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MODULE 1 Our Speech is Deteriorating – Why? According to a Gallup poll that surveyed 500 men and women, the following problems commonly plague Americans and reduce our ability to communicate effectively: ■ ■ ■ ■ ■ ■ ■ ■ © 2000 Berkley Productions Mumbling or speaking too softly Yelling Speaking in a monotone voice Using vocal fillers such as “um, like, you know, etc.” Talking in a whiney, nasal voice Using poor grammar Speaking with a high-pitched voice Talking with a foreign accent or regional dialect that is difficult to understand 1 Speak to Influence Workshop – Learning Outcomes This workshop was designed to help you… ▲ Speak with more energy, emotion and enthusiasm ▲ Use body language to your advantage ▲ Apply breathing techniques to improve the impact and effectiveness of your messages ▲ Improve the credibility of your messages ▲ Make your voice more interesting and engaging ▲ Enhance your selling ability by varying your rate of speech ▲ Establish a better rapport during your conversations ▲ Convey your ideas in a more dynamic manner ▲ Minimize and control stress and anxiety related to speaking © 2000 Berkley Productions 2 The Impact of Your Voice – Learning Outcomes ▲ Recognize unprofessional and unpleasant vocal qualities Upon completion of this module, you will… ▲ Understand that your voice can be your most powerful tool ▲ Be able to identify outstanding speakers and their distinguishing qualities ▲ Target some initial vocal traits that can be developed with practice during the workshop ▲ Realize that how a person hears his or her own voice is not exactly the same way in which others “hear” the voice ▲ Be aware that one’s voice accounts for majority of others’ impressions (rather than one’s word selection) © 2000 Berkley Productions 3 The Voice’s Power to Invoke – Video Notes As you watch the video clips, please make notes on this page about your reaction or response to the voices you hear. What emotions, feelings, gut reactions and associations does each one invoke? Voice #1: Voice #2: Voice #3: Voice #4: “Speech is a mirror of the soul; as a man speaks, so is he.” —PUBLILIUS SYRUS, FIRST CENTURY B.C. © 2000 Berkley Productions 4 Vocal Impact = Listener’s Reaction to Voice + Message A person’s voice conjures a variety of reactions in a listener, both on a conscious and unconscious level: ▲ Emotions and feelings: glad, angry, sad, mad, guilty, hopeful, etc. ▲ Impressions of capabilities and professionalism ▲ Gut level reaction or associations: agree, disagree, believe, don’t believe the message, and/or thoughts of past similar situations or circumstances Your goal: To develop vocal qualities that enhance the delivery and understanding of your messages as well as present yourself in the most professional manner. © 2000 Berkley Productions 5 Famous Voices As you listen to the audio clips of several famous people, note the qualities that make each voice memorable. Be as descriptive and specific as possible. Name #1: Vocal qualities: Name #2: Vocal qualities: Name #3: Vocal qualities: Circle one or two qualities that you would like to develop in your voice and record them here: © 2000 Berkley Productions 6 Perceptions of Your Own Voice– Real or Wishful Thinking? The way in which you hear your own voice may not match how others hear your voice. When you hear your own voice, the voice you hear is somewhat distorted by your facial and inner ear structures. To test this phenomenon, what are your initial impressions of how your voice sounds when recorded on tape compared to when you hear yourself talk? Does the tape-recorded voice sound different to you? Describe how it differs from when you hear it “live.” By collecting feedback from others, you will be able to minimize this discrepancy between what you hear on tape versus speaking live. © 2000 Berkley Productions 7 Are You Communicating Effectively with Your Clients and/or Customers? Think about your clients and/or customer relationships – both internal and external. How do you typically interact with them? Face to face? On the phone? Or a combination of both? Keep in mind these very important statistics… Face-to-Face Communication According to a UCLA study done by Dr. Albert Mehrabian, when communicating face to face and the verbal and visual signs are inconsistent, 55% of the message is conveyed through facial expression and body language 7% of the message is conveyed through the actual words. 38% of the message is conveyed through voice quality – pitch, tone, volume and inflection Phone Communication According to further research conducted by Dr. Mehrabian, when people communicate via the phone, 16% of the message is derived from the speaker’s choice of words. © 2000 Berkley Productions 84% of the message is derived from the speaker’s voice and the feelings it elicits in the listener 8 Key Points ▲ Americans’ speech is deteriorating due to a number of factors that can be corrected: mumbling, yelling, monotone voice, verbal viruses, poor grammar, unpleasant vocal qualities and difficult to understand accents/dialects. ▲ By developing your vocal qualities and improving your message delivery, your voice can be your most powerful tool and significantly enhance your vocal impact. ▲ Being able to convey the way you feel, think and believe is critical to having your message interpreted accurately. ▲ You hear your own voice differently than others hear you. ▲ When communicating via the phone, 84% of the message is derived from the speaker’s voice and the feelings it elicits in the listener. Only 16% of the message is derived from the speaker’s choice of words. © 2000 Berkley Productions 9