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• Social Media
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Ambient awareness As Social Media
Socially speaking, ambient awareness
and Social Media are products of the new
generations who are being born or
growing up in the digital age, starting
circa-1998 and running to current times.
Social Media is personal media (what
you're doing in the moment, how you feel,
a picture of where you are) combined with
social communication. Social Media is the
lattice work for ambient awareness.
Without Social Media the state of ambient
awareness cannot exist.
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Ambient awareness As Social Media
Mimi Ito, a cultural anthropologist and
Professor in Residence at the University of
California at Irvine, the mobile device is
the greatest proxy device used to create
and distribute Social Media
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Cambridge, Massachusetts Social Media
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As of 2011, a growing number of Social
Media efforts provide means for
participatory engagement with the
locality of Cambridge, such as
Localocracy and Foursquare.
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Customer relationship management Social Media
Enterprise Feedback Management
software platforms such as Confirmit,
Medallia, and Satmetrix combine internal
survey data with trends identified through
Social Media to allow businesses to make
more accurate decisions on which
products to supply.
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Social Media
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Andreas Kaplan and Michael Haenlein define
Social Media as "a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and
that allow the creation and exchange of usergenerated content." Furthermore, Social
Media depends on mobile and web-based
technologies to create highly interactive
platforms through which individuals and
communities share, co-create, discuss, and
modify user-generated content
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Social Media
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For content contributors, the benefits
of participating in Social Media have
gone beyond simply social sharing to
building reputation and bringing in
career opportunities and monetary
income, as discussed in Tang, Gu, and
Whinston (2012).
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Social Media
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However, it is also argued that Social
Media has positive effects such as
allowing the democratization of the
internet while also allowing
individuals to advertise themselves
and form friendships.
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Social Media
Most people associate Social Media with
positive outcomes, yet this is not always the
case. Due to the increase in Social Media
websites, there seems to be a positive
correlation between the usage of such media
with cyber-bullying, online sexual predators,
and the decrease in face-to-face interactions.
Social Media may expose children to images
of alcohol, tobacco, and sexual
behaviors[relevant? – discuss].
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Social Media
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Geocities, created in 1994, was one of the
first Social Media sites. The concept was
for users to create their own websites,
characterized by one of six "cities" that
were known for certain characteristics.
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Social Media Classification of Social Media
By applying a set of theories in the field of
media research (social presence, media
richness) and social processes (selfpresentation, self-disclosure) Kaplan and
Haenlein created a classification scheme in
their Business Horizons (2010) article, with six
different types of Social Media: collaborative
projects (for example, ), blogs and microblogs
(for example, Twitter), content communities
(for example, YouTube and DailyMotion), social
networking sites (for example, Facebook),
virtual game worlds (e.g., World of Warcraft),
and virtual social worlds (e.g
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Social Media Mobile Social Media
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According to Andreas Kaplan, mobile
Social Media applications can be
differentiated among four types:
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Social Media Mobile Social Media
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Space-timers (location and time sensitive):
Exchange of messages with relevance for
one specific location at one specific point
in time (e.g., Facebook Places;
Foursquare)
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Social Media Mobile Social Media
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Quick-timers (only time sensitive): Transfer
of traditional Social Media applications to
mobile devices to increase immediacy
(e.g., posting Twitter messages or
Facebook status updates)
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Social Media Mobile Social Media
Slow-timers (neither location, nor time
sensitive): Transfer of traditional Social
Media applications to mobile devices (e.g.,
watching a YouTube video or reading a
entry)
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Social Media Mobile Social Media and business potential
While traditional Social Media offer a
variety of opportunities for companies in a
wide range of business sectors, mobile
Social Media makes use of the locationand time-sensitivity aspects of it in order to
engage into marketing research,
communication, sales
promotions/discounts, and relationship
development/loyalty programs.
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Social Media Mobile Social Media and business potential
Marketing research: Mobile Social
Media applications offer data about
offline consumer movements at a level
of detail heretofore limited to online
companies. Any firm can now know the
exact time at which a customer entered
one of its outlets, as well as comments
made during the visit.
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Social Media Mobile Social Media and business potential
Communication: Mobile Social Media
communication takes two forms, the first of
which is company-to-consumer in which a
company may establish a connection to a
consumer based on its location and
provide reviews about locations nearby
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Social Media Mobile Social Media and business potential
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Sales promotions and discounts: While in
the past customers had to use printed
coupons, mobile Social Media allows
companies to tailor promotions to
specific users at specific times. For
example, when launching its CaliforniaCancun service, Virgin America offered
users who checked in through Loopt at
one of three designated Border Grill taco
trucks in San Francisco and Los Angeles
between 11 am and 3 pm on August 31,
2010, two tacos for $1 and two flights to
Mexico for the price of one.
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Social Media Mobile Social Media and business potential
Relationship development and loyalty
programs: In order to increase long-term
relationships with customers, companies
are able to create loyalty programs that
allow customers who check-in regularly at
a location to earn discounts or perks. For
example, American Eagle Outfitters
remunerates such customers with a tiered
10%, 15%, or 20% discount on their total
purchase.
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Social Media Mobile Social Media and business potential
E-Commerce: Mobile Social Media
applications such as Amazon.com and
Pinterest are influencing an upward trend
in the popularity and accessibility of ecommerce, or online purchases.
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Social Media Mobile Social Media and business potential
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Business Marketing Analysts have stated
that one of the key take aways of the
Nielsen Company's "State of the media:
The Social Media report 2012" is that more
consumers are accessing Social Media
content today via mobile platforms,
especially apps.
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Social Media Distinction from other media
E-commerce businesses may refer to
Social Media as consumer-generated
media (CGM). A common thread running
through all definitions of Social Media is a
blending of technology and social
interaction for the co-creation of value.
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Social Media Distinction from other media
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People obtain information, education, news,
and other data from electronic and print
media. Social Media are distinct from
industrial or traditional media such as
newspapers, television, and film as they are
comparatively inexpensive and accessible.
They enable anyone (even private
individuals) to publish or access information.
Industrial media generally require significant
resources to publish information as in most
cases the articles goes through many
revisions before being published.
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Social Media Distinction from other media
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One characteristic shared by both social
and industrial media is the capability to
reach small or large audiences; for
example, either a blog post or a television
show may reach no people or millions of
people. Some of the properties that help
describe the differences between social
and industrial media are:
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Social Media Distinction from other media
Quality: In industrial(traditional)
publishing—mediated by a publisher—the
typical range of quality is substantially
narrower than in niche, unmediated
markets. The main challenge posed by
content in Social Media sites is the fact
that the distribution of quality has high
variance: from very high-quality items to
low-quality, sometimes abusive content.
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Social Media Distinction from other media
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Reach: Both industrial and Social Media
technologies provide scale and are
capable of reaching a global audience.
Industrial media, however, typically use a
centralized framework for organization,
production, and dissemination, whereas
Social Media are by their very nature more
decentralized, less hierarchical, and
distinguished by multiple points of
production and utility.
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Social Media Distinction from other media
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Frequency: The number of times an advertisement
is displayed on Social Media platforms.
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Social Media Distinction from other media
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Accessibility: The means of production for
industrial media are typically government
and/or corporate (privately owned); Social
Media tools are generally available to the
public at little or no cost.
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Social Media Distinction from other media
Usability: Industrial media production
typically requires specialized skills and
training. Conversely, most Social Media
production requires only modest
reinterpretation of existing skills; in theory,
anyone with access can operate the
means of Social Media production.
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Social Media Distinction from other media
Immediacy: The time lag between
communications produced by industrial
media can be long (days, weeks, or even
months) compared to Social Media (which
can be capable of virtually instantaneous
responses).
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Social Media Distinction from other media
Permanence: Industrial media, once
created, cannot be altered (once a
magazine article is printed and distributed,
changes cannot be made to that same
article) whereas Social Media can be
altered almost instantaneously by
comments or editing.
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Social Media Distinction from other media
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Community media constitute a hybrid
of industrial and Social Media. Though
community-owned, some community
radio, TV, and newspapers are run by
professionals and some by amateurs.
They use both social and industrial
media frameworks.
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Social Media Distinction from other media
They understand that there aren't
censors, they're the company's best
conversationalists." Social Media
provides an environment where users
and PR professionals can converse,
and where PR professionals can
promote their brand and improve their
company's image by listening and
responding to what the public is
saying about their product.
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Social Media Managing Social Media
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There is an increasing trend towards
using Social Media monitoring tools
that allow marketers to search, track,
and analyze conversation on the web
about their brand or about topics of
interest. This can be useful in PR
management and campaign tracking,
allowing the user to measure return
on investment, competitor-auditing,
and general public engagement. Tools
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Social Media Managing Social Media
PR departments face significant
challenges in dealing with viral
negative sentiment directed at
organizations or individuals on Social
Media platforms (dubbed
"sentimentitis"), which may be a
reaction to an announcement or event.
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Social Media Honeycomb Framework of Social Media
According to Jan H. Kietzmann, the
honeycomb framework of Social Media is
based on the following functional building
blocks:
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Social Media Honeycomb Framework of Social Media
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Identity: The identity block represents
the extent to which users reveal their
identities in a Social Media setting. This
can include disclosing information
such as name, age, gender, profession,
location, and also information that
portrays users in certain ways.
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Social Media Honeycomb Framework of Social Media
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Yet others see Social Media as a way of
making their message heard and
positively impacting humanitarian
causes, environmental problems,
economic issues, or political debates.
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Social Media Honeycomb Framework of Social Media
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Sharing: Sharing represents the extent
to which users exchange, distribute,
and receive content. The term ‘social’
often implies that exchanges between
people are crucial. In many cases,
however, sociality is about the objects
that mediate these ties between
people—the reasons why they meet
online and associate with each other.
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Social Media Honeycomb Framework of Social Media
Presence: The framework building
block presence represents the extent
to which users can know if other users
are accessible. It includes knowing
where others are, in the virtual world
and/or in the real world, and whether
they are available.
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Social Media Honeycomb Framework of Social Media
Relationships: The relationships block
represents the extent to which users can
be related to other users. By ‘relate,’ we
mean that two or more users have some
form of association that leads them to
converse, share objects of sociality, meet
up, or simply just list each other as a friend
or fan.
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Social Media Honeycomb Framework of Social Media
Reputation: Reputation is the extent to
which users can identify the standing of
others, including themselves, in a Social
Media setting. Reputation can have
different meanings on Social Media
platforms. In most cases, reputation is a
matter of trust, but since information
technologies are not yet good at
determining such highly qualitative criteria,
Social Media sites rely on ‘mechanical
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Social Media Honeycomb Framework of Social Media
Groups: The group functional block
represents the extent to which users
can form communities and sub
communities. The more ‘social’ a
network becomes, the bigger the group
of friends, followers, and contacts.
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Social Media Building "social authority" and vanity
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It is through this process of "building
social authority" that Social Media
becomes effective. One of the
foundational concepts in Social Media
has become that you cannot
completely control your message
through Social Media but rather you
can simply begin to participate in the
"conversation" expecting that you can
achieve a significant influence in that
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Social Media Building "social authority" and vanity
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Technology's Brent Leary, "This loss of
trust, and the accompanying turn towards
experts and authorities, seems to be
coinciding with the rise of Social Media
and networks."
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Social Media Internet usage effects
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Several colleges and universities such as
Harvard, Johns Hopkins, Columbia and
Stanford among others have even
introduced classes on best Social Media
practices, preparing students for potential
careers as digital strategists.
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Social Media Internet usage effects
There are various statistics that
account for Social Media usage and
effectiveness for individuals worldwide.
Some of the most recent statistics are
as follows:
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Social Media Internet usage effects
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Consumers continue to spend more
time on social networks than on any
other category of sites—roughly 20
percent of their total time online via
personal computer (PC), and 30
percent of total time online via
mobile.
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Social Media Internet usage effects
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Total time spent on Social Media in the
U.S. across PCs and mobile devices
increased 37 percent to 121 billion
minutes in July 2012, compared to 88
billion in July 2011.
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Social Media Internet usage effects
Facebook remains the most-visited
social network in the U.S. via PC (152.2
million visitors), Mobile Apps (78.4
million users) and mobile web (74.3
million visitors), and is multiple times
the size of the next largest social site
across each platform.
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Social Media Internet usage effects
51% of people aged 25–34 used social
networking in the office, more than any other
age group.
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Social Media Internet usage effects
On average, 47% of
Social Media users
engage in social care.
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Social Media Internet usage effects
While the computer is still the primary
device used to access Social Media
despite dropping 4% in usage in 2012, the
last year saw a significant increase in
usage, most notably through tablets from
3% to 16%, internet enabled TVs from 2%
to 4%.
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Social Media Internet usage effects
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As of 2012, Facebook has 152,226,000
unique PC visitors and 78,388,000
unique Mobile App visitors. Twitter
reported 37,033,000 unique PC visitors
and 22,620,000 unique Mobile App
visitors. Pinterest reported 27,223,000
unique PC visitors and 14,316,000
unique mobile web visitors. Google+
reported 26,201,000 unique PC visitors
and 9,718,000 unique Mobile App
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Social Media Internet usage effects
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A total of 234 million people age 13 and older in
the U.S. used mobile devices in December 2009.
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Social Media Internet usage effects
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Over 25% of U.S. Internet page views
occurred at one of the top social
networking sites in December 2009, up
from 13.8% a year before.
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Social Media Internet usage effects
Australia has some of the highest
Social Media usage in the world. In
usage of Facebook, Australia ranks
highest, with over nine million users
spending almost nine hours per month
on the site.
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Social Media Internet usage effects
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Twitter has risen as the go to site for
customer support in 2013, while
Email's usage has decreased by 7%.
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Social Media Internet usage effects
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The number of Social Media users age 65
and older grew 100 percent throughout
2010, so that one in four people in that
age group are now part of a social
networking site.
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Social Media Internet usage effects
As of May 2012
Facebook has 901
million users.
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Social Media Internet usage effects
In June 2011, it was reported that
iPhone applications hit one billion in
nine months, and Facebook added 100
million users in less than nine months.
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Social Media Internet usage effects
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In June 2011, it was also reported that
U.S. Department of Education study
revealed that online students outperformed those receiving face-toface instruction.
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Social Media Internet usage effects
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YouTube is the second
largest search engine
in the world.
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Social Media Internet usage effects
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In four minutes and 26 seconds 100+ hours of
video will be uploaded to YouTube.
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Social Media Internet usage effects
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One out of eight couples married in
the U.S. last year met via Social Media
according to statistics released June
2011.
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Social Media Internet usage effects
One in six higher
education students are
enrolled in an online
curriculum.
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Social Media Internet usage effects
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In a study conducted by the Masdar
Institute of Science and Technology in
Abu Dhabi, it was found that on
average, any individual is just 12
hours of separation from another
around the world, using social
networking sites.
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Social Media Internet usage effects
In a study titled "Mastering the Art of
Social Media," the researcher Ulrike
Klinger found that online communication
has become a central part in the
communication of political actors. In the
study, Klinger focuses on Switzerland,
where broadband, internet use, and media
literacy are among the highest in the
world, and how all major political parties in
Switzerland run their own websites and
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Social Media Internet usage effects
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"In the U.S. alone, total minutes spent
on social networking sites has
increased 83 percent year-over-year. In
fact, total minutes spent on Facebook
increased nearly 700 percent year-overyear, growing from 1.7 billion minutes
in April 2008 to 13.9 billion in April
2009, making it the No. 1 social
networking site for the month."
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Social Media Global usage
According to the article "The Emerging
Role of Social Media in Political and
Regime Change" by Rita Safranek, "The
Middle East and North Africa region has
one of the most youthful populations in the
world, with people under 25 making up
between 35-45% of the population in each
country. They make up the majority of
Social Media users, including about 17
million Facebook users, 25,000 Twitter
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Social Media Impacts on history and memory
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News media and television journalism
have been instrumental in the shaping of
American collective memory for much of
the twentieth century
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Social Media Impacts on history and memory
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Lastly, in the past couple of presidential
elections, the use of Social Media sites
such as Facebook and Twitter were used
to predict election results
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Social Media Criticisms
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British-American entrepreneur and author
Andrew Keen criticizes Social Media in his
book The Cult of the Amateur, writing, "Out
of this anarchy, it suddenly became clear
that what was governing the infinite
monkeys now inputting away on the
Internet was the law of digital Darwinism,
the survival of the loudest and most
opinionated
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Social Media Exclusiveness
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Tim Berners-Lee contends that the danger
of social networking sites is that most are
silos and do not allow users to port data
from one site to another. He also cautions
against social networks that grow too big
and become a monopoly as this tends to
limit innovation.
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Social Media Disparity
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He also voices concern over the trend that
finds social utilities operating in a quasilibertarian global environment of oligopoly
that requires users in economically
challenged nations to spend high
percentages of annual income to pay for
devices and services to participate in the
Social Media lifestyle.
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Social Media Disparity
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The phrase "Digital divide" was coined in
1996 by Lloyd Morrlsett, a founder of the
Children's Television Workshop and
President of the Markle Foundation, to
describe the chasm that purportedly
separates information technology (IT)
haves from have-nots in the US. As
Virginia Eubanks explains the digital divide
in terms of social structure that have-not
side users don't have much consumer
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Social Media Disparity
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Neil Postman also contends that Social
Media will increase an information
disparity between winners - who are
able to use the Social Media actively and losers - who are not familiar with
modern technologies.
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Social Media Trustworthiness
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Since large-scale collaborative co-creation
is one of the main way forming information
in the social network, Aniket Kittur and
Bongowon Suh took under examination
and indicated that, "One possibility is that
distrust of Content is not due to the
inherently mutable nature of the system
but instead to the lack of available
information for judging trustworthiness."
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Social Media Concentration
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From Nicholas Carr, "fast (Internet/social)
media and deep slow thought don't mix
well." As media theorist Marshall McLuhan
pointed out in 1960s, "Media are not just
passive channels of information." "They
supply the stuff of thought, but they also
shape the process of thought
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Social Media Few real impacts
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From Malcolm Gladwell, "The role of Social
Media in protests and revolutions is grossly
overstated." "It (Social Media) makes it easier
for activists to express themselves, and
harder for that expression to have any
impact." Because "social networks are
effective at increasing participation -- by
lessening the level of motivation that
participation requires." In other words, "it
succeeds not by motivating people to make
real sacrifice but by motivating them to do the
things that people do when they are not
motivated enough to make a real sacrifice."
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Social Media Reliability
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Evgeny Morozov, 2009-2010 Yahoo fellow
at Georgetown University contends that
the contents uploaded to Twitter may have
little relevance to the rest of the people
who do not use Twitter
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Social Media Reliability
Even in the United States, the birthcountry of Twitter, has only 107.7 million
accounts(Media Bistro, 2012) in Twitter.
Since there can be many multi-account
users and there are more than 314.7
million population in U.S.(U.S. POPClock
Projection". U.S. Census Bureau., 2012),
only limited groups of people use Twitter in
U.S..
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Social Media Reliability
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Indiana University dean and professor
Matthew Auer casts doubt on the
conventional wisdom that Social
Media are open and participatory. He
also speculates on the emergence of
"anti-Social Media" used as
"instruments of pure control."
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Social Media Ownership of Social Media content
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The author of Social Media Is Bullshit,
Brandon Mendelson, claims that the
"true" owners of content created on
Social Media sites only benefits the
large corporations whom own those
sites and rarely the users that created
them.
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Social Media Privacy
1
Privacy rights advocates warn users about
uses for the information that can be
gathered through Social Media. Some
information is captured without the user's
knowledge or consent, such as through
electronic tracking and third party
application on social networks. Others
include law enforcement and
governmental use of this information,
including the gathering of so-called Social
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Social Media Privacy
Additional privacy concerns regard
the impact of Social Media monitoring
by employers whose policies include
prohibitions against workers' postings
on social networking sites.
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Social Media Effects on interpersonal relationships
While he makes interesting points
about how Social Media is replacing
face-to-face interaction, he fails to cite
some of his sources.
1
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Social Media Effects on interpersonal relationships
This anxiety is also associated with
the fear of being hacked or of colleges
and employers exploring Social Media
pages and finding unsavory things
posted
1
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Social Media Effects on interpersonal relationships
1
Researchers found that only exchanges
that involved direct communication and
reciprocation of messages to each other
increased feelings of connectedness.
However, passively using Social Media
without sending or receiving messages to
individuals does not make people feel less
lonely unless they were lonely to begin
with.
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Social Media Effects on interpersonal relationships
1
And as the title of this article states,
"Social Media addiction recognised as
official condition".
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Social Media Positive effects
1
As a concrete example of the positive
effects of Social Media, they use the
Egyptian revolution in 2011, where
people used Facebook to gather
meetings, protest actions, etc.
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Social Media Patents
There has been rapid growth in the
number of US patent applications that
cover new technologies related to Social
Media, and the number of them that are
published has been growing rapidly over
the past five years
1
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Social Media Advertising on Social Media
In 2013, the ASA began to advise
celebrities and sportstars to make it
clear if they had been paid to tweet
about a product or service by using the
hashtag #spon or #ad within tweets
containing endorsements. In July 2013,
Wayne Rooney was accused of misleading followers by not including
either of these tags in a tweet
promoting Nike. The tweet read:
1
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Social Media Advertising on Social Media
"“The pitches change. The killer
instinct doesn’t. Own the turf,
anywhere. @NikeFootball #myground."
1
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Social Media Advertising on Social Media
1
The tweet was investigated by the ASA but
no charges were pressed. The ASA stated
that “We considered the reference to Nike
Football was prominent and clearly linked
the tweet with the Nike brand." When
asked about whether the number of
complaints regarding misleading social
advertising had increased, the ASA stated
that the number of complaints had risen
marginally since 2011 but that complaints
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Social Media Bibliography
Navigating Social
Media Legal Risks:
Safeguarding Your
Business 2012
1
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Social Media Bibliography
Rheingold, Howard (2002). Smart
mobs: The next social revolution (1st
printing ed.). Cambridge, MA:
Perseus Pub. p. 288. ISBN 978-0-73820608-0.
1
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Social Media Bibliography
1
Watts, Duncan J. (2003). Six degrees: The
science of a connected age. London:
Vintage. p. 368. ISBN 978-0-09-944496-1.
https://store.theartofservice.com/the-social-media-toolkit.html
Social Media Bibliography
1
Benkler, Yochai (2006). The Wealth of
Networks. New Haven: Yale University
Press. ISBN 0-300-11056-1. OCLC
61881089.
https://store.theartofservice.com/the-social-media-toolkit.html
Social Media Bibliography
Gentle, Anne (2012). Conversation and
Community: The Social Web for
Documentation (2nd ed.). Laguna Hills,
CA: XML Press. ISBN 978-1-937434-10-6.
OCLC 794490599.
1
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Social Media Bibliography
Johnson, Steven Berlin (2005).
Everything Bad Is Good for You. New
York: Riverhead Books. ISBN 1-57322307-7. OCLC 57514882.
1
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Social Media Bibliography
Li, Charlene; Bernoff, Josh (2008).
Groundswell: Winning in a World
Transformed by Social Technologies.
Boston: Harvard Business Press. ISBN
978-1-4221-2500-7. OCLC 423555651.
1
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Social Media Bibliography
Scoble, Robert; Israel, Shel (2006).
Naked Conversations: How Blogs are
Changing the Way Businesses Talk
with Customers. Hoboken, N.J: John
Wiley. ISBN 0-471-74719-X. OCLC
61757953.
1
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Social Media Bibliography
Shirky, Clay (2008). Here Comes
Everybody. New York: Penguin Press.
ISBN 978-1-59420-153-0. OCLC
458788924.
1
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Social Media Bibliography
1
Surowiecki, James (2004). The Wisdom
of Crowds. New York: Anchor Books.
ISBN 0-385-72170-6. OCLC 156770258.
https://store.theartofservice.com/the-social-media-toolkit.html
Social Media Bibliography
Powell, Guy R.; Groves, Steven W.;
Dimos, Jerry (2011). ROI of Social Media:
How to improve the return on your social
marketing investment. New York: John
Wiley & Sons. ISBN 978-0-470-82741-3.
OCLC 0470827416.
1
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Social Media Bibliography
1
Jue, Arthur L., Jackie Alcalde Marr, Mary
Ellen Kassotakis (2010). Social Media at
work : how networking tools propel
organizational performance (1st ed.). San
Francisco, CA: Jossey-Bass. ISBN 9780470405437.
https://store.theartofservice.com/the-social-media-toolkit.html
Social Media Bibliography
1
Lardi, Kamales; Fuchs, Rainer (2013).
Social Media Strategy - A step-by-step
guide to building your social business
(1st ed.). Zurich: vdf. ISBN 978-3-72813557-5.
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Social Media and television
1
Television stations and programs have
taken advantage of this new
accessibility by incorporating Social
Media aspects into their
programming and utilizing viewer
comments to improve content.
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Social Media and television - Promotion
Programs must decide on and
promote a single hashtag for a show
which in turn becomes the show's
official hashtag when fans post about
it
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Social Media and television - Tactics
A strategy in increasing Internet traffic
related to a single show is the placement
of hashtags on the screen during dramatic
moments, for example NBC's reality
competition The Voice places #TheVoice
on the screen during the part of the show
where contestants get eliminated
1
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Social Media and television - Tactics
1
In addition to hashtags, programs
can also create their own Twitter
accounts
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Social Media and television - Tactics
Fox’s crime drama Bones, under the
Twitter handle @BONESonFOX, makes
an effort to interact with fans and
followers. In addition to being able to post
on the back channel, followers of the
Twitter account can use it to find and
download music played during the
program. The account also makes an
effort to re-tweet and reply to fan posts
using the hashtag #bones in their posts.
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Social Media and television - Tactics
The HBO program True Blood has
taken Twitter a step further by creating
Twitter accounts for the fictional
characters on the show. Using the tag
#TrueBlood, these characters' tweets
use dialogue specific to how they
speak on the show. Unlike other,
unofficial character Twitter accounts,
all of the True Blood character
accounts are created and maintained
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Social Media and television - Facebook
1
Through the evolution of Facebook as the
premier social networking site, television
programs have taken advantage of the
enormous amount of users by creating
pages for users to "Like"
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Social Media and television - Facebook
Seventeen of the top 100 most Liked
pages are television programs with Fox's
The Simpsons, Family Guy and Comedy
Central's South Park being the top three
most Liked television pages. A show's
Likes on Facebook also trend over time,
being the most Liked show on Facebook,
The Simpsons (48 million likes) sees an
average 1.23% weekly growth and a
0.15% daily growth (as of April 2012).
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Social Media and television - Social Media Sites
1
While Social Media sites, specifically
Twitter, have proven to be able to
generate television rating numbers
there are still limitations to that
function
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Social Media and television - Social Media Sites
1
A more extreme example of a Social
Media ratings boost can be scene with
the Oxygen Network's Bad Girls Club
who's East Coast premiere saw a 97%
ratings increase through social
network activity where the West Coast
airing, which offered no social
element, only saw a 7% from the
previous week
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Social Media and television - Online Viewership
Television programs such as the CW’s
Gossip Girl, Supernatural, 90210 and
NBC’s Community rank fairly low on the
Nielsen Ratings scale and come in above
100 on the list on 200 most watched
programs within original broadcast times
1
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Social Media and television - Back-Channel
The back-channel is the virtual
conversation or information shared while a
program is airing in real time
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Marketing communications - Social Media
1
According to a 2011 study, "88% of all
companies that have conducted Social
Media advertising are satisfied with it."
Indeed, social commercials are steadily
permeating our everyday lives, in the
forms of billboards, apps, TV, and even
print media
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Online advertising - Social Media marketing
Social Media marketing is commercial
promotion conducted through Social
Media websites. Many companies promote
their products by posting frequent updates
and providing special offers through their
Social Media profiles.
1
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Public relations - Social Media marketing
1
Digital marketing is the use of Internet
tools and technologies such as search
engines, Web 2.0 social bookmarking,
new media relations, blogging and
Social Media marketing. Interactive PR
allows companies and organizations to
disseminate information without relying
solely on mainstream publications and
communicate directly with the public,
customers and prospects.
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Radio-frequency identification - Social Media
1
Mercedes was an early adopted in 2011
at the PGA Golf Championships, and by
the 2013 Geneva Motor Show many of
the larger brands were using RFID for
Social Media marketing.
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Infotainment - Infotainment and Social Media implications
1
The public society are relying more
frequently on television news
broadcasting and now Social Media
outlets to obtain a mixture of
information and entertainment
updates which are known as
"infotainment."
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Bill Gates - Social media
1
In 2013, Gates became a LinkedIn
Influencer.Wills, Amanda. ,
Mashable, New York, June 13, 2013.
Retrieved on July 30, 2013.
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Doug Rushkoff - Social media
1
Rushkoff has long been skeptical of Social
Media. On February 25, 2013, he
announced in a CNN op-ed that he was
leaving Facebook, citing concerns about
the company's use of his personal data.
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Social media optimization
1
In general, Social Media optimization
refers to optimizing a website and its
content in terms of sharing across
Social Media and networking sites.
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Social media optimization - Relationship with search engine optimization
Due to personalized search results,
location-based Social Media presences on
websites such as Yelp, Inc.|Yelp, Google
Places, Foursquare, and Yahoo! Local
have grown increasingly important
1
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Social media optimization - Relationship with search engine optimization
1
While Social Media optimization is related
to search engine marketing, it differs in
several ways. Primarily, SMO focuses on
driving traffic from sources other than
search engines, though improved search
ranking is also a benefit of successful
Social Media optimization.
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Social media optimization - Relationship with viral marketing
1
Social Media optimization is in many ways
connected to the technique of Viral
Marketing or viral seeding where word of
mouth is created through the use of
networking in social bookmarking, video
sharing|video and photo sharing websites
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Social media optimization - Further applications
1
Social Media optimization is considered an
integral part of an online reputation
management (ORM) or search engine
reputation management (SERM) strategy
for organizations or individuals who care
about their online presence.
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Social media optimization - Further applications
Additionally, Social Media
optimization can be implemented to
foster a community of the associated
site, allowing for a healthy businessto-consumer (B2C) relationship.
1
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Social media optimization - Origins
1
According to technologist Danny Sullivan
(technologist)|Danny Sullivan, the term
Social Media optimization was first used
and described by marketer Rohit
Bhargava.
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Social media optimization - Social network games
Social network game|Social media
gaming is online gaming activity
performed through Social Media sites
with friends and online gaming activity
that promotes Social Media interaction.
Examples of the former include
FarmVille, FrontierVille, and Mafia
Wars. In these games a player's social
network is exploited to recruit
additional players and allies. An
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Social media optimization - Social network games
1
Nielsen Media Research estimates that,
as of June 2010, social networking and
playing online games account for about
one-third of all online activity by
Americans.
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Internet marketing - Social media marketing
Social Media marketing is commercial
promotion conducted through Social
Media websites. Many companies
promote their products by posting frequent
updates and providing special offers
through their Social Media profiles.
1
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World Wrestling Entertainment - Social media, TV-PG, and public service initiatives
1
In 2012, WWE became an investor in
the social media site Tout
(company)|Tout, which is now heavily
promoted on all programming.
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World Wrestling Entertainment - Social media, TV-PG, and public service initiatives
1
That same year, WWE
initiated a change in its
programming content
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World Wrestling Entertainment - Social media, TV-PG, and public service initiatives
With the adjustment made to on-air
content, WWE also began to get more
involved in public service and community
outreach programs, such as in 2011, when
WWE (along with several other groups)
began the Be A Star anti-bullying initiative
1
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World Wrestling Entertainment - Social media, TV-PG, and public service initiatives
1
In 2013, WWE became involved in the
Nothing But Nets program, which
involves providing and distributing
mosquito nets in Africa to prevent
insect bites which may cause malaria.
In April 2013, it was announced that
WWE would be a founding sponsor in
the 2014 Special Olympics USA
Games.
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World Wrestling Entertainment - Social media, TV-PG, and public service initiatives
On April 7, 2011, WWE Corporate
announced that the company would be
rebranded from World Wrestling
Entertainment, Inc
1
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World Wrestling Entertainment - Social media, TV-PG, and public service initiatives
Beginning October 2012, episodes of
WWE programs SmackDown, NXT, Main
Event Superstars are available in full
on Hulu while a shorter, edited version
of Raw can be viewed.
1
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Minecraft - Popular culture and social media
1
Social media sites such as YouTube,
Facebook, and Reddit played a
significant role in popularizing
Minecraft
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Minecraft - Popular culture and social media
Minecraft has been referenced by
other video games, such as
RuneScape, Torchlight II, Borderlands
2, Choplifter HD, Super Meat Boy, The
Elder Scrolls V: Skyrim, The Binding of
Isaac (video game)|The Binding of
Isaac, Team Fortress 2, and FTL:
Faster Than Light
1
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Minecraft - Popular culture and social media
In 2012 Mojang received offers from
Hollywood producers who want to
produce Minecraft-related TV shows;
however, Mojang stated that they would
engage in such projects when the right
idea comes along
1
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Spotify - Social media integration
1
Once a user integrates their Spotify
account with other Social Media
profiles, they are able to access their
friends' favourite music and playlists
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Spotify - Social media integration
1
On 26 September 2011, it was announced
that all new accounts would require users to
access via a Facebook Platform|Facebook
login but the sign-up restriction was later
removed on 30 August 2012, giving users a
choice to either log in with Facebook or
create a Spotify username. Sean Parker, the
former president of Facebook and a major
investor in Spotify, commemorated the
integration at a Facebook f8|f8 party at which
Snoop Dogg, the Killers and Jane's Addiction
performed.
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Advertising agencies - Social media agencies
Social Media agencies specialize in
promotion of brands in the various
Social Media platforms like blogs,
social networking sites, QA sites,
discussion forums, and microblogs.
The three key services of Social Media
agencies are:
1
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Advertising agencies - Social media agencies
1
* Online reputation
management
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Zappos.com - Social media
CEO Tony Hsieh encourages his
employees to use social media networks
to put a human face on the company and
engage with customers, following their
core value #6: Build Open and Honest
Relationships With
Communication..Palmer, Kimberly.
[http://money.usnews.com/money/personal
-finance/articles/2009/07/15/want-the-bestdeals-check-twitter-facebook Want the
1
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Zappos.com - Social media
1
* 'Twitter': Zappos run its own Twitter microsite for its
500 employees registered on Twitter
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Zappos.com - Social media
* 'YouTube': Zappos' content on
YouTube supplements its other
networks, hosting videos that
primarily highlight the work culture
at Zappos headquarters including
behind the scenes clips, humorous
sketches by employees, and contests
for customers.
1
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Zappos.com - Social media
1
* 'Facebook': Its Facebook page provides
an effective route for feedback and
discussion with customers.
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Zappos.com - Social media
* 'Corporate blogs': Zappos runs
several
blogs[http://blogs.zappos.com/
blogs] covering many topics related to
its business: CEO blog, COO blog,
Couture blog, Fashion Culture
1
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Marketing communication - Social media
1
Social commercials market share is rising,
thanks to services like YouTube, Facebook
and Vimeo. According to a 2011 study,
88% of all companies that have conducted
social media advertising are satisfied with
it. http://kinetictypography.com/statisticalstudy-on-social-commercials/ Indeed,
social commercials are steadily
permeating our everyday lives, in the
forms of billboards, apps, TV, and even
https://store.theartofservice.com/the-social-media-toolkit.html
Bolt (web browser) - Advanced social media integration
1
BOLT offers Facebook integration - post
messages, links or URLs from any page
displayed in BOLT directly to the
Facebook account without navigating
away from the currently viewed page.
BOLT offers support for Facebook chat
and other web-based chat apps. It also
offers support for YouTube web apps search and view videos directly in BOLT.
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SmallWorlds - Partnerships and integration with social media
In February 2009, SmallWorlds
launched embeddable versions of its
application that integrate with
Facebook, MySpace, Hi5 and Bebo
1
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Romeo and Juliet - Modern social media and virtual world productions
In April and May 2010 the Royal
Shakespeare Company and the
Mudlark Production Company
presented a version of the play,
entitled Such Tweet Sorrow, as an
improvised, real-time series of tweets
on Twitter
1
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Romeo and Juliet - Modern social media and virtual world productions
1
In February 2013, two avatars residing
in the virtual world Second Life|Second
Life, Canary Beck and Harvey
Crabsticks adapted the play as a
musical and began staging weekly
performances
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Romeo and Juliet - Modern social media and virtual world productions
1
Also, the first inter-racial Romeo and Juliet
has been cast ina Broadway production,
starring Orlando Bloom as Romeo, and
Condola Rashad as Juliet.
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Tag Challenge - Role of Social Media
1
The scale of the challenge means that
no single person or group of friends
can tackle it on their own
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Social analytics - Social media analytics
1
Measuring + Analyzing + Interpreting
interactions and associations between
people, topics and ideas.
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Social analytics - Social media analytics
1
Social media analytics is a powerful
tool for uncovering customer
sentiment dispersed across countless
online sources. The analytics allow
marketers to identify sentiment and
identify trends in order to
accommodate the customer better.
There have been significant examples
where companies, such as
Whirlpool_Corporation|Whirlpool,
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Social analytics - Social media analytics
1
Likewise, academic research projects
have tried to investigate the use of this
social data stream in analysing and
explaining further circadian, daily or
seasonal emotional patterns arising in
a population
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Social media marketing
1
'Social media marketing' refers to the
process of gaining Web traffic|website
traffic or attention through social media
sites.
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Social media marketing
1
When the underlying message spreads
from user to user and presumably
resonates because it appears to come
from a trusted, third-party source, as
opposed to the brand or company itself,
this form of marketing results in ‘earned
media’ rather than ‘paid
media’.[http://mashable.com/2011/06/23/p
aid-earned-owned-media/ How Social
Media Is Changing Paid, Earned Owned
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Social media marketing - Social networking websites
Social networking websites allow
individuals to interact with one another and
build relationships. When companies join
the social channels, consumers can
interact with them and they can
communicate with consumers directly.
That interaction feels more personal to
users than traditional methods of strictly
outbound marketing advertising.
1
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Social media marketing - Social networking websites
1
Social networking sites and blogs allow
individual followers to “retweet” or “repost”
comments made by the product being
promoted. By repeating the message, all
of the users connections are able to see
the message, therefore reaching more
people. Social networking sites act as
word of mouth. Because the information
about the product is being put out there
and is getting repeated, more traffic is
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Social media marketing - Social networking websites
Through social networking sites,
companies can interact with
individual followers. This personal
interaction can instill a feeling of
loyalty into followers and potential
customers. Also, by choosing whom to
follow on these sites, products can
reach a very narrow target audience.
1
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Social media marketing - Social networking websites
1
Social networking sites also include a
vast amount of information about what
products and services prospective
clients might be interested in. Through
the use of new Semantics|Semantic
Analysis technologies, marketers can
detect buying signals, such as content
shared by people and questions posted
online. Understanding of buying signals
can help sales people target relevant
prospects and marketers run microtargeted campaigns.
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Social media marketing - Mobile phones
1
Mobile phone usage
has also become
beneficial for Social
Media marketing
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Social media marketing - Engagement
1
In the context of the social web, 'engagement'
means that customers and stakeholders are
participants rather than viewers. Social media
in business allows anyone and everyone to
express and share an opinion or an idea
somewhere along the business’s path to
market. Each participating customer
becomes part of the marketing department,
as other customers read their comments or
reviews. The engagement process is then
fundamental to successful social media
marketing.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Betty White
1
Social networking sites can have a large
impact on the outcome of events. In 2010,
a Facebook campaign surfaced in the form
of a petition. Users virtually signed a
petition asking NBC Universal to have
actress Betty White host Saturday Night
Live. Once signed, users forwarded the
petition to all of their followers. The petition
went viral and on May 8, 2010, Betty
White hosted SNL.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - 2008 US presidential election
The United States presidential
election, 2008|2008 US presidential
campaign had a huge presence on
social networking sites
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Local businesses
Small businesses also use social
networking sites as a promotional
technique. Businesses can follow
individuals social networking site uses
in the local area and advertise specials
and deals. These can be exclusive and
in the form of “get a free drink with a
copy of this tweet”. This type of
message encourages other locals to
follow the business on the sites in
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Kony 2012
1
A short film released on March 5, 2012, by
humanitarian group Invisible Children, Inc
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Twitter
Twitter allows
companies to
promote their
products on an
individual level
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Facebook
1
Facebook pages are far more detailed
than Twitter accounts. They allow a
product to provide videos, photos, and
longer descriptions. Videos can show
when a product can be used as well as
how to use it. These also can include
testimonials as other followers can
comment on the product pages for
others to see. Facebook can link back
to the product’s Twitter page as well as
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Facebook
1
As marketers see more value in social
media marketing, advertisers continue
to increase sequential ad spend in
social by 25%. Strategies to extend the
reach with Sponsored Stories and
acquire new fans with Facebook ads
contribute to an uptick in spending
across the site. The study attributes
84% of engagement or clicks to Likes
that link back to Facebook advertising.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Google+
1
Google+, in addition to providing pages
and some features of Facebook, is also
able to integrate with the Google search
engine. Other Google products are also
integrated, such as Google Adwords and
Google Maps. With the development of
Google Personalized Search and other
location-based search services, Google+
allows for targeted advertising methods,
navigation services, and other forms of
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - LinkedIn
1
[http://downloads.sproutsocial.com/Sprout2013-Four-Functions-Guide.pdf Four
Functions of Social Media Guide]
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Yelp
1
Yelp, Inc.|Yelp consists of a comprehensive online
index of business profiles
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Foursquare
Foursquare is a location based social
networking website, where users can check
into locations via their smartphones.
Foursquare allows businesses to create a
page or create a new/claim an existing
venue. A good marketing strategy for
businesses to increase footfall or retain loyal
customers includes offering incentives such
as discounts or free food/beverages for
people checking into their location or special
privileges for the mayor of that location.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Instagram
1
Instagram is a free photo and videosharing program and social network
that was launched in October 2010
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - YouTube
1
YouTube is another popular avenue;
advertisements are done in a way to
suit the target audience. The type of
language used in the commercials
and the ideas used to promote the
product reflect the audience's style
and taste.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - YouTube
Also, the ads on this platform are
usually in sync with the content of the
video requested, this is another
advantage YouTube brings for
advertisers
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Delicious, Digg and Reddit
1
Delicious (website)|Delicious, Digg
and Reddit are also popular social
marketing sites used in Social Media
promotion. They are heavily used by
the Social Media marketers to
promote their websites due to their
ability to share links.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Blogs
Platforms like LinkedIn create an
environment for companies and clients to
connect online. Companies that recognize
the need for information, originality, and
accessibility employ blogs to make their
products popular and unique, and
ultimately reach out to consumers who are
privy to social media.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Blogs
Blogs allow a product or company to
provide longer descriptions of products or
services, can include testimonials and can
link to and from other social network and
blog pages. Blogs can be updated
frequently and are promotional techniques
for keeping customers, and also for
acquiring followers and subscribers who
can then be directed to social network
pages.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Blogs
Online communities can enable a
business to reach the clients of other
businesses using the platform. To allow
firms to measure their standing in the
corporate world, sites like Glassdoor
enable employees to place evaluations of
their companies.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Blogs
Some businesses opt out of integrating
social media platforms into their traditional
marketing regimen. There are also specific
corporate standards that apply when
interacting online. To maintain an
advantage in a business-consumer
relationship, businesses have to be aware
of four key assets that consumers
maintain: information, involvement,
community, and control.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Targeting, COBRAs, and eWOM
1
Social media marketing involves the
use of social networks, COBRAs and
eWOM to successfully advertise
online. Social networks such as
Facebook and Twitter provide
advertisers with information about the
likes and dislikes of their consumers.
This technique is crucial, as it
provides the businesses with a “target
audience”. With social networks,
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Targeting, COBRAs, and eWOM
1
A good service would result in a positive
review which gets the hotel free
advertising via social media, however a
poor service will result in a negative
consumer review which can potentially
ruin the company's reputation.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Social media marketing tools
Besides research tools, various
companies provide specialized platforms
and tools for Social Media marketing:
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Social media marketing tools
1
* Social Media
measurement
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Minimizing use
1
Traditional advertising techniques include
print and television advertising. The
Internet has already overtaken television
as the largest advertising market.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Minimizing use
Websites often
include banner or
pop-up ads
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Leaks
1
Internet and social networking leaks are
one of the issues facing traditional
advertising. Video and print ads are often
leaked to the world via the Internet earlier
than they are scheduled to premiere.
Social networking sites allow those leaks
to go Viral Marketing|viral, and be seen by
many users more quickly.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Leaks
1
Time difference is also a
problem facing traditional
advertisers
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Social media marketing mishaps
1
The top three social media incidents an
organization faced during the previous
year included employees sharing too
much information in public forums, loss or
exposure of confidential information, and
increased exposure to litigation
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Social media marketing mishaps
An example of a social media mishap
includes designer Kenneth Cole
(designer)|Kenneth Cole's Twitter mishap
in 2011
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media marketing - Social media marketing mishaps
Numerous additional
online marketing
mishap examples exist
1
https://store.theartofservice.com/the-social-media-toolkit.html
Digital Collaboration - Social Media
Social Media networks foster
collaboration as well as manage and
share knowledge between peers and
interested groups. Participation in these
networks builds trust among peers which
leads to open sharing of ideas. News and
information can be activity filtered
through subscription allowing users to
focus on what interests them, as opposed
to passively receiving information.
Events, activities, files and discussions
are searchable and presented as a
timeline.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Cyberbullying - In Social Media
1
95% of Social Media-using teens who
have witnessed cruel behavior on
social networking sites say they have
seen others ignoring the mean
behavior, and 55% witness this
frequently.url=http://www.internetsaf
ety101.org/cyberbullyingstatistics.ht
m ”The most recent case of cyberbullying and illegal activity on
Facebook involved a memorial page
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
Throughout the rioting, many of the
rioters failed to cover their faces. Some
posed for pictures with stolen goods,
posting them on social-networking
sites.
1
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
1
Although London employs CCTV cameras
to monitor crime and large events, reports
indicate that citizen footage contributed
more to capturing looters in action than the
police force. Beyond the CCTVs, looters
were filmed and photographed with their
faces visible. Police forces and
investigators used websites like Flickr to
find galleries of the looters to help solve
and prevent cases of vandalism and
further damage.
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
Several interactive maps were
implemented in the Google Maps
website that showed satellite views of
what was happening in the streets
during the rioting. James Cridland,
the managing director of the free
media resources, created a Google
Map that tracked verified locations of
rioting.
1
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
1
Channel 4 News also had similar maps
that progressively tracked the damage
in the streets as well. News channels
also were able to utilise this public
service to capture live footage on the
streets and inform citizens of
dangerous or crowded areas.
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
1
According to an online CBC News article a
teacher at the University of Toronto's
Ontario Institute for Studies in Education,
Megan Boler, explained that social media
is used as a tool of democracy to take
down corrupt regimes, but not in the case
of the 2011 England riots:
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
1
:Here it's not about a dictator. Here the
issue is the corporation as a
representative symbol. These things
always spiral off into hitting the
mother and pop stores, which is
unfortunate.
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
1
British officials believe that social media,
particularly BlackBerry Messenger, helped
to organise rioters in Britain, but there are
experts who say that such tools are now a
fact of life and simply alternative forms of
communication – whether for good or for
evil.
https://store.theartofservice.com/the-social-media-toolkit.html
2011 England riots - Social media
1
:It's ubiquitous technology, Boler says of
Facebook, Twitter, email and
smartphones. It's everywhere.
https://store.theartofservice.com/the-social-media-toolkit.html
Paul Ekman - Social Media
1
The Paul Ekman Group has a Twitter
account and a Facebook
account.https://www.facebook.com/P
aulEkmanGrouphttps://twitter.com/P
aulEkman
https://store.theartofservice.com/the-social-media-toolkit.html
Crisis management - Social media and crisis management
Social media also gives crisis
management teams access to realtime information about how a crisis is
impacting stakeholder sentiment and
the issues that are of most concern to
them.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Crisis management - Social media and crisis management
1
The crisis management mantra of Lanny
Davis, former counsellor to Bill Clinton is
to “Tell it Early, Tell it All, Tell it Yourself”. A
strategy employed at the Clinton White
House 1996 – 1998, to any breaking
Davis, Lanny (May 1999) “Truth to Tell: Tell
it Early, Tell it All, Tell it Yourself” Notes
from My White House Education. New
York: Free Press
https://store.theartofservice.com/the-social-media-toolkit.html
Crisis management - Social media and crisis management
1
Organisations should have a planned
approach to releasing information to
the media in the event of a crisis
https://store.theartofservice.com/the-social-media-toolkit.html
Crisis management - Social media and crisis management
In 2010 Procter Gamble Co called
reports that its new Pampers with Dry
Max caused rashes and other skin
irritations completely false as it
aimed to contain a public relations
threat to its biggest diaper innovation
in 25 years
1
https://store.theartofservice.com/the-social-media-toolkit.html
Crisis management - Social media and crisis management
Pampers quickly reached out to
people expressing their concerns via
social media, Pampers even held a
summit with four influential “mommy
bloggers,” to help dispel the rumour.
Pampers acted quickly and decisively
to an emerging crisis, before
competitors and critics alike could
fuel the fire further.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Crisis management - Social media and crisis management
There is no truth. There is only
perception.Gustave Flaubert.
BrainyQuote.com, Xplore Inc, 2012.
http://www.brainyquote.com/quotes/quotes
/g/gustavefla161911.html, accessed
September 26, 2012.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
'Official Sources'
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
** The blog is a good resource to read
about Pentaho's corporate direction,
current commercial development
focus and company philosophy.
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* [ http://www.pentahoevalcenter.com/ Pentaho's
Official Evaluation Center]
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Pentaho employees post video
demonstrations and tutorials of
accomplishing tasks frequently found
to add value for companies pursuing
enterprise solutions. Frequently,
interesting and educational usage of
the commercial features of the suite
are on display.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* [ http://infocenter.pentaho.com/ Pentaho's Official
Documentation Center]
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Previously known as the
'Knowledge Base' and included only
in commercial offerings, it is now
fully open to the public. The
information helps users come up to
speed on Pentaho products and
understand what is required to
achieve and manage an enterprise
grade deployment.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
*[
http://forums.pentaho.com
Pentaho Community
Forums]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Enterprise subscribers, product
evaluators, hobbyists, developers et al.
post messages and respond to questions,
learning quests and problems encountered
while using or creating solutions with all of
the products in the suite. Everyone is
welcome to read and post.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
*[
http://wiki.pentaho.com
/ Pentaho Community
Wiki]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
** The Pentaho Community Wiki provides
not only product configuration and usage
information, but also developer oriented
information to help newcomers acquire the
source code, set up a development
environment, understand scrum
development, see current development
objectives, and understand the
architecture of the business analytics
platform and surrounding products.
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
*[
http://wiki.pentaho.com/display/CO
M/Previous+Community+Technical+
WebEx+Recordings Pentaho
Community Technical WebEx
Recordings]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* [ http://jira.pentaho.com Pentaho
Enhancement and Bug Tracking
System]
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
'Prominent Pentaho Figures
and Social Media'
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Quentin Gallivan', Pentaho CEO (2011–
present)Pentaho, [
http://www.pentaho.com/pressroom/releases/pentaho-appoints-quentingallivan-as-ceo/ Pentaho Appoints Quentin
Gallivan As CEO] October 4,
2011Pentaho, [
http://www.pentaho.com/about/leadership/
Meet the Pentaho Team] Retrieved July
27, 2012
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
* 'Richard Daley', Pentaho Chief
Strategy Officer (2011–present)
Pentaho founder and CEO from (2004
to Oct 2011)
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'James Dixon', Pentaho Chief Geek
(CTO)James, Dixon, [
http://jamesdixon.wordpress.com/ab
out James Dixon's Blog - Dixon's
thoughts on commercial open source
and open source business
intelligence] Retrieved July 27, 2012
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
* 'Will Gorman', Pentaho VP of
Engineering and author of Pentaho
Reporting 3.5 for Java DevelopersWill,
Gorman, Packt Publishing, [
http://www.packtpub.com/pentahoreporting-3-5-for-javadevelopers/book?mid/070909sc6dlh
Pentaho Reporting 3.5 for Java
Developers], Published September
2009
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Julian Hyde', founder and developer of
the Pentaho Analysis (Mondrian opensource OLAP engine)Julian Hyde, [
http://julianhyde.blogspot.com/ Julian
Hyde on Streaming Data, Open Source
OLAP. And stuff.] Retrieved July 27, 2012
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
** Blog: [ http://julianhyde.blogspot.com
http://julianhyde.blogspot.com]
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Matt Casters', founder and developer of
Pentaho Data Integration (PDI/Kettle)Matt
Casters, [
http://www.ibridge.be/?page_id=2 matt
casters on data integration] Retrieved July
27, 2012 and author of the book Pentaho
Kettle SolutionsMatt Casters, Bouman,
Dongen, Wiley [
http://www.wiley.com/WileyCDA/WileyTitle/
productCd-0470635177.html Pentaho
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
* 'Thomas Morgner', founder and
developer of Pentaho Report Designer
(PRD)Thomas, Morgner, [
http://www.sherito.org/ Reporting Tales Pentaho Reporting Tips and Tricks from
the Author] Retrieved July 27, 2012
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Roland Bouman', Pentaho Software
EngineerRoland, Bouman, [
http://rpbouman.blogspot.com/
Roland Bouman's blog] Retrieved July
27, 2012 and author of the book
Pentaho SolutionsRoland Bouman,
Dongen, Wiley, [
http://www.wiley.com/WileyCDA/Wil
eyTitle/productCd-0470484322.html
Pentaho Solutions: Business
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
** PDI Transformation Steps (Google
Analytics Plugin, Excel Writer Plugin,
EDI2XML Plugin, Ruby Scripting
Plugin)
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Blog: [ http://typeexit.org/adventures-with-opensource-bi http://typeexit.org/adventures-with-opensource-bi]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
'Notable Pentaho Partners
and Community Members'
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
* 'Pedro Alves', founder and CEO of
Webdetails and originator and maintainer
of the Ctools suite of Pentaho Plugins.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Ricardo Pires', BI Division Manager
Pentaho Official Trainer @ Xpand IT Originator and maintainer of the
FusionCharts Pentaho Plugin.
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Linkedin: [
http://www.linkedin.com/pub/ricardopires/1/537/b28/
http://www.linkedin.com/pub/ricardo-pires]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Tom Barber', Technical Director of
Meteorite BI and co-originator of
Saiku the graphical OLAP browser
Pentaho Plugin.
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Blog: [
http://themagicaltrout.wordpress.com/
http://themagicaltrout.wordpress.com]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
** Blog: [
http://pentahomusings.blogspot.com/
http://pentahomusings.blogspot.com/]
1
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Paul Stoellberger', lead developer and
co-originator of Saiku the graphic OLAP
browser Pentaho Plugin.Paul,
Stoellberger, Saiku, [ http://analyticallabs.com/downloads/rockstar_analytics_pc
m11.pdf Paul Stoellberger - Pentaho
Community Meetup 2011 / Frascati]
Retrieved July 27, 2012
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Jos van Dongen', co-author of two popular
books, Pentaho Solutions and Pentaho Kettle
Solutions
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
1
* 'Prashant Raju', community member and
developer of Saiku the graphic OLAP browser
Pentaho Plugin
https://store.theartofservice.com/the-social-media-toolkit.html
Pentaho Data Integration - Social Media Communication
* 'Francisco Javier Martínez
Guzmán', blogger with illustrative
tutorials for installing the Pentaho
Suite and creating a CDE dashboard
with bullet charts
1
https://store.theartofservice.com/the-social-media-toolkit.html
Internet censorship in the People's Republic of China - Social media websites
1
Although the government and media often
use microblogging service Sina Weibo to
spread ideas and monitor corruption, it is
also supervised and self-censored by 700
Sina
censors.[http://www.time.com/time/magazi
ne/article/0,9171,2048171-1,00.html Wired
Up], written by Austin Ramzy, Time
Magazine, 17 February 2011
https://store.theartofservice.com/the-social-media-toolkit.html
Internet censorship in the People's Republic of China - Social media websites
1
In the second half of 2009, the social
networking sites Facebook and Twitter
were blocked, presumably because of
containing social or political
commentary (similar to LiveJournal in
the above list). An example is the
commentary on the July 2009 Ürümqi
riots. Another reason suggested for the
block is that activists can utilize them
to organize themselves.
https://store.theartofservice.com/the-social-media-toolkit.html
Internet censorship in the People's Republic of China - Social media websites
1
In 2010, Chinese human rights activist Liu
Xiaobo became a forbidden topic in
Chinese media due to his winning the
2010 Nobel Peace Prize.
https://store.theartofservice.com/the-social-media-toolkit.html
Internet censorship in the People's Republic of China - Social media websites
1
After the 2011 Wenzhou train collision,
the government started emphasizing
the danger in spreading 'false rumors'
(yaoyan), making the permissive
usage of Weibo and social networks a
public
debate.[http://www.thinkingchinese.
com/fighting-rumors-a-new-way-tosupervise-the-chinese-internet-sphere
Fighting rumors: A new way to
https://store.theartofservice.com/the-social-media-toolkit.html
Internet censorship in the People's Republic of China - Social media websites
Smith,
[http://www.uic.edu/htbin/cgiwrap/bin/ojs/in
dex.php/fm/article/view/3943/3169
Censorship and Deletion Practices in
Chinese Social Media], First Monday
(journal)|First Monday 17.3 (March 2012)
1
https://store.theartofservice.com/the-social-media-toolkit.html
Allstate Insurance - Social Media
1
Allstate and other large corporations
are attracted to the rapid growth of
social media for use in their advertising
campaigns.
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
According to president and CEO Greg
Nelson, BI 2.0 has a lot to learn from
Social Media, such as Twitter, Facebook,
Weblog|blogs etc. He lists, in the white
paper [
http://support.sas.com/resources/papers/p
roceedings10/040-2010.pdf Business
Intelligence 2.0: Are we there yet?],
lessons and opportunities that BI can learn
from Social Media.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
1
'Lessons and
opportunities:'
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
1
Destination naturally forces people to login
and participate. Continuous flow of
information. Provides environment for
developers to create their own
applications. Post things of interest
(reports, graphics, interpretations) to my
personal page (things I have discovered.)
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
1
Real-time, continuous flow of decisions,
status about the business, complex event
processing. Platform evolves through
unplanned usage/organic evolution of
capabilities. Succinct explanation of the
state of the
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
1
business. Search commentary; generate
word clouds that provide a visualization of
the “vibe” or sentiment of the business.
Tags and
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
users comments. Submit note-worthy
information (anything on the web you think
is newsworthy) – associate it with data or
objects.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
1
Information can be interpreted and informally
published to a group of interested parties.
https://store.theartofservice.com/the-social-media-toolkit.html
Business Intelligence 2.0 - Lessons from social media
1
Commentary should be available as
an RSS feed. Reports or data updates
could be delivered via RSS feed.
https://store.theartofservice.com/the-social-media-toolkit.html
Internet censorship in the United States - Social media sites
1
In the report, they state that because social media
sites have forbidden any content related to hate
speech, companies including Apple Inc.|Apple,
Google, Facebook, MySpace, and others are
blocking content expressing anti-homosexual
viewpoints.[http://opennet.net/blog/2011/09/threats
-open-net-september-24-2011 Threats to the Open
Net: September 24, 2011], Qichen Zhang, OpenNet
Initiative, 25 September
2011[http://www.mrc.org/cmi/articles/2011/Report_
For_Religion_Theyre_AntiSocial_Networks.html
Report: For Religion, They're Anti-Social
Networks], Matt Philbin, Culture and Media
Institute, 19 September 2011
https://store.theartofservice.com/the-social-media-toolkit.html
Social media measurement
'Social media measurement' or
'‘social media monitoring’' is an
active monitoring of social media
channels for information about a
company or organization, usually
tracking of various social media
content such as blogs, wikis, news
sites, micro-blogs such as Twitter,
social networking sites, video/photo
sharing websites, Internet
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media measurement
Companies can then react to these
conversations and interact with consumers
through social media platforms.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media measurement - Quantifying social media
It is very difficult, if not impossible, to
measure all social media conversation. Due
to privacy settings and other issues, not all
social media conversation can be found and
reported by monitoring tools. However, whilst
social media monitoring cannot give absolute
figures, it can be extremely useful for
identifying trends and for benchmarking, in
addition to the uses mentioned above. These
findings can, in turn, influence and shape
future business decisions.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media measurement - Technologies used
Various monitoring platforms use
different technologies for social
media monitoring and measurement
such as crawlers, *Semantic
analysis,*Natural Language
Processing. Basic implementation
involves curation of data from social
media on large scale and to make
sense out of it.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Corporate social media
1
Today, however, an increasing number of
corporations have adopted the use of
social media in the workplace and have
seen an increase in the use of social
networking and micro blogging sites such
as Twitter and LinkedIn
https://store.theartofservice.com/the-social-media-toolkit.html
Corporate social media
1
In a 2010 study conducted by Harvard
Business Review Analytic Services
2,100 companies were polled on their
use of and practices around social
media. Two-thirds of the companies
polled confirmed they currently use
social media or plan to do so in the
foreseeable future. Of the 2,100
companies who took part in the study,
42% believe the use of social media is
https://store.theartofservice.com/the-social-media-toolkit.html
Corporate social media
More Companies are recognizing an
increased number of benefits derived from
the use of social media in marketing and
advertising, internal and external corporate
communications, and overall brand
awareness. The belief is the benefits
outweigh the potential risks of bad press,
customer complaints, and brand bashing.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Corporate social media
1
Oreo capitalized on what people were
talking about, sparked a buzz, and
generated brand awareness through its
use of corporate social media.
https://store.theartofservice.com/the-social-media-toolkit.html
Corporate social media
1
In this case, using social media and
interacting with the public did not
help to promote them in a positive way
https://store.theartofservice.com/the-social-media-toolkit.html
Prosocial behavior - Social media and prosocial behavior in natural disasters
1
Direct donations to Japanese relief were
possible on American Red Cross|The Red
Cross fan page on Facebook,Gale, Cheryl
[http://www.business2community.com/soci
al-media/social-media-influence-injapanese-relief-019459 Social Media
Influence in Japanese Relief]
https://store.theartofservice.com/the-social-media-toolkit.html
Search for Common Ground - Social media
1
In February 2010, SFCG hosted a three
day conference for bloggers in Tunisia,
Morocco, and Algeria. The conference
focused on finding ways for cross-cultural
communication and discussion of shared
issues in the region.Global Voices Online
Blog, Morocco: Maghreb Bloggers Search
for Common Ground
http://globalvoicesonline.org/2010/02/27/m
orocco-maghreb-bloggers-search-forcommon-ground
https://store.theartofservice.com/the-social-media-toolkit.html
Social media intelligence
'Social media intelligence'
(abbreviated as 'SOCMINT') refers to
intelligence gathering from social
media sites, using both intrusive or
non-intrusive means, from open and
closed social networks.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media intelligence
The term was coined in a 2012 paper
written by Sir David Omand, Jamie Bartlett
and Carl Miller for the Centre for the
Analysis of Social Media, at the Londonbased think tank, Demos (UK think
tank)|Demos.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media intelligence
1
The authors argued that social media is
now an important part of intelligence and
security work, but that technological,
analytical and regulatory changes are
needed before it can be considered a
powerful new form of intelligence,
including amendments to the United
Kingdom Regulation of Investigatory
Powers Act 2000.
https://store.theartofservice.com/the-social-media-toolkit.html
Online presence management - Social media marketing
1
Social Media marketing uses Social
Media platforms to create and foster
communities and relationships. Social
Media marketing is focused on
creating content that attracts attention
and encourages readers to share
content with their social networks.
Social messages are effective because
they come from a trusted, third-party
source, rather than the brand itself.
https://store.theartofservice.com/the-social-media-toolkit.html
Online presence management - Social media marketing
1
Understanding what tools are available
and how to use them effectively is key to
success in Social Media marketing. Some
of these tools include:
https://store.theartofservice.com/the-social-media-toolkit.html
Social media surgery
A 'social media surgery' is a
gathering at which volunteer surgeons
with expertise in using web tools,
chiefly social media, offer free advice
in using such tools, to representatives
(patients) of non-profit organisations,
registered charity|charities,
community groups and activists, with
no boring speeches or jargon.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media surgery
The idea was conceived by Pete
Ashton, with Nick Booth of Podnosh
Ltd, who ran the first such surgery in
Birmingham on 15 October 2008.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media surgery
1
In July 2009, a spin-off surgery (dubbed
the Social media mob) started in Mosman,
Australia, and in January 2010, the first
spin-off surgery in Africa was held.
https://store.theartofservice.com/the-social-media-toolkit.html
Social media surgery
On 16 February 2012, it was
announced that the Social Media
Surgery movement had won the Prime
Minister’s Big Society Award.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media surgery
1
The scheme also won the 2013 Adult Learners'
Week BBC Learning Through Technology Award.
https://store.theartofservice.com/the-social-media-toolkit.html
Media ecology - International application and social media
1
On the one hand, Iran's news media,
the primary source of information at
that time, reverted to its original role,
while the Egyptian use of social media
changed the media of choice for
Egypt.
https://store.theartofservice.com/the-social-media-toolkit.html
Media ecology - International application and social media
Peterson's study compared his
observations to that of William Beeman,
who in 1984 published an essay, The
cultural role of the media in Iran: The
revolution of 1978–1979 and after
Beeman, William O
1
https://store.theartofservice.com/the-social-media-toolkit.html
Media ecology - International application and social media
At times newly introduced mass media
have produced revolutionary effects in the
societal management of time and energy
as they forged new spaces for themselves.
Thus media are cultural forces as well as
cultural objects. In operation, they produce
specific cultural effects that cannot be
easily predicted.(Beeman, 147)
1
https://store.theartofservice.com/the-social-media-toolkit.html
Media ecology - International application and social media
1
The rise of social media helped free Egyptians
from censorship of other media
https://store.theartofservice.com/the-social-media-toolkit.html
Media ecology - International application and social media
1
Although we may never know the true impact, in fact
it likely sped up the regime's fall
https://store.theartofservice.com/the-social-media-toolkit.html
Media ecology - International application and social media
Sense 2011, leaders of the protest
continue to utilize social media as a
method to push democratic reform
(Peterson, 4). According to Peterson
the role of social media in Egypt is also
evolving the political culture as even
state figures are beginning to make
announcements using social media
rather than more traditional forms of
media (Peterson, 5).
1
https://store.theartofservice.com/the-social-media-toolkit.html
Social media monitoring - Technologies used
1
Various monitoring platforms use different
technologies for social media monitoring
and measurement such as crawlers,
*Semantic analysis (linguistics)|Semantic
analysis,*Natural Language Processing.
Basic implementation involves curation of
data from social media on large scale and
to make sense out of it.
https://store.theartofservice.com/the-social-media-toolkit.html
Brand language - Digital and social media companies
1
Brands are tracking social media in order to
understand how people are talking about them
https://store.theartofservice.com/the-social-media-toolkit.html
Coke Zero Facial Profiler - Social media aspects
1
Facial Profiler was both a Facebook
app and search tool. It underscored
the evolution of social media,
connecting people outside of their
everyday routines of
Employment|work, school, friends or
hobbies.
https://store.theartofservice.com/the-social-media-toolkit.html
WWE - Social media, TV-PG, and public service initiatives
1
On April 7, 2011, WWE Corporate
announced that the company was
ceasing use of the full name World
Wrestling Entertainment and would
henceforth refer to itself solely as
WWE, making the latter an Pseudoacronym|orphan initialism
https://store.theartofservice.com/the-social-media-toolkit.html
Suicide of Amanda Todd - Social media
1
Following Todd's suicide, more than one
million Facebook users liked her Facebook
memorial page. Mingled among the
positive support and comments are
continuing attack posts and images from
strangers and those claiming to be her
former classmates. After one man's
derogatory Facebook comments about
Todd's death were reported to his
employer, the Grafton-Fraser Mr. Big Tall
https://store.theartofservice.com/the-social-media-toolkit.html
Suicide of Amanda Todd - Social media
On October 19, 2012, police in New
Zealand said they were questioning a 17year-old boy from Raglan, New
Zealand|Raglan who allegedly posted
inappropriate and disturbing images on a
memorial page for Todd. Police removed
the images and shut down the boy's
Facebook page.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Institute of Chartered Accountants in Ireland - Social Media
1
Twitter Accounts: @CharteredAccIrl;
@CAIStudents; @ChartAccsUlster;
@accountancyire.
https://store.theartofservice.com/the-social-media-toolkit.html
Institute of Chartered Accountants in Ireland - Social Media
Facebook Link:
http://www.facebook.com/#!/C
harteredAccountantsIreland
1
https://store.theartofservice.com/the-social-media-toolkit.html
Aer Lingus - Social media
Aer Lingus has increasingly looked
towards social channels to grow brand
awareness. The company began Tweeting
in May 2013 and has a presence on
Facebook, Google+, Instagram, Linkedin,
and Pinterest. The airline was the first to
promote awareness of social media
presence on the fuselage of an aircraft.
The leased aircraft EI-FCC #socialjet with
one side asking “Have you liked us yet?”
and the other “Have you followed us yet?”.
1
https://store.theartofservice.com/the-social-media-toolkit.html
United States Department of Homeland Security - Virtual Social Media Working Group
First responders have increasingly
used social media in emergency
response and recovery operations.
Social media tools are used to connect
with citizens after a disaster and share
information.[https://www.hsdl.org/?v
iewdid=722650 First Responder
Communities of Practice]. Virtual
Social Media Working Group
Community Engagement Guidance
1
https://store.theartofservice.com/the-social-media-toolkit.html
United States Department of Homeland Security - Virtual Social Media Working Group
1
[http://bioprepwatch.com/news/soci
al-media-plays-major-role-inemergency-response/336089/ “Social
media plays major role in emergency
response”]
https://store.theartofservice.com/the-social-media-toolkit.html
Internal Communications - Social Media
Social media is becoming increasingly
discussed in the field of Internal
communication. However, there is little
documented evidence of where it is being
used successfully as part of a planned
campaign of employee communications
and it is often confused with digital media.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Web widget - Usage in social media
End users primarily use widgets to
enhance their personal web experiences,
or the web experiences of visitors to their
personal sites.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Web widget - Usage in social media
The use of widgets has proven
increasingly popular, where users of
social media are able to add standalone applications to blogs, profiles
and community pages
1
https://store.theartofservice.com/the-social-media-toolkit.html
U.S. Citizenship and Immigration Services - Social media presence
USCIS maintains a blog entitled
[http://blog.uscis.gov/ The Beacon]
as well as the @uscis Twitter account.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Yahoo! Meme - Social Media Comparisons
Meme focused on the basics of
microblogging. Although compared
extensively to Twitter and Tumblr, it
differed in functionality and did not
possess the ability to reply at and directly
message other users. It also permitted
users to create text-based posts that
surpassed Twitter’s 140-character
limitations and imposed a 2000-character
limit instead. However, the post stream
1
https://store.theartofservice.com/the-social-media-toolkit.html
Yahoo! Meme - Social Media Comparisons
1
One unique feature of Meme was the
ability to repost. If a user wanted to
comment on an item from another
user’s stream, they had to click on a
repost button and display the post in
their own feed. Although it may seem
redundant, it helped users find new
sources of content to follow and create
content streams composed of multiple
sources.
https://store.theartofservice.com/the-social-media-toolkit.html
Advocacy groups - Social media use
1
As noted in the study, while some groups
raised doubts about social media’s ability
to overcome the limitations of weak ties
and generational gaps, an overwhelming
majority of groups see social media as
essential to contemporary advocacy work,
and laud its democratizing function.
https://store.theartofservice.com/the-social-media-toolkit.html
National Geographic Channel (India) - Social Media
1
National Geographic Channel is the most liked TV
channel on Facebook in India
https://store.theartofservice.com/the-social-media-toolkit.html
Desperate Housewives - Social Media
Like many TV shows, Desperate
Housewives is present on popular social
media sites such as Facebook and Twitter
1
https://store.theartofservice.com/the-social-media-toolkit.html
ASL (disambiguation) - Social media
1
* “age/sex/location”, commonly used in
personal advertisements and instant
messaging conversations
https://store.theartofservice.com/the-social-media-toolkit.html
BBC Radio 1 - Online visualisation and social media
1
In recent years, Radio 1 has aimed to
include more of its content online in
order to relate to the changing nature
of its audience. It's YouTube channel
now has over 1 million subscribers
https://store.theartofservice.com/the-social-media-toolkit.html
BBC Radio 1 - Online visualisation and social media
1
and many features and events are streamed on
both that and the Radio 1 website.
https://store.theartofservice.com/the-social-media-toolkit.html
BBC Radio 1 - Online visualisation and social media
1
The station also has a heavy presence on
social media, with audience interaction
now occurring mainly through Facebook
and Twitter as well as Short Message
Service|text messaging.
https://store.theartofservice.com/the-social-media-toolkit.html
BBC Radio 1 - Online visualisation and social media
1
It was announced in 2013 that Radio 1 would have
its own dedicated video channel on the BBC iPlayer
https://store.theartofservice.com/the-social-media-toolkit.html
BBC Radio 1 - Online visualisation and social media
1
where videos of live performances as
well as some features and shows
would be streamed in a central
location.
https://store.theartofservice.com/the-social-media-toolkit.html
BuzzFeed - Technology and social media aspect
1
BuzzFeed continues to test and track
their custom content with an in-house
team of data scientists and externalfacing “social dashboard.” Staff
writers are ranked by views on an
internal leaderboard. BuzzFeed gets
75% of its views from social media
outlets such as Twitter and Facebook.
https://store.theartofservice.com/the-social-media-toolkit.html
Political consultant - Social media in modern campaigns
1
Social media have dramatically changed
the way in which modern political
campaigns are run. With more generation
X and Generation Y coming into the voting
population, social media are the platforms
on which the politicians need to establish
themselves and engage with the voters.
Especially in a digital age, social media
will be more important than traditional
media to the politicians.
https://store.theartofservice.com/the-social-media-toolkit.html
Political consultant - Social media in modern campaigns
1
In Australia, 86% of Australians access the
Internet, and with a 17,048,864 voting age
population (according to IDEA,
http://www.idea.int/vt/countryview.cfm?Countr
yCode=AU), around 14,662,023 voting
population has access to Internet, and 65%
of them use social media, which means
9,530,314 Australian voters use social media.
(The 2013 Yellow™ Social Media Report
found that among internet users 65% of
Australians use social media, up from 62%
last year.)
https://store.theartofservice.com/the-social-media-toolkit.html
Chris Hadfield - Social media
1
Hadfield has enlisted the help of his websavvy son Evan to manage his social
media presence.An Astronaut's Guide to
Life on Earth (Hadfield), pp
https://store.theartofservice.com/the-social-media-toolkit.html
Meme (disambiguation) - Internet and social media
1
*Internet meme, a meme or fad that
spreads quickly through the Internet
https://store.theartofservice.com/the-social-media-toolkit.html
Meme (disambiguation) - Internet and social media
1
*Yahoo! Meme, a microblogging site launched
by Yahoo! Inc. in August 2009, similar to Twitter
https://store.theartofservice.com/the-social-media-toolkit.html
Gumtree.com - Social Media
1
Gumtree has an extensive social media
presence, active on both Twitter and
Facebook with 200,000 and 15,000
followers respectively. Gumtree uses its
social media presence to communicate
news and information about the brand as
well as launching competitions and
promotions.
https://store.theartofservice.com/the-social-media-toolkit.html
National Archives and Records Administration - Social Media and Web 2.0
1
The National Archives currently utilizes
social media and Web 2.0 technologies
in attempt to better communicate with
the public.
https://store.theartofservice.com/the-social-media-toolkit.html
National Archives and Records Administration - Social Media and Web 2.0
1
On June 18, 2009, the National Archives
announced the launching of a YouTube
channel to showcase popular archived
films, inform the public about
upcoming events around the country,
and bring National Archives exhibits to
the people. Also in 2009, the National
Archives launched a Flickr
photostream to share portions of its
photographic holdings with the general
https://store.theartofservice.com/the-social-media-toolkit.html
National Archives and Records Administration - Social Media and Web 2.0
1
A new teaching with documents website
premiered in 2010 and was developed by
the education team. The
website[http://www.docsteach.org
docsteach.org] features 3,000 documents,
images, and recordings from the holdings
of the Archives. The site also features
lesson plans and tools for creating new
classroom activities and lessons.
https://store.theartofservice.com/the-social-media-toolkit.html
National Archives and Records Administration - Social Media and Web 2.0
1
In 2011 the National Archives initiated a
Wikiproject on the English Wikipedia to
expand collaboration in making its
holdings widely available through
Wikimedia. See WP:GLAM/NARA.
https://store.theartofservice.com/the-social-media-toolkit.html
Paolo Coelho - Social Media and the Official App
1
[http://online.wsj.com/articles/paulo
-coelho-digital-juggernaut-1408055080
Paulo Coelho explains to The Wall
Street Journal his relationship with
readers through social media
platforms]
https://store.theartofservice.com/the-social-media-toolkit.html
Paolo Coelho - Social Media and the Official App
1
The exclusive Paulo Coelho official app is
available in Portuguese, Spanish and
English (the languages in which the author
express himself online) and is inspired by
the beautiful words of wisdom readers
share with the author every day through
social media
https://store.theartofservice.com/the-social-media-toolkit.html
Machinima.com - Social media integration
1
Machinima uses social networking
throughout a variety of services
including Facebook and Twitter as
distribution platforms for its
productions.
https://store.theartofservice.com/the-social-media-toolkit.html
Machinima.com - Social media integration
1
Machinima's partnership with Google includes
Google's £30 million investment into Machinima.
https://store.theartofservice.com/the-social-media-toolkit.html
Machinima.com - Social media integration
The channel has become
the most popular non music
channel on YouTube.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Machinima.com - Social media integration
Additionally, Machinima.com has
+1,364,447 users on Google+. Machinima
frequently posts content for users on
various social media networks core to the
concept of sharing and generating hits for
Machinima-affiliated videos.
1
https://store.theartofservice.com/the-social-media-toolkit.html
Machinima.com - Social Media figures
1
13,167 talking about Machinima via
Facebook.
https://store.theartofservice.com/the-social-media-toolkit.html
Machinima.com - Social Media figures
1
Figures accurate as of
July 12, 2013.
https://store.theartofservice.com/the-social-media-toolkit.html
Launch Services Program - Social Media
NASA's Launch Services Program has
social media accounts on
Facebook[https://www.facebook.com/NAS
ALSP NASA's Launch Services Program
Facebook] and
Twitter.[https://twitter.com/#!/NASA_LSP
NASA's Launch Services Program Twitter]
In addition to maintaining a YouTube
Playlist specifically for LSP on its
channel,[http://www.youtube.com/playlist?l
1
https://store.theartofservice.com/the-social-media-toolkit.html
Launch Services Program - Social Media
NASA has compiled a page will all its
flagship social media accounts across lots
of different
platforms.[http://www.nasa.gov/socialmedi
a NASA Flagship Social Media Accounts]
The spacecraft section of this page has
accounts for many of the spacecraft
launched by NASA
LSP.[http://www.nasa.gov/socialmedia/#mi
ssions Spacecraft Section of NASA
1
https://store.theartofservice.com/the-social-media-toolkit.html
Launch Services Program - Social Media
NASA Public Affairs posts pictures and
videos of NASA LSP spacecraft and
rockets as they go through processing and
launch.[http://mediaarchive.ksc.nasa.gov/s
earch.cfm KSC Video and Photo Search]
search for Launch Services Program or by
specific mission
1
https://store.theartofservice.com/the-social-media-toolkit.html
Launch Services Program - Social Media
1
[http://www.nasa.gov/multimedia/videogallery/in
dex.html?collection_id=14617 NASA Videos]
https://store.theartofservice.com/the-social-media-toolkit.html
Launch Services Program - Social Media
1
A launch blog is also stood up for each
launch campaign and are always
updated on launch day by Kennedy
Space Center Public
Affairs.[http://www.nasa.gov/centers
/kennedy/home/ksc_blogs.html
Kennedy Space Center Launch Blogs]
https://store.theartofservice.com/the-social-media-toolkit.html
Launch Services Program - Social Media
1
Since NASA Socials were started in 2009,
NASA LSP has participated in many for
the launch of its missions: Juno, GRAIL,
NPP, MSL, KSC 50th/MSL Landing, RBSP,
MAVEN and
more.[http://www.nasa.gov/social/ NASA
Socials] NASA NASA Socials allow social
media followers to receive VIP access to
NASA facilities and speakers
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Launch Services Program - Social Media
1
NASA has create many apps, some of
which feature NASA LSP and its
spacecraft.[http://www.nasa.gov/con
nect/apps.html NASA
Apps][http://www.jpl.nasa.gov/apps/
JPL Mobile Apps] One popular app is
Spacecraft 3D, which features several
spacecraft launched by LSP
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.fm - Social media use
1
The .fm domain extension has also
been used by various companies
outside of the audio streaming
industry or the Federated States of
Micronesia. Examples include:
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.fm - Social media use
1
* Ping.fm, centralized tool
for users to manage social
media
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.fm - Social media use
1
* Smart.fm, online education tool
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.fm - Social media use
1
* Tastebuds.fm, dating
website for music fans
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.fm - Social media use
1
* Turntable.fm, social
media site for
interactively sharing
music
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.fm - Social media use
* Ask.fm, a website
through which people
ask and answer
questions.
1
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.fm - Social media use
1
* clarity.fm, a website providing on demand
advice from proven entrepreneurs.
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.fm - Social media use
1
Many commercial
radio stations also
use the domain
extension.
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People of Walmart - Social Media
1
People of Walmart has a Facebook and
Twitter account. There are also newly
introduced iPhone and Android
applications that allow pictures to be
uploaded to the site from a mobile
device.
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Edi Rama - Social media
Recently, Rama has started to use
social media tools such as Twitter or
Facebook to communicate with the
electorate and others in general.
Although the social media use of
Rama is contested, because he is
reported to insult people rejecting his
ideas.Gazeta Rilindja Demokratike,
Rama ne Twitter: Derr, bajge, llaxore,
page 2, Date: 2 December 2012
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History of WWE - Social media and WWE HD
In January 2008, WWE began
broadcasting in high-definition
video|high-definition, beginning with
the 21 January WWE Raw|Raw, while
the Royal Rumble (2008)|2008 Royal
Rumble was the first pay-per-view
event presented in HD.
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History of WWE - Social media and WWE HD
Since closing down their social media
website, WWE has created accounts on
social media websites such as Facebook,
Twitter, YouTube, Tout, and Instagram,
with executive vice president of digital
media Perkins Miller stating that social
media is going to transform our company.
1
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History of WWE - Social media and WWE HD
1
In July 2012, WWE invested $5m into
Tout (company)|Tout, and a month
later released an official Mobile
application software|app. In 2013,
WWE's main Twitter account was
cited as one of the top 25 most
engaged brands on the website. In
2014, WWE launched WWE SuperCard,
a trading card app game, which was
downloaded 1.5 million times in the
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Papers from the Institute of Archaeology - News, Events and Social Media
1
The Institute of Archaeology regularly
publishes news and events, including
details of seminars, conferences, job
opportunities, recent press coverage,
publications and other
announcements. The Institute also has
a presence on Facebook, Twitter and
YouTube.
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Being Human (UK TV series) - Ratings and social media
Being Human garnered some of the
largest audiences in the network's history
when it debuted on BBC America in 2009,
and again during its second series run in
2010.[http://miamiherald.typepad.com/cha
nging_channels/page/3/#ixzz1V3EzrJmG
Garvin, Glenn. 'Being Human,' With an
American Accent. Miami Herald. 16
January 2011.] Accessed 14 August 2011.
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Being Human (UK TV series) - Ratings and social media
1
In March 2011, the BBC announced that
live, delayed, and online viewership for the
launch of Being Human third series was
1.8 million viewers, the largest viewing
audience for a series premier in BBC
Three history
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Being Human (UK TV series) - Ratings and social media
In August 2011, the BBC's Director of
Television, George Entwistle, revealed that
Being Human had 330,000 Facebook
fans, compared to 2.3 million for the
Facebook pages of EastEnders and
220,000 for
Springwatch.[http://www.guardian.co.uk/m
edia/organgrinder/2011/aug/21/newmedia-tv-mutual-benefits Entwistle,
George
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Networked feminism - Social media and networked feminism
1
Since the creation of Twitter, the hashtag
has spread onto other forms of social
media such as Tumblr and Instagram,
along with networked feminism.
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Networked feminism - Social media and networked feminism
1
Individuals have used these groups,
along with other forms of social media
and interconnectedness, such as
email lists, blogs, YouTube videos,
reddit threads, to create forums where
feminists can virtually congregate
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Networked feminism - Rush Limbaugh's social media defeat
Sandra Fluke, a then 30-year-old law
student at Georgetown University spoke in
front of the House Democratic Steering
and Policy Committee regarding the new
Administration rules on Conscience
Clause exceptions in health care
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Networked feminism - Rush Limbaugh's social media defeat
In response to Flukes' testimony,
Rush Limbaugh| Limbaugh made
some controversial remarks
regarding Fluke. On February 29,
2012, Limbaugh was recorded on his
talk show calling Sandra Fluke a slut
and a prostitute as a result of her
speech.Howard,
[http://www.forbes.com/sites/carolin
ehoward/2012/03/02/rush-limbaugh1
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Networked feminism - Rush Limbaugh's social media defeat
Immediately after Limbaugh's
comments went public on his radio
show, a huge Internet networked was
formed by social media savvy
feminists who were angered by these
comments
1
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Networked feminism - Rush Limbaugh's social media defeat
After the loss of many of his
advertisers, along with the desolation
of his reputation via social media,
Limbaugh issued an apology to Fluke,
stating that he chose the wrong words
and he did not mean a personal attack
on Ms. Fluke.”
1
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Networked feminism - Rush Limbaugh's social media defeat
1
The actions taken against Limbaugh by his
advertisers we're a direct result of the
feminist networked that created a coalition
taken against his sexist actions.
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Youth activism - Social media
1
Facebook has become a tool for youth
to not only gather information, but
broadcast events and activities,
participate in activist groups, and get in
contact with other activist
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Relationship management - Social media
Enterprise Feedback Management
software platforms such as Confirmit,
Medallia, and Net
Promoter|Satmetrix combine internal
survey data with trends identified
through social media to allow
businesses to make more accurate
decisions on which products to supply.
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Public relation - Social media marketing
We will continue to witness changes in
public relations practices. People wishing
to pursue a future with PR will be required
to think differently. They will have to adopt
new strategies and learn new ways to
conduct searches. During the first years of
social media, PR had a hard time keeping
up with the speed of these new
technologies (Breakenridge, 2012).
1
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Public relation - Social media marketing
1
Social media marketing is not only a new
way to achieve that goal but it's also a
continuation of a strategy that existed for
decades
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Commemoration of the American Civil War - Social media
The Sesquicentennial is the first
anniversary of the American Civil War
that has seen the use of social media
technologies
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Commemoration of the American Civil War - Social media
Typical users on these sites are
photojournalists, bloggers and tourists
visiting a wide selection of
sesquicentennial events across multiple
states. The photojournalists on average
are above the age of 35 and tend to have
a more serious opinion of the events.
While many of the tourists appear to below
the age of 25 and have a more
lighthearted humorous view of the Civil
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Fashion industry - Public Relations and Social Media
1
Social media plays an important role
in modern day fashion public
relations; enabling practitioners to
reach a wide range of consumers
through various platforms.
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Fashion industry - Public Relations and Social Media
1
Women in the fashion public relations
industry such as Sweaty Betty PR
founder Roxy Jacenko and Oscar de la
Renta’s PR girl Erika Bearman, have
acquired copious amounts of followers
on their social media sites, by
providing a brand identity and a
behind the scenes look into the
companies they work for.
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Fashion industry - Public Relations and Social Media
1
Consumers have the ability to share their
purchases on their personal social media
pages (such as Facebook, Twitter,
Instagram, etc.), and if practitioners deliver
the brand message effectively and meet
the needs of its publics, word-of-mouth
publicity will be generated and potentially
provide a wide reach for the designer and
their products.
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Personal branding - Social Media
1
Social media extends beyond just Facebook and
Twitter and into the professional world as well
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Personal branding - Social Media
Building a brand and an online
presence through internal corporate
networks allows for individuals to
network with their colleagues, not
only socially but professionally as
well. This kind of interaction allows
for employees to build up their
personal brand relative to other
employees, as well as spur innovation
within the company, because more
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Personal branding - Social Media
1
Some social media sites, like Twitter,
can have a flattened, allencompassing audience that can be
composed of professional and
personal contacts, which then can be
seen as a more “’professional’
environment with potential
professional costs”.Marwick, A
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Personal branding - Social Media
Personal branding focuses on “selfpackaging,” where “success is not
determined by individuals’ internal sets of
skills, motivations, and interests but,
rather, by how effectively they
are…branded”;Lair, D
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Personal branding - Social Media
Aside from professional aspirations,
personal branding can also be used on
personal-level social networks to flare
popularity. The online self is used as a
marketing and promotional tool to brand
an individual as a type of person; success
on the virtual platforms then becomes
“online social value [that could transform]
to real rewards in the offline world.”
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2012 Pro Bowl - Social media
The NFL loosened its rules which forbid
players from communicating via social media
during games, by setting up a computer on
each sideline to allow players to use Twitter.
2011 Washington Redskins
season|Washington Redskins linebacker
London Fletcher used the occasion to
propose a contest among his Twitter
followers to predict the game's final score
and MVP. However, the NFL had him rescind
the offer and he instead gave away a signed
jersey instead of cash, presumably on antigambling grounds.
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Contact (social) - Social media
Computer networks combined with
social networking software produces a
new medium for social interaction
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ISIL - Propaganda and social media
1
ISIS is known for its effective use of
propaganda. Its creation of a flag and
coat of arms that have symbolic
meaning for the Muslim world was
clearly done with care.
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ISIL - Propaganda and social media
In November 2006, shortly after the
creation of the Islamic State of Iraq, the
group established the al-Furqan Institute
for Media Production, which produces
CDs, DVDs, posters, pamphlets, and webrelated propaganda products
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ISIL - Propaganda and social media
In July 2014, ISIS began publishing a
digital magazine called Dabiq, in a number
of different languages including English
1
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ISIL - Propaganda and social media
The group has attempted to branch out
into alternative social media sites, such as
Quitter, Friendica and Diaspora; Quitter
and Friendica, however, almost
immediately worked to remove ISIS's
presence from their sites.
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ISIL - Propaganda and social media
1
On 19 August 2014, a propaganda video
showing the beheading of US
photojournalist James Foley
(photojournalist)|James Foley was
posted on the Internet
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Andrew Rosindell - Social media gaffes
1
Rosindell has also made the news
because of incidents involving
social media
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Brand name - Social media brands
In so doing, social media brands are
arguably more charismatic, in that
consumers are compelled to spend time
with them, because the time spent is in the
meeting of fundamental human drivers
related to belonging and individualism
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Commonsensemedia - Social Media, Social Life: How Teens View Their Digital Lives
Common Sense Media's study, titled
Social Media, Social Life: How Teens View
Their Digital Lives, was released in June
2012. The study's findings were based on
data from 1,030 surveys that were given to
adolescents ages thirteen to seventeen.
Among the teens surveyed, 49% reported
that their preferred method of
communication was talking in person,
whereas 33% chose texting and 7% chose
social media.
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