Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
MBA ELECTIVE OUTLINE: ADVANCED ENTREPRENEURSHIP Building high growth ventures using the Lean Start-up Method Presenter: Dr Jonathan Marks OVERVIEW Max class size 40 students The Advanced Entrepreneurship course is targeted at MBA students who aim to launch a new high growth high impact business venture or new innovation within an existing business. General management theory and tools have proven ineffective for launching and managing new ventures and initiatives under conditions of extreme uncertainty and ambiguity. Entrepreneurs and entrepreneurial managers need a new approach to launching new ventures, creating new products and initiating new initiatives. The course will provide an in-depth learning experience, exposing students to a new paradigm of ‘The Lean Start-Up’. The course will be structured around the start-up process. Students will work in small groups (your idea will be worked on alone) and will begin the process of designing and launching a startup using the Lean Start-up method. Class will be a combination of activity, lectures, guest speakers, presentations, plenary discussion, case and field study. The style of learning will be fun, interactive and experiential. Local and international examples will be used and students will go through extensive idea simulation and pivoting (adapting ideas as market assumptions change) in developing their final idea. As part of the course students will be required to pitch business idea to a panel of investors and entrepreneurial experts. This presentation will take place as part of a The GIBS MBA Business Plan competition to be held approximately two months after the lecture component of the course is complete. AIMS AND OBJECTIVES By the end of the course, you should be able to: Describe the process for transforming a new business idea into a viable business venture Evaluate whether an idea for a new business is a realistic and viable opportunity Outline the concepts of a “minimum viable product” and how to produce one Develop a lean startup methodology that can be used within your organization to improve innovation success (and limit risk) Design a business model to make money from a new business idea Understand the concept of “innovation accounting” and how that applies to your start-up or new idea Understand the importance of idea validation and multiple iteration testing Prepare and present a minimum viable product and business model canvas for a new business venture MBA ELECTIVE OUTLINE: ADVANCED ENTREPRENEURSHIP Building high growth ventures using the Lean Start-up Method Presenter: Dr Jonathan Marks FORMAT This very interactive and practical elective will take place over four consecutive days METHOD OF ASSESSMENT The assessment will include class contribution as well as a business plan submission. RESUME Dr. Jonathan Marks is a senior lecturer at GIBS and Director of the Full Time MBA programme. Jonathan has an MBA and a PhD from the University of Cape Town. He was founding director of the Raymond Ackerman Academy of Entrepreneurship, and was responsible for Entrepreneurship Knowledge Management at the Allan Gray Orbis Foundation. Jonathan has taught entrepreneurship and related courses at UCT for over a decade, introducing students from diverse disciplines (including science, engineering & humanities) to the principles of entrepreneurship. Jonathan continues to consult to a range of organizations, both for profit and non-profit, on issues related to entrepreneurship, venture planning, entrepreneurial thinking and entrepreneurial strategy.