Download track 1: socialize track 2: mobilize track 3: roi

TRACK 1: SOCIALIZE
TRACK 2: MOBILIZE
TRACK 3: ROI /MONETIZE
7:45 am
Continental Breakfast and “Mentored” Roundtable Discussions
9:00 am
Social Media Marketing 2.0 A Year of Maturity
Top Trends in Mobile Marketing
How Our Mobile Strategy Has Evolved
The Changing Landscape for Search
Marketing
Presenters: Luis Caballero, BLiNQ Media; Martin Stoll, Sparkloft Media
Presenters: Rachel Seidman, Google;
Justin Bresler, Visit Denver; Scott Schult,
Visit Myrtle Beach
Presenters: Laszlo Horvath, Active Media;
Cindy Turrietta, CindyT.Consulting
How Social Media Platforms Affect
Your Search Rankings
Mobile Marketing: Targeting the
Always Connected Tourist Before,
During and After Their Trip
ROI-101: Metrics That Matter Most
10:00 am
Presenters: Paul McLeod, Simpleview;
Cindy Turrietta, CindyT.Consulting
Presenters: Katherine Bose, TripAdvisor;
Stephanie Hemmann, Pennsylvania Dept.
of Community and Ec. Dev.; Frederick
Ranger, Tourisme Montreal
11:00 am
Coffee Break sponsored by Tempest Interactive Media
11:30 pm
Social Media Success Stories:
Pinterest Coop Program Vine vs
Instagram
Presenters: Katie Meckley, Lee County
VCB; Lauren Cleland, Georgia Department
of Tourism; Katie Cook, Austin CVB
12:30 pm
Lunch on own
1:30 pm
You Mean We Have to Pay For This?
Paid Social Media Programs
Presenters: Martin Stoll, Sparkloft
Media; Jay Ganaden, Momentum
Design Lab
2:30 pm
Targeting Your Mobile Audience.
Using Instagram To Enhance Mobile
Promotion.
Presenters: Carl Damerow, Google; Brian
Zuercher, Venueseen
Making Your Website Mobile Awesome
Presenters: Avi Millman, Stray Boots; David
West, Pocono Mountains Visitors Bureau;
Troy Thompson, Travel 2.0
Using Social MediaTo Reach Meeting
Planners and Tour Operators
E-mail Marketing in a Social and
Mobile World
Presenters: Mya Surrency, Smith and
Surrency Digital Marketing; John Reyes,
San Francisco Travel Association; Luiz
Baez, LinkedIn; Moderator: Jeremy
Fairley, DMAI
Presenters: Tim Brechlin, What Counts;
Chad Hallert, Noble Studios; Mark Rudyk,
Newport Beach and Co.
3:30pm
Coffee Break
4:00 pm
Identifying Bloggers Who Matter
Most
News Way to Measure Social
Media ROI
Presenters: Sheila Scarborough,
Tourism Currents; Erin Francis
Cummings, Destination Analysts;
Peter Ward, WAYN
Stucturing a Digital Marketing
Department of the Future
The Tablet Market
Presenters: Frederick Ranger, Tourisme
Montreal; Gathan Borden, Greater
Louisville CVB; Carl Cox, Madden Media;
Chris Thompson, Kansas City CVA
Presenters: Gray Lawry, Miles; Jim Brody,
Travelzoo; Cree Lawson, Arrivalist
Understanding Data-Minded
Decision Making (Big Data)
Presenters: Layton Han, Adara Media;
Mark Rabe, Sojern; Sylvia Weiler,
Sojern; Lynn Bruni, San Francisco
Travel Association
Three Approaches to Market to the
International Traveler Online
Presenters: Jiri Marousek, Brand USA;
Laszlo Horvath, Active Media;
Evan Saunders, Attract China
Video Marketing: The Best and Worst
Destination Videos
Native Advertising
Presenters: Justin Watkins, MMGY
Global; Mike Raybman, TripReactor
The Great Digital Agency
Smackdown
Panelists: Jennifer Peper, Aristotle; Nate
Huff, Miles; Greg Evans, Simpleview;
Kelly Frady, Adworkshop; Gregg Shapiro,
Tempest Interactive Media; Ted Sullivan,
MMGY Global
3:00 pm: Special Break-Out Meeting: Attractions
5:00 pm: “Pick Our Brain” – One-on-one consultation sessions with participating presenters
6:30 pm: Evening reception sponsored by TripAdvisor