Download FUEL ADDITIVE

Product profile of
STROBAI & STROBAI+
Manufacturer - JW Industrial
Year
History
2017
Launching Fuel additive for Motorbike & Car in Vietnam
2013
Launching Premium detergent for car wash ‘SIMONIZ’ in Korea
2012
2010
2003
2001
Launching New formula fuel additive ‘SUPER REDEX’
Launching fuel moisture scavenger ‘REDEX WATERHUNTER’
Launching air cleaner ‘AIR-100 Premium’
Exclusive sales contract for Autolight Sparkplug and Preston antifreeze
Nominated by Car maintenance union as an exclusive distributor for antifreeze products
Launching fuel additive ‘ENPARK’
Take over Korea Eco-Chemical company
1995
Establish research institute in JW Industrial
(Approved by the Ministry of Science-Technology)
1994
Sales reached 10 billion Won
1993
Sales reached 10 million bottles of ‘REDEX’ (Fuel additive)
1990
Exclusive sales contract with QI in USA
1989
Obtain Q Mark designating as a Quality assured manufacturer
1988
Launching fuel additive ‘REDEX’
Establish JW Industrial corporation
1987
Exclusive sales contract with HOLTS LLOYD INTERNATIONAL in UK
1986
Establish special operation division in JW Pharmaceutical (Car appliances)
2
Market in Vietnam
STROBAI competitors – for Motorbikes
By looking at competitors’ stagnation sales, seems like the market is not active
Company
JWHV
Yamalube
SUN’SOIL FUEL+
SUN’SOIL MOTO 4
Manufacturer
JW Industrial
Chevron product Co.,
Sun Siam Co., Thailand
Sun Siam Co., Thailand
Yamaha
NK & PP Phuong Hoang
Huynh Gia
January, 2013
September, 2013
September, 2013
- Dealership: 700
stores (Yamaha store)
- 16 stores
- Online
Distributor
Launch Year
2017(will be launched)
No. of
stores
- TBD
Price
50,000 VND / 40ml
50,000 VND / 75ml
(if 40ml, 26,667 VND)
50,000 VND / 50ml
(if 40ml, 40,000 VND)
50,000 VND / 40ml
Key Message
Engine Protector
Carbon cleaner
Advanced Fuel
Treatment
Advanced Engine
Treatment
Selling
Message
For the life of
your engine
Clean up inside of
engine recover
original engine
performance
SAVE, POWER, PROTECT
for diesel & gasoline
SAVE, POWER, PROTECT
for motorcycles
Promotional
Activities
- Ecofriendly campaign
- Incentive program
- Social Network (FB)
- Product Website
- Product Website
- Discount or gift free
- Product Website
- Discount or gift free
Online Market only
3
Market in Vietnam
STROBAI+ competitors – for Cars
Competitors are mainly foreign companies actively conducting sales promotion activities.
Company
JWHV
Sun’sOil
3M
Liqui Moly
Manufacturer
JW Industrial
Sun Siam Co., TH
3M
Liqui Moly, VN
NK & PP Phuong
Hoang
Phuoc khang
Đông Hòa
September, 2013
2005
2014
- 38 stores
(35 in HCMC, 2 in HN,
1 In Da Nang)
Distributor
Launch Year
2017(will be launched)
No. of
stores
- TBD
- 16 stores
- Online
- Over 500 of
Retail shops,
Car washshops,
Car care center, Gara, etc.
Price
199,000 VND / 350ml
165,000 VND / 250ml
(if 350ml, 231,000VND)
199,000 VND / 473 ml
(if 350ml, 147,252 VND)
155,500 VND / 300ml
(if 350ml, 181,417 VND)
Key Message
Engine Protector
FUEL Injection
FUEL SYSTEM CLEANER
Injection Cleaner
Selling
Message
For the life of
your engine
For performance, safety
and the life of your vehicle,
make sure a Fuel system
Tune-up is a part of your
normal maintenance
schedule.
A tank additive that cleans
fuel injectors, intake valves,
and combustion chambers.
Improves fuel economy and
power. Removes carbon,
gums, resins and varnish. For
gasoline engines only.
For cleaner combustion
and lower fuel
consumption
Promotional
Activities
- Ecofriendly campaign
- Incentive program
- Discount or gift free
- Sponsorship adv
- Product Website
- Sponsorship adv
- Product Website
- Sponsorship adv
- Product Website
- Calendar & Magazine
4
Product Strategy
Product Feature
Product Feature


Developed self-mixture with JW’s own brand
Composition :
Unit: %
방향족화합물/중질 –
세척제
방향족화합물/경질 –
세척제
용제 -
세척제
엔진성능향상, 배기가스 감소, 연비개선

JW Fuel additive
40
30
HOLTS社
O
O
트라이메틸벤젠 –
옥탄
노킹현상 방지
20
10
O
Quantity : STROBAI – 40mL / STROBAI+ – 350mL
- One bottle per every 3,000km drive (expected to be 1~2 times/year)

Effectiveness :
21% of clearance rate in combustion chamber, 98% of clearance rate in inhalation valve,
89.6% of preventing rate of fuel loss, 25.9% of decreasing rate of exhaust gas

Raw materials from UK Company ‘Holts’

Manufactured in Korea, ‘JW Industrial’

Pharmaceutical Company Product -> Eco-friendly image (Green color)

Certified by Quatest 3, which is the quality test conducted by the Vietnam government

Product efficiency test by SGS Vietnam (Viscosity, flash point, pouring speed, etc.)

Convenient to sell by having smaller units packaging (STROBAI - 8 ea / STROBAI+ - 12 ea per box)

Usable for both 4-wheels vehicle and motorbikes (gasoline additive)
5
Product Feature & Benefit
REDEX® sales exceeded 170 million bottles in Korea!
REDEX® was introduced first in England in 1922, and has impressive and fascinating history.
REDEX® was added to the aircraft’s oil tank to keep fast and stable engine during World War II.
Those aircrafts were marked with red X signs to give trust to pilots.
This REDEX® landed in 1988 and achieved the 1st oil additive products in South Korea.
REDEX = STROBAI
※ Test data is based on the global engine
testing institution, RICARDO-BICERI(UK),
EG&G(USA) and ISP-AMT(Germany).
Be clean
1
95 years
of
history
2
Sales of
170
million
bottles
STROBAI
is safe
&
useful
- 21% of combustion chamber
- 98% of
inhalation valve clearance
3
Raw
material
from UK
S
T
R
O
B
A
I
Be economical
- 89.6% of
fuel loss reduction
Be eco-friendly
- 25.9% of
carbon emission reduction
Be strong
Extension of engine’s life span
6
Product Feature & Benefit
Key Message

Clean engine & inhalation valve

Reduce fuel loss

Reduce exhaust gas
Engine protector
Reference
1. 21% of clearance rate in combustion chamber
→ Too low volatility creates deposits, by improving an octane number STROBAI prevents deposits creation in combustion chamber
2. 98% of clearance rate in inhalation valve
→ Too low volatility creates deposits
3. 89.6% of preventing rate of fuel loss
→ By shortening ignition time(time taken from fuel injection to combustion) STROBAI reduce fuel injection loss
4. 25.9% of decreasing rate of exhaust gas
→ Too high volatility increase exhaust gas, by improving fuel to contact with air STROBAI decrease exhaust gas production
※ Test data is based on the global engine testing institution, RICARDO-BICERI(UK), EG&G(USA) and ISP-AMT(Germany).
1)
2)
3)
4)
5)
Additives to have key role in new gasoline era ; oil & gas journal (1991, Feb, 11)
ETHYL News Paper (FRL-5259-S) ; Environmental Protection Agency
ATC-Document 52 ; Fuel additives and the environment (1994)
S.A.E Paper 922259 ; The impact of intake valve deposit on exhaust emission
And others
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