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Dislocated & Discouraged: What One WDB is Doing to Support its Professional Unemployed Workers 2008 The Year Everything Changed for Charlotte Why divert limit resources toward professionals? • Business Attraction • High paying jobs supports others • Needed help Is the Professional Different? • High Expectations of service • Low expectations of government • They know how government operates • Highly educated and experienced Why not just send them to a JobLink? • Social services feeling • Lack of peers • Lack of services ProNet was born… • We needed a new brand • Services delivered in “familiar” setting • Relevant programs and services • Ownership… we needed stockholders! So what do Professionals Need? We asked them: We created advisory groups of users, recruiters/employers and alumni (the recently employed) • Market Intelligence • Branding • Accountability • Networking Market Intelligence • What are the jobs or industries of the future? • When will the economy improve? • Taking raw economic data and turning it into market intelligence Branding • What “Value” you bring an employer • Social Media • The Resume • The elevator speech Accountability The Job Team • Weekly meetings • Share leads • Member accountability Networking • How? • Peer to Peer • Employers • Community organizations Other Services • Interview workshops • How to negotiate salary and benefits • Office space – a place to go! • Resources for ProNet Alumni What Makes ProNet Successful? • Business Community Involvement • Volunteers • Use of technology • Passionate Staff What’s Next? • Growing social media and awareness • Online training • Innovative new programs Contact Information Steve Partridge Managing Director Charlotte Regional Economic & Workforce Recovery Initiative [email protected]