Download SD2245 Drawing 2: Illustration

SD2245 Drawing 2: Illustration
Communication Design
Elective subject
Level
Credit value
Contact hours
Objectives
2
3
This subject aims to enhance students’ understanding on the relationship between
39
drawing and illustration, and the role illustration plays in communication design.
Students will investigate the problems and opportunities that arise when combining
Pre-requisites
SD1203
handmade and digital images, and the addition of written text within illustrations. It
explores the development of visual research methods; the fundamentals of
Co-requisites
composition, form, colours, texture and application of media; as well as the basic
Nil
elements of an illustration. Explorations of and experimentations with all kinds of
Exclusions
media are encouraged. Individual’s potentials, abilities and personal development
Nil
form part of the subject. This subject is workshop-based with a several medium-size
projects. Professional illustrators will be invited as guest speakers, providing insights
on their own practice and the illustration field.
Intended learning outcomes
Upon completing the subject, students will be able to:
Professional skills
1
apply drawing and illustration skills as well as material improvisations to
communication design projects
2
convey messages and concepts with the integration, synthesis and combination of
visual, typographic, handmade and digital images
3
conduct visual research using a variety of methods and utilize it in developing
illustration work
4
address the communication goals and reader’s needs for various kinds of illustrations
for a variety of print- and screen-based communication media
Transferable skills
5
reflect critically on their learning experience
6
communicate through visual and written means
7
develop a personal appreciation of visual culture as a lifelong learning activity
Subject synopsis
Students will be introduced to:
Contextual knowledge
• What is illustration?
• What are the inter-relationships of drawing and illustration?
• Evaluating the effectiveness and visual impact of illustrations in various media
• Understanding the communicative values of visual impact and message from creators’
as well as readers’ point of view; enhancing the value of illustration through a
cultural perspective
• Case studies of historical and contemporary illustration
• A visual and typographic approach to communication design
Methods and practices
• Using the sketchbook as a concept development tool, as well as using visual analysis to
review sketches and visual developments
• Visual memory and sketching techniques
• Sketching, searching and conveying visual ideas
• Interpret and convey linguistic content and ideas with images and typographic forms
• visual sensitivity in relating to skills and media for illustration style
• Interpret/convey a linguistic content or an idea into visual language
Teaching and learning methods
Activity
Purpose
Lecture
Enhancing students’ understanding of the value, relationship, culture,
styles of drawing and illustration as a core area of communication design
Workshop
Explorations of and experimentations with all kinds of media;
developments of personal illustration styles.
Seminar
Sharing is a core activity in this workshop-based subject in order to
cultivate an explorative approach in developing illustrations.
Tutorial
Guiding students in the workshop and on the development of the projects,
individually or in small groups.
Critique
To allow students to learn from the strengths and weaknesses of their
peers and for evaluating the performance of the students’ projects from
professional perspectives.
Assessment methods
Learning outcomes to be assessed
Assessment task
Weighting
1
Learning journal
10%
2
Projects
50%
3
In-class exercises
40%
Total
100%
1
2
3
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4
5
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6
7
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Purposes
Learning journal
To evaluate the students’ reflections on their learning experiences,
how they have made holistic improvements and professional
developments in the subject.
Projects
To evaluate how the students have developed a personal illustration
style with the application of skills, media and visual image in
response to a specific design brief.
In-class exercises
To evaluate the students’ visual sensitivity and working process.
Student study effort expected
hours
Class contact (39 hours)
1
Lectures, workshops and seminars
16
2
Tutorials: group and individual
14
3
Critiques
9
Other student study effort (66 hours)
1
Self-study
20
2
Assignments
46
Total student study effort
105
References
Books
Collins, J. (1987). Techniques of modern artists. Edison, N.J.: Chartwell Books
Dalley, T. (1980). The complete guide to illustration and design techniques and
materials. Oxford: Phaidon
Heller, S. (1986). Innovator of American illustration. New York: Van
Nostrand Reinhold
Hyland, A. and Bell, R., eds. (2003). Hand to eye: a survey to contemporary
illustration. London: Laurence King
Wood, F. (1985). Chinese illustration. London; Dover, N.H.: British Library
Websites
www.illustrators.net
www.guybillout.com
www.ralphsteadan.com
www.peterhoey.com
www.briancronin.com