Download Colin Potts, Consultant, Destination Focus, UK

The City of Chester:
A Tourism & Coach Friendly Policy
That Pays Off
Colin Potts
Destination Focus
International Coach Destination of the Year 2007
(International Road Transport Union)
UK Coach City of the Year 2007
(Coach Tourism Awards)
UK Coach Friendly City
(Confederation of
Passenger Transport)
My Presentation
Understanding Chester
Issues
Policy & Action
Results
Chester
Historic city of 90,000 people
Tourism in Chester: A Top 5 UK Historic City
Visitors
2.1 million overnight stays
7.4 million day visits
Expenditure
£500 million
Jobs
7,300
Accommodations
3,500 bedrooms
Chester Zoo
#1 in UK
Tourism Issues Facing Chester
Increasing reliance on visitors
Competition
Need for new investment
Spreading the load
Attracting young people
Sustainability
Chester for Groups
brochure
Coach Operators
leaflet
Coach Operators
leaflet
Making it easy
Café at coach
park
Guided
Tours
Chester Heritage Bus Tour
Rural Safari Mini
Bus Tours
Event led promotion
Results
Awards are great but also:
Tourism performance ahead
of national trends
New investment in hotels,
restaurants and shopping
New investment in Zoo &
Cathedral
New visitor zones
planned
Thank You
Colin Potts
Destination Focus