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Business brief
Retail
Data-Driven Campaign Optimization
Quotient Delivers on the Promise of Data-Driven Brand and Retail Campaigns
Optimize promotions and advertising with Quotient and Intel
The retail industry and companies selling consumer packaged
goods face unprecedented disruption from a nexus of forces—
including changing consumer behavior and expectations, the
influence of social media networks, instant access to online
reviews and cost comparisons, ecommerce, the sharing economy,
and tech-savvy millennials. Diverse consumer channels and a
wealth of purchasing choices both local and global have made
accurate customer segmentation increasingly difficult. Brand
loyalty is decreasing, particularly by millennials who hold more
and more of the overall purchasing power. At the current churn
rate, 75 percent of the enterprises in the S&P 500 will be replaced
by 2027,1 while 33 percent of retail malls are likely to fail2 due
to an oversupply of retail space combined with a shift to online
commerce. To stay in business, retailers face an imperative to
address legacy challenges, rethink traditional business models,
and innovate.
The merger of targeted analytics—based on real-time consumer
behavior and a deep data-driven understanding of shopper
patterns and preferences—is resulting in effective decisionmaking, enabling brand marketers and agencies to optimize
campaigns and increase sales based on customer data.
Data-driven insight can help retailers compete in this complex
and rapidly evolving landscape. Timely insight into customer
behavior patterns supports optimization of inventory, promotions,
and consumer experiences. Modern analytics solutions have the
capability to assess both structured and unstructured data to
provide a wider portrait of consumer activity and preferences,
often in near real time. But even retailers with access to data may
not have the analytics engines or in-house expertise to turn this
data into action and monetization.
• Access industry data: Bring together a wide-ranging collection of brands, retailers, and shoppers on an advanced digital
platform.
Digital promotions and advertising are designed to reach
consumers at key points in the shopper journey. Quotient is one
example of a service provider that understands the industry and
is tapping technology to achieve desired business outcomes.
Its solutions are helping retailers and the consumer packaged
goods industry attract shoppers and build loyalty. It provides
digital promotions and media advertising based on proprietary
point-of-sale and other data; a high-performance analytics engine
powered by Intel® architecture; and edge-to-cloud Intel® security
and management technologies. Together, Quotient and Intel are
enabling retailers to drive faster time to market and monetize—
positively impacting both top line and bottom line.
Achieve Better Business Outcomes
For today’s retailers who want to optimize spend, drive ROI,
predict outcomes, and know their customers, Quotient and
Intel deliver digital innovation aligned with retail practices and
growth imperatives.
• Know your customers: Reach consumers based on their past
behavior, purchases, and preferences.
• Market across channels: Tailor digital solutions to specific
goals and combine all online channels—mobile, social, and
web—to drive offline purchases.
• Engage consumers: Drive traffic, incremental purchase
volume, product trials, and market share. Gain engagement,
loyalty, sales, and more-frequent shopping trips by consumers
for brands, stores, and ecommerce sites.
• Go beyond segmentation to personalization: Give consumers relevant offers, deals, and brand messages at
the right time that are personalized and welcomed.
• Grow consumer loyalty: Drive loyalty programs, digital promotions, and media campaigns for retailers.
• Choose reliable innovation designed for retail: Discover the performance, security, scalability, manageability,
and reliability of Intel®-based analytics solutions.
Retail Data-Driven Campaign Optimization
2
A Powerhouse of Data Designed to Increase Sales
Quotient distributes coupons and media through Coupons.com; its affiliate network’s mobile apps give
consumers a better shopping experience, while saving costs.
Data-driven coupon distribution and digital activity is based
on targeted customer segmentation and media optimization.
With Quotient solutions running on Intel, retailers have access
to a new level of customer intelligence—from the products
consumers are buying to what they are apt to buy next. Bundled
data from Quotients’ extensive network of retailers and alliance
partners, including both online and off-line data and purchasing
behavior, allows campaign optimization at a deeper level for
improved outcomes. Campaigns can be adjusted on the fly in
real time based on minute-by-minute data to keep pace with
and often predict consumer activity and trends.
Campaigns on Quotient’s Intel-based network are
shopping and spending more than the average shopper. 3
Heavy digital coupon shoppers who clip 90 coupons
annually3:
25% 12% 40%
Make 25%
more trips3
Spend 12%
more on
each trip3
Critical Security
Spend
40% more
overall3
Security is paramount for the retail industry, due to factors
ranging from consumer privacy to fraud in the coupon
industry. Analytics supported by Intel Security technologies
allows Quotient to fine-tune campaign optimization, while
adhering to best-in-class privacy and security. Anonymous
data protects consumers and retailers. Recommendations
are unique to each of Quotient’s customers, protecting their
data and resulting insights from competitors. Intel Security
technologies help protect, detect, and correct sophisticated
security threats to safeguard identities, data, and networks
from device to cloud to data center.
The Foundation for Retail Innovation
Intel brings the high-performance compute power for realtime analytics, along with efficiencies of scale, and built-in
security at the hardware level. Intel benefits for retailers
include industry-standard technology solutions, and
highly scalable, secure, and reliable platforms.
As a trusted leader in retail business transformation, Intel
is accelerating time-to-value for data-driven insights and
decision-making. Intel is actively driving standards and
capabilities across the ecosystem to enable cost-effective,
strategic growth for today’s retailers.
Sparking Retail Growth
Intel is enabling innovators like Quotient to help retailers
transform and meet the demands of a digital, consumerized,
data-based economy. Discover how you can meet your
business goals, while deepening consumer-shopping insight.
About Quotient
Quotient is a digital promotion and media company with an
expansive proprietary network—composed of Coupons.com,
a Nielsen Top 100 web property, plus thousands of publisher
partner sites, its mobile apps, and the apps of its many
retailer partners. The platform’s aggregated data delivers
unprecedented intelligence to brands and retailers about their
consumers. This intelligence can effectively personalize and
target every offer and message to further increase sales and
drive foot traffic to stores, and can optimize returns on each
successive promotional campaign.
The results prove the value of Quotient’s unique solutions,
network and multichannel delivery systems. Key metrics, such
as awareness and likelihood of purchasing, are two to six times
higher than industry benchmarks. 3
Talk to Us
Find out how Quotient’s data-driven campaigns and Intel®
retail solutions can impact your bottom line.
quotient.com
intel.com/retail
1. www.innosight.com/innovation-resources/strategy-innovation/upload/creative-destruction-whips-through-corporate-america_final2015.pdf.
2. www.cnbc.com/2016/05/12/1-in-3-american-malls-are-doomed-retail-consultant-jan-kniffen.html.
3. GfK, “Digital Trends,” 2015 (Coupons.com custom study based on 52 weeks ending 12/31/14), www.quotient.com/solutions-overview/#_ftnref1.
4. Dynamic Logic CPG Category Norms (819 Campaigns measured between Q4 2011 – Q3 2014); Coupons.com CPG Category Norms (25 campaigns), www.quotient.com/solutions-overview/#_ftnref1.
© 2016 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others.
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