censorship of other media https://store.theartofservice.com/the-social-media-toolkit.html Media ecology - International application and social media 1 Although we may never know the true impact, in fact it likely sped up the regime's fall https://store.theartofservice.com/the-social-media-toolkit.html Media ecology - International application and social media Sense 2011, leaders of the protest continue to utilize social media as a method to push democratic reform (Peterson, 4). According to Peterson the role of social media in Egypt is also evolving the political culture as even state figures are beginning to make announcements using social media rather than more traditional forms of media (Peterson, 5). 1 https://store.theartofservice.com/the-social-media-toolkit.html Social media monitoring - Technologies used 1 Various monitoring platforms use different technologies for social media monitoring and measurement such as crawlers, *Semantic analysis (linguistics)|Semantic analysis,*Natural Language Processing. Basic implementation involves curation of data from social media on large scale and to make sense out of it. https://store.theartofservice.com/the-social-media-toolkit.html Brand language - Digital and social media companies 1 Brands are tracking social media in order to understand how people are talking about them https://store.theartofservice.com/the-social-media-toolkit.html Coke Zero Facial Profiler - Social media aspects 1 Facial Profiler was both a Facebook app and search tool. It underscored the evolution of social media, connecting people outside of their everyday routines of Employment|work, school, friends or hobbies. https://store.theartofservice.com/the-social-media-toolkit.html WWE - Social media, TV-PG, and public service initiatives 1 On April 7, 2011, WWE Corporate announced that the company was ceasing use of the full name World Wrestling Entertainment and would henceforth refer to itself solely as WWE, making the latter an Pseudoacronym|orphan initialism https://store.theartofservice.com/the-social-media-toolkit.html Suicide of Amanda Todd - Social media 1 Following Todd's suicide, more than one million Facebook users liked her Facebook memorial page. Mingled among the positive support and comments are continuing attack posts and images from strangers and those claiming to be her former classmates. After one man's derogatory Facebook comments about Todd's death were reported to his employer, the Grafton-Fraser Mr. Big Tall https://store.theartofservice.com/the-social-media-toolkit.html Suicide of Amanda Todd - Social media On October 19, 2012, police in New Zealand said they were questioning a 17year-old boy from Raglan, New Zealand|Raglan who allegedly posted inappropriate and disturbing images on a memorial page for Todd. Police removed the images and shut down the boy's Facebook page. 1 https://store.theartofservice.com/the-social-media-toolkit.html Institute of Chartered Accountants in Ireland - Social Media 1 Twitter Accounts: @CharteredAccIrl; @CAIStudents; @ChartAccsUlster; @accountancyire. https://store.theartofservice.com/the-social-media-toolkit.html Institute of Chartered Accountants in Ireland - Social Media Facebook Link: http://www.facebook.com/#!/C harteredAccountantsIreland 1 https://store.theartofservice.com/the-social-media-toolkit.html Aer Lingus - Social media Aer Lingus has increasingly looked towards social channels to grow brand awareness. The company began Tweeting in May 2013 and has a presence on Facebook, Google+, Instagram, Linkedin, and Pinterest. The airline was the first to promote awareness of social media presence on the fuselage of an aircraft. The leased aircraft EI-FCC #socialjet with one side asking “Have you liked us yet?” and the other “Have you followed us yet?”. 1 https://store.theartofservice.com/the-social-media-toolkit.html United States Department of Homeland Security - Virtual Social Media Working Group First responders have increasingly used social media in emergency response and recovery operations. Social media tools are used to connect with citizens after a disaster and share information.[https://www.hsdl.org/?v iewdid=722650 First Responder Communities of Practice]. Virtual Social Media Working Group Community Engagement Guidance 1 https://store.theartofservice.com/the-social-media-toolkit.html United States Department of Homeland Security - Virtual Social Media Working Group 1 [http://bioprepwatch.com/news/soci al-media-plays-major-role-inemergency-response/336089/ “Social media plays major role in emergency response”] https://store.theartofservice.com/the-social-media-toolkit.html Internal Communications - Social Media Social media is becoming increasingly discussed in the field of Internal communication. However, there is little documented evidence of where it is being used successfully as part of a planned campaign of employee communications and it is often confused with digital media. 1 https://store.theartofservice.com/the-social-media-toolkit.html Web widget - Usage in social media End users primarily use widgets to enhance their personal web experiences, or the web experiences of visitors to their personal sites. 1 https://store.theartofservice.com/the-social-media-toolkit.html Web widget - Usage in social media The use of widgets has proven increasingly popular, where users of social media are able to add standalone applications to blogs, profiles and community pages 1 https://store.theartofservice.com/the-social-media-toolkit.html U.S. Citizenship and Immigration Services - Social media presence USCIS maintains a blog entitled [http://blog.uscis.gov/ The Beacon] as well as the @uscis Twitter account. 1 https://store.theartofservice.com/the-social-media-toolkit.html Yahoo! Meme - Social Media Comparisons Meme focused on the basics of microblogging. Although compared extensively to Twitter and Tumblr, it differed in functionality and did not possess the ability to reply at and directly message other users. It also permitted users to create text-based posts that surpassed Twitter’s 140-character limitations and imposed a 2000-character limit instead. However, the post stream 1 https://store.theartofservice.com/the-social-media-toolkit.html Yahoo! Meme - Social Media Comparisons 1 One unique feature of Meme was the ability to repost. If a user wanted to comment on an item from another user’s stream, they had to click on a repost button and display the post in their own feed. Although it may seem redundant, it helped users find new sources of content to follow and create content streams composed of multiple sources. https://store.theartofservice.com/the-social-media-toolkit.html Advocacy groups - Social media use 1 As noted in the study, while some groups raised doubts about social media’s ability to overcome the limitations of weak ties and generational gaps, an overwhelming majority of groups see social media as essential to contemporary advocacy work, and laud its democratizing function. https://store.theartofservice.com/the-social-media-toolkit.html National Geographic Channel (India) - Social Media 1 National Geographic Channel is the most liked TV channel on Facebook in India https://store.theartofservice.com/the-social-media-toolkit.html Desperate Housewives - Social Media Like many TV shows, Desperate Housewives is present on popular social media sites such as Facebook and Twitter 1 https://store.theartofservice.com/the-social-media-toolkit.html ASL (disambiguation) - Social media 1 * “age/sex/location”, commonly used in personal advertisements and instant messaging conversations https://store.theartofservice.com/the-social-media-toolkit.html BBC Radio 1 - Online visualisation and social media 1 In recent years, Radio 1 has aimed to include more of its content online in order to relate to the changing nature of its audience. It's YouTube channel now has over 1 million subscribers https://store.theartofservice.com/the-social-media-toolkit.html BBC Radio 1 - Online visualisation and social media 1 and many features and events are streamed on both that and the Radio 1 website. https://store.theartofservice.com/the-social-media-toolkit.html BBC Radio 1 - Online visualisation and social media 1 The station also has a heavy presence on social media, with audience interaction now occurring mainly through Facebook and Twitter as well as Short Message Service|text messaging. https://store.theartofservice.com/the-social-media-toolkit.html BBC Radio 1 - Online visualisation and social media 1 It was announced in 2013 that Radio 1 would have its own dedicated video channel on the BBC iPlayer https://store.theartofservice.com/the-social-media-toolkit.html BBC Radio 1 - Online visualisation and social media 1 where videos of live performances as well as some features and shows would be streamed in a central location. https://store.theartofservice.com/the-social-media-toolkit.html BuzzFeed - Technology and social media aspect 1 BuzzFeed continues to test and track their custom content with an in-house team of data scientists and externalfacing “social dashboard.” Staff writers are ranked by views on an internal leaderboard. BuzzFeed gets 75% of its views from social media outlets such as Twitter and Facebook. https://store.theartofservice.com/the-social-media-toolkit.html Political consultant - Social media in modern campaigns 1 Social media have dramatically changed the way in which modern political campaigns are run. With more generation X and Generation Y coming into the voting population, social media are the platforms on which the politicians need to establish themselves and engage with the voters. Especially in a digital age, social media will be more important than traditional media to the politicians. https://store.theartofservice.com/the-social-media-toolkit.html Political consultant - Social media in modern campaigns 1 In Australia, 86% of Australians access the Internet, and with a 17,048,864 voting age population (according to IDEA, http://www.idea.int/vt/countryview.cfm?Countr yCode=AU), around 14,662,023 voting population has access to Internet, and 65% of them use social media, which means 9,530,314 Australian voters use social media. (The 2013 Yellow™ Social Media Report found that among internet users 65% of Australians use social media, up from 62% last year.) https://store.theartofservice.com/the-social-media-toolkit.html Chris Hadfield - Social media 1 Hadfield has enlisted the help of his websavvy son Evan to manage his social media presence.An Astronaut's Guide to Life on Earth (Hadfield), pp https://store.theartofservice.com/the-social-media-toolkit.html Meme (disambiguation) - Internet and social media 1 *Internet meme, a meme or fad that spreads quickly through the Internet https://store.theartofservice.com/the-social-media-toolkit.html Meme (disambiguation) - Internet and social media 1 *Yahoo! Meme, a microblogging site launched by Yahoo! Inc. in August 2009, similar to Twitter https://store.theartofservice.com/the-social-media-toolkit.html Gumtree.com - Social Media 1 Gumtree has an extensive social media presence, active on both Twitter and Facebook with 200,000 and 15,000 followers respectively. Gumtree uses its social media presence to communicate news and information about the brand as well as launching competitions and promotions. https://store.theartofservice.com/the-social-media-toolkit.html National Archives and Records Administration - Social Media and Web 2.0 1 The National Archives currently utilizes social media and Web 2.0 technologies in attempt to better communicate with the public. https://store.theartofservice.com/the-social-media-toolkit.html National Archives and Records Administration - Social Media and Web 2.0 1 On June 18, 2009, the National Archives announced the launching of a YouTube channel to showcase popular archived films, inform the public about upcoming events around the country, and bring National Archives exhibits to the people. Also in 2009, the National Archives launched a Flickr photostream to share portions of its photographic holdings with the general https://store.theartofservice.com/the-social-media-toolkit.html National Archives and Records Administration - Social Media and Web 2.0 1 A new teaching with documents website premiered in 2010 and was developed by the education team. The website[http://www.docsteach.org docsteach.org] features 3,000 documents, images, and recordings from the holdings of the Archives. The site also features lesson plans and tools for creating new classroom activities and lessons. https://store.theartofservice.com/the-social-media-toolkit.html National Archives and Records Administration - Social Media and Web 2.0 1 In 2011 the National Archives initiated a Wikiproject on the English Wikipedia to expand collaboration in making its holdings widely available through Wikimedia. See WP:GLAM/NARA. https://store.theartofservice.com/the-social-media-toolkit.html Paolo Coelho - Social Media and the Official App 1 [http://online.wsj.com/articles/paulo -coelho-digital-juggernaut-1408055080 Paulo Coelho explains to The Wall Street Journal his relationship with readers through social media platforms] https://store.theartofservice.com/the-social-media-toolkit.html Paolo Coelho - Social Media and the Official App 1 The exclusive Paulo Coelho official app is available in Portuguese, Spanish and English (the languages in which the author express himself online) and is inspired by the beautiful words of wisdom readers share with the author every day through social media https://store.theartofservice.com/the-social-media-toolkit.html Machinima.com - Social media integration 1 Machinima uses social networking throughout a variety of services including Facebook and Twitter as distribution platforms for its productions. https://store.theartofservice.com/the-social-media-toolkit.html Machinima.com - Social media integration 1 Machinima's partnership with Google includes Google's £30 million investment into Machinima. https://store.theartofservice.com/the-social-media-toolkit.html Machinima.com - Social media integration The channel has become the most popular non music channel on YouTube. 1 https://store.theartofservice.com/the-social-media-toolkit.html Machinima.com - Social media integration Additionally, Machinima.com has +1,364,447 users on Google+. Machinima frequently posts content for users on various social media networks core to the concept of sharing and generating hits for Machinima-affiliated videos. 1 https://store.theartofservice.com/the-social-media-toolkit.html Machinima.com - Social Media figures 1 13,167 talking about Machinima via Facebook. https://store.theartofservice.com/the-social-media-toolkit.html Machinima.com - Social Media figures 1 Figures accurate as of July 12, 2013. https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media NASA's Launch Services Program has social media accounts on Facebook[https://www.facebook.com/NAS ALSP NASA's Launch Services Program Facebook] and Twitter.[https://twitter.com/#!/NASA_LSP NASA's Launch Services Program Twitter] In addition to maintaining a YouTube Playlist specifically for LSP on its channel,[http://www.youtube.com/playlist?l 1 https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media NASA has compiled a page will all its flagship social media accounts across lots of different platforms.[http://www.nasa.gov/socialmedi a NASA Flagship Social Media Accounts] The spacecraft section of this page has accounts for many of the spacecraft launched by NASA LSP.[http://www.nasa.gov/socialmedia/#mi ssions Spacecraft Section of NASA 1 https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media NASA Public Affairs posts pictures and videos of NASA LSP spacecraft and rockets as they go through processing and launch.[http://mediaarchive.ksc.nasa.gov/s earch.cfm KSC Video and Photo Search] search for Launch Services Program or by specific mission 1 https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media 1 [http://www.nasa.gov/multimedia/videogallery/in dex.html?collection_id=14617 NASA Videos] https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media 1 A launch blog is also stood up for each launch campaign and are always updated on launch day by Kennedy Space Center Public Affairs.[http://www.nasa.gov/centers /kennedy/home/ksc_blogs.html Kennedy Space Center Launch Blogs] https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media 1 Since NASA Socials were started in 2009, NASA LSP has participated in many for the launch of its missions: Juno, GRAIL, NPP, MSL, KSC 50th/MSL Landing, RBSP, MAVEN and more.[http://www.nasa.gov/social/ NASA Socials] NASA NASA Socials allow social media followers to receive VIP access to NASA facilities and speakers https://store.theartofservice.com/the-social-media-toolkit.html Launch Services Program - Social Media 1 NASA has create many apps, some of which feature NASA LSP and its spacecraft.[http://www.nasa.gov/con nect/apps.html NASA Apps][http://www.jpl.nasa.gov/apps/ JPL Mobile Apps] One popular app is Spacecraft 3D, which features several spacecraft launched by LSP https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 The .fm domain extension has also been used by various companies outside of the audio streaming industry or the Federated States of Micronesia. Examples include: https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 * Ping.fm, centralized tool for users to manage social media https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 * Smart.fm, online education tool https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 * Tastebuds.fm, dating website for music fans https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 * Turntable.fm, social media site for interactively sharing music https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use * Ask.fm, a website through which people ask and answer questions. 1 https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 * clarity.fm, a website providing on demand advice from proven entrepreneurs. https://store.theartofservice.com/the-social-media-toolkit.html .fm - Social media use 1 Many commercial radio stations also use the domain extension. https://store.theartofservice.com/the-social-media-toolkit.html People of Walmart - Social Media 1 People of Walmart has a Facebook and Twitter account. There are also newly introduced iPhone and Android applications that allow pictures to be uploaded to the site from a mobile device. https://store.theartofservice.com/the-social-media-toolkit.html Edi Rama - Social media Recently, Rama has started to use social media tools such as Twitter or Facebook to communicate with the electorate and others in general. Although the social media use of Rama is contested, because he is reported to insult people rejecting his ideas.Gazeta Rilindja Demokratike, Rama ne Twitter: Derr, bajge, llaxore, page 2, Date: 2 December 2012 1 https://store.theartofservice.com/the-social-media-toolkit.html History of WWE - Social media and WWE HD In January 2008, WWE began broadcasting in high-definition video|high-definition, beginning with the 21 January WWE Raw|Raw, while the Royal Rumble (2008)|2008 Royal Rumble was the first pay-per-view event presented in HD. 1 https://store.theartofservice.com/the-social-media-toolkit.html History of WWE - Social media and WWE HD Since closing down their social media website, WWE has created accounts on social media websites such as Facebook, Twitter, YouTube, Tout, and Instagram, with executive vice president of digital media Perkins Miller stating that social media is going to transform our company. 1 https://store.theartofservice.com/the-social-media-toolkit.html History of WWE - Social media and WWE HD 1 In July 2012, WWE invested $5m into Tout (company)|Tout, and a month later released an official Mobile application software|app. In 2013, WWE's main Twitter account was cited as one of the top 25 most engaged brands on the website. In 2014, WWE launched WWE SuperCard, a trading card app game, which was downloaded 1.5 million times in the https://store.theartofservice.com/the-social-media-toolkit.html Papers from the Institute of Archaeology - News, Events and Social Media 1 The Institute of Archaeology regularly publishes news and events, including details of seminars, conferences, job opportunities, recent press coverage, publications and other announcements. The Institute also has a presence on Facebook, Twitter and YouTube. https://store.theartofservice.com/the-social-media-toolkit.html Being Human (UK TV series) - Ratings and social media Being Human garnered some of the largest audiences in the network's history when it debuted on BBC America in 2009, and again during its second series run in 2010.[http://miamiherald.typepad.com/cha nging_channels/page/3/#ixzz1V3EzrJmG Garvin, Glenn. 'Being Human,' With an American Accent. Miami Herald. 16 January 2011.] Accessed 14 August 2011. 1 https://store.theartofservice.com/the-social-media-toolkit.html Being Human (UK TV series) - Ratings and social media 1 In March 2011, the BBC announced that live, delayed, and online viewership for the launch of Being Human third series was 1.8 million viewers, the largest viewing audience for a series premier in BBC Three history https://store.theartofservice.com/the-social-media-toolkit.html Being Human (UK TV series) - Ratings and social media In August 2011, the BBC's Director of Television, George Entwistle, revealed that Being Human had 330,000 Facebook fans, compared to 2.3 million for the Facebook pages of EastEnders and 220,000 for Springwatch.[http://www.guardian.co.uk/m edia/organgrinder/2011/aug/21/newmedia-tv-mutual-benefits Entwistle, George 1 https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Social media and networked feminism 1 Since the creation of Twitter, the hashtag has spread onto other forms of social media such as Tumblr and Instagram, along with networked feminism. https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Social media and networked feminism 1 Individuals have used these groups, along with other forms of social media and interconnectedness, such as email lists, blogs, YouTube videos, reddit threads, to create forums where feminists can virtually congregate https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Rush Limbaugh's social media defeat Sandra Fluke, a then 30-year-old law student at Georgetown University spoke in front of the House Democratic Steering and Policy Committee regarding the new Administration rules on Conscience Clause exceptions in health care 1 https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Rush Limbaugh's social media defeat In response to Flukes' testimony, Rush Limbaugh| Limbaugh made some controversial remarks regarding Fluke. On February 29, 2012, Limbaugh was recorded on his talk show calling Sandra Fluke a slut and a prostitute as a result of her speech.Howard, [http://www.forbes.com/sites/carolin ehoward/2012/03/02/rush-limbaugh1 https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Rush Limbaugh's social media defeat Immediately after Limbaugh's comments went public on his radio show, a huge Internet networked was formed by social media savvy feminists who were angered by these comments 1 https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Rush Limbaugh's social media defeat After the loss of many of his advertisers, along with the desolation of his reputation via social media, Limbaugh issued an apology to Fluke, stating that he chose the wrong words and he did not mean a personal attack on Ms. Fluke.” 1 https://store.theartofservice.com/the-social-media-toolkit.html Networked feminism - Rush Limbaugh's social media defeat 1 The actions taken against Limbaugh by his advertisers we're a direct result of the feminist networked that created a coalition taken against his sexist actions. https://store.theartofservice.com/the-social-media-toolkit.html Youth activism - Social media 1 Facebook has become a tool for youth to not only gather information, but broadcast events and activities, participate in activist groups, and get in contact with other activist https://store.theartofservice.com/the-social-media-toolkit.html Relationship management - Social media Enterprise Feedback Management software platforms such as Confirmit, Medallia, and Net Promoter|Satmetrix combine internal survey data with trends identified through social media to allow businesses to make more accurate decisions on which products to supply. 1 https://store.theartofservice.com/the-social-media-toolkit.html Public relation - Social media marketing We will continue to witness changes in public relations practices. People wishing to pursue a future with PR will be required to think differently. They will have to adopt new strategies and learn new ways to conduct searches. During the first years of social media, PR had a hard time keeping up with the speed of these new technologies (Breakenridge, 2012). 1 https://store.theartofservice.com/the-social-media-toolkit.html Public relation - Social media marketing 1 Social media marketing is not only a new way to achieve that goal but it's also a continuation of a strategy that existed for decades https://store.theartofservice.com/the-social-media-toolkit.html Commemoration of the American Civil War - Social media The Sesquicentennial is the first anniversary of the American Civil War that has seen the use of social media technologies 1 https://store.theartofservice.com/the-social-media-toolkit.html Commemoration of the American Civil War - Social media Typical users on these sites are photojournalists, bloggers and tourists visiting a wide selection of sesquicentennial events across multiple states. The photojournalists on average are above the age of 35 and tend to have a more serious opinion of the events. While many of the tourists appear to below the age of 25 and have a more lighthearted humorous view of the Civil 1 https://store.theartofservice.com/the-social-media-toolkit.html Fashion industry - Public Relations and Social Media 1 Social media plays an important role in modern day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms. https://store.theartofservice.com/the-social-media-toolkit.html Fashion industry - Public Relations and Social Media 1 Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta’s PR girl Erika Bearman, have acquired copious amounts of followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for. https://store.theartofservice.com/the-social-media-toolkit.html Fashion industry - Public Relations and Social Media 1 Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its publics, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products. https://store.theartofservice.com/the-social-media-toolkit.html Personal branding - Social Media 1 Social media extends beyond just Facebook and Twitter and into the professional world as well https://store.theartofservice.com/the-social-media-toolkit.html Personal branding - Social Media Building a brand and an online presence through internal corporate networks allows for individuals to network with their colleagues, not only socially but professionally as well. This kind of interaction allows for employees to build up their personal brand relative to other employees, as well as spur innovation within the company, because more 1 https://store.theartofservice.com/the-social-media-toolkit.html Personal branding - Social Media 1 Some social media sites, like Twitter, can have a flattened, allencompassing audience that can be composed of professional and personal contacts, which then can be seen as a more “’professional’ environment with potential professional costs”.Marwick, A https://store.theartofservice.com/the-social-media-toolkit.html Personal branding - Social Media Personal branding focuses on “selfpackaging,” where “success is not determined by individuals’ internal sets of skills, motivations, and interests but, rather, by how effectively they are…branded”;Lair, D 1 https://store.theartofservice.com/the-social-media-toolkit.html Personal branding - Social Media Aside from professional aspirations, personal branding can also be used on personal-level social networks to flare popularity. The online self is used as a marketing and promotional tool to brand an individual as a type of person; success on the virtual platforms then becomes “online social value [that could transform] to real rewards in the offline world.” 1 https://store.theartofservice.com/the-social-media-toolkit.html 2012 Pro Bowl - Social media The NFL loosened its rules which forbid players from communicating via social media during games, by setting up a computer on each sideline to allow players to use Twitter. 2011 Washington Redskins season|Washington Redskins linebacker London Fletcher used the occasion to propose a contest among his Twitter followers to predict the game's final score and MVP. However, the NFL had him rescind the offer and he instead gave away a signed jersey instead of cash, presumably on antigambling grounds. 1 https://store.theartofservice.com/the-social-media-toolkit.html Contact (social) - Social media Computer networks combined with social networking software produces a new medium for social interaction 1 https://store.theartofservice.com/the-social-media-toolkit.html ISIL - Propaganda and social media 1 ISIS is known for its effective use of propaganda. Its creation of a flag and coat of arms that have symbolic meaning for the Muslim world was clearly done with care. https://store.theartofservice.com/the-social-media-toolkit.html ISIL - Propaganda and social media In November 2006, shortly after the creation of the Islamic State of Iraq, the group established the al-Furqan Institute for Media Production, which produces CDs, DVDs, posters, pamphlets, and webrelated propaganda products 1 https://store.theartofservice.com/the-social-media-toolkit.html ISIL - Propaganda and social media In July 2014, ISIS began publishing a digital magazine called Dabiq, in a number of different languages including English 1 https://store.theartofservice.com/the-social-media-toolkit.html ISIL - Propaganda and social media The group has attempted to branch out into alternative social media sites, such as Quitter, Friendica and Diaspora; Quitter and Friendica, however, almost immediately worked to remove ISIS's presence from their sites. 1 https://store.theartofservice.com/the-social-media-toolkit.html ISIL - Propaganda and social media 1 On 19 August 2014, a propaganda video showing the beheading of US photojournalist James Foley (photojournalist)|James Foley was posted on the Internet https://store.theartofservice.com/the-social-media-toolkit.html Andrew Rosindell - Social media gaffes 1 Rosindell has also made the news because of incidents involving social media https://store.theartofservice.com/the-social-media-toolkit.html Brand name - Social media brands In so doing, social media brands are arguably more charismatic, in that consumers are compelled to spend time with them, because the time spent is in the meeting of fundamental human drivers related to belonging and individualism 1 https://store.theartofservice.com/the-social-media-toolkit.html Commonsensemedia - Social Media, Social Life: How Teens View Their Digital Lives Common Sense Media's study, titled Social Media, Social Life: How Teens View Their Digital Lives, was released in June 2012. The study's findings were based on data from 1,030 surveys that were given to adolescents ages thirteen to seventeen. Among the teens surveyed, 49% reported that their preferred method of communication was talking in person, whereas 33% chose texting and 7% chose social media. 1 https://store.theartofservice.com/the-social-media-toolkit.html For More Information, Visit: • https://store.theartofservice.co m/the-social-mediatoolkit.html The Art of Service https://store.theartofservice.com