Download GDC China 2012 Data Analysis in game design

Data Analysis in Game Design
Harry Liu
Kabam.com
kingdom of Camelot: battle to the north
Kabam
• >$100M revenue, growing +50%
• Global: SF, Austin, Beijing, EU
• Cross platform: Kabam.com, FB, iOS, G+,
Kongregate, Steam, Android…
• Portfolio: KoC, DoA, Godfather, Edgeworld, …
• Hollywood IP: The Hobbit, The Godfather
Questions for you
• Are your game features designed well enough to
make a smash hit? How do you know? if missed,
why?
• you released a new version, a new feature, a new
game loop, but do players like it? who likes it? is it
being liked enough?
• You have limited producer, engineer and art
resource, are they working on the most important
things? How do you know? How do they know?
• When you run events to boost DAU or daily
revenue, is the event good enough? or not? why?
You need Data Analysis
Cohort based
You are in Retail Industry
Perfume
Jewelry
Airline Tickets
Biscuits
You are the Federal Reserve!
Know what’s going on in real time
BI system structure
For tech people, for architect
tracking
Raw Data Storage
Ad hoc Data Analysis
Data process,
aggregation
Alerting
Aggregated data
storage
Graphic presentation
How to setup your BI system
• Dos:
– Use third party chart tools, alerting tools, services
– HIVE using Amazon
– Cacti/Zenoss/MRTG/Nagios…
• Don’ts
– Do everything by yourself
• You are in game industry, not BI tool
industry
Hot Topics
• Producers focus and relationship with
engineers/artists
• Track all players’ behavior 30-200 events
type, 10M events a day
Kabam Strength
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•
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Huge marketing support to drive games' revenue
EU localization, Customer Support
Know core games deeply
Promotion opportunity with Apple, Google, FB,
GameStop, …
• What theme is good for what genre
• Top Art Style Guide
• Live Ops
• We are looking for great games to publish
in western countries
• [email protected]