Download Market Research Findings

Market Research Findings
Group Exam
Ms. Anderson
Spring 2011
7-8 Slide PowerPoint
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Research Question/Objectives
Survey Questions
2-3 research conclusion from data, 1-2 graphical
representation of findings.
Propaganda Poster
Detail: who is your intended audience, what is being sold,
propaganda techniques used (explain how/why you know
that it is this technique), rhetorical device used (explain
how/why you know that it is this device), coloring choice
(explain why you choice this color)
Findings from propaganda reactions (did your audience
understand what you were selling, what was their initial
reaction, what did you learn about your poster, etc.)
Reflection: What have you learned? Where are you going to
now go with the research for your research paper? What do
you still wonder about (regarding your research topic)?
Presentations
• Feel free to add color and pictures to your
presentation (this shouldn’t detract).
• You will present on Tuesday 3/4 or Wednesday
3/5.
• I expect that each group member be dressed
professionally.
• Your presentation will be stopped after 5
minutes, so make sure to highlight information
from each section and move on.
• Slides should highlight topics, but shouldn't be
overloaded with words.
Category
Exceeds Expectations
Meets Expectations
Fails to address
Expectations
Content
Presentation addresses all
topics, includes 2 graphs and 3
research conclusions.
Presentation addresses
all topics, includes 1
graphs and 2 research
conclusions.
Presentation is
missing one or more
topics, or graphs or
includes less than 2
research conclusions.
Rhetorical
devices/
Propaganda
techniques
RD/PT are found in the
propaganda poster and the
reasoning for their use is
clearly explained.
RD/PT are found in the
propaganda poster and
the reasoning for their
use is explained.
RD/PT are not found
in the poster or the
reasoning for their use
is not explained.
Research
Conclusions
Conclusions are easy to
understand and are clearly
supported by survey data.
Conclusions are easy to
understand and are
supported by survey
data.
Conclusions may
unclear, incomplete
or lack survey data.
Reflections
Reflections are well
developed and connect to the
research, topic and future
research paper.
Reflections are
developed and connect
to the research, topic
and future research
paper.
Reflection appear
shallow or lack
connection to research,
topic, and future
research paper.
All members are
dressed in a
professional manner
Not all members are
dressed in a
professional manner
Professionalism
X