Download International Trade

Advertising and Sales
Promotion
International Marketing and
Advertising
Unit 2, Lesson 5
Copyright © Texas Education Agency, 2012. All Rights Reserved.
Copyright
Copyright © Texas Education Agency. The materials found on this website are
copyrighted © and trademarked ™ as the property of the Texas Education Agency
and may not be reproduced without the express written permission of the Texas
Education Agency, except under the following conditions:
1)Texas public school districts, charter schools, and Education Service Centers may
reproduce and use copies of the Materials and Related Materials for the districts’ and
schools’ educational use without obtaining permission from the Texas Education
Agency;
2)Residents of the state of Texas may reproduce and use copies of the Materials and
Related Materials for individual personal use only without obtaining written permission
of the Texas Education Agency;
3)Any portion reproduced must be reproduced in its entirety and remain unedited,
unaltered and unchanged in any way;
4)No monetary charge can be made for the reproduced materials or any document
containing them; however, a reasonable charge to cover only the cost of
reproduction and distribution may be charged.
Private entities or persons located in Texas that are not Texas public school districts or
Texas charter schools or any entity, whether public or private, educational or noneducational, located outside the state of Texas MUST obtain written approval from the
Texas Education Agency and will be required to enter into a license agreement that
may involve the payment of a licensing fee or a royalty fee.
Copyright © Texas Education Agency, 2012. All Rights Reserved.
2
TERMS

International Trade – The exchange of goods and services among nations.

Imports – Goods and services purchased from other countries.

Exports – Goods and services sold to other countries.

Balance of Trade – The difference in value between exports and imports of a nation.

Free Trade – The commercial exchange between nations that is conducted on free market
principles without restrictive regulations.

Tariff – A tax on imports.

Import Quota – Limits the quantity or the monetary value of a product that may be imported.

Embargo – A total ban on specific goods coming into and leaving the country.

Protectionism – A government’s establishment of economic policies that systematically restrict
imports in order to protect domestic industries.

World Trade Organization (WTO) – A coalition of nations that makes rules governing
international trade.

North American Free Trade Agreement (NAFTA) – An international trade agreement among
the U.S., Canada, and Mexico.

Multinational – Large corporations that have operations in several countries.

Mini Nationals – Midsize or smaller companies that have operations in foreign countries.

Globalization – Selling the same product and using the same promotion methods in all
countries.

Multicultural – Representing many different cultures

Multigenerational – Pertaining to several different generations in a society.
3
Copyright © Texas Education Agency, 2012. All Rights Reserved.
Multinational and
Mini National Business and
Advertising
There a several factors to consider
when a company has operations in
several countries.
Political Factors
Trade Regulations and Laws
Economic Factors
Social and Business Etiquette
4
Copyright © Texas Education Agency, 2012. All Rights Reserved.
Global
Advertising
An advertisement that can
be used worldwide with only
minor changes.
5
Copyright © Texas Education Agency, 2012. All Rights Reserved.
Multicultural Advertising
Companies
must take into
consideration
all cultures and
rituals when
advertising
products.
Copyright © Texas Education Agency, 2012. All Rights Reserved.
6
Multigenerational Advertising
Advertising to many different
generations often relies on
brand recognition.
Copyright © Texas Education Agency, 2012. All Rights Reserved.
7