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TRACK 1: SOCIALIZE TRACK 2: MOBILIZE TRACK 3: ROI /MONETIZE 7:45 am Continental Breakfast and “Mentored” Roundtable Discussions 9:00 am Social Media Marketing 2.0 A Year of Maturity Top Trends in Mobile Marketing How Our Mobile Strategy Has Evolved The Changing Landscape for Search Marketing Presenters: Luis Caballero, BLiNQ Media; Martin Stoll, Sparkloft Media Presenters: Rachel Seidman, Google; Justin Bresler, Visit Denver; Scott Schult, Visit Myrtle Beach Presenters: Laszlo Horvath, Active Media; Cindy Turrietta, CindyT.Consulting How Social Media Platforms Affect Your Search Rankings Mobile Marketing: Targeting the Always Connected Tourist Before, During and After Their Trip ROI-101: Metrics That Matter Most 10:00 am Presenters: Paul McLeod, Simpleview; Cindy Turrietta, CindyT.Consulting Presenters: Katherine Bose, TripAdvisor; Stephanie Hemmann, Pennsylvania Dept. of Community and Ec. Dev.; Frederick Ranger, Tourisme Montreal 11:00 am Coffee Break sponsored by Tempest Interactive Media 11:30 pm Social Media Success Stories: Pinterest Coop Program Vine vs Instagram Presenters: Katie Meckley, Lee County VCB; Lauren Cleland, Georgia Department of Tourism; Katie Cook, Austin CVB 12:30 pm Lunch on own 1:30 pm You Mean We Have to Pay For This? Paid Social Media Programs Presenters: Martin Stoll, Sparkloft Media; Jay Ganaden, Momentum Design Lab 2:30 pm Targeting Your Mobile Audience. Using Instagram To Enhance Mobile Promotion. Presenters: Carl Damerow, Google; Brian Zuercher, Venueseen Making Your Website Mobile Awesome Presenters: Avi Millman, Stray Boots; David West, Pocono Mountains Visitors Bureau; Troy Thompson, Travel 2.0 Using Social MediaTo Reach Meeting Planners and Tour Operators E-mail Marketing in a Social and Mobile World Presenters: Mya Surrency, Smith and Surrency Digital Marketing; John Reyes, San Francisco Travel Association; Luiz Baez, LinkedIn; Moderator: Jeremy Fairley, DMAI Presenters: Tim Brechlin, What Counts; Chad Hallert, Noble Studios; Mark Rudyk, Newport Beach and Co. 3:30pm Coffee Break 4:00 pm Identifying Bloggers Who Matter Most News Way to Measure Social Media ROI Presenters: Sheila Scarborough, Tourism Currents; Erin Francis Cummings, Destination Analysts; Peter Ward, WAYN Stucturing a Digital Marketing Department of the Future The Tablet Market Presenters: Frederick Ranger, Tourisme Montreal; Gathan Borden, Greater Louisville CVB; Carl Cox, Madden Media; Chris Thompson, Kansas City CVA Presenters: Gray Lawry, Miles; Jim Brody, Travelzoo; Cree Lawson, Arrivalist Understanding Data-Minded Decision Making (Big Data) Presenters: Layton Han, Adara Media; Mark Rabe, Sojern; Sylvia Weiler, Sojern; Lynn Bruni, San Francisco Travel Association Three Approaches to Market to the International Traveler Online Presenters: Jiri Marousek, Brand USA; Laszlo Horvath, Active Media; Evan Saunders, Attract China Video Marketing: The Best and Worst Destination Videos Native Advertising Presenters: Justin Watkins, MMGY Global; Mike Raybman, TripReactor The Great Digital Agency Smackdown Panelists: Jennifer Peper, Aristotle; Nate Huff, Miles; Greg Evans, Simpleview; Kelly Frady, Adworkshop; Gregg Shapiro, Tempest Interactive Media; Ted Sullivan, MMGY Global 3:00 pm: Special Break-Out Meeting: Attractions 5:00 pm: “Pick Our Brain” – One-on-one consultation sessions with participating presenters 6:30 pm: Evening reception sponsored by TripAdvisor