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WORLD LEGENDS
HOCKEY LEAGUE
CORPORATE PARTNERSHIPS
2015 - 2016
WORLD LEGENDS HOCKEY LEAGUE
FOR THE FIRST TIME,
ICE HOCKEY LEGENDS FROM
RUSSIA, SLOVAKIA, GERMANY, FINLAND,
THE CZECH REPUBLIC and SWEDEN
WILL MEET ON THE ICE AS THEIR TEAMS DID MANY YEARS AGO TO DETERMINE
THE BEST
ARE YOU READY
TO TAKE THE CHALLENGE WITH THE LEGENDS?
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WORLD LEGENDS HOCKEY LEAGUE
ICE HOCKEY
IS A TRULY GLOBAL SPORT:
73 COUNTRIES ARE MEMBERS OF THE IIHF
Ice hockey’s global popularity was built by the GRAND MASTERS.
THE WORLD LEGENDS HOCKEY LEAGUE is more than just a competition.
The WORLD LEGENDS HOCKEY LEAGUE will be reminiscent of the
SPECTACULAR BATTLES between the world’s best players from the past.
It is an educational initiative TO PROMOTE ICE HOCKEY in the world.
Joint CHARITY PROGRAMMES and support for ice hockey veterans.
You will see the clashes between the best athletes, relive CLASSIC
RIVALRIES.
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WORLD LEGENDS HOCKEY LEAGUE
LEGENDS LEAGUE
IS THE BEST SOLUTION FOR PROMOTING YOUR
BRAND
IN RUSSIA AND EUROPE
The Legends project has been a big
success in RUSSIA.
Games involving stars of the past have also
generated huge interest in SWEDEN and FINLAND.
Hockey fans in the CZECH REPUBLIC, SWEDEN,
FINLAND, SLOVAKIA and GERMANY dream of seeing their
stars in the flesh once again.
The project will be of interest to partners in the US and CANADA.
In these countries, hockey for many has achieved cult
status.
The time has come to unite hockey
countries, traditions, stars and fans.
The IIHF and NATIONAL ICE HOCKEY FEDERATIONS AND ASSOCIATIONS
of the League member states supports the idea of uniting the world’s
hockey legends in a single Legends League.
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WORLD LEGENDS HOCKEY LEAGUE
8 UNFORGETTABLE MATCHES
Participants
WITH US, BRAND
WILL BECOME A
LEGEND BOTH
INSIDE AND
OUTSIDE RUSSIA
GERMANY, RUSSIA, SLOVAKIA, FINLAND,
THE CZECH REPUBLIC, SWEDEN
Mid-October GALA-GAME
LEGENDS TAKE THE CHALLENGE
Preliminary matches: classic derby rivalries
GERMANY vs RUSSIA
FINLAND vs SWEDEN
CZECH REPUBLIC vs SLOVAKIA
DERBY WINNER SUPERFINALS IN RUSSIA
This October, Moscow (VTB Ice Palace) will host
GALA-GAME:
Legends of Hockey Club vs. Legends League stars
Cities
DRESDEN, LAPPEENRANTA, KARLOVY VARY, MOSCOW
This November, the games will be hosted by FINLAND,
GERMANY, and THE CZECH REPUBLIC.
Venues
•Energie Verbund Arena / 4,127
•Kisapuisto Arena / 4,847
•KV Arena / 5,874
•VTB Ice Palace / 12,100
In January 2016, Russia will host THE LEGENDS LEAGUE
FINALS.
Media
TV: the finals will be broadcast on a federal sports channel
RADIO: programmes and reports
ONLINE AND PRINT MEDIA: cooperation with leading sports media
WORLD LEGENDS HOCKEY LEAGUE
LEGENDS LEAGUE
IS A UNIQUE SPORTS FORMAT FOR POSITIONING YOUR
BRAND
OUR PARTICIPANTS ARE THE BEST ICE HOCKEY PLAYERS OF ALL TIMES.
WE KNOW OUR TARGET AUDIENCE IN RUSSIA AND EUROPE.
The primary demographic includes
EMPLOYED and married men and
women who LOVE SPORTS and
entertainment, and have an active
lifestyle.
They have CHILDREN and grandchildren who need guidance, traditional family and
social VALUES:
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REMEMBER your roots
•
RESPECT your friends
•
BE A TRUE FRIEND
•
Take failure with DIGNITY
•
ENJOY victories.
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WORLD LEGENDS HOCKEY LEAGUE
WORLD LEGENDS HOCKEY LEAGUE PLAYERS ARE
PEOPLE OF THE WORLD
MILLIONS OF RUSSIANS AND EUROPEANS KNOW AND REMEMBER THEIR NAMES.
YOU KNOW THEM TOO.
LEGENDS
OLYMPIC CHAMPIONS AND MEDALISTS, WORLD CHAMPIONS, WORLD CUP WINNERS,
WINNERS OF THE CANADA CUP, THE STANLEY CUP, TORONTO HALL OF FAME ATHLETES,
IIHF HALL OF FAME ATHLETES AND THE IIHF CENTENNIAL ALL-STAR TEAM
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WORLD LEGENDS HOCKEY LEAGUE
YOUR BRAND
WILL BE ASSOCIATED WITH ICONIC NAMES
Pavel BURE
Vyacheslav FETISOV
Vladimír RŮŽIČKA
Udo KIESSLING
Håkan LOOB
Alexander YAKUSHEV
Bengt-Åke GUSTAFSSON
Esa TIKKANEN
Peter ŠŤASTNÝ
Dominik HAŠEK
Vladimír VŮJTEK
Petr SVOBODA
Nicklas LIDSTRÖM
Dieter HEGEN
Sergei MAKAROV
Vladislav TRETYAK
Jari KURRI
Alexander KOZHEVNIKOV
Igor LARIONOV
Pär MÅRTS
Alexei KASATONOV
Vladimir MYSHKIN
Vladimir MALAKHOV
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WORLD LEGENDS HOCKEY LEAGUE
NEW HORIZONS FOR YOUR
COMPANY
FANS will watch the Legends League matches from stadium stands in the countries where ICE HOCKEY is more than just a GAME.
HUNDREDS OF THOUSANDS OF PEOPLE will hear about the WORLD LEGENDS HOCKEY LEAGUE – and your brand – through TV, popular print and online media,
and social networks.
WE CAN OFFER YOU THE UNPARALLELED MARKETING POTENTIAL OF THE WORLD
LEGENDS HOCKEY LEAGUE.
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European ice hockey
CITIES
match PARTICIPANTS
ARENAS and audience
Internet/radio/TV
AUDIENCE
•
We will develop bespoke MARKETING PROGRAMMES to
activate the granted rights specifically for each partner.
•
Participation in this project will contribute to BRAND POSITIONING
and ensure that your BUSINESS GOALS are achieved.
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WORLD LEGENDS HOCKEY LEAGUE
KEY COOPERATE ELEMENTS
2015/2016 SEASON
• advertising opportunities at
ARENAS
• advertising opportunities with
celebrity PARTICIPANTS
• BUSINESS programmes
• MATCH DAY
• campaigns, shows,
BRAND ACTIVATION
• website and social MEDIA
• public INITIATIVES
• special PROJECTS
• MERCHANDISING
• interaction with the
professional COMMUNITY
• interaction with the MEDIA
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WORLD LEGENDS HOCKEY LEAGUE
COMMUNICATION CHANNELS. LOCATIONS
OPPORTUNITIES
FOR BUSINESS
YOU CAN CHOOSE A SPECIFIC STAGE, MATCH AND COUNTRY AND BEGIN POSITIONING YOURSELF FOR A SPECIFIC TARGET
AUDIENCE VIA FAMILIAR COMMUNICATIONS CHANNELS
• League’s multimedia WEB
PORTAL
• SOCIAL MEDIA strategy
• RADIO and TELEVISION
• PARTNERS’ resources
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WORLD LEGENDS HOCKEY LEAGUE
PROJECT’S MARKETING POTENTIAL
OPPORTUNITIES
FOR BUSINESS
WE WILL HELP YOU CHOOSE THE RIGHT TOOLS, PROJECTS AND SERVICES DEVELOPED BY THE WORLD LEGENDS HOCKEY
LEAGUE TO EFFICIENTLY COMMUNICATE YOUR MESSAGE TO THE TARGET AUDIENCE
SPONSORSHIP NAME OPPORTUNITIES
Preliminary rounds
Finals
Legends League main prize
Mascot
BRAND PLACEMENT
Indoor arena
Outdoor arena,
Uniform, equipment
Print products and POS-products
INTERNET
Branding and advertising
Multimedia themed content
Special projects
Pre-roll video
COMMUNITY. ACTIVATION. PROJECTS
Match day: indoor/outdoor arena promotion,
Ceremonies
Permanent & digital signage
Sport and entertainment projects
Internet projects
Social projects
Art projects
LICENSE, INTELLECTUAL PROPERTY
Right to use World Legends Hockey League
Trademark and logo
Players’ images
EXCLUSIVE
Photo and video
Interview opportunities with the project
Participants and celebrities
Business meetings
Special services etc.
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WORLD LEGENDS HOCKEY LEAGUE
AUGUST 13, 2015
MEETING OF REPRESENTATIVES OF
THE LEGENDS LEAGUE ASSOCIATION
AND NATIONAL FEDERATIONS OF
THE LEAGUE MEMBER STATES
Participants (left to right)
Mr DMITRY KURBATOV
Executive Director Russian Ice Hockey Federation
Mr MIKAEL PFUHL
General Secretary German Ice Hockey Federation
Mr KIMMO OIKARINEN
authorised representative Finnish Ice Hockey
Association
Mr DMITRY TUGARIN
Executive Director World Legends Hockey League
Association
Mr PAVEL BURE
President World Legends Hockey League Association
Mr ALEXANDER YAKUSHEV
President Legends of Hockey Club
Mr MILAN NOVY
authorised representative Czech Ice Hockey Association
Mr ALEXEY KASATONOV
CEO Park of Legends Sports and Entertainment district
Mr VSEVOLOV KUKUSHKIN
authorised representative Slovak Ice Hockey Federation
Mr MIKAEL LUNDSTRÖM
Sport Director Swedish Ice Hockey Association
WORLD LEGENDS HOCKEY LEAGUE
IIHF PRESIDENT RENE FASEL HAS SENT A WELCOME ADDRESS TO THE
TOURNAMENT PARTICIPANTS
Dear friends,
When I see people playing hockey I feel additional inspiration
- life is going on in right direction. When I see some familiar
faces that I have seen playing at many World Championships
or other events I am grateful. You made hockey as the Best
sport in the worlds. It is my point of view and I hope you
agree with me.
It is very important for the Hockey World, for the future that
you made the decision to stay in ice hockey and continue.
The IIHF appreciate your efforts and is pleased to support
New League of Legends. I am sure that Legends will inspire
new generations to become new stars and new legends.
Best regards,
International Ice Hockey Federation
Rene Fasel /IIHF President/
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WORLD LEGENDS
HOCKEY LEAGUE
+7 (495) 796 8680 ext. 7189; + 7 968 766 03 89 DMITRY TUGARIN
[email protected]; [email protected]
OFFICE 309-310, 23 AVTOZAVODSKAYA STREET, MOSCOW 115280, RUSSIA